• Physical Therapy Rehabilitation Science
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• v.6 no.4
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• pp.164-169
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• 2017

Objective: This research investigated the effects of simple visual imagery and mental rotation imagery on neural activity of adults who are at high risk of smart phone addiction by measuring their electroencephalography (EEG). Design: Cross-sectional study. Methods: Thirty people with a high risk of smart phone addiction was selected and then were evaluated for their neural activation patterns using EEG after reminding them about simple visual imagery and mental rotation imagery. A simple visual image was applied for 20 seconds using a smartphone. This was followed by a resting period of 20 seconds. Mental rotation imagery was applied for 20 seconds. During mental rotation imagery, the rotational angle was selected at random. We compared activation patterns according to the analyzed EEG with hemisphere reminding them about imagery. Results: On the EEG, theta rhythm from the left hemisphere parietal area increased when the subjects were reminded of mental rotation imagery, and sensorimotor rhythm from close to the left hemisphere area increased when the subjects were reminded of simple visual imagery. Conclusions: Neural activation from the left hemisphere occurs for motor imagery in adults who are at high risk of smart phone addiction. These results identify a neural mechanism of adults who a have high risk of smart phone addiction, which may provide contribute to the development of motor rehabilitation for smartphone users.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.172-191
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• 2024

This study investigated how the visual and verbal presentation format of haptic information on apparel products in online stores affects consumers' imagery information processing. This includes the quantity and vividness of mental imagery, the ease of evoking mental imagery, and the evocation of imagination imagery. Additionally, the study explored consumer satisfaction with the information and online store. The study also tested a conceptual model to examine the effects of three imagery types on imagination imagery (as elaborated imagery) and how this imagination imagery affects consumer satisfaction. Employing a 2 × 3 × 2 between-subjects factorial design, twelve one-page websites were created for the experiment. 528 women in their 20s and 30s were randomly assigned to one of the 12 treatment conditions and answered the questionnaire. The results demonstrated significant differences in the three types of mental imagery, consumers' evocation of imagination imagery, and their satisfaction with information and online stores based on presentation format. The SEM analysis revealed that the quantity and vividness of mental imagery influenced the evocation of imagination imagery, affecting consumers' satisfaction with the information. These findings suggest that online retailers must provide close-up pictures or descriptive text of apparel products to elicit positive consumer responses.

• Journal of English Language & Literature
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• v.56 no.6
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• pp.1255-1279
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• 2010

Much has already been learned about what goes on in the minds of second language writers as they compose, yet, oddly enough, until recently little in the L2 research literature has addressed writing and mental imagery together. However, images and imaging (visual thinking) play a crucial role in perception (the basis of mental imagery), in turn, affecting language, thinking, and writing. Many theorists of mental imagery also agree that more than just language accounts for how we think and that imagery is at least as crucial as language. All of these demands, to be sure, are compounded for EFL students, which is why I investigate EFL students' writing process, focusing on the use of mental imagery and its relationship to the writing. First I speculate upon some ways that imagery influences EFL students' composing processes and products. Next, I want to explore how and whether the images in a writer's mind can be shaped effectively into a linear piece of written English in one's writing. I studied two university undergraduate EFL students, L and J. They had fairly advanced levels of English proficiency and exhibited high level of writing ability, as measured by TOEFL iBT Test. Each student wrote two comparison and contrast essays: one written under specified time limitations and the other written without the pressure of time. In order to investigate whether the amount of time in itself causes differences within an individual in imagery ability, the students were placed under strict time constraints for Topic 1. But for Topic 2, they were encouraged to take as much time as necessary to complete this essay. Immediately after completing their essays, I conducted face-to-face retrospective interviews with students to prompt them for information about the role of imagery as they write. Both L and J have spent more time on their second (untimed) essays. Without time constraint, they produced longer texts on untimed essay (149 vs. 170; 186 vs 284 words). However, despite a relatively long period of time spent writing an essay, these students neither described their images nor detailed them in their essays. Although their mental imagery generated an explosion of ideas for their writings, most visual thinking must merely be a means toward an end-pictures that writers spent in purchasing the right words or ideas.

• Korean Journal of Clinical Laboratory Science
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• v.47 no.1
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• pp.46-50
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• 2015

The previous studies showed that the visual imagery activated the occipital and posterior inferior temporal area of the brain, and the damage to the occipital cortex impaired the visual mental imagery. We studied current-source distribution of electroencephalography (EEG) to observe neuronal activity during imagery tennis playing. Eleven healthy volunteers were enrolled. All volunteers were right-handed males and novices for tennis playing. The mean age of them was 24.9 years. The EEGs were recorded on the scalp electrodes located according to the International 10~20 System. The number of electrodes was 25 channels including subtemporal electrodes. The EEG recording session was 13 min including 5 segments: resting-I, scenery-slide show, resting-II, watching tennis-game video, and imagery-tennis playing. The recoding durations were 3, 2, 3, 2, and 3 min respectively. Five 'artifact free 3-sec segments' were selected in each segment of 'imagery-tennis playing' and 'resting-II'. We did the frequency domain analysis with the EEG segments using a distributed model of current-source analysis. The statistical-nonparametric maps (SnPMs) were obtained between the segments of 'imagery-tennis playing' and the segments of 'resting-II' (p<0.01). The significant change of current-source density was observed only in alpha-2 frequency band (10~12 Hz). The current-sourcedensity was increased in the hippocampus, parahippocampus, and occipital fusiform gyrus in the right cerebral hemisphere (p<0.01). Imaginary-tennis playing may activate the hippocampal-occipital alpha networks of nondominant hemisphere.

• Archives of design research
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• v.15 no.1
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• pp.407-414
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• 2002

Human does information processing more efficiently using mental model at his understanding process. if We know what mental model is, we will know how to percept that. Similarly is it used visual mental model to percept visual object\ulcorner If it is true, we will analysis how man to understand. In this research, we have one experimentation to timid out that is true. So we did experimentation to know how man to understand new products by visual mental model. So we use 2700cc car's side view as stimuli. To A Subjects, we give them to see re\ulcorner size view before 120% ratio. To B Subject, we give them to see 120% ratio. After a experimentation, It is true that we make hypothesis that A Subjects percept this stimuli too long then B Subjects. Accordingly it proves human to use visual mental model to percept visual object. The result of experimentation, a testee use preliminary stimulus as basis of evaluation. It means that he use mental model as basis of evaluation of main stimulus. Accordingly development of new design can afford more strategic approach. Industrial designer who want to strategic approach can forced on high-weighted form attribute as consumer gives.

• Archives of design research
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• v.15 no.2
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• pp.81-90
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• 2002

Designer creates new design alternatives using acquisition of visual information in design process. Which is more effectiveness to acquire in directive visual information or in-directive visual information\ulcorner In this research we would like to find out that the relation of character in visual information and design alternatives. So to A subjects, we give them to see directive visual information to make visual mental imagery, to B subjects, we give them to see in-directive visual information to make it. In this experiment they must crate telephone design. C subjects must evaluate this design alternatives by questions composing scale in distinction and elegant. After a experimentation, It is true that we make hypothesis that distinct two subjects in distinction and elegant. Though elegant is opposite with hypothesis. So to make elegant design. it is import to concentrate cognitive ability. Accordingly it proves that in-directive visual information is effective for new type design stage in design process and directive visual information is effective for new style design stage in design process.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.41-60
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• 2021

The purpose of this research was to determine whether multimodal cues in an online shopping environment could enhance tactile consumer mental imagery, purchase intentions, and attitudes towards an apparel product. One limitation of online retail is that consumers are unable to physically touch the items. However, as tactile information plays an important role in consumer decisions especially for apparel products, this study investigated the effects of multimodal cues on overcoming the lack of tactile stimuli. In experiment 1, to explore the product, the participants were randomly assigned to four conditions; picture only, video without sound, video with corresponding sound, and video with discordant sound; after which tactile mental imagery vividness, ease of imagination, attitude, and purchase intentions were measured. It was found that the video with discordant sound had the lowest average scores of all dependent variables. A within-participants design was used in experiment 2, in which all participants explored the same product in the four conditions in a random order. They were told that they were visiting four different brands on a price comparison web site. After the same variables as in experiment 1, including the need for touch, were measured, the repeated measures ANCOVA results revealed that compared to the other conditions, the video with the corresponding sound significantly enhanced tactile mental imagery vividness, attitude, and purchase intentions. However, the discordant condition had significantly lower attitudes and purchase intentions. The dual mediation analysis also revealed that the multimodal cue conditions significantly predicted attitudes and purchase intentions by sequentially mediating the imagery vividness and ease of imagination. In sum, vivid tactile mental imagery triggered using audio-visual stimuli could have a positive effect on consumer decision making by making it easier to imagine a situation where consumers could touch and use the product.

• Journal of Educational Research in Mathematics
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• v.25 no.4
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• pp.571-598
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• 2015

This study aimed to assess the spatial cognition strategies and roles taken by students in the process of solving spatial tasks. For the analysis, this study developed two spatial tests based on the mental rotation test, which were taken by 63 students in their final year in elementary schools. The results of this study showed that in terms of the method of approaching the tasks, students took the comprehensive approach and the partial approach. When solving the tasks, the students were shown to use the imagery thinking or analytic thinking method. In terms of perspective, the students rotated the object or change their perspectives. A comparison of the methods used by the students revealed that when approaching the tasks, the group of students who chose the partial approach had higher scores. In terms of solving the tasks the analytic thinking method, and in terms of perspective, changing perspectives were shown to be more effective. Such effective methods were used more frequently in discrimination tasks than in recognition tasks, and in more complicated items, than in less complicated items. In conclusion, the results of this study suggested that the partial, analytic approach and the change of perspectives are useful strategies in solving tasks which require high cognitive effort.

• Journal of The Korean Digital Architecture Interior Association
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• v.11 no.3
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• pp.53-59
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• 2011

In creative design, it is necessary to understand the characteristic of architectural design. In the world of design problem, a distinction can be made between those that are well-defined and those that are ill-defined. Well-defined problems are those for which the ends or goal, are already prescribed and apparent, their solution requires the provision of appropriate means. For ill-defined problems, on the other hand, both the ends and the means of solution are unknown at the outset of the problem solving exercise, at least in their entirety. Most of design problems is ill-defined, which is unknown at the beginning of the problem solving exercise. In order to solve the design problem, Designers take advantage of the search methods of problem space, such as global-search-methods(depth-first-methods, breath-first-methods), local-search-methods(generate and test, heuristics, hill-climbing, reasoning) and visual thinking, which is represented through sketching. Sketching is a real part of design reasoning and it does so through a special kind of visual imagery. Also in the design problem solving it have been an important means of problem exploration and solution generation. By sketching, they represent images held in the mind as well as makes graphic images which help generate mental images of entity that is being designed. The search methods of problem space and a visual thinking have been crucially considered in the architectural design. The purpose of this paper is to explore the property of design by means of the pre-existed-experiment data and literature research. The findings will help design the architectural design for more creative results.