• 대한인간공학회지
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• 제31권1호
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• pp.23-32
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• 2012

Objective: This research proposes a methodology, which validates a grasp of the customers' emotions in the service design area. Background: As the era of service design has taken its approach, the need for a deliberate design that would reflect the customer's experience had emerged in the area of service. Therefore, a variety of methodologies has been adopted in the field of service design with the purpose of discovery of the customers' needs. Even though the importance of an emotion-sentient research of a service experience increases, its research progress remains to be inadequate in comparison to all the other areas. Method: Having had taken some resources from the emotional studies under other areas of expertise as a base, the concept of volatility of emotions has been introduced as the core element of this research, further followed by an elaboration of its special characteristics. The observation technique under Stakeholder's system: SOMC(Simultaneous Observation Method based on Cooperation) has been proposed in this study as it presents an effective way to grasp the concept of volatile emotions in contrast to the previously existent types of methodologies. Results: The SOMC rather supplements the existing research methods than substitutes the previous ones. In other words, although the existing research system allowed emotion detection, it was difficult to capture the change of momentary and fickle emotions. On the opposite, the SOMC provides a condition allowing a sufficient grasp of the customer's emotions and facilitates emotional capture. Conclusion: For that reason, it is hoped that this piece of research represents a valuable and effective approach in terms of grasping the true needs of the customers on the emotional level, which will in its turn contribute to the improvement of the service quality in the midst of a complicated service condition. Application: Moreover, the purpose of this research is that in its outcome it may serve as a sufficient contribution to the area of emotional studies within the field of service design.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.192-201
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• 2010

본 연구에서는 영상 콘텐츠의 표현밀도를 화면의 해상도와 피사체와의 거리감으로 정의하고, 표현밀도가 보는 이에게 미치는 감정의 변화를 살펴보고자 하였다. 부산지역 대학교에 재학 중인 학생 61명에게 HDTV방송화면에서 캡처한 영상이미지를 제시하고, 즐거움, 흥분, 통제 3가지 차원의 감정측정을 위해 SAM평가를 실시하였다. 서로 다른 해상도에 대한 비교결과 저해상도보다 고해상도의 콘텐츠 이미지를 볼 때 즐거운, 흥분되는, 통제되지 않는 방향으로 나타났다. 또한 해상도가 연속해서 동일할 때보다 변화가 있을 때 감정 변화 폭이 크게 나타났는데, 고해상도를 보다가 저해상도 이미지를 볼 때 감정이 유쾌하지 않은, 차분해지는 경향을 볼 수 있었다. 그러나 통제 감정에 대해서는 유의미한 결과가 나타나지 않았다. 또한 피사체와의 거리감에 대해 근거리, 중거리, 원거리를 사후다중비교 결과 근거리의 경우 다른 경우들 보다 즐거운, 흥분되는, 통제되지 않는 감정의 값이 더 높아졌다. 다변량 검증결과 해상도와 거리감에 대한 즐거움과 흥분 감정차원은 정의 상관관계를 가지고 있는 것으로 나타났다.