• 산경연구논집
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• 제14권5호
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• pp.1-9
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• 2023

Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences

• International Journal of Internet, Broadcasting and Communication
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• 제12권3호
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• pp.213-219
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• 2020

Visual art elements can most intuitively express the information expressed by a game character and play an important role in shaping a successful game character. We compares and analyzes the role design in the skins of the "Five Tiger-like Generals" series in Glory of Kings in terms of color, line, graphic and other visual elements. Different visual elements form different visual impacts and influences, which brings people different psychological feelings and presents different emotional colors. The reasonable use of visual elements gives people a refined visual experience and a comfortable psychological feeling, adding more influencing factors to the "immersion" of the game. It not only can strongly attract the attention and love of players, but also spreads traditional culture of the nation and the country. Therefore, whether the visual art elements of a game character can be appropriately used is an important part of the success of the game work. The analysis of visual art elements of game characters has important learning and research value.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.39-49
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• 2005

The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

• 대한의용생체공학회:의공학회지
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• 제22권3호
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• pp.259-267
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• 2001

The visual evoked potentials(VEPs) is used to assist in the diagnosis of specific disorders associated with involvement of the sensory visual pathways. The P100 latency is an important parameter which is diagnosis of optic nerve disorders. There are characteristics of latency delay, wave distortion, amplitude deduction in abnormal subjects. It is difficult to diagnose in the case of producing peak at the P100 latency. In this paper, difference of pattern between normal VEPs and abnormal VEPs using the Choi-Williams distribution method is studied. We observed the relationship about time and spectrum. The result shown that normal VEPs had maximum spectral value at 20Hz~26.7Hz and abnormal VEPs had maximum spectral value at 16.7Hz~20Hz. Also normal VEPs spectrum is higher than abnormal VEPs spectrum.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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• pp.174-177
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• 2003

The progress of urbanization has been accelerated by the development of machinery after the Industrial Revolution and the speed of change has been increased after the invention of computers. However, the problem of residence, the space for human life in the city, is still not complete. Ever since apartments rose as a solution for the residential problem caused by urbanization after the 1970s and now after 30 years, remodelling is preferred among the 2 choices, reconstruction and remodelling of apartments, in respect of economy and efficiency. Especially, in remodelling collective residence, construction, equipment environment, sight, etc. are considered and only after testing these various aspects can remodelling succeed. Aiming at studying the need of visual identity among many considerations in remodelling, this study investigates and analyzes the remodelling cases of domestic and overseas common residence and suggests the need of visual identity. In Korea where construction design for common residence is monotonous, expressing visual identity can be even more important. The common residence area that symbolizes its unique characteristic will elevate not only its economic value but also the psychological value of its residents.

• 한국조경학회지
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• 제29권5호
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• pp.28-36
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• 2001

The purpose of this study is to research the influence of soundscape in the preference of landscape. Specifically, standards type of communication are applied to the landscape such as positive scenery and negative scenery. The spatial image was analyzed by the variables of Kaplan\`s information process model. The level of visual preferences was measured by a type of acoustic information and visual information in the landscape, and this data was analyzed by multiple regression. The results of this study can be summarized as follows; The value of landscape preference was maximum value in Type I and minimum value in Type II from all fluent of coherence, mystery, and legibility to, except complexity, and it was not different from preference. These results clearly show the influence of sounds effecting decision of landscape preference. It was different by the type of acoustic information and visual information in landscape. The results of ANOVA among types of acoustic information were differences of mean between positive sound, no sound and negative sound from coherence, mystery, and legibility to, except complexity. These variables may be the major factors which must be considered in planning and designing as the functional basis for quantitative analysis.

• 감성과학
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• 제20권3호
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• pp.23-38
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• 2017

In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 춘계학술대회
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• pp.101-103
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• 2016

최근 들어, 영상 추적(Visual Tracking)에서의 목표물을 sparse coefficient vector로 나타낼 수 있게 되면서, L1 minimization 방법을 이용한 영상처리 속도 향상이 필요하게 되었다. 더 나아가서, L1 minimization 방법은 영상 추적 과정에서 주로 발생하는 occlusion 문제를 해결하는 방법으로 많이 사용되고 있다. 다라서 본 논문에서는 영상 추적 과정에서 발생하는 occlusion 문제의 해결을 위해서 L1 minimization의 parameter를 분석하였다. L1 minimization에는 최소화 결과에 영향을 미치는 weighted parameter가 존재하며, 이들은 고정 상수나 목표물의 중간값, 평균값, 표준편차로 나타내어 진다. 실험 결과를 바탕으로 분석하였을 때, weighted parameter 중에서 평균값이 OPE(One Pass Evaluation)을 기반으로 한 success rate와 precision performance에서 좋은 결과를 갖는 것을 확인할 수 있었다.

• 한국정보전자통신기술학회논문지
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• 제15권1호
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• pp.1-7
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• 2022

인간의 시각 피질을 구성하고 있는 시각 뉴런은 모든 시각적 자극에 반응하는 것이 아니라 특정한 조건을 갖춘 시각적 자극에 반응한다는 것이 생리학적 실험을 통하여 밝혀졌다. 본 연구에서는 이와 같은 생리학적 실험을 해석하기 위하여 랜덤한 이득을 갖는 선형 필터를 포함하는 뉴런의 발화 특성을 시뮬레이션하고 설명할 수 있는 모델을 제안하였고 또한 제안한 모델의 선형 필터의 출력이 전체 자극 데이터의 부공간을 형성하고 있음을 실험을 통하여 증명하였다. 구현된 모델의 타당성을 검증하기 위하여 서로 다른 4개의 시각적 자극 데이터들로부터 임의로 추출한 2개의 화소에 대한 값의 분포를 관찰하였다. 전체 자극 데이터와 스파이크 발화 자극 데이터의 분포로부터 중심 좌표 값 즉, 가장 많은 값이 분포하는 좌표 값을 추출하여 두 분포 사이의 차이를 확인할 수 있었고 구현된 모델이 전형적인 LNP 모델과 동일하게 전체 자극 데이터가 전체 집합일 경우 스파이크를 발생시키는 자극 데이터가 전체 자극 데이터의 부공간 임을 실험을 통하여 증명하였다. 본 연구는 시각적 자극에 대한 스파이크의 발생기전과 관련된 기초 연구로 활용할 수 있다.

• 한국의류학회지
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• 제29권1호
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• pp.136-148
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• 2005

The purpose of this study identifies how attributes of the website influences on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables(interactivity, search and visual information of website), mediated variables(utilitarian shopping value and hedonic shopping value) and dependent variables(attitude toward website). The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The covariance structural model and research hypothesis analyzed by using AMOS 4.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity of the website has a positive impact on perceived utilitarian and hedonic shopping values of the website and visual information of the website also influence hedonic shopping value of the website positively. Third, utilitarian and hedonic shopping values have a positive influence on attitude toward the website for apparel shopping.