• 유통과학연구
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• 제18권8호
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• pp.23-33
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• 2020

Purpose: In the digital age, visual cues in computer-mediated environments are becoming a very popular means of communication. Therefore, it is a very critical market for marketers to utilize for marketing communication and platform providers and manufacturers of mobile devices which create and distribute the visual cues While the prevalent research on visual cue consumption focuses on the positive side, the dark side of consuming visual cues has not been investigated. Therefore, in this research, the dark side of using visual cues, such as difficulties and problems in their application, will be investigated. Research design, data, and methodology: Due to the nature of this study, a netnography approach was adopted. Twitter which the users regularly utilise visual cues in their communications was a prime source for data of this research. Results: This research suggests that visual cue users experience anxiety about the subordination of expression and suffer from the myth of an ideal practice of expression. Conclusions: As the previous research emphasised the complementary role of visual cues, has failed to recognise the problems associated with the extensive and growing dependence on visual cues. This awareness demonstrates that we need to take a careful approach to visual cue usage.

• 유통과학연구
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• 제16권2호
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• pp.35-45
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• 2018

Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.

• 인간행동과 음악연구
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• 제19권1호
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• pp.1-20
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• 2022

본 연구의 목적은 국내 자폐스펙트럼장애 아동(Autism Spectrum Disorder, 이하 ASD)과 일반 아동(Typically developing, 이하 TD)의 음악 단서와 시각 단서 조건에 따른 4가지 기본정서(행복, 슬픔, 분노, 두려움) 인식 정확도를 평가하기 위해 실험연구가 실시되었다. 본 연구의 참여자는 ASD 진단 기준을 충족한 만 7세~13세 아동 9명과 일반 아동 14명으로, 모든 참가자를 대상으로 4가지 기본정서 인식 능력을 평가하는 음악 과제와 시각 과제를 실시하였다. ASD 아동과 TD 아동의 단서 조건, 즉 음악 단서와 시각 단서에 따른 정서를 인식하는 정확도와 정서 유형에 있어 차이가 있는지를 비교 분석한 결과, ASD 아동이 TD 아동에 비해 정서 인식 정확도가 유의하게 낮게 나타났다. 또한, 시각 단서보다 음악 단서에서 정서 인식 정확도가 높은 경향으로 나왔다. 마지막으로 정서 유형에 따른 차이는 ASD 아동과 TD 아동 두 그룹 모두 음악 단서에서 행복이 정서 인식 정확도가 높게 나타났고, 시각 단서에서 ASD 아동은 행복이 TD 아동은 분노가 가장 높게 나타났다. 이 결과를 바탕으로 ASD 아동은 음악 매체가 제공되었을 때 시각 매체보다 정서를 보다 잘 인식할 수 있음을 확인하였다. 본 연구는 국내에서 ASD 아동 대상 정서와 관련된 첫 시도라는 점에 의의가 있으며 본 연구의 결과를 바탕으로 관련한 후속 연구가 지속적으로 시행되기를 기대한다.

• 디지털융복합연구
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• 제16권11호
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• pp.281-288
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• 2018

본 연구는 온라인 판매자에 대한 위험지각이 소비자의 구매의도에 미치는 관계에 구전정보의 시각적 단서가 어떠한 조절효과를 미치는가를 검증하기 위한 목적으로 시행되었다. 본 연구는 긍정 혹은 부정적으로 나뉜 구전정보에 따라 시각단서의 조절효과 방향이 다를 것이라는 가설하에 2(위험지각: 고 vs. 저) X 2(시각적 단서: 유 vs. 무)의 두 실험연구가 진행되었다. 첫 번째 연구결과(n=123), 긍정적 구전정보에서의 시각적 단서는 위험지각이 소비자 구매의도에 미치는 부정적 영향을 줄여주는 것으로 밝혀졌다. 하지만 두 번째 연구결과(n=122), 부정적 구전정보에서의 시각적 단서는 위험지각이 소비자 구매의도에 미치는 영향을 더욱 강화해주는 것으로 검증되었다. 본 연구결과는 온라인 구전정보의 시각적 단서가 소비자 의사결정에 설득력을 높여줌을 시사하였다. 또한, 본 연구결과를 바탕으로 온라인 판매자에 대한 소비자의 위험지각이 높은 경우, 긍정적 부정적 구전정보의 시각단서를 어떻게 전략적으로 활용할 수 있을지에 대한 실무적 함의를 논의하였다.

• ETRI Journal
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• 제42권3호
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• pp.399-410
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• 2020

Detecting visual relationships in an image is important in an image understanding task. It enables higher image understanding tasks, that is, predicting the next scene and understanding what occurs in an image. A visual relationship comprises of a subject, a predicate, and an object, and is related to visual, language, and spatial cues. The predicate explains the relationship between the subject and object and can be categorized into different categories such as prepositions and verbs. A large visual gap exists although the visual relationship is included in the same predicate. This study improves upon a previous study (that uses language cues using two losses) and a spatial cue (that only includes individual information) by adding relative information on the subject and object of the extant study. The architectural limitation is demonstrated and is overcome to detect all zero-shot visual relationships. A new problem is discovered, and an explanation of how it decreases performance is provided. The experiment is conducted on the VRD and VG datasets and a significant improvement over previous results is obtained.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.366-374
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• 2023

Growing environmental awareness around the world has made environmental issues increasingly important in business. While most past research has focused on consumers' sustainable morals and lifestyles as the main motivations for eco-friendly consumption, few studies have examined the effect of traditional marketing programs on sustainable consumption. In this study, the author posited that delicate visual cues in store retail environments, particularly visual cues of the store interiors, affect the ways consumers evaluate the brand. The author specifically tested the effect of visual congruence, or the perceived fit between brands and visual cues in retail atmospheres, on perceived brand image and trust. The results of the online survey of 622 U.S. consumers indicated that visual congruence has a significant positive effect on consumer trust in the brand. The author also hypothesized that environmental concerns would moderate the relationships. consumers' subjective environmental concerns do not moderate the positive effect of visual congruence on trust in the brand.

• 영어어문교육
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• 제11권2호
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• pp.135-148
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• 2005

This paper investigated the effect of audio and visual cues on Korean and Japanese EFL learners' perception of the lateral/retroflex contrast in English. In a perception experiment, the two English consonants /l/ and /r/ were embedded in initial and medial position in nonsense words in the context of the vowels /i, a, u/. Singletons and clusters were included in the speech material. Audio and video recordings were made using a total of 108 items. The items were presented to Korean and Japanese learners of English in three conditions: audio-alone (A), visual-alone (V) and audio-visual presentation (AV). The results showed that there was no evidence of AV benefit for the perception of the /l/-/r/ contrast for either Korean or Japanese learners of English. Korean listeners showed much better identification rates of the /l/-/r/ contrast than Japanese listeners when presented in audio or audio-visual conditions.

• Asia Marketing Journal
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• 제21권1호
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• pp.65-87
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• 2019

Most studies on how people perceive a given quantity of items were conducted with visual cues exclusively and only offered spatial area based explanations, such as spatial estimation and perceptual grouping theories. This article establishes how people perceive a given quantity when only a written description is provided without any visual cues. Across two studies we show that variety decreases perceived quantity when a variety cue is given, while variety increases perceived quantity when a visual cue is not given. This is because people tend to rely heavily on spatial areas when a visual cue is present and because people are prone to confirmation bias when they are provided with no visual cues but only written descriptions. Furthermore, we highlight that quantity perception has a mediation effect on consumers' attitude-the intention to participate in sales promotional events. Lastly, we summarize the article and discuss its contributions, implications, limitations, and suggestions for future research.

• 말소리와 음성과학
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• 제4권3호
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• pp.25-30
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• 2012

This study investigated whether native Korean listeners could use visual cues for the identification of the English consonants /b/ and /v/. Both auditory and audiovisual tokens of word minimal pairs in which the target phonemes were located in word-initial or word-medial position were used. Participants were instructed to decide which consonant they heard in $2{\times}2$ conditions: cue (audio-only, audiovisual) and location (word-initial, word-medial). Mean identification scores were significantly higher for audiovisual than audio-only condition and for word-initial than word-medial condition. Also, according to signal detection theory, sensitivity, d', and response bias, c were calculated based on both hit rates and false alarm rates. The measures showed that the higher identification rate in the audiovisual condition was related with an increase in sensitivity. There were no significant differences in response bias measures across conditions. This result suggests that native Korean speakers can use visual cues while identifying confusing non-native phonemic contrasts. Visual cues can enhance non-native speech perception.

• 한국문헌정보학회지
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• 제48권1호
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• pp.53-73
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• 2014

감정기반 컴퓨팅 환경의 발전에 따라서 이미지를 포함한 멀티미디어 정보 자원의 감정 접근과 이용은 중요한 연구과제이다. 본 연구는 이미지의 감정색인을 위한 시각적인 요인의 탐색적 규명을 목적으로 한다. 연구목적을 성취하기 위해서 본 연구는 사랑, 행복, 슬픔, 공포, 분노의 5가지 기본감정으로 색인된 15건의 이미지를 대상으로 20명의 연구 참여자와의 인터뷰를 통해서 총 620건의 감정 시각적 요인을 추출하였다. 감정을 촉발하는 시각적 요인(5가지)과 하위 요인(18가지)의 분포와 5가지 감정별 시각적 요인 분포를 분석하여 그 결과를 제시하였다. 이미지의 감정을 인지하는 주요한 시각적 요인으로는 얼굴표정, 인물의 동작이나 행위, 선, 형태, 크기 등의 조형적 요소가 차지하는 비중이 높은 것으로 나타났다. 개별 감정과 시각적인 요인과의 관계를 살펴보면, 사랑 감정은 인물의 동작이나 행위와 밀접하게 나타났으며, 행복 감정은 인물의 얼굴표정이 중요한 것으로 나타났다. 슬픔 감정 역시 인물의 동작이나 행위와 밀접하게 연계되어 있으며, 공포 감정은 얼굴의 표정과 깊은 관계가 있다. 분노 감정은 조형적인 요소인 선, 형태, 크기가 특징적으로 나타났다. 이러한 결과는 이미지가 지니는 내용기반 요소와 개념기반 요소의 복합적인 접근이 효과적인 감정색인에 있어서 중요하다는 것을 제시한다.