• 한국지능정보시스템학회:학술대회논문집
• /
• 한국지능정보시스템학회 2002년도 춘계학술대회 논문집
• /
• pp.222-229
• /
• 2002

기존의 공급망이 디지털화되고 고객과 공급자간의 파트너쉽과 정보흐름에 있어서 고성능의 네트웍을 형성하는 새로운 개념의 네트 퀀을 가치넷 (value net)으로 정의한다. 이러한 가치넷은 고객이 그 중심에 위치하며 연관되는 제조 사이트와 공급자에 이르는 정보의 배분을 원활하게 해 준다. 본 연구의 목적은 복잡한 공급사슬의 흐름과정에서 발생하는 의사결정과정을 자동화하고 효율화하기 위해서 멀티에이전트를 이용한 프레임 을 설계하고 구매업무와 관련된 영역에 대하여 본 시스템을 구현해 보고자 하는 것이다. 에이전트의 지능적 판단을 위해서는 BDI (Belief, Desire, Intension) 모델을 이용하였다. 본 연구의 결과는 B2B 및 e-Business에서 에이전트를 이용한 조달 및 획득과 관련된 업무에 적용이 될 수 있다.무에 적용이 될 수 있다.

• 한국의류산업학회지
• /
• 제15권5호
• /
• pp.753-762
• /
• 2013

This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.

• 대한안전경영과학회지
• /
• 제19권1호
• /
• pp.181-189
• /
• 2017

The systematic management of technology infrastructure increasingly becomes critical as it represents the driving power for creating competitive advantage of nations and enterprises. In this sense, public facility and equipment, which is one major asset of technology infrastructure, should be managed effectively, systematically and efficiently to increase its overall equipment effectiveness. However, the manual and off-line communication was the unique way to communicate between the suppliers who provide facilities in the public sector and the customers who utilize the facilities in the industrial sector. This communication way caused invisibility of available usage time and increase of idle time, thereby decreasing the equipment effectiveness. This paper presents an web-based scheduling system that enables real-time collaboration and information sharing for increasing the equipment effectiveness. The designed system performs scheduling, facility management, order management and customer relationship management in an on-line platform, and carries out the processing and storing of relevant information in an integrated database. The paper includes a development approach to identify business process models and standardized system models by using object-modeling technique. The deliverable of the present work will contribute to increasing the equipment effectiveness by enhancing visibility, transparency and predictability by means of the integration with a legacy Enterprise Resource Planning.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
• /
• pp.144-148
• /
• 2008

The purpose of this study is to get a grasp on the current trend of apartment facilities by analyzing the bathroom facilities of the brand apartments, which are currently being sold in the metropolitan area. Twenty eight apartment complexes from top seven brand apartment, ranked by its construction ability in 2007, were selected as the subject of the study. Research was conducted by studying bathroom facilities of each complexes through e-catalogues in their web-site. The results of the analysis are as follows. Functional improvements as well as digital equipments were added to the basic facilities. Also in order to upgrade the quality of bathrooms, various and high-quality facilities and finishing materials were used as well as glass partitions for separation of dry and wet area, sunlight windows and so on. The conclusion reached to the fact that those various bathroom facilities need to be considered in the aspect of providing high quality living environment, not just supplying various bathroom to the future customer.

• 한국산학기술학회:학술대회논문집
• /
• 한국산학기술학회 2011년도 추계학술논문집 1부
• /
• pp.144-147
• /
• 2011

본 논문은 패밀리 레스토랑의 웹 사이트를 방문하는 사람들이 웹 사이트에서 느끼는 '즐거움, 정보활용성, 거래편리성, 잠재적 이익, 상호작용'에 구전효과가 어떤 영향을 미치는지, 그리고 '고객태도'와 '추천'에는 어떤 영향을 미치는지 파악하였다. 연구결과는 다음과 같다, 첫째, 즐거움, 정보활용성, 잠재적이익, 상호작용은 태도에 직접적인 영향을 미치고, 태도는 추천에 직접적인 영향을 미치는 것을 확인하였다. 그리고, 즐거움, 정보활용성, 잠재적 이익, 상호작용은 추천에 간접적인 영향을 미쳤다. 둘째, 거래 편리성은 태도와 추천에 유의한 영향을 주지 못했다. 거래 편리성은 직접 패밀리 레스토랑을 이용한 후에 느끼는 부분의 성격이 크다. 웹 사이트에서 제공하는 할인쿠폰이나, 다양한 이벤트 활용이 쉬운지를 판단하는 항목인 거래 편리성은 편리함이 태도 형성과 추천에 큰 요인은 아님을 보여준다. 마지막으로, 태도가 추천에 영향을 줄 때, 구전효과의 영향은 크지 않음을 보았다. 태도는 고객이 직접 웹 사이트를 충분히 활용하면서 패밀리 레스토랑의 서비스를 실제로 경험하며 직접 느끼는 것을 포함하기 때문에, 구전효과의 영향은 적은 것으로 보인다.

• International journal of advanced smart convergence
• /
• 제8권3호
• /
• pp.161-166
• /
• 2019

Viewed in the rate of change in the web environment, it is very difficult to remain the initial planning at the time until the time of launch, and there is a need for a method to accommodate changes and satisfy market demands during the development process. Unlike the traditional waterfall approach of maintaining initial planning, scrum is one of the agile methodologies that enables flexibility to respond to changes in the market and customers' needs and drive customer satisfaction and business success. However, to apply the scrum to a project in actual, the practice method itself is relatively simple but not easy to apply. The reason is that the members of the organization need to understand and participate in scrum's philosophy and principles and the continuous observation and change management should be carried out. Therefore, in this paper, we presented the feature dashboard and customized scrum methodology to enable continuous observation and change management using visibility, and we shared the case that periodically reflected inspection and adaptation with the explanation of the main points. Also, based on the experience with participants, the strengths and weakness of the feature dashboard and the customized scrum methodology are summarized.

• 디지털산업정보학회논문지
• /
• 제15권1호
• /
• pp.1-7
• /
• 2019

The objective of this study is to examine the trends in big data. Research abstracts were extracted from 4,019 articles, published between 1995 and 2018, on Web of Science and were analyzed using topic modeling and time series analysis. The 20 single-term topics that appeared most frequently were as follows: model, technology, algorithm, problem, performance, network, framework, analytics, management, process, value, user, knowledge, dataset, resource, service, cloud, storage, business, and health. The 20 multi-term topics were as follows: sense technology architecture (T10), decision system (T18), classification algorithm (T03), data analytics (T17), system performance (T09), data science (T06), distribution method (T20), service dataset (T19), network communication (T05), customer & business (T16), cloud computing (T02), health care (T14), smart city (T11), patient & disease (T04), privacy & security (T08), research design (T01), social media (T12), student & education (T13), energy consumption (T07), supply chain management (T15). The time series data indicated that the 40 single-term topics and multi-term topics were hot topics. This study provides suggestions for future research.

• 한국IT서비스학회지
• /
• 제18권2호
• /
• pp.1-16
• /
• 2019

Social media is one of the important marketing channels for companies, changing the way interacting with customers. Marketers attract participation from customers' in social media platforms by producing branded content, which helps them gain various marketing results such as brand awareness, web traffic, and sales. The number of the empirical studies on the effects of social media on marketing performance is still low although various success stories and studies have been published. In particular, IT companies are trying to attract users onto their websites with social media content and promotions; however, they regard the number of the visitors as a vanity metric, which has little effectiveness. The study examined the Effect of the site introduced via Facebook, a typical social medium, on customers' revisit. Precedent studies proved that revisit, one of forms of major visit for satisfactory results of a website, is suitable for analyzing the operational output on Facebook pages. The results of the study demonstrated that Facebook content has a positive impact on website inflows and revisits. Also, it turns out that the higher the average website visit depth reinforces the positive relationship between the rate of the inflow and that of the site revisit.

• 유통과학연구
• /
• 제19권4호
• /
• pp.5-13
• /
• 2021

Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports. Conclusions: After all, the present study concludes that most marketers need to apply the concepts of sports psychology to understand consumer purchase intentions in particular retail stores. Consumers are likely to be influenced by their peers or groups to make decisions driven towards purchasing given sports apparel and the retail store to purchase a product.

• 웰빙융합연구
• /
• 제5권3호
• /
• pp.7-17
• /
• 2022

Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.