• 패션비즈니스
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• 제22권6호
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• pp.115-130
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• 2018

This study looked at how New Zealand's national brand is expressed in fashion design. In other words, the objective of this study was to offer a research methodology about the process that the conceptual national brand materializes through design. The method used in this research was the review of previous literature and research reports for New Zealand national branding. A direct market survey on the characteristics of fashion brands in each travel destination was conducted from February 2017 to February 2018. New Zealand announced its slogan for the national brand '100% pure New Zealand' in 1999, and in 2003 it announced the slogan 'new thinking New Zealand' with the value of 'newness' and 'innovation'. It also has 'Maori branding'. The study found that the three slogans had a consistent link from keywords to associated visual images. The above results were compared to the reminiscent visual images extracted from the website contents of the fashion brand. Then, using a t-shirt as an item, the t-shirt corresponding to each group was classified, and the design element analyzed. As a result, the four groups showed images of 'New Zealand ecology image', 'ethnic & Kiwiana image', 'nostalgic travel image' and 'pop image'.

• 동아시아경상학회지
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• 제10권4호
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• pp.55-64
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• 2022

Purpose - Corporate reading management requires employees capable of doing their job since employee performance is crucial to the firm's profitability. The objective of this study was to evaluate the positive effects of corporate reading management on employee management. It focuses on factors increasing employee productivity and the impacts corporate management brings about on the overall productivity of any kind of company. Research design, Data, and methodology - The current authors have investigated and conducted the qualitative content analysis (QCA) to obtain the adequate textual dataset in the prior and current literature. One of the primary benefits of doing research using content analysis is that it enables the researcher to employ a combination of qualitative and quantitative research methodologies. Result - Based on the review of the prior literature, the present authors found that there are four corporate reading management solutions to improve employee performance, following those instructions - A. Increased Motivation and Productivity, B. Employee Development, C. Businesses' Objective Alignment, and D. Improved Work Environment. Conclusion - This study addressed and figured out different factors that reading corporate can apply to influence employee performance, thus increasing the company's productivity. Future research should evaluate the adverse effects businesses might face from unfavorable working environments. The research also needed to address how ethics influences employee performance.

• 한국의류학회지
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• 제45권2호
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• pp.217-232
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• 2021

This study analyzed the characteristics of generation Z leading the trend of the fashion industry through the creative activity of Virgil Abloh. A literature review and case study were conducted together with detailing the research methodology. As a result of research, generation Z is conceptualized as a "digital native" who grows in digital technology environment with excellent visual sense. They are "SNS creators" who have influence on Social Networking Services (SNS). They are also characterized as "social activists" who reject social conventions and prejudices. They are a "leading creators" who seek to differentiate with creativity. The characteristics of generation Z in the creative activities of Virgil Abloh have a feature of digital native in that they seek visual originality. In terms of communicating with generation Z through SNS and influencer marketing, it has the characteristics of SNS creators. It expresses social activists in providing consumers with diversity, and social perceptions of differentiation. In terms of providing content that encourages consumers to express their personality, it has a feature of leading creators. It is meaningful in that it contributes to the understanding of the market change and marketing strategy according to the consumer development and the activity of the fashion designer.

• 융합경영연구
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• 제11권4호
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• pp.41-52
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• 2023

Purpose: The study examines the effect of TechTubers' unboxing videos on consumer buying behavior by highlighting the role of product touch, visual and verbal sensory cues. The study integrates the vicarious touch and the dual coding theory to analyze the Smartphone purchase behavior of Generation Z. Research design, data and methodology: The study collected data from 349 respondents who were viewers of YouTube unboxing videos. A structured questionnaire using a 5-point Likert scale was employed as a survey instrument. Convenience sampling technique was utilized to select the samples. The data were analyzed using structural equation modeling (SEM). Results: Results reveal that vicarious touch and verbal description have a statistically significant positive effect on Generation Z's purchase intention of Smartphone. Moreover, purchase intention positively affects Generation Z's actual purchase behavior of Smartphone. However, the visual images did not significantly affect purchase intention. Conclusions: The study offers significant theoretical and practical implications. The study adds new knowledge to the extant literary field by highlighting the impact of digital product presentation in the form of Unboxing videos on purchase intention for technology products. Moreover, the study suggests content sponsorship and advertising opportunities for marketers in collaboration with the TechTubers on YouTube unboxing video platform.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.63-83
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• 2023

Purpose With the continuous growth of the OTT services market, trust issues are becoming increasingly important, but research on this topic is still in its infancy. The purpose of this study is to identify the structural relationship between information system quality and reuse intention of OTT services and to analyze the impact of trust and user satisfaction. Design/methodology/approach This study proposed a research model based on the information system success model. In this study, a survey was conducted among 236 Korean users who have used OTT services within the last six months. Findings The results of the analysis showed that text quality and visual quality had a significant impact on trust in OTT services, with text quality having the largest impact. System quality and text quality also had a significant impact on trust in OTT service providers. However, visual quality did not have a statistically significant effect on trust in the service provider. Trust in the OTT service and the service provider was analyzed to have a significant impact on user satisfaction. However, it did not have a statistically significant impact on reuse intention. These findings have important implications for improving trust in OTT services to increase users' reuse intentions. It is also expected to contribute to further expanding the field of OTT service research.

• 유통과학연구
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• 제12권12호
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• pp.55-63
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• 2014

Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

• 한국산학기술학회논문지
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• 제22권3호
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• pp.362-373
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• 2021

본 연구는 비주얼 씽킹과 윈도우 패닝을 적용한 간호윤리와 전문직 교과목 수업개선의 실행과정과 그 효과를 확인하기 위한 통합연구방법설계의 실행연구이다. 이 연구는 G시 소재 간호학과 2학년 학생들 중 114명을 대상으로 2018년 2월부터 9월까지 이루어졌다. 실행연구에 대한 개념적 모형을 기반으로 하여 양적·질적 접근을 통해 통합적으로 자료를 수집하고 분석하는 과정을 거쳤다. 양적접근으로는 윤리적의사결정 자신감, 생명의료윤리의식, 간호전문직관을 설문지를 통해 평가하였고, SPSS WIN 23.0 program 으로 분석하였다. 질적 접근으로는 수업참여에 대한 경험을 개방형 질문을 통해 면담하고 전사된 자료는 내용분석을 실시하였다. 비주얼 씽킹과 윈도우 패닝을 적용한 결과 윤리적의사 결정자신감(t=6.748, p<.001), 간호전문직관(t=-3.52, p<.001)은 통계적으로 유의한 변화를 보였으나 생명의료윤리의식(t=1.291, p=.199)은 유의한 변화가 없었다. 질적분석 결과, 신선한 경험, 낯설지만 편안한 느낌, 내것이 되어감, 부족한 시간, 이론 기반의 체계적인 사례연구 접근, 토의토론을 통한 협력과 조정능력함양, 다양한 전문직 분야에 대한 체감, 자긍심, 윤리적 책임의식, 학습내용의 현장적용 등을 경험하는 것으로 나타났다. 비주얼 씽킹과 윈도우 패닝을 적용한 교수법은 간호교육에 있어서 다양한 역량을 함양하고 통합적인 학습이 일어나도록 돕는다. 따라서 본 연구의 결과를 반영하여 간호핵심역량을 개발하기 위한 타교과목의 수업개선에도 적용할 것을 제안한다.

• 한방안이비인후피부과학회지
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• 제33권3호
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• pp.45-68
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• 2020

Objectives : This study aims to evaluate the effectiveness and safety of manual and electroacupuncture on glaucoma. Method : We searched 11 electronic databases using index words to identify randomized clinical trials. Meta-analysis of weighted mean difference (WMD) or standardized mean difference (SMD) were used to evaluate the outcomes. Cochrane bias risk assessment tool was used to assess the risk of bias in each clinical study. The collected data was analyzed using RevMan software (ver. 5.3). Results : At the initial stage of data retrieval, 549 papers were searched. After reviewing 37 full texts, a total of 10 RCT studies (426patients, 715 eyes) were selected and 8 RCT studies (357 people, 617 eyes) were involved in meta-analysis. Meta-analysis of 8 RCTs showed that acupuncture alone was more effective in reducing intraocular pressure(IOP) than conventional treatment (WMD = -5.73, 95% CI: [-12.30, 0.83], P = 0.09, I² = 97%) The combination of acupuncture or electroacupuncture with conventional treatment was also effective in lowering IOP (WMD = -1.84, 95% CI: [-2.31, -1.37], P <0.00001, I² = 45%). It was estimated that the combination of acupuncture with conventional treatment was also effective for improving visual field (VF) (WMD = -2.17, 95% CI: [-4.32, -0.02], P = 0.05, I² = 89%) but improvement in visual acuity (VA) was not significant (MD = 0.06, 95% CI: [-0.03, 0.15], P = 0.23, I² = 0%). Subgroup analyzes were performed only for the studies that used open glaucoma as the study's disease and combination of acupuncture or electroacupuncture with conventional therapy would have an effect on lowering intraocular pressure (WMD = -1.68)., 95% CI: [-2.46, -0.90], P <0.0001, I² = 29%). Conclusion : This study suggests that acupuncture treatment for glaucoma may be effective in reducing intraocular pressure and helpful in improving visual field defects. However, due to the small sample size, high risk of bias and high heterogeneity in the methodology, it is expected that further studies will be needed to verify the results. Further studies in large-scale samples based on a minimized biased methodology would be necessary.

• 대한전기학회논문지:전력기술부문A
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• 제55권9호
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• pp.376-383
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• 2006

In this paper, autonomous information exchange methodology is studied between IEDs using SOAP protocol based on XML and PtP communication to archive the safety and reliability of large-scale system operation. The SOAP protocol has the advantages in the independency Problem for operating systems, using language, platforms and the security problem because it is XML-based RPC protocol. Inference-based solution of the IED is designed as rule-based solution so that the IED internal status, the system status or the faulted zone can be inferred autonomously using the internal data as well as information data obtained from free information exchange among other IEDS, Also, it is designed so that the inference results and the operation information are transmitted to the above SCADA system, and determined autonomously whether the commands from the SCADA are executed or not. Finally, The inference-based solution of IED and information exchange system among IEDS is implemented using MS Visual C++ MFC, MS SOAP and MS XML. Availability and accuracy of the proposed methodology and the design is verified from diversity simulation reviews for typical distribution substation.

• 대한전기학회논문지:전력기술부문A
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• 제55권10호
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• pp.410-417
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• 2006

Generally, the training set of maximum $m{\times}L(m+f)$ patterns in the pattern recognition method is required for the real-time bus reconfiguration strategy when a main transformer fault occurs in the distribution substation. Accordingly, to make the application of pattern recognition method possible, the size of the training set must be reduced as efficient level. This Paper proposes a methodology which obtains the minimized training set by applying the pattern clustering method to load patterns of the main transformers and feeders during selected period and to obtain bus reconfiguration strategy based on it. The MaxMin distance clustering algorithm is adopted as the pattern clustering method. The proposed method reduces greatly the number of load patterns to be trained and obtain the satisfactory pattern matching success rate because that it generates the typical pattern clusters by appling the pattern clustering method to load patterns of the main transformers and feeders during selected period. The proposed strategy is designed and implemented in Visual C++ MFC. Finally, availability and accuracy of the proposed methodology and the design is verified from diversity simulation reviews for typical distribution substation.