• 디지털융복합연구
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• 제7권4호
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• pp.1-10
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• 2009

Korean e-Government web site has been evaluating as a distinguished government, ranked 5th of the 119 countries in the "Global e-government readiness index report 2005" by UN in 2006. However we have to focus poor rate of utilization in proportion to its high evaluation of e-Government ranking. These reason probably did not reflect the requirements of user to build and operate e-Government web site. In this paper we will provide the important factors to consider to build and operate e-Government web site. For this, we analyze the relative importance for evaluation factors of e-Government web site using AHP(Analytic Hierarchy Process).

• 한국문헌정보학회지
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• 제38권3호
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• pp.103-118
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• 2004

인터넷 서비스가 안정화 위주로 옮겨가면서 웹서비스의 품질 향상을 위해 보다 많은 투자가 이루어지고 있다. 대규모의 다양한 정보를 제공하고있는 전자도서관 웹 사이트가 객관적인 평가 시스템을 개발하여 적용하므로써 이용자들에게 서비스의 만족도를 높일 수 있는 기준을 마련할 필요가 있다. 본 연구에서는 검색성, 개인화로 기준을 도출하였다. 구축된 사용성 평가 모델을 계층적 분석방법(Analytic Hierarchy Process AHP)을 이용하여 평가하고 검증하였다. 평가지침으로 설정된 항목을 설문조사를 하여 계층적 분석방법에 기초한 디지털 도서관 웹 사이트 평가 모델을 개발하였다.

• Journal of Information Technology Applications and Management
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• 제10권1호
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• pp.91-110
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• 2003

The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

• 한국경영과학회지
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• 제32권2호
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• pp.17-40
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• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• 산업공학
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• 제17권1호
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• pp.33-45
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• 2004

In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

• 한국콘텐츠학회논문지
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• 제1권1호
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• pp.68-73
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• 2001

웹 환경에서 사용자는 다른 어떠한 인터페이스 환경에서보다도 더 적극적이고 자유로운 인터랙션을 하고 있으며 따라서 웹 사이트 개발에 있어서 사용자 인터페이스 환경을 고려하는 것은 매우 중요하다. 본 연구에서는 웹 인터페이스 환경과 그 특징에 대해 살펴보고 현재 활용되고 있는 사용성 평가 기법들을 정리한 후, 이를 기반으로 웹에서의 사용자들의 다양한 반응과 양상을 효과적으로 시각화하고 분석/평가할 수 있는 도구를 개발하였다. 또한 개발된 시각화 도구를 한 인터넷 허브 사이트의 사용성 평가 과정에 적용해 보고 그 결과에 대해 논의함으로써 웹에서의 사용 감성의 시각화와 평가를 위한 실질적인 방법을 제안하고자한다.

• 대한인간공학회지
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• 제18권3호
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• pp.87-103
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• 1999

The present study employed an experimental usability testing technique to explore cognitive engineering characteristics of WWW. Based on the results of our previous study which employed non-experimental methods such as questionnaire and heuristic evaluation method, this study used a behavioral performance-measurement technique to evaluate the usability of a domestic web-site design. Specifically, we revised the menu and document structure of the original 'Movie-Friend' site to solve the design problems which were extracted from the results of the heuristic evaluation method of our previous study. Exp. 1 compared the relative navigation efficiency of the original frame menu site and the revised pop-up toolbar site, and Exp. 2 compared the toolbar menu site and the revised frame site. As a result of Exp. 1, the revised pop-up toolbar site showed improved navigation efficiency compared to the original site, as indicated by the mean latency and the number of pathways to reach the target page. However, we found no performance difference between the frame site and toolbar site in Exp. 2.

• Asia pacific journal of information systems
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• 제13권4호
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• pp.1-27
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• 2003

With a swift development of information technology, web sites get more important roles as user's living places. This quantitative and qualitative expansion of web sites requires the need for an evaluation framework of web sites from comprehensive perspectives. This study proposes two dimensions for web site categorization and three dimensions for web site evaluation. These dimensions were developed based on the architectural perspectives that have been used to evaluate buildings in the real world for more than a thousand years. First, in order to categorize various web sites, we extracted two dimensions, user's goals and user's behaviors from behavioral architect which approaches user's behaviors in designing buildings. Second, in order to evaluate four web sites groups, we suggested three dimensions, which are firmness, commodity, delight used in evaluating buildings in the real world. Then for each of the four different web sites groups an empirical survey was conducted to verify these three dimensions of architectural metrics. This ends with study implications and limitations.

• Journal of Information Technology Applications and Management
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• 제11권1호
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• pp.15-37
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• 2004

This study attempts to investigate the industrial practices of the web site development methodologies and their impacts on the web site development project performance. Most of Korean web site development firms currently use customized component-based development(CBD) methodologies that have been internally developed. The methodologies generally being accepted by web site developers, however, did not emerge yet. In addition, this study shows that indiscreet applications of various methodologies and techniques might cause negative impacts on the project performance since the web site development projects are also exposed to most of the risk factors identified in the traditional systems development.

• 한국컴퓨터정보학회논문지
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• 제8권1호
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• pp.76-83
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• 2003

고객 충성도 향상을 통해 이익 증대를 도모하는 CRM 기술은 기업의 중요 전략중 하나인 동시에, 교육용 사이트의 CRM 특성 평가는 CRM 적용 활성화를 위하여 필수적 항목이라 할 수 있다 따라서 본 연구에서는 CRM 기술의 정의 및 특성. 웹사이트 평가 동향을 분석한 후 최근의 정량적 전역 평가 방법론인 Web-site QEM을 이용하여 CRM 특성 평가 모델을 설계한다. 이에 현재 운영 중인 교육용 사이트의 CRM 특성 서비스 내용을 비교하고, 학생 사용자 관점에서 고객 충성도와 고객 만족도를 향상시키기 위한 CRM특성에 대한 평가 기준과 정량적 모델을 제안한다. 제안된 평가 모델의 일부를 운영중인 교육용 사이트에 적용하여 결과 값을 제시한다.