• International Journal of Fuzzy Logic and Intelligent Systems
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• v.7 no.2
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• pp.91-95
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• 2007

Main goal of web recommendation system is to study how user behavior on a website can be predicted by analyzing web log data which contain the visited web pages. Many researches of the web recommendation system have been studied. To construct web recommendation system, web mining is needed. Especially, web usage analysis of web mining is a tool for recommendation model. In this paper, we propose web recommendation system using grid based support vector machines for improvement of web recommendation system. To verify the performance of our system, we make experiments using the data set from our web server.

• Asia pacific journal of information systems
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• v.15 no.1
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• pp.63-79
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• 2005

Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering is known to be the most successful recommendation technology, but its widespread use has exposed some problems such as sparsity and scalability in the e-business environment. In this paper, we propose a recommendation system, WebCF-PT based on Web usage mining and product taxonomy to enhance the recommendation quality and the system performance of traditional CF-based recommender systems. Web usage mining populates the rating database by tracking customers' shopping behaviors on the Web, so leading to better quality recommendations. The product taxonomy is used to improve the performance of searching for nearest neighbors through dimensionality reduction of the rating database. A prototype recommendation system, WebCF-PT is developed and Internet shopping mall, EBIB(e-Business & Intelligence Business) is constructed to test the WebCF-PT system.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.01a
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• pp.192-197
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• 2001

A recommendation system tracks past actions of a group of users to make a recommendation to individual members of the group. The computer-mediated marketing and commerce have grown rapidly nowadays so the concerns about various recommendation procedures are increasing. We introduce a recommendation methodology by which e-commerce sites suggest new products of services to their customers. The suggested methodology is based on web log analysis, product taxonomy, and association rule mining. A product recommendation system is developed based on our suggested methodology and applied to a Korean internet shopping mall. The validity of our recommendation system is discussed with the analysis of a real internet shopping mall case.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.9
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• pp.927-935
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• 2010

In the era of Web 2.0, users create a number of their own Web contents. So, multimedia search becomes much more important than ever. A tag is a simple keyword which describes the Web contents including URL, pictures, and videos. Tags perform a role of descriptors of Web contents and Web metadata properly. If the number of tagged Web data increases, users are more likely to find the desired search result because the system includes the Web contents which have richer Web metadata. However, the number of users who use tags as Web metadata is relatively small. Because of the cumbersome process of adding tags, or users do not know what to add for the better accessibility from the public. Given situation, tag recommendation, which helps the process of adding tags, has been studied to solve these problems. When a user adds some Web contents, the tag recommendation system recommends relevant tags for the Web contents to the use, and the user selects recommended tags. We analyze and categorize various tag recommendation algorithms in tagging system.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.05a
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• pp.342-351
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• 2002

A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been known to be one of the most successful recommendation methods, but its application to e-commerce has exposed well-known limitations such as sparsity and scalability, which would lead to poor recommendations. This paper suggests a personalized recommendation methodology by which we are able to get further effectiveness and quality of recommendations when applied to an Internet shopping mall. The suggested methodology is based on a variety of data mining techniques such as web usage mining, decision tree induction, association rule mining and the product taxonomy. For the evaluation of the methodology, we implement a recommender system using intelligent agent and data warehousing technologies.

• Journal of the Ergonomics Society of Korea
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• v.27 no.4
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• pp.85-94
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• 2008

Internet shopping has been getting more rousing due to extension of supply with PC(personal computer) and a rapid rise of use of internet. Some companies have been continually researching in how to serve individuals with each ordered information, which aimed at getting ordinary customers to induce to be loyal customers. For that, there is progress of a service of a web-recommendation which considers individual attribution. This study is suggested a method which is a service of the web-recommendation by access to sensibility ergonomics approach. Previous studies established that service had a weak point. It did not manage to realize new needs of customers. Proposed service of the web-recommendation has been designed, which preferentially propose goods included customer's sensibility to the customer who wants it. This study is expected that it will encourage a rise of products' purchasing power of customers, make an increase in a profit of both sellers and people who operate electric commercial and satisfaction of customers will go up in the same. Also, products accord with sensibility of customers will be recommended customers by the suggested service of the web-recommendation. In addition, there will be a decline of time-consuming about making a choice among some products.

• Communications for Statistical Applications and Methods
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• v.10 no.1
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• pp.61-77
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• 2003

Due to the wide expansion of the internet, people can freely get information what they want with lesser efforts. However without adequate forms or rules to follow, it is getting more and more difficult to get necessary information. Because of seemingly chaotic status of the current web environment, it is sometimes called "Dizzy web" The user should wander from page to page to get necessary information. Therefore we need to construct system which properly recommends appropriate information for general user. The representative research field for this system is called Recommendation System(RS), The collaborative recommendation system is one of the RS. It was known to perform better than the other systems. When we perform the web user modeling or other web-mining tasks, the continuous feedback data is very important and frequently used. In this paper, we propose a collaborative recommendation system which can deal with the continuous feedback data and tried to construct the web page prediction system. We use a sojourn time of a user as continuous feedback data and combine the traditional model-based algorithm framework with the Support Vector Regression technique. In our experiments, we show the accuracy of our system and the computing time of page prediction compared with Pearson's correlation algorithm.algorithm.

• Journal of Intelligence and Information Systems
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• v.10 no.3
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• pp.59-72
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• 2004

The range of Internet usage is drastically broadened and diversed from information retrieval and collection to many different functions. Contrasting to the increase of Internet use, the efficiency of finding necessary information is decreased. Therefore, the need of information system which provides customized information is emerged. Our research proposes Web Service based recommendation system which employes inference engine to find and recommend the most appropriate products for users. Web applications in present provide useful information for users while they still carry the problem of overcoming different platforms and distributed computing environment. The need of standardized and systematic approach is necessary for easier communication and coherent system development through heterogeneous environments. Web Service is programming language independent and improves interoperability by describing, deploying, and executing modularized applications through network. The paper focuses on developing Web Service based recommendation system which will provide benchmarks of Web Service realization. It is done by integrating inference engine where the dynamics of information and user preferences are taken into account.

• Journal of KIISE:Software and Applications
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• v.31 no.5
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• pp.586-594
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• 2004

Because web documents become creation and disappearance rapidly, users require the recommend system that offers users to browse the web document conveniently and correctly. One largely untapped source of knowledge about large data collections is contained in the cumulative experiences of individuals finding useful information in the collection. Recommendation systems attempt to extract such useful information by capturing and mining one or more measures of the usefulness of the data. The existing Information Filtering system has the shortcoming that it must have user's profile. And Collaborative Filtering system has the shortcoming that users have to rate each web document first and in high-quantity, low-quality environments, users may cover only a tiny percentage of documents available. And dynamic recommendation system using the user browsing pattern also provides users with unrelated web documents. This paper classifies these web documents using the similarity between the web documents under the web document type and extracts the user browsing sequential pattern DB using the users' session information based on the web server log file. When user approaches the web document, the proposed Dynamic recommendation system recommends Top N-associated web documents set that has high similarity between current web document and other web documents and recommends set that has sequential specificity using the extracted informations and users' session information.

• Journal of the Ergonomics Society of Korea
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• v.23 no.3
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• pp.1-12
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• 2004

In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.