• Human Ecology Research
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• 제53권4호
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• pp.341-350
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• 2015

This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-$\grave{a}$-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's ${\alpha}$ reliability test, confirmatory factor analysis, t -test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.

• 한국치위생학회지
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• 제11권4호
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• pp.533-546
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• 2011

Objectives : The purpose of this study was to examine the oral health knowledge, attitude, behavior among 918 secondary students and their needs for oral health education in Seoul, Gyeonggi Province and Choongbuk Province. Methods : The collected data were analyzed by the statistical package SPSS 18.0, and frequency analysis, correlation analysis, crosstabs, t-test and ANOVA were utilized. Results : The girls proceeded the boys in oral health knowledge, and the high school students were ahead of the middle schoolers in oral health knowledge, attitude and behavior. Those who ever received oral health education surpassed the others who didn't in oral health knowledge and behavior(p<0.01). The students hoped to be provided with oral health education by dental hygienists during regular classroom hours once per semester, 30 minutes to one hour at a once, and their favorite ways of oral health education were videotape watching and practice. As for needs for oral health education, the middle school students had higher needs for that than the high schoolers, and the former's needs scores were above the average(p<0.05). Conclusions : There were differences among the students in oral health knowledge, attitude and behavior according to their school system, gender and oral health education experiences, but oral health education was provided without taking their differences into account. It was recommended, efficient oral health education programs should be developed by focusing on how to take care of and prevent oral diseases, and videotape watching and practice that were preferred by the secondary students should be included in the programs.

• Nutrition Research and Practice
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• 제15권sup1호
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• pp.41-52
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• 2021

BACKGROUND/OBJECTIVES: Curfew due to the coronavirus disease 2019 (COVID-19) pandemic could influence health behaviors in people, especially in children, who can easily acquire unhealthy eating habits. This study aimed to investigate the effect of COVID-19 on weight, health behaviors including eating habits, physical activity, and sedentary behavior in children aged 6-15 years in Saudi Arabia. SUBJECTS/METHODS: We conducted a cross-sectional online survey that included 280 children aged 6-15 years in Saudi Arabia during the COVID-19 curfew. The survey included questions on sociodemographic characteristics, anthropometric measures, and health behaviors including eating habits, physical activity, and sedentary behavior. RESULTS: We observed a significant difference in the body mass index before and after the COVID-19 pandemic (P < 0.001). Children significantly tended to skip breakfast, along with a decreased intake of dairy products and fast food (P < 0.001). Moreover, children were less physically active and significantly tended to be involved in leisure screen-based activities, including watching TV and use of computer/games (P < 0.001). CONCLUSIONS: This study provides evidence for the negative influences of the COVID-19 curfew on health behaviors, including eating habits, physical activity, and sedentary behavior in children in Saudi Arabia.

• 한국생활과학회지
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• 제8권2호
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• pp.399-417
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• 1999

Viewers have always switched channels and they have selected by turning away from the TV and returning to the set when the content seemed more amusing. Also, people usually watch television with their family members and thus the experience of viewing is embedded uniquely in ongoing processes of family interaction. In other words, people develop patterns and habits through the act of viewing together. As viewing with family members is the most frequent mode of media exposure, the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the dynamic nature of television viewing behavior. With the people meter's second-by-second viewing information, first we analyze who, when, and why viewers change channels. The ensuing reduction of advertising impact due to zapping will be investigated as well. Then the focus will be shifted to the dynamic interaction of coviewing among family members. In order to further explore the in-depth nature of television viewing, actual viewing information should be cross-analyzed with respect to both demographic and psychographic variables. In this study we surveyed individual characteristics such as television watching patterns, program type preference, attitude toward commercials, channel control intensity, and personalities. We have demonstrated that the results of an meticulus analysis of survey data provide valuable insights into the dynamics of television viewing among family members.

• 한국학교보건학회지
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• 제11권1호
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• pp.99-110
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• 1998

The purpose of this study is to investigate the effect of obese school children's life style habits in order to help school nurse in controlling and preventing the obesity by health education The survey group is extracted from the students of two elementary schools located in Seongnam city Out of 280 children randomly sampled, 102 children were evaluated to be obese and 178 ones to be normal by the standard of the 1985 Korea Pediatric Association Height and Weight Standard Chart The obese children group was compared with the normal one. For this purpose, the surveyors designed a self questionnaire to obtain the description of general background, exercise including play behavior, eating behavior, and family environment of the sampled children. The results are as follows The number of the obese children who took extracurricular physical exercises was significantly (p<0.05) more than that of the normal ones The significantly (p<0.05) more obese children went without a meal to control their weight than the normal ones. In relation to the degree of obesity, the children with the high degree of obesity watched the television significantly (p<0.05) longer than the ones with the mild and the moderate degree of obesity In gender relations, the obese girls participate in outdoorplays and physical exercises significantly (p<0.05) longer and more regularly than the normal ones, while no significant difference was found between the male groups The obese boys had significantly (p<0.05) their mothers occupying in a vocation. Combining television watching habit and mother's vocation of the obese boy, the obesity is resulted from complicated situation It can not be due to the simple absence of the mother, but rather due to the absence of a person responsible for controlling snacking and television watching time of the child Looking at the results, it is necessary for both school and home to actively involve in guiding children and providing an environment to modify life style habits and prevent childhood obesity.

• 대한지역사회영양학회지
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• 제14권5호
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• pp.509-520
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• 2009

This study was conducted to investigate the effects of weight control program on food habits, eating behaviors and life habits in obese elementary school children. The program consisted of nutritional education, physical exercise and behavioral therapy was conformed for 10 weeks. Participants of the study involved 41 obese children and their parents. There was significant difference in waist circumference (p < 0.05) and children's body fat % significantly decreased from 35.8% to 33.0% (p < 0.01) after program. There was significant increase (p < 0.05) in HDL-cholesterol, 47.8 (mg/dL) to 53.6 (mg/dL) after weight control program. Food habits and eating behaviors of obese children were showed positively changes but there were no significant differences after program. Regularity of having breakfast and amount of meal under the stress condition were not significantly different after program. The levels of physical activity of obese children were significantly increased from 1.40(hr) to 1.74(hr) per day (p < 0.05). But there were no significant changes in spending hours of watching television and playing computer games. Food habits, eating behavior and physical activity showed significant correlations to weight control. These results suggest that the body weight control program for obese children including nutrition education, physical exercise and behavioral therapy may be effective to improve their food habits, eating behaviors and life habits. Nevertheless we need a more concentrating program to improve life habits such as physical activity and watching television.

• 정보처리학회논문지D
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• 제17D권6호
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• pp.453-462
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• 2010

국내외 TV방송의 디지털 전환 프로젝트가 본격적으로 진행되고 있다. 디지털 방송 서비스는 다매체, 다채널을 통한 방송 프로그램의 증가와 양방향 TV방송 서비스로 인해 사용자에게 다양한 방송 프로그램의 선택과 개인/커뮤니티별 맞춤형 시청 기회를 제공함으로써 새로운 방송서비스 환경을 필요로 한다. 본 논문에서는 TV-Anytime 영상 메타데이터에 대한 데이터 스트림 마이닝 기법을 이용하여 사용자의 시청 상황을 포함한 시청 패턴을 분석함으로써 개인/커뮤니티 시청 패턴 프로파일 및 시청 선호도 연관규칙 생성 기법을 적용한 개인/커뮤니티 맞춤형 Digital TV 시스템 을 제안한다. 또한, 임베디드 시스템 기반의 사용자 인터페이스를 구현하여 개인/커뮤니티 사용자들에게 적절한 추천 프로그램을 제공하고, 시청 프로그램 정보에 따른 시청 상황을 자동으로 제어하는 기능을 포함한다. 또한, 스마트폰 기반의 채널 추천 시스템을 구현하여 프로파일의 활용도를 증가시켰으며, 실험을 통하여 본 논문에서 제안하는 방법의 효율성을 검증한다.

• 가정과삶의질연구
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• 제19권4호
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• pp.85-103
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• 2001

After-school activities were examined for 449 rural children in first through seventh grades. Childrens engagement of after-school activities were significantly different by child and family characteristics, especially childrens age and behavior control ability. Findings showed a decline in amount of time spent studying and reading and a raise in going to a game-room. Childrens school achievement, emotional and social development were also differed by a range of after-school activities. Children spent more time in studying and reading showed higher grades, happiness, school life. Teachers reported greater aggressive behavior and less adjustment of school life among children participating more in game related activities and hanging out. Watching TV, doing house chores and visiting friends were not variables which showed different outcomes.

• 한국주거학회논문집
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• 제14권3호
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• pp.109-118
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• 2003

The purpose of this study is to investigate identity of Korean resident's on housing in Canada. A questionnaire survey method was used to collect data for this study. Results of the analyses showed that Korean styled decorations were the most possessions to express their identity, while the possession degrees of Korean household goods and Korean style furniture were relatively low. An electric mat and a low table were frequently being used in their home. The using degree of these goods were significantly different according to the residential period in Canada. Almost Korean-canadian tended to have a style of sitting on the floor in the behavior of sewing, ironing, entertaining, watching the T.V. This behavior style were significantly different according to family income, houses style, the house ownership.

• Industrial Engineering and Management Systems
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• 제4권2호
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• pp.192-197
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• 2005

Among many amplitude parameters, Kurtosis (4-th normalized moment of probability density function) is recognized to be the sensitive good parameter for machine diagnosis. Kurtosis has a value of 3.0 under normal condition and the value generally goes up as the deterioration proceeds. In this paper, simplified calculation method of kurtosis is introduced for the analysis of impact vibration with one sided affiliated impact vibration which occurs towards the progress of time. That phenomenon is often watched in the failure of such as bearings’ outer race. One sided affiliated impact vibration is approximated by one sided triangle towards the progress of time and simplified calculation method is introduced. Varying the shape of one sided triangle, various models are examined and it is proved that new index is a sensitive good index for machine failure diagnosis. Utilizing this method, the behavior of kurtosis is forecasted and analyzed while watching machine condition and correct diagnosis is executed.