• Title/Summary/Keyword: Web Page Analysis

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VMD(Visual Merchandizing) Strategy Analysis for Revitalizing Web Fashion Star shop

  • Lee, Kun-Hee
    • Journal of Fashion Business
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    • v.12 no.6
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    • pp.138-151
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    • 2008
  • This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.

Analysis User Action in Web Pages using Ajax technique (Ajax 를 이용한 사용자의 웹 페이지 이용 행태 분석)

  • Lee, Dong-Hoon;Yoon, Tae-Bok;Kim, Kun-Su;Lee, Jee-Hyong
    • 한국HCI학회:학술대회논문집
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    • 2008.02a
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    • pp.528-533
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    • 2008
  • Web page evaluation is important issue in the Internet. Web pages are increasing extremely fast. The web page evaluation based on frequency, like the count of the page view (PV), is not sufficient way even it is used variously. Because users never use the unnecessary or irrelevant web pages for a long time. We concentrated on user's visiting duration time for the evaluation web pages. And we can collect user actions. Users do some action when users using the web page in the web browser. The movements of mouse pointer, mouse button click, page scrolling and so on are produced in the web browser. JavaScript can collect user action and Ajax can send collected data to server when user using the web browser without no user notification.

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An Effective Metric for Measuring the Degree of Web Page Changes (효과적인 웹 문서 변경도 측정 방법)

  • Kwon, Shin-Young;Kim, Sung-Jin;Lee, Sang-Ho
    • Journal of KIISE:Databases
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    • v.34 no.5
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    • pp.437-447
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    • 2007
  • A variety of similarity metrics have been used to measure the degree of web page changes. In this paper, we first define criteria for web page changes to evaluate the effectiveness of the similarity metrics in terms of six important types of web page changes. Second, we propose a new similarity metric appropriate for measuring the degree of web page changes. Using real web pages and synthesized pages, we analyze the five existing metrics (i.e., the byte-wise comparison, the TF IDF cosine distance, the word distance, the edit distance, and the shingling) and ours under the proposed criteria. The analysis result shows that our metric represents the changes more effectively than other metrics. We expect that our study can help users select an appropriate metric for particular web applications.

Detecting Intentionally Biased Web Pages In terms of Hypertext Information (하이퍼텍스트 정보 관점에서 의도적으로 왜곡된 웹 페이지의 검출에 관한 연구)

  • Lee Woo Key
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.1 s.33
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    • pp.59-66
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    • 2005
  • The organization of the web is progressively more being used to improve search and analysis of information on the web as a large collection of heterogeneous documents. Most people begin at a Web search engine to find information. but the user's pertinent search results are often greatly diluted by irrelevant data or sometimes appear on target but still mislead the user in an unwanted direction. One of the intentional, sometimes vicious manipulations of Web databases is a intentionally biased web page like Google bombing that is based on the PageRank algorithm. one of many Web structuring techniques. In this thesis, we regard the World Wide Web as a directed labeled graph that Web pages represent nodes and link edges. In the Present work, we define the label of an edge as having a link context and a similarity measure between link context and target page. With this similarity, we can modify the transition matrix of the PageRank algorithm. By suggesting a motivating example, it is explained how our proposed algorithm can filter the Web intentionally biased web Pages effective about $60\%% rather than the conventional PageRank.

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Layout Analysis for Calculation of Web Page Similarity as Image

  • Mitsuhashi, Noriaki;Yamaguchi, Toru;Takama, Yasufumi
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2003.09a
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    • pp.142-145
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    • 2003
  • When we search information on the Web using search engines, they only analyze the text information collected from the source files of Web pages. However, there is a limit to analyze the layout of a Web page only from its source file, although Web page design is the most important factor for a user to estimate a page. In particular it often happens on the Web that the pages of similar design ofter similar information. We propose a method to analyze layout for comparing the design of pages by treating the displayed page as image.

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Development of Web Contents for Statistical Analysis Using Statistical Package and Active Server Page (통계패키지와 Active Server Page를 이용한 통계 분석 웹 컨텐츠 개발)

  • Kang, Tae-Gu;Lee, Jae-Kwan;Kim, Mi-Ah;Park, Chan-Keun;Heo, Tae-Young
    • Journal of Korea Society of Industrial Information Systems
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    • v.15 no.1
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    • pp.109-114
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    • 2010
  • In this paper, we developed the web content of statistical analysis using statistical package and Active Server Page (ASP). A statistical package is very difficult to learn and use for non-statisticians, however, non-statisticians want to do analyze the data without learning statistical packages such as SAS, S-plus, and R. Therefore, we developed the web based statistical analysis contents using S-plus which is the popular statistical package and ASP. In real application, we developed the web content for various statistical analyses such as exploratory data analysis, analysis of variance, and time series on the web using water quality data. The developed statistical analysis web content is very useful for non-statisticians such as public service person and researcher. Consequently, combining a web based contents with a statistical package, the users can access the site quickly and analyze data easily.

Page Logging System for Web Mining Systems (웹마이닝 시스템을 위한 페이지 로깅 시스템)

  • Yun, Seon-Hui;O, Hae-Seok
    • The KIPS Transactions:PartC
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    • v.8C no.6
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    • pp.847-854
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    • 2001
  • The Web continues to grow fast rate in both a large aclae volume of traffic and the size and complexity of Web sites. Along with growth, the complexity of tasks such as Web site design Web server design and of navigating simply through a Web site have increased. An important input to these design tasks is the analysis of how a web site is being used. The is paper proposes a Page logging System(PLS) identifying reliably user sessions required in Web mining system PLS consists of Page Logger acquiring all the page accesses of the user Log processor producing user session from these data, and statements to incorporate a call to page logger applet. Proposed PLS abbreviates several preprocessing tasks which spends a log of time and efforts that must be performed in Web mining systems. In particular, it simplifies the complexity of transaction identification phase through acquiring directly the amount of time a user stays on a page. Also PLS solves local cache hits and proxy IPs that create problems with identifying user sessions from Web sever log.

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An analysis of Web Sites on the Nursing Departments for Hospital Internet Marketing (병원의 인터넷 마케팅을 위한 간호부서의 웹사이트 분석)

  • Jung, Myun-Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.7 no.3
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    • pp.531-543
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    • 2001
  • Purpose : The purpose of this study was exploring current status of having home page on the hospitals which have more than 500 beds and analyzing web site on the Nursing Department among them. Method : Cases under analyzing were 92 hospitals which have their own home pages. And then, content analysis with 33 cases was used to evaluate web site of Nursing Department. Results : 1. There are 85(92.4%) home pages in the hospitals among 92 hospitals. 2. There are 33(35.9%) web pages on the Nursing Home page in the 85 hospitals which has hospital home pages. 3. The contents of web pages were 'Introduction of Nursing Department' (78.8% of Nursing Department), 'Home health care'(39.4%), 'Areas of Nursing department'(36.4%), 'Educational Opportunities'(36.4%), 'Research activities'(30.3%), 'Interaction'(27.3%), 'E-mail'(18.2%), 'Information providing to consumer'(15.2%), 'Hospice'(15.2%), 'Hot line, consultation'(12.1%) respectively. Conclusion : The results showed that most web sites of Nursing Department were consist of simple contents with simple purpose. Therefore, in this informational world, Nursing Departments have to try using internet marketing with well developed client centered web site.

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An Implementation of the Ranking Algorithm for Web Documents based on Link Analysis (링크 분석에 기반한 웹 문서 중요도 평가 알고리즘의 구현)

  • Lim, Sung-Chae
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2010.07a
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    • pp.75-78
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    • 2010
  • 웹 검색에는 기존의 정보검색(Information Retrieval) 시스템에서와 다르게 문서 간 하이퍼링크 정보를 바탕으로 각 웹 문서의 고유 중요도를 추정하는 방식이 자주 이용된다. 링크 분석에 기반한 알고리즘 중 PageRank 알고리즘은 구글의 웹 검색 서비스에 적용된 것으로 알려져 있다. 이런 PageRank 알고리즘에 따라 중요도를 계산하는 경우 색인된 웹 문서수가 증가함에 따라 계산에 필요한 CPU 자원의 사용도 함께 증가하며, 문서 수가 수 억 페이지에 달하면 하나의 서버에서는 계산을 수행할 수 없다는 문제가 있다. 본 논문에서는 이런 문제점을 해소하기 위해 여러 대의 서버를 PageRank 계산 용 클러스터로 사용할 수 있는 방법을 제시한다. 제시된 방법은 고속의 LAN을 이용하여 여러 대의 서버를 연결하고 반복적인 행렬 계산을 병렬로 수행할 수 있어 계산 시간을 단축시킬 수 있다. 이런 서버 클러스터 구현을 위해 멀티 쓰레딩 프로그램이 작성되었으며, PageRank 계산에 사용되는 행렬 데이터를 적은 양의 메모리만으로 표현 가능하도록 하였다.

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The Analysis Method based on the Business Model for Developing Web Application Systems (웹 응용 시스템 개발을 위한 업무모델 기반의 분석방법)

  • 조용선;정기원
    • Journal of KIISE:Software and Applications
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    • v.30 no.12
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    • pp.1193-1207
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    • 2003
  • Various web applications are developed as the Internet is popularized in many fields. However, in most cases of web application development, systematic analysis is omitted and developers jump into the implementation. Therefore developers have difficulties with applying the development methods for a large scale project. The approach of creating an analysis models of a web application from a business model is proposed for the rapid and efficient development. The analysis process, tasks and techniques are proposed for this approach. The use case diagram and web page list are created from business modes that is depicted using the notation of UML activity diagram. The page diagram and logical / physical database models are created using the use case diagram and the web page list. These analysis models are refined during the detailed design phase. The efficiency of proposed method has been shown using a practical case study which reflects the development project of the web application for supporting the association of auto repair shops.