• Journal of the Korea society of information convergence
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• v.8 no.1
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• pp.31-38
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• 2015

Modern consumers tend to show value-oriented, image-centered, individualized, and emotionalized consumption behavior, not the consumers who are simply provided with products. Department store industry actively corresponds to the changing consumption behaviors of consumers and pays attention to Visual Merchandising(VMD) as a strategy to visually differentiate stores and sales environments. This study shows 6 parts of effective VMD; presentation of product, product display, color composition, planning of lighting, POP and sign display.

• Proceedings of the IEEK Conference
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• 2002.06d
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• pp.351-354
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• 2002

DVR(Digital Video Recorder), a recently popular visual monitoring system, is required to support multi camera channel display(upto 16 channels) with various display modes in real-time. For such a multichannel display system, it is well known that tearing artifacts become more serious. Thus, one needs to design a display system for DVR so that it does not show tearing artifacts as much as possible, but keeps real-time display speed. In this paper, we present our efforts in designing and implementing a display system which rarely ever shows tearing artifacts, but without degradation of required real-time display speed, and which displays character information stably without blinking.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.691-698
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• 2004

In viewpoint of visual merchandising, display is recognized as important means of expressing fashion as well as essential factor of stimulating customers' interest in purchase. However, visual merchandising is relatively new area and the studies on specialized display personnels are limited. Therefore, the purpose of this study was to investigate the status and educational background of displayers in domestic fashion industry. For this study, 72 display personnels working in 51 fashion brands were interviewed. As results, it was found that most of displayers were consisted of single women in the late twenties. And the main part of display work was performed outside office hours which brought out extension of working time. The displayers had relatively high educational background graduated mostly from the majors related to display such as clothing and applied arts. However, it was noted that new curriculum of these majors needs to be developed in order to provide the courses with more on-hand practices. In general, optimistic attitudes were significantly shown by the interviewees that the importance of display is increasingly recognized in the domestic fashion industry and therefore the prospect of display found to be expected as prosperous.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.34-35
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• 1999

컴퓨터 기술을 활용한 하이테크 제품의 도래는 생활에 많은 편리함을 안겨 주었지만, 제품을 조작하는 사용자들에게 '사용의 어려움'이라는 새로운 문제를 초래하게 되었다. 과거의 많은 사용자들은 제품의 구성들을 단지 봄으로써 그것이 어떻게 작동할 것이라는 것을 인지할 수 있었지만, 현재에 많은 하이테크 제품의 작동 부분들은 그 기능들이 제품 내부의 마이크로칩 속에 내장됨으로서 형태만으로 그 기능들의 용도를 이해하기란 매우 어려운 문제가 되었다.(중략)

• Journal of the Ergonomics Society of Korea
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• v.21 no.1
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• pp.95-112
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• 2002

Two experiments were carried out to compare the suitability in visual tasks between cathode-ray tube (CRT) and thin film transistor-liquid crystal display (TFT-LCD). In the first experiment, the subjects were requested to detect pre-assigned target words or icons among distracters presented under time-invariant (static) image mode. The subjects' visual performance and fatigue were assessed while carrying out search tasks with dim and bright ambient light conditions. Significant interaction effects were found among displays, task types, and ambient light conditions. Due to visual fatigue, the subjects' accommodative power decreased in the end of task and the degradation was more significant for the CRT users and under bright ambient light. IN the second experiment, the subjects performed information processing task with time-varying road signs at a driving simulator to assess interaction effects between display types and changing speed of dynamic image. The perception time using TFT-TCD was shorter under slow image change while that of CRT was shorter rapid image change. Findings from this study suggest that, to improve visual task performance, users should carefully select their visual display type depending on the task to be performed.

• Journal of Distribution Science
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• v.14 no.8
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• pp.153-160
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• 2016

Purpose - The current distribution enterprises have realized the necessity for integrated and specialized images in their stores. From those reasons, visual merchandising has been considered as a powerful means towards brand value judgement as well as maximizing both brand and corporate identity. This research intends to study and discuss the current situations in Korean visual merchandising and its future concept setting. Based on the research findings, this paper tries to propose the basic concept for development strategies of visual merchandising in Korean distribution market. Although the studies on visual merchandising in Korean traditional markets have been continued, visual merchandisers have been distorted by display control centers in real situations. Therefore, this study tries to set both current and future concepts in visual merchandising for further discussions and a new complement formulation. Research design, data, and methodology - This study has investigated previous studies with the way of normative study by comparing, organizing concepts and relating terms on visual merchandising. In order to be an exact research, it seems to be more appropriate to analyze this study with a deductive analysis way rather than inductive as for getting the core of visual merchandising. Besides, this study changed the term 'visual merchandising' into 'VMD', and used it as an unified one. Results - Visual merchandising has an important key in retail planning. With focusing on organizing visual merchandising concepts, it should be adequate for domestic circumstances because there are various visual merchandising concepts with different perspectives. Thus, it is necessary to establish a concept including modern and Korean features through previous studies and data. Visual merchandising can be defined as followings. It enhances the value of shop images from visual aspects and conveys brand concepts effectively. Its task is to plan and manage products sales by combining three merchandising domains such as interior, display, and merchandising. Conclusions - There are some limitations on setting academic concepts in visual merchandising due to its features as to be taken in the field focused studies. More meaningful case studies should be performed as an area of future studies. Therefore, it is necessary to perform an effectiveness analysis on empirical visual merchandising state and present the course of development.

• Journal of the Semiconductor & Display Technology
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• v.13 no.3
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• pp.1-6
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• 2014

Visual defect inspection for electronics parts manufacturing processes is comprised of 2 steps - automatic visual inspection by machine and inspection by human inspectors. It is necessary that spatial points which were detected by the machine should be adequately clustered for subsequent human inspection. This research deals with the spatial clustering algorithm for the purpose of process productivity improvement. Distribution based clustering is newly developed and experimentally confirmed to show better clustering efficiency than existing algorithm - area based clustering.

• The Research Journal of the Costume Culture
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• v.10 no.6
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• pp.617-632
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• 2002

The purposes of this study are 1) to classify the consumer group according to clothing purchase store(department store, road shop, discount store, Dongdaemoon & Namdaemoon markets) 2) to analyze the differences between VMD attributes which each consumer group value. The attributes on the VMD are categorized as 5 areas 1) interior 2) show window 3) product display & display change cycle 4) color · light · music · small instrument 5) promotion(POP & salesperson). The data were collected from 238 females students and were analyzed by frequency, percent and X²-test. The results of this study are as fellows . 1) On the attribute of Interior, there were significant differences in terms of flow in a store, rest area, the cleanness of floor, show case, and the merchandise itself. 2) On the attribute of show window, there were significant differences in terms of interst of show window. 3) On the attribute of product display & display change cycle, there were significant differences in terms of display method, and display change cycle. 4) On the attribute of color · light · music · small instrument, there were significant differences in terms of interest of color coordination, luminosity and effect of light, and necessity of music & small instrument. 5) On the attribute of promotion(POP & salesperson), there were significant differences in terms of aid of POP.

• 한국정보디스플레이학회:학술대회논문집
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• 2002.08a
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• pp.972-986
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• 2002

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.1039-1042
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• 2008

We propose a novel method to measure moving picture quality of display. This method simulates human visual system based on CSF (Contrast Sensitivity Function). And it evaluates moving picture quality of display on the image captured by pursuit camera. The results from this method are correlated with human visual perception test very well.