• Title/Summary/Keyword: Watching Behavior

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The Development of Nutrition Education Program for Improvement of body Perception of Middle School Girls (II);Development of Nutrition Education Program (여중생의 체형인식 개선을 위한 영양교육 프로그램 개발(II);여중생 대상 영양교육 프로그램 개발)

  • Soh, Hye-Kyung;Lee, Eun-Ju;Choi, Bong-Soon
    • Journal of the Korean Society of Food Culture
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    • v.23 no.1
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    • pp.130-137
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    • 2008
  • If we may practice the nutrition education planned on the basis which carefully grasped the inappropriate behavioral determinants of middle-school students, it might be an effective method achieving the change in perception and behavior improving the distorted perception about the ideal body shape, so we are to suggest the 8 week program of body shape perception improvement for successful nutrition education as follows. The body shape perception improvement program is a step-by-step group consulting program. At the introduction stage, we let them understand the meaning of true beauty and body change of teenage period and forming of sexual identity. At the stage of perception conversion, we let them have the opportunity to observe the status of body perception of the teenager and self-observation. At the stage of correction, we let them criticize the distorted body image in the society with mass media at the same time with the self-reflection. At the stage of maintenance and evaluation, we suggested the behavior guidance while preparing it. Setting this as the basis, we applied the contents such as the evaluations through cultural sharing events making somethings while directly participating. As the target groups to practice education were middle school students, we considered the learning level and behavioral features of the middle school students, and composed the programs including the methods such as role play, watching real things, media production, discussions and experiences. If the program of body shape perception improvement developed at this study could be utilized at the field of schools, the teenagers can change their ways of thought naturally avoiding the view about unified appearance rightly perceiving negative self-image that the teenagers can have and if the group consulting can be practiced regularly at each school, many students may experience the change in perception, so it might solicit the improvement of health of the families and local societies as well as that of the individual student.

The Effect of Wang-Hong Characteristics on Impulse Buying During Live Sale: Based on Women's Clothing Sales in China (왕홍의 판매 생방송 시청이 충동구매에 미치는 영향: 중국 의류 판매를 중심으로)

  • Liu, Xianya;Park, Jee Yun;Lee, Hye Eun
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.212-229
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    • 2020
  • 'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

Effect of Food Behaviors on Nutrients and Food Intake in College Students (음식섭취와 관련된 제 요인들이 대학생들의 영양 및 식품섭취에 미치는 영향)

  • 김우경;이경애
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.27 no.6
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    • pp.1285-1296
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    • 1998
  • This study was performed to investigate the food behaviors of college students through a food record method. In this study, one hundred and sixty seven students of Dankook university were chosen(male:77, female:90). We collected data about nutrients intake and food behaviors. Food behaviors included a frequency of both meal and snack, meal time, eating place, person with whom they ate, reason for eating, feeling after eating, and activities during mealtime. The results of the study were summarized as follows. Energy intake per day of male and female were 2201kcal and 1781kcal, respectively. Expect for the protein, vitamin C and phosphate, nutrients were not satisfied with the RDA, especially the intake of vitamin A, Vitamin B2, and calcium was very low. Average eating frequency per day was 5.1 and meal eating frequency per day was 2.6. In addition, male ate more frequently than female did. The interval between breakfast and lunch was 295 minutes, and between lunch and dinner was 373 minutes. The places where they ate the meal and snack were mostly school and restaurant at lunch and dinner, and there was not a significant different between weekday and weekend. On weekdays, the 40~50% of subjects had a breakfast with family, and most students had a lunch or dinner with friends. During weekend, although the percentage of students who had a lunch and dinner with family were increased, a lot of students had a lunch and dinner with friends or alone. In case of reason for meal and snack, the 60~70% of subjects answered that they ate the meal for hunger, and there was not different between weekday and weekend. 60~70% of subjects felt that they eat proper, but the percentage of overeat was increased for dinner. Most students were talking with others while they had a lunch. About 20% of subjects ate only food at both breakfast and dinner and 30% of subjects were watching TV. In correlation between nutrients intake and food behaviors, the higher frequency of eating, the higher carbohydrate intake in male. In case of female, protein intake and dinner time showed the negative correlation, and protein intake and mean intervals of eating had a positive correlation. In case of male, reason for eating affected the nutrient intake, but eating place, after feeling and activity for eating had no relation with nutrients intake. But in case of female, these factors affected nutrient intake. Therefore, food behaviors had an effect on nutrients intake, and the type of effect was different between male and female.

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A Comparison of the Perceptions of Children and Their Mothers of the Effects of School Lunch Programs on Children's Dietary Behaviors (학교급식이 초등학생의 식행동에 미친 영향에 대한 아동과 어머니의 인식 비교)

  • 김무환;이경애
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.32 no.4
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    • pp.636-644
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    • 2003
  • This study compared the perceptions of children and their mothers of the effects of school lunch programs on the children's dietary behaviors in elementary schools. Questionnaires were answered by 425 elementary school students and their 412 mothers in the Busan area. The results indicated: The school lunch program had positive effects on children's dietary behaviors such as understanding healthy meals, correcting unbalanced diets, snack intake, attitude toward the meal, table manners, and table hygiene. However, there were still some negative habits in the home related to snack time, reading books or watching television during mealtime, eating foods before seniors have started. The gender of the children and whether the mothers worked or not produced no significant differences (in most cases). Still mothers more positively perceived the effect of school lunch programs on their children's dietary behaviors than did the children themselves. Thus, the school lunch program had positive effects for a balanced diet and making good eating habits. And, therefore, teachers-as well as the dieticians- should actively regard the school lunch program as an educational activity which can produce positive effects for a balanced diet, and make every endeavor to strengthen their relationship with the home.

A Study on Social Factors and Physical Health Status of the Long-Lived Elderly People in Ganghwa-gun Area (강화지역 남녀 장수노인의 사회적, 신체적 건강상태조사)

  • Han Hye Kyoung;Choi Sung Sook;Kim Myung Wha;Lee Sung-Dong
    • Korean Journal of Community Nutrition
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    • v.10 no.1
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    • pp.111-121
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    • 2005
  • This study was to performed to assess social factors and physical health status. The subjects of the study were 103 elderly people of age over 85 years living in Ganghwa-gun area. The method of this research was based on the interview-survey with questionnaire. Chi-square test was the main data analysis method. The subject group was composed of 36 males and 67 females, the average age being 91.0 $\pm$ 3.2 years old for the males and 91.1 $\pm$ 3.4 years old for the females. The aged average height and weight were 161.0 $\pm$ 7.9 cm and 54.6 $\pm$ 7.8 kg in males, 141.0 $\pm$ 8.2 cm and 42.2 $\pm$ 7.9 kg in females which were lower than the Korean average standard but the mean BMIs of both male and female showed normal range. Their level of education was lower and they tended to be religious. The aged population might be economically poor. Their level of living standards tended to have been lower-middle and lower class. The mean age of their parents' death were 64.3 $\pm$ 17.2 years in males, 59.0 $\pm$ 14.9 years in females for the father and 70.9 $\pm$ 15.5 years in males, 66.8 $\pm$ 16.6 years in females for the mother. The rate of living together with their family or spouse in the female aged was $83.2\%$ higher than in the male aged. They tended to have engaged in hobbies that require less movement. Of the kinds of hobby, 'TV watching ($47.8\%$ in male and $44.9\%$ in female) was the highest. Ratios of the drinking and the smoking elderly were $30.6\%$, $25.0\%$ in male and $7.5\%$, $18.8\%$ in female but they tended to have never drunken and smoked. Of the subjects, $42.9\%$ spend 8$\~$9 hours for sleeping in male and $35.8\%$ spend 10 hours for sleeping in female. They tended to have not done any particular health behavior. The most common diseases were digestive disease in male, arthritis and hypertension in female. Most elderly males ($47.3\%$) and females ($61.2\%$) had 1$\~$2 diseases.

The Effect of the Watching Behavior in Multiplex Screening Interruption : In Centering of Chuncheon CGV Closing (멀티플렉스 상영관 운영 중단에 따른 관람 행태 영향 : 춘천 CGV 휴관을 중심으로)

  • Seo, Jeong-Soo
    • Cartoon and Animation Studies
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    • s.21
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    • pp.71-84
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    • 2010
  • The current distribution structure in Korea film industry is in the multiplex chain. As a result, most small or medium-sized theaters have been excluded from the market, and all the multiplex chain have gradually been formed into the vertical integration structure. The strike by multiplex theaters in Chuncheon who did not screen for one month led to the problem of the vertical integration, which resulted in many effects. Particularly, it caused considerable effect on the cultural desire and instigated movie-goers to turn to illegal content. This study surveys the process in which Korean multiplex theaters in vertical integration structure took over the Korean film market, and consequently, small theaters collapsed, and the theaters in vertical integration structure kick out small theaters in horizontal integration structure, and conducts a survey on the effect of the one-month strike by Chuncheon CGV from September 27 to October 30, 2008 in Chuncheon where said processes had completed so as to determine the effect of and impact of the problem of the vertical integration, monopoly structure. When major consumers of the film industry, i.e., people in their 20s, see their access to newly released films limited due to closing of multiplex theaters, they feel the impulse to access illegal contents. If they miss viewing the newly released films, they prefer to view illegal contents or films on recording media rather than visiting theaters showing those films. They are also influenced by timing of film release. Specifically, methods of illegal access to newly released films, permanent accessibility to them via recording media, and timing of film release influence their viewing patterns.

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The Comparison of Physical Parent Characteristics and Behavior Characteristic between Girls of Precocious Puberty and Girls of Normal Development (성조숙증 여아와 정상 발달 여아의 신체상 부모특성 및 행동특성 비교)

  • Moon, Woo-Jin;Hwang, Man-Ki;Shim, Jung-Yeun;Kim, Hee-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.653-662
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    • 2017
  • This study was conducted to provide basic data for the prevention and management of precocious puberty by investigating the relevance of physical parents characteristics and behavioral characteristics of girls with precocious puberty. The research period was June 1, 2016 to February 25, 2017. The subjects were 312 girls matched depending on gender and age which were composed of 104 female patients of precocious puberty visiting H oriental medicine clinic and S one in Seoul, 104 girls of A control group and 104 girls of B control group attending elementary school in gun. A total of 312 of each group were compared though t-test, $X^2$-test, and ANOVA to examine the physical parent characteristics and behavioral characteristics between girls with precocious puberty and normal girls, after which influence factors for precocious puberty were analyzed through multinomial logistic regression. The main influencing factor was found to be the height of their own and mothers' menarcheal age in terms of body and parent characteristics. Other factors influencing behavioral characteristics included the frequency of meat intake and eating-out in terms of eating habits. Additionally, watching TV, hours of using smart phone and number of private institute girls attending were also found to be influencing factors. Thus, interest in school and society in increasing precocious puberty in girls is important and extensive investigation of the causes and frequency of precocious puberty is necessary.

Correlation between knowledge, attitudes and preventive behaviors regarding the MERS of a student in the Department of Emergency Medical Technology (응급구조(학)과 학생의 메르스에 관한 지식, 태도 및 예방행위와의 관계)

  • Kim, Sung-Lyoung;Yoo, Young-Gun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.401-408
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    • 2020
  • This study was undertaken among students majoring in Emergency Medical Technology, to comprehend the knowledge, attitudes and preventive behaviors associated with MERS. This study further provides basic data for education related to MERS prevention. A total of 167 students were enrolled in the study. Evaluation of MERS education revealed a higher number of inexperienced subjects: 74 experienced(44.3%) vs. 93 inexperienced(55.7%). Assessing the attitude items for MERS revealed that "have to wear personal protective equipment when dealing with MERS patients" ranked highest (average, 4.54 ± 0.87), whereas "washed my hands more often than usual" ranked highest (average, 3.82 ± 1.06) in the prevention items for MERS. Analyzing the correlation between attitude towards MERS and preventive behavior revealed that "canceled or delayed meeting with friends, eating out, watching sports, shopping, etc." showed that, although negatively correlated, a greater attitude showed a higher level of prevention (r=-0.63, p<0.004). Taken together, results of this study indicate the necessity to develop an education program that improves the level of education and knowledge about MERS, and to impart this education systematically and repeatedly.

Factors Related to Smartphone Dependence among Adults in Their 20s (20대 성인의 스마트폰 의존 관련 요인)

  • Park, Jeong-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.8
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    • pp.195-204
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    • 2020
  • The purpose of this study was to explore factors associated with smartphone dependence among adults in their 20s. The data were derived from the 2017 Survey on Smartphone Over-dependence conducted by the Ministry of Science and ICT and the National Information Society Agency. There were 3,684 participants. The data were analyzed by frequency, percentage, mean, standard deviation, independent t-test, Pearson's correlation coefficient, and weighted hierarchical multiple regression analysis. For the results, factors related with higher smartphone dependence of participants were duration (β=.18, p=.000) and frequency (β=.04, p=.000) of usage, gaming (β=.15, p=.000), watching videos (β=.09, p=.000), mobile shopping (β=.05, p=.000), working (β=.05, p=.010), e-mailing (β=.13, p=.000), and sports betting (β=.07, p=.000). Music (β=-.07, p=.000) and adult content (β=-.07, p=.000) significantly reduced their smartphone dependence. SNS (Social Networking Services) (β=.01, p=.358) and instant messengers (β=-.02, p=.330) were not factors related to smartphone dependence. However, instant messengers were the most used by participants and had a strong correlation with working (r=.55, p=.000). This study shows that smartphone usage patterns related with smartphone dependence among adults in their 20s are different from those of children and adolescents. These results could be used to more deeply understand smartphone dependence among adults in their 20s and plan early detection and prevention and care of dependence.

A study on the spectacles-wearing and eyesight health behavior of the middle school students (서울시내 일부 중학생의 시력 및 안경착용과 그에 따른 보건행태 조사연구)

  • Jeon, Ye-Jin;Kim, Myung
    • Korean Journal of Health Education and Promotion
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    • v.11 no.2
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    • pp.87-106
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    • 1994
  • Owing to the use of many cultural facilities, the elevation of life standards and the high level progress of industry, visual impairment was on increasing trends. Especially due to studying for many hours, the myopia of adolescents became a serious social issue. The purpose of this study was to understand adolescent's wearing glasses and eyesight condition, whether the primary myopia factor and the subjective symptoms were different between the myopia group and the normal group, between the wearing glasses group and the non-wearing glasses group, and the effect on physical, mental and study activity of myopia. The subject of investigation was 627 middle school students in Seoul and the investigation was accomplished from July 7th, 1993 to July 12th, 1993. The data were analyzed by the percentage, x²-test, t-test and ANOVA of SPSS. The results were as followed; 1. The rate of the right and left eyesights higher than 0.8 in the normal group was 47.0%, and those less than 0.7 in the myopia group was 53.0%. In the boy students, the normal group was 54.1%, the myopia group was 45.9%. In the girl students, the normal group was 39.2%, the myopia group was 60.8%. Therefore the girl students' myopia rates were higher than the boy students', and this result was significant(p<0.01). 2. The rate of wearing glasses of the middle school students was 44.6%. The rate of wearing glasses of the girl students was 56.8%. The rate of wearing glasses of the girl students was higher than that of the boy students 43.2%. The rate of necessary glasses of the middle school students was 6.1% and the rate of necessary glasses of the boy students was 7.9%, the rate of necessary glasses of the girl students was 4.1%. 3. In case of a family member of the student wear glasses, the rate of wearing glasses was higher. 4. In the myopia group, the main reason for not wearing glasses was "Uncomfortable"(63.3% in the boy students, 40% in the girl students). In case of the girl students, "Nonpermission of their parents" was 18.7% and remarkably higher than 5.1% in case of the boy students. 5. The factor of myopia was that "The bad attitude of watching TV closely" was 19.9%, that "The dimly-lit room" was 6.6%. 6. In order to protect eyesight, the rate of the students who practiced "Looking at something from afar 3∼4times a day" was 37.3%, the rate of the students who did "Eye exercise" was 17.5%, the rate of the students who took "A medicine for promoting nutrition" was 12.9%. The rate of taking the medicine was higher than 3.5% in the normal eyesight group. 7. After near working, the point of subjective symptoms was higher in the myopia group than in the normal group and in the wearing glasses group than in the unwearing group and in the girl students than in the boy students. 8. The longer time to watch TV, the higher point of subjective symptoms. The longer distance to watch TV, the lower point of subjective symptoms(p<0.05).

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