• 산경연구논집
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• 제14권5호
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• pp.1-9
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• 2023

Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences

• 유통과학연구
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• 제16권2호
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• pp.35-45
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• 2018

Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.

• 대한인간공학회지
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• 제19권3호
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• pp.13-21
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• 2000

Men perceive and react around him through the five senses. Also men give rise to the human sensibility and maintain his emotion. This study doesn't limit working environment to VDT environment, but considers the universal working environment acquiring information by eyesight stimulation. In case of forming an abnormal veiling reflection we consider the form ; a vertical(25%, 50%, 75%)and a horizontal(25%, 50%, 75%). The results from the subjective evaluation are analyzed by SD(Semantic Differentical methodology)of 5 point scale for visibility and nuisance when an abnormal veiling reflection forms on target. In addition, the results of the objective evaluation are suggested by measuring and analyzing EEG of bio-signal for visual sensitivity. The results of this study can apply to basic data which create a guideline of a visual operation. In particular, it can be designed as an illumination environment concerning an ergonomic factor on visual operations, mental stress such as a visual inspection operation, visual information search operation, etc. As a result, we can expect to reduce the visual nuisance and contribute to the improvement of the performance and the uplift of the competitive power.

• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.45-54
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• 2023

The digital age start in earnest with the widespread use of the Internet. As a digital product, virtual idols bring new value to the design and dissemination of commercial brand images. "Luo Tianyi" is the world's first avatar and VOCALOID voice bank of Chinese. It has a large number of fans in China and is widely used in brand promotion. Therefore, "Luo Tianyi" is taken as the research object. Initially, we investigated the virtual idols through books, literature on the internet and other materials. Then we discussed semiotics and theories related to culture code brand design methodology (CCBD). After that, putting the above theories into practice, combined with brand design cases, we analyzed the strategy of virtual idols in brand promotion and dissemination, at last, we have the conclusion as followed. The results show that the virtual idols, visual symbol of "Luo Tianyi" can express the Index and Symbol corresponding to the brand information according to the characteristics of the brand. As an image of cultural code, "Luo Tianyi" can present three visual images at the same time, which are contemporary, traditional and future. In addition, these three visual images are presented in a strong and weak combination, which has a positive impact on the visual communication of the brand.

• 디자인학연구
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• 제14권4호
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• pp.199-207
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• 2001

극의 공연은 희곡 텍스트를 무대라는 시각적 이미지로 바꾸어 표현하고 전달하는 것이 본질이다. 시각적 이미지는 두대라는 골간을 통해 형성된다. 무대는 시각적 이미지의 모태이다. 다시 말해서 극의 시각적 이미지는 결국 총체적인 공간이미지가 되는 것이다. 본 연구는 극텍스트의 공간이미지를 기호학적 관점에서 해석해 보고, 그것을 통하여 구현되는 공간의 구조와 체계를 파악해 보고자 하는 시도이다. 특히 본고에서 관심을 갖는 것은 이미지 속에 도입된 문자의 기호학이 아니라 텍스트의 언술내용 자체를 도입하는 공간의 이미지텍스트, 극공간의 구조와 의미작용을 파악하는 과정과 내용이며, 결국 이를 통하여 텍스트 그리고 실제 기념적·상징적 공간의 해석방법론으로서 기호학적 측면에서의 '공간 구현의 체계'를 제시하였다.

• 한국실내디자인학회논문집
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• 제20권5호
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• pp.51-58
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• 2011

As it gets nearer to the modern society, social and cultural situations are changing and the spatial form of public space is changing into the complex structure where it is interlinked with each other diversely. In particular, as the development of large-scale complex spreads nationwide, the form of complex commercial space assuming the nature of malls appears prominently. In such a large-scale complex commercial space, the diverse visual elements make the environment difficult to be perceived. Like this, the attention in the commercial space where a variety of visual stimuli are in the presence, is important element, so the plan of VP(visual presentation) is needed for effectively selecting or inducing the space. Thus, in this study, human visual and perception process will be reviewed and a method to evaluate the attention will be proposed. Also, the attention of each stores in the complex commercial spaces will be evaluated to propose the indicators for resonable spatial panning in the future.

• 말소리와 음성과학
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• 제10권2호
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• pp.85-96
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• 2018

The purpose of this study was to investigate the effect of articulatory intervention using visual phonics to improve the speech intelligibility of children with impaired hearing. The subjects of the study were five hearing impaired children. As per the results of the UTAP articulation tests, five phonemes with the most frequent errors were selected for each child and a total of 10 sessions were provided. The methodology involved analyzing vowel space and related measures (vowel space area, vowel articulatory index, formant centralization ratio, and F2i/F2u ratio) before and after the visual phonics intervention. After the articulation intervention, every child's speech intelligibility improved, their vowel space area was widened, the FCR value decreased, and the F2ratio value increased. These results show that the use of visual phonics through symbolic images and hand clues has a positive effect in terms of improving the speech intelligibility of children with impaired hearing.

• Structural Engineering and Mechanics
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• 제90권5호
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• pp.493-504
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• 2024

This paper presents the methodology and results for the investigation of the structural safety of 40 aged underground water tanks to support the weight of photovoltaic (PV) systems that were supposed to be placed on their roof reinforced concrete (RC) slabs. The investigation procedure included (1) review of available documents; (2) visual inspection of the roof RC slabs; (3) carrying out a series of nondestructive (ND) tests; and (4) analysis of results. Out of the 40 tanks, eleven failed the visual inspection phase and were discarded from further investigation. The roof RC slabs of the tanks that passed the visual inspection were subjected to a series of ND tests that included infrared thermography, impact echo, ultrasonic pulse velocity (UPV), Schmidt hammer, concrete core compressive strength, and water-soluble chloride content. The NDT results proved that eight more tanks were not suitable to support the PV systems. Based on the results of the visual inspection and testing, a probabilistic decision-making criterion was established to reach a decision regarding the structural integrity of the roof slabs. The study concluded that the condition of the drainage filter was essential in protecting the tanks and its intact presence can be used as a strong indication of the structural integrity of the roof RC slabs.

• 한국콘텐츠학회논문지
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• 제9권12호
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• pp.164-172
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• 2009

만화, 애니메이션 등 OSMU 기반의 문화콘텐츠를 기획함에 있어서 가장 중요한 것은 원천스토리의 개발과 이를 다양한 매체의 콘텐츠로 제작할 수 있도록 가공하는 스토리텔링이다. 현재 스토리텔링에 대한 이론적인 연구는 다양하게 이루어지고 있으나, 실제 콘텐츠를 제작할 때 필요한 재미요소 설계에 대한 방법론적인 연구는 미흡하다. 따라서 본 논문은 OSMU 기반의 문화콘텐츠를 기획할 때 그 방법론적인 가이드라인을 제시하고자 하는 목적으로, 스토리텔링의 재미요소를 추출하고, 그 재미요소들을 매체에 맞게 가공하여 시각화하는 비주얼 스토리텔링의 설계 방법을 제안하고자 한다.

• 경영과학
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• 제14권2호
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• pp.185-198
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• 1997

Business process reengineering(BPR) aims at a radical redesign of our business processes in order to achieve dramatic improvements in their performance. However, the fact that many BPR projects have failed hesitates the companies who have started to use BPR or who are planning to do so. Implementing a radical plan from a cross-functional perspective needs a more careful consideration of process vision, preventive measures and contigency plan. Our research suggests to use a visual decision making process (VDMP) in the development of a process vision and implementation plan. A BPR project of Carlaon School of Mnagement (CSOM) at the University of Minnesota is illustrated to show our suggested methodology.