• Asia-Pacific Journal of Business
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• v.15 no.3
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• pp.525-545
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• 2024

Purpose - This study aimed to analyze the impact of Wang Hong's characteristics (awareness, trustworthiness, expertise, attractiveness, and interactivity) in live commerce on consumer loyalty and consumer repurchase intention. Design/methodology/approach - This study collected 709 questionnaires collected from the survey for consumers using live commerce in China and conducted an empirical analysis using SPSS 24.0 statistical packages for 605 valid questionnaires (85%) excluding unfaithful responses. Findings - First, it was confirmed that the characteristics of Wang Hong (recognition, trustworthiness, expertise, attractiveness, and interactivity) in live commerce have a positive (+) effect on consumer loyalty and consumer repurchase intention. Second, it was confirmed that when consumer loyalty increases, consumer repurchase intention also increases. Third, it was confirmed that consumer loyalty acts as a mediating effect between the characteristics of Wang Hong and consumer repurchase intention. Research implications or Originality - This study aims to present implications for Wang Hong, a live commerce host, and live commerce platform operators and live commerce users based on demographic analysis, questionnaire analysis, and empirical analysis.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.7
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• pp.3268-3283
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• 2018

With the advent of the Information Age, the source identification of digital images, as a part of digital image forensics, has attracted increasing attention. Therefore, an effective technique to identify the source of digital images is urgently needed at this stage. In this paper, first, we study and implement some previous work on image source identification based on sensor pattern noise, such as the Lukas method, principal component analysis method and the random subspace method. Second, to extract a purer sensor pattern noise, we propose a sample selection method to improve the random subspace method. By analyzing the image texture feature, we select a patch with less complexity to extract more reliable sensor pattern noise, which improves the accuracy of identification. Finally, experiment results reveal that the proposed sample selection method can extract a purer sensor pattern noise, which further improves the accuracy of image source identification. At the same time, this approach is less complicated than the deep learning models and is close to the most advanced performance.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.433-448
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• 2022

Purpose - The purpose of this study is to empirically analyze users' continuous use intentions using the characteristics of live commerce in China. Design/methodology/approach - Social presence, influence of information source (Wang Hong), convenience, marketability, reliability, personal innovativeness, and social influence were selected as elements that affect the perceived value of users, and an assumption that perceived value would affect continuous use intention was set. 515 samples were obtained from Chinese consumers through a Chinese online questionaire survey. IBM SPSS 26 and AMOS was used for statistical testing. Findings - First, social presence, Wang Hong, convenience, marketability, and reliability, which are the quality characteristics of live commerce services, affect the perceived value of users and user's continuous use intention. Second, the perceived value of users plays a mediating role between the quality characteristics of live commerce service and the continuous use intention. Third, personal innovativeness plays a moderating role in the effect of live commerce service quality on the perceived value of e-commerce users. Fourth, among the relative effects of the service quality characteristic variables, the relative effect of reliability is the greatest followed by that of convenience, marketability, and Wang Hong, in order of precedence, and the effect of social presence is the smallest. Research implications or Originality - South Korean government's plan to support for advancing into live commerce in China were presented as strategic implications for exporting South Korean products to China through online services including live commerce.

• Wind and Structures
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• v.37 no.2
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• pp.105-115
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• 2023

Structural design includes calculation of the wind speed as one of the major steps in the design process for wind loading. Accurate determination of design wind speed is vital in achieving safety that is consistent with the economy of construction. It is noticeable that many countries and regions such as Hong Kong, Japan and Australia regularly make amendments to improve the accuracy of wind load estimations for their wind codes and standards. This study compares the latest Hong Kong wind code published in 2019, which is generally known as the Code of Practice on Wind Effects in Hong Kong - 2019, with the latest revision of the AIJ Recommendations for Loads on Buildings - 2015 (Japan), and the Australian/New Zealand Standard, AS/NZS 1170.2:2021. The comparisons include the variations between the design wind speed and the vertical profiles of wind speed multipliers. The primary purpose of this study was to show any differences in the basic design wind speed and exposure factor estimations among the three economies located in the Western Pacific Ocean. Subsequently, the reasons for such underlying variations between the three documents, are discussed, together with future development trends.

• Korean Journal of Computational Design and Engineering
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• v.14 no.4
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• pp.234-241
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• 2009

The use of aluminum parts in automobile structuraI applications has increased in an effort to reduce the weight of cars and hence improve fuel economy. But Aluminum bar, I-beam and channels need other processes to vary the cross section in the axial direction. Thus, applications of these parts are limited by high cost. If the cross section of the part is variable by using only extrusion, application of extruded bar, I-beam and channels will increase in the Aluminum industries. In this paper, we propose the variable-shape extrusion process which can control the thickness of Aluminum bar. And we can calculate the speed of center ram by varying the cross section in the extrusion to control the thickness of Aluminum bar.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.213-223
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• 2007

E-Business Platform for SMEs in GMS Countries(GMSEB) is a E-business service portal which based on Yunnan, face to ASEAN, connect with China's mainland. lt is established by Kunming Dongxun Sic&Tech Co.,Ltd and E-Business Centre of Yunnan University of Financial & Economics, who get supports from UNESCAP, Science and Technology Department of Yunnan Provincial and Yunnan SMEs Bureau. The portal will bulid a B2B & B2C E-business and. ASP portal to provide service of e-business and enterprise management informatization according with the different languages and situation to China and GMS countries. The paper starts with analysis of the policy in China of promoting GMS cooperation and exchanges, importance of Yunnan and cultural universality in GMS countries. It expounds the necessity of establishing such a regional e-commerce platform. The project explores how to develop the model of e-business and enterprise management informationization for SMEs under the condition of weak economic strength and scarcity of Information Technology talents. To promote the SMEs in GMS countries participate in the integration with the global economy through the international SMEs'E-business Platform, make a fairly rapid progress by full play to its advantages.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• Management & Information Systems Review
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• v.38 no.3
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• pp.97-112
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• 2019

Currently, in China, mobile live broadcasts are more popular compared to online live broadcasts. Accordingly, this research focused on Wanghong, SNS's flagship live broadcasting app. In other words, Wanghong refers to an internet celebrity who acts online on social network services (SNS) influencing many other people. This study specifically focused on one social network service and conducted a study on live app users. The study first analyzed the quality factors of an SNS to users using China's live app. Secondly, the research investigated in finding out the impact of quality on the satisfaction of live app users and how this affects the live app user's satisfaction on their intention of continuous use. Studies have shown that information quality, system quality, and social quality among SNS quality have a positive influence on live app user satisfaction. However, the quality of service and the quality of emotion was rejected by the hypothesis. Throughout this study, we hope to create an app that allows users to share more satisfying mobile images, thereby establishing various episodes holding beautiful places of their life on a real-time basis. It is hoped that live broadcasting businesses will spread a significant impact around the world. Finally, in the future, research on the study of collective comparison between Korea and China on SNS is believed to be meaningful.

• Earthquakes and Structures
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• v.18 no.5
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• pp.527-542
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• 2020

In traditional eccentrically braced steel frames, damages and plastic deformations are limited to the links and the main structure members are required tremendous sizes to ensure elasticity with no damage based on the force-based seismic design method, this limits the practical application of the structure. The high strength steel frames with eccentric braces refer to Q345 (the nominal yield strength is 345 MPa) steel used for links, and Q460 steel utilized for columns and beams in the eccentrically brace steel frames, the application of high strength steels not only brings out better economy and higher strength, but also wider application prospects in seismic fortification zone. Here, the structures with four type eccentric braces are chosen, including K-type, Y-type, D-type and V-type. These four types EBFs have various performances, such as stiffness, bearing capacity, ductility and failure mode. To evaluate the seismic behavior of the high strength steel frames with variable eccentric braces within the similar performance objectives, four types EBFs with 4-storey, 8-storey, 12-storey and 16-storey were designed by performance-based seismic design method. The nonlinear static behavior by pushover analysis and dynamic performance by time history analysis in the SAP2000 software was applied. A total of 11 ground motion records are adopted in the time history analysis. Ground motions representing three seismic hazards: first, elastic behavior in low earthquake hazard level for immediate occupancy, second, inelastic behavior of links in moderate earthquake hazard level for rapid repair, and third, inelastic behavior of the whole structure in very high earthquake hazard level for collapse prevention. The analyses results indicated that all structures have similar failure mode and seismic performance.