• 디지털융복합연구
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• 제7권4호
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• pp.91-99
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• 2009

To determine factors affecting scholarly web database service quality, this research is to investigate factors of web academic information service quality, and analyze how these factors influencing on web academic information service quality satisfactions. As a results, three dimensions were identified namely, information retrieval, ease of use and interaction. The scholarly web database service management has more critical problems than information service in these days. It indicates that the qualitative aspect is becoming more important than quantitative in web academic information service management.

• International Journal of Contents
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• 제5권3호
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• pp.8-13
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• 2009

The recent Web service field emerges as the fastest growing IT paradigm as a result of the increasing interest in SOA (Services-Oriented Architecture) and the expansion of B2B market. With an increasing number of Web service that provide similar features, it becomes more important to provide the most appropriate service for the user's request. A service user in general requires the quality information of Web service when selecting a service among a number of similar Web services. Yet, finding a service through UDDI (Universal Description, Discovery and Integration) does not consider the non-functional aspects of users because it is only based on the functional aspects. That is, the quality, non-functional aspect will be an important factor for the mutual success of the user and provider. Using 3 factors in the Qos factors of the existing studies: the execution cost, reliability, and the quality level, the QoS of Web service is saved and the factors for the QoS are recorded in order to consider non-functional factors when selecting a Web service in this study. The Quality Broker determines the rank and shows the desired result of the service for users. The Quality Broker suggested in this thesis can be used to select a Web Service that considers the user-oriented and non-functional factors.

• 지식경영연구
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• 제11권1호
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• pp.1-17
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• 2010

As information technology had shown tremendous development in late 20th century, various service opportunities appeared in many industries. Also, new types of service are becoming available such as, reservation, teleconsultation, telemedicine. In health care industry, in which, many hospitals are faced operational difficulties and competing impetuously, a web site has become a effective tool to attract patients and transfer tremendous health information to the patients. This study is based on many previous researches on online service quality, try to figure out e-service quality factors of health information sites, and the factors' effect on users' satisfaction on the web site via providing knowledge and trust on the web site. As a result, usability, site aesthetic, responsiveness and security are the 4 factors to measure e-service quality of health information web site. All factors except site aesthetic have significant effects on providing knowledge, security only effects on trust on the web site.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.303-322
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• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• 한국산업정보학회논문지
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• 제11권5호
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• pp.119-131
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• 2006

This paper proposes a mathematical model for web site service quality evaluation, which first applies analytic hierarchy process(AHP) to determine the weights of evaluation indexes of web site service quality and then analyzes web site service synthetically by means of fuzzy methodology. In this case, experts' knowledge cannot only be used but its subjective component can be eliminated. Hence, the web site service quality can be analyzed and evaluated more reasonably. After establishing this model, the experiment results will be given, which verify the feasibility and validity of the proposed model. The model proposed here is very simple and easy to implement and can provide a useful way to help developers evaluate their web site service quality efficiently.

• 품질경영학회지
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• 제40권2호
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• pp.219-230
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• 2012

These days, getting a gob is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, job information sites have lots of problems with respect to satisfying customer's needs. This study is designed to explore web-site service quality factors in job information site, and relationship among characteristic web service quality, customer satisfaction, relationship quality and reuse intention. In this study we found that customer satisfaction is prior to relationship quality, which decide long-term customer relationship. And also, Trust which is one of the relationship quality and customer satisfaction affect customers reuse intent respectively. This study also found that characteristic service quality in related to job information site can be composed of four factors such as delivery of information, customization, web design and interaction. Delivery of information, web design and interaction affect trust, and web design and interaction affect customer satisfaction. And also relationship quality is prior to reuse intention.

• International Journal of Contents
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• 제5권1호
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• pp.9-14
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• 2009

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention by Web site types. Difference and moderating effect resulting from the type of web site users about an association with reaction of satisfaction and those component concepts are also one of the aims in the study. As a result, the study found that factors of web site service quality variables had positive impacts on customer satisfaction. And customer satisfaction also had a positive impact on relationship intention and word of mouth intention. Furthermore, through the comparative analysis, we found that the service quality differed on the effects of customer satisfaction by web site types. According to those results, marketing managers should develop different service strategies based on different web site types.

• 복식
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• 제51권6호
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• 디지털융복합연구
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• 제5권1호
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• pp.141-157
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• 2007

Due to the development of Internet and networking technologies, it is much more easier to get in touch with public service through the web services such as tax, travel information, getting a job, etc. In order to measure the quality of official government web sites, we are to test the difference between the web quality of the government sites and the offline feature of the same official service by means of customer perspectives. The resulting of this study show that the quality of official web site has been improved so far though such areas as privacy, security needed to be updated. Especially the web interface or contact point of the digital media should be reflected customer's need so that the online materials may be quickly updated according to the request of client's.

• 정보처리학회논문지D
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• 제14D권3호
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• pp.319-328
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• 2007

웹 서비스의 활용 범위가 커지고 실제적인 구현사례가 늘어감에 따라, 웹 서비스 품질모델을 현실적으로 적용할 수 있는 방법에 대한 중요성이 커지고 있다. 웹 서비스 품질을 일관성있게 유지하기 위해서는 웹 서비스 품질보증에 대한 방안이 연구되어야만 한다. 웹 서비스 보증이란 웹 서비스의 품질수준을 일정수준이상으로 유지하기 위한 행위들의 총체를 의미하며, 이를 위해 웹 서비스 품질보증자란 새로운 개념의 관계자가 국제기구에서 웹 서비스 표준으로 새롭게 제시되었다. 웹 서비스 품질보증자는 웹 서비스 사용자들의 품질요구사항을 수렴하여, 웹 서비스 제공자가 일정 품질수준이상의 웹 서비스를 제공할 수 있도록 감시한다. 웹 서비스 제공자와 사용자 그리고, 품질보증자는 웹 서비스 수준을 관리하기 위해 서비스 수준을 측정하여 그 결과에 따라 페널티와 인센티브를 부여하는 SLA(Service Level Agreement) 방식을 적용할 수 있다. 하지만, SLA에서는 서비스 사용자와 제공자가 같은 서비스 항목에 대해 일대일로 대응한다는 전제를 가지고 있어서, 다수사용자와 공공성, 그리고 제3자 관리와 같은 웹 서비스 프레임워크에는 적합하지 않은 점들이 존재한다. 따라서, 웹 서비스에 SLA를 적용하기 위해서는 웹 서비스의 이러한 특성들을 반영한 새로운 보증기법이 필요하다. 본 논문에서는 품질 기대수준을 표현하기 위해 웹 서비스 품질 위탁보증수준이라는 새로운 개념을 제시하고자 한다. 이는 각 사용자의 각 품질항목별 품질기대수준의 최대치라 할 수 있으며, 웹 서비스 품질관계자에게 일관성있는 품질 뷰를 제공한다. 본 논문에서는 이를 이용해 각 품질관계자가 보다 쉽게 일정 수준이상의 품질수준을 유지할 수 있는 방안에 대해 제시하고자 한다.