• International Journal of Fuzzy Logic and Intelligent Systems
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• 제7권2호
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• pp.91-95
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• 2007

Main goal of web recommendation system is to study how user behavior on a website can be predicted by analyzing web log data which contain the visited web pages. Many researches of the web recommendation system have been studied. To construct web recommendation system, web mining is needed. Especially, web usage analysis of web mining is a tool for recommendation model. In this paper, we propose web recommendation system using grid based support vector machines for improvement of web recommendation system. To verify the performance of our system, we make experiments using the data set from our web server.

• Asia pacific journal of information systems
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• 제15권1호
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• pp.63-79
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• 2005

Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is known to be the most successful recommendation technology, but its widespread use has exposed some problems such as sparsity and scalability in the e-business environment. In this paper, we propose a recommendation system, WebCF-PT based on Web usage mining and product taxonomy to enhance the recommendation quality and the system performance of traditional CF-based recommender systems. Web usage mining populates the rating database by tracking customers' shopping behaviors on the Web, so leading to better quality recommendations. The product taxonomy is used to improve the performance of searching for nearest neighbors through dimensionality reduction of the rating database. A prototype recommendation system, WebCF-PT is developed and Internet shopping mall, EBIB(e-Business & Intelligence Business) is constructed to test the WebCF-PT system.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.192-197
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• 2001

A recommendation system tracks past actions of a group of users to make a recommendation to individual members of the group. The computer-mediated marketing and commerce have grown rapidly nowadays so the concerns about various recommendation procedures are increasing. We introduce a recommendation methodology by which e-commerce sites suggest new products of services to their customers. The suggested methodology is based on web log analysis, product taxonomy, and association rule mining. A product recommendation system is developed based on our suggested methodology and applied to a Korean internet shopping mall. The validity of our recommendation system is discussed with the analysis of a real internet shopping mall case.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제16권9호
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• pp.927-935
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• 2010

웹 2.0 시대에는 웹 상의 사용자들이 수많은 멀티미디어 컨텐츠를 생성함에 따라서 멀티미디어 검색이 더욱 중요하게 되었다. URL, 사진, 동영상과 같은 웹 컨텐츠를 설명하는 간단한 키워드인 태그는, 웹 컨텐츠의 메타데이터 역할을 하고 있다. 태그가 달린 데이터의 양이 많아지면 훨씬 풍부한 메타데이터를 포함한 웹 컨텐츠를 대상으로 검색이 가능하기 때문에 태그를 이용한 검색으로 사용자가 원하는 결과를 찾을 수 있는 가능성이 높아지게 된다. 하지만 실제로 태그를 사용하는 사용자의 수는 많지 않다. 태그를 입력하는 과정이 번거롭기 때문이거나 어떠한 태그를 입력하는 것이 다른 사용자들로부터의 접근성을 높일 수 있는지 모르기 때문이다. 이러한 문제를 해결하기 위해서, 사용자의 태그 입력 과정을 도와주는 기법인 태그 추천이 연구되었다. 사용자가 어떠한 웹 컨텐츠를 게재하려고 할 때, 태그 추천 시스템이 해당 웹 컨텐츠에 적절한 태그를 추천하면, 사용자는 적절한 태그를 선택하는 것으로 태그 입력이 이루어진다. 본 연구에서는 이러한 태깅 시스템에서의 다양한 태그 추천 방법론을 분석하고, 분류하였다.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2002년도 춘계학술대회 논문집
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• pp.342-351
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• 2002

A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been known to be one of the most successful recommendation methods, but its application to e-commerce has exposed well-known limitations such as sparsity and scalability, which would lead to poor recommendations. This paper suggests a personalized recommendation methodology by which we are able to get further effectiveness and quality of recommendations when applied to an Internet shopping mall. The suggested methodology is based on a variety of data mining techniques such as web usage mining, decision tree induction, association rule mining and the product taxonomy. For the evaluation of the methodology, we implement a recommender system using intelligent agent and data warehousing technologies.

• 대한인간공학회지
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• 제27권4호
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• pp.85-94
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• 2008

Internet shopping has been getting more rousing due to extension of supply with PC(personal computer) and a rapid rise of use of internet. Some companies have been continually researching in how to serve individuals with each ordered information, which aimed at getting ordinary customers to induce to be loyal customers. For that, there is progress of a service of a web-recommendation which considers individual attribution. This study is suggested a method which is a service of the web-recommendation by access to sensibility ergonomics approach. Previous studies established that service had a weak point. It did not manage to realize new needs of customers. Proposed service of the web-recommendation has been designed, which preferentially propose goods included customer's sensibility to the customer who wants it. This study is expected that it will encourage a rise of products' purchasing power of customers, make an increase in a profit of both sellers and people who operate electric commercial and satisfaction of customers will go up in the same. Also, products accord with sensibility of customers will be recommended customers by the suggested service of the web-recommendation. In addition, there will be a decline of time-consuming about making a choice among some products.

• Communications for Statistical Applications and Methods
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• 제10권1호
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• pp.61-77
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• 2003

Due to the wide expansion of the internet, people can freely get information what they want with lesser efforts. However without adequate forms or rules to follow, it is getting more and more difficult to get necessary information. Because of seemingly chaotic status of the current web environment, it is sometimes called "Dizzy web" The user should wander from page to page to get necessary information. Therefore we need to construct system which properly recommends appropriate information for general user. The representative research field for this system is called Recommendation System(RS), The collaborative recommendation system is one of the RS. It was known to perform better than the other systems. When we perform the web user modeling or other web-mining tasks, the continuous feedback data is very important and frequently used. In this paper, we propose a collaborative recommendation system which can deal with the continuous feedback data and tried to construct the web page prediction system. We use a sojourn time of a user as continuous feedback data and combine the traditional model-based algorithm framework with the Support Vector Regression technique. In our experiments, we show the accuracy of our system and the computing time of page prediction compared with Pearson's correlation algorithm.algorithm.

• 지능정보연구
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• 제10권3호
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• pp.59-72
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• 2004

인터넷의 활용범위는 정보의 검색 및 수집을 넘어서 여러 범위로 확대되고 있고 정보의 양 또한 방대해졌다. 그러나 필요한 정보를 찾기는 더욱 어려워지고 있고, 그에 따라 개인에게 맞는 정보를 제공해주는 시스템이 절실해지고 있다. 본 연구에서는 웹 서비스 기반위에 추론엔진을 사용하여 사용자에게 가장 적합한 상품을 검색하여 추천해주는 추천 시스템의 모델을 제시하고 있다. 현재의 웹 애플리케이션이 사용자에게 필요한 서비스를 제공하는데 비하여 애플리케이션마다 상이한 플랫폼의 구조와 분산된 환경에서 객체간의 통신을 쉽게 하고 통일된 개발을 위해 표준이 필요하게 되었다. 웹 서비스는 프로그램 언어에 독립적이고 상호 운용적 환경을 제공하기 위한 것으로 네트워크를 통해 기술하고 배포하여 실행시킬 수 있는 모듈화된 애플리케이션을 의미한다. 본 논문은 웹 서비스 기반위에 시스템을 구축함으로써 표준 웹 서비스의 실현 가능성을 가늠하고, 추론엔진과 결합하여 사용자의 정보와 변화하는 성향을 토대로 필요한 정보를 예측하여 추천하는 추천시스템 개발에 중점을 둔다.

• 한국정보과학회논문지:소프트웨어및응용
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• 제31권5호
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• pp.586-594
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• 2004

웹 문서들은 빠른 생성과 소멸의 특징 때문에, 사용자는 찾고자하는 웹 문서를 신속하고 정확하게 추천해 줄 시스템을 요구하고 있다. 정제되지 않은 웹 데이타에는 사용자들의 축적된 경험들을 포함하는 유용한 정보들을 포함하고 있다. 현재, 이러한 유용한 정보를 마이닝 기법이나 통계학적 측정 방법 등을 가지고 정제하여 추천 시스템을 통해 사용자에게 제공하려는 노력이 시도되고 있다. 기존의 정보 필터링 방식은 사용자들의 프로파일을 반드시 이용해야 하는 문제점을 갖고 있으며, 협력적 필터링 방식은 First Rater 문제와 Sparsity 문제가 있다. 또한 사용자 브라우징 패턴을 이용하는 동적 추천 시스템은 연관성이 없는 웹 문서들을 결과로서 제공한다는 문제점이 있다. 본 논문에서는 웹 문서 형식에 따라 웹 문서 사이의 유사도를 이용하여 웹 문서를 분류하고, 웹 서버에 기록된 로그 파일을 이용하여 사용자 브라우징 순차 패턴 DB를 생성한다. 이렇게 생성된 정보들과 사용자들의 세션 정보를 이용하여, 사용자가 웹 문서에 접근했을 때 현재 웹 문서와 유사도가 높은 상위 N개의 연관 웹 문서 집합을 제공하고, 순차적인 특성을 갖는 웹 문서를 추천 문서로 제공하는 시스템을 제안한다.

• 대한인간공학회지
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• 제23권3호
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• pp.1-12
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• 2004

In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.