• 대한교통학회:학술대회논문집
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• 대한교통학회 1999년도 제36회 학술발표회논문집
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• pp.471-476
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• 1999

• 한국의류학회지
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• 제28권8호
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• pp.1112-1120
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• 2004

The visual environment of the store is a very important factor to attract consumers into the store and make consumers purchase products. Therefore retailers should have concerns about store environments to differentiate their stores from other stores. Thus this study focused on visual environment of the store influencing consumer behavior. The concrete purpose of this study was to identify preferences of store environments and store types by consumer traits. First, the store choice criteria factors were examined and through the cluster analysis, several consumer groups were constructed. And then the visual environment factors of the store that consumers perceived important were identified and the visual environment factors of the store preferred by consumer groups were examined. Finally, store types preferred by consumer groups were examined. The findings of this study can assist store designers and retailers to set up a store environment or visual marketing strategies.

• 융합경영연구
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• 제11권4호
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• pp.41-52
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• 2023

Purpose: The study examines the effect of TechTubers' unboxing videos on consumer buying behavior by highlighting the role of product touch, visual and verbal sensory cues. The study integrates the vicarious touch and the dual coding theory to analyze the Smartphone purchase behavior of Generation Z. Research design, data and methodology: The study collected data from 349 respondents who were viewers of YouTube unboxing videos. A structured questionnaire using a 5-point Likert scale was employed as a survey instrument. Convenience sampling technique was utilized to select the samples. The data were analyzed using structural equation modeling (SEM). Results: Results reveal that vicarious touch and verbal description have a statistically significant positive effect on Generation Z's purchase intention of Smartphone. Moreover, purchase intention positively affects Generation Z's actual purchase behavior of Smartphone. However, the visual images did not significantly affect purchase intention. Conclusions: The study offers significant theoretical and practical implications. The study adds new knowledge to the extant literary field by highlighting the impact of digital product presentation in the form of Unboxing videos on purchase intention for technology products. Moreover, the study suggests content sponsorship and advertising opportunities for marketers in collaboration with the TechTubers on YouTube unboxing video platform.

• 지역사회간호학회지
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• 제12권2호
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• pp.397-405
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• 2001

The vision disturbances of school- age children has been recognized as and important school health problem. As the visual disturbances of the school-age children is recognized as the nation's health problem. the importance of the development of educational program for visual health should be emphasized. Recently, eyeball movement and other visual health management method has been introduced for prevention or recovery of decrease in visual acuity. But, the effect of eyeball movement was not confirmed yet. And, the controversy around the treatment effect is continued. The decrease of visual acuity is one of the important school health problem as well as it causes discomfort in daily life of the students. So, it should be considered as an important subject for school health and there is a need to develop an effective intervention program for visual health. The purpose of this study is to develop and evaluate the program with the recognition of the need of the intervention for visual health. The visual health promotion program was developed by the researcher and the program was initiated by the school. Nonequivalent control group pretest-posttest design was applied for study which examined the effect of the visual health promotion program. The subjects were 742 children (experimental group: 398; control group: 344). The experiment was composed of health education and eyeball movement. Health education was provided 5 times to the children in the class room. Children of experimental group exercised eyeball movement in the class, watching video for 10 minutes two times a day. The exercise was continued for 10 weeks. The result of the study were as follows. 1) change of visual acuity Before the intervention, mean of the visual acuity was .86 for the experimental group and .91 for control group. After the intervention, mean of visual acuity was .95 for the experimental group and. 90 for the control group. There was no significant difference in the change of visual acuity between experimental and control group. 2) change of refraction. In the experimental group, 327 eyes (41.08%) were normal vision and 469 eyes (58.98%) were eyes of refraction errors, 38.82 % of the total eyes were myopia. There was no significant change in the refraction in the children with myopia after the intervention. 3) Awareness of visual acuity, change of knowledge, behavior. and attitude (1) After the intervention, there was a significant difference in the awareness of visual acuity (experimental group: 70.10%. control group: 50.97%, p<.01). (2) After the intervention, there was a significant knowledge increase in the experimental group (pp<.01). (3) There was no significant difference in the visual health behavior after the intervention. (4) There was a significant positive change in the attitude related to visual health in the experimental group ( pp<.05). 4) There was a significant positive change in the subjective discomfort of the students. But, there was no significant change in the objective eye symptom after the intervention. Even though there was no effect in the visual acuity and the change of the refraction. subjective visual health as well as the attitude and knowledge' of the children and parents toward visual health was improved significantly. Also, there was an increase in the intention of change and the awareness for the visual health management. It is suggested that various educational strategies for visual health promotion should be developed and examined for the visual health promotion of the students.

• KIEAE Journal
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• 제14권1호
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• pp.23-30
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• 2014

The preferred illumination environment in accordance with the actions taken by the occupants of the rooms in residences differs significantly between different cultures and circumstances in and out of the country. In this regard, the purpose of this study is to evaluate the visual performance of various illumination environments in residential spaces by allowing the participants of the experiments to select the kind of illumination environment they prefer as the occupants of the room. For this purpose, we prepared a mock-up residential space of $6.2m{\times}4.5m{\times}2.5m$, where the experiments for this study were conducted. Then, three illuminance settings (30lx, 100lx, and 150lx) and three color temperature settings (2700k, 4000k, and 6500k) were selected as the properties of the physical environment where the tests were to be conducted. The survey was conducted with 30 study subjects, with whom the level of visual comfort and the lighting adjustment evaluation by different activities were carried out. The level of visual comfort in lighting in a residential context turned to be more influenced by the color temperature and illuminance compared to other factors. Except for the test item, 'comfort,' all test items showed positive reactions when the illuminance was 150lx, which was rather light. In 'comfort,' the test subjects appeared to prefer warm color temperature of 2700k. As we allowed the occupants to adjust the lighting environment in accordance with the conditions of the subjects and the activities they performed, the subjects regarded 150lx - 4000k setting as comfortable, while they preferred 150lx-5400k configuration for working. In case of resting, the subject answered that the configuration of 30lx -2700k setting to be visually comfortable.

• 한국ITS학회 논문지
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• 제7권2호
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• pp.100-109
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• 2008

야간 교통사고는 도로 조명이 적절하지 못할 때 증가되는 경향이 있고, 차량이 도로 밖으로 이탈하는 사고는 시선유도 시설의 부재로 인한 대표적인 사고의 유형이라 할 수 있다. 곡선부의 교통사고와 인적피해를 줄이기 위해 운전자의 안전운행을 유도하고 교통소통 증진과 도로상의 안전을 도모하는 도로안전시설의 설치가 시급한 실정이다. 이에 교통량이 상대적으로 적은 지방부 도로에 대한 도로조명 설치와 같은 과다한 지출을 줄이고 오히려 비용 절감효과는 물론 시설물 설치가 용이한 시선유도시설(Delineators)의 설치기준이 요구되어진다. 곡선부에서 운전자의 시선을 유도하기 위한 시설은 시선유도표지(Delineator), 갈매기표지(Chevron Alignment Sign), 표지병(Raised Pavement Marker)이 널리 사용되고 있다. 본 연구에서는 곡선부의 선형 변화에 대한 정보를 가장 효율적으로 전달하는 시설물인 갈매기표지와 차량의 차로이탈 및 차로침범 예방시설물인 표지병을 대상으로 설치기준에 대해 검토하고 운전자의 시각행태 및 차로침범을 고려하여 안전하고 효율적인 설치기준을 제시하였다.

• 제어로봇시스템학회논문지
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• 제6권12호
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• pp.1086-1092
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• 2000

To realize a visual servo control of slender manipulators, two problems to be solved are analysed. The stability problem on so-called noncolocation control and the infinite order problem of the real Jacobian matrix caused by the elastic deformation are discussed. By considering the dynamic relations between rigid and elastic modes, a Jacobian operator is derived and the physical meaning is also explained. Then, for practical control, a simple control scheme using an approximate Jacobian is proposed and its stable conditions are proven by means of the $L_$2$ stability theory. The scheme is structurally similar to the conventional PD control laws, but external sensors(e. g. visual sensor) are used for positioning and internal sensors for damping. A good performance is obtained via control experiments of a slender two link manipulator.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.248-251
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• 2015

High injury and fatality rates remain a serious problem in the construction industry. Many construction injuries and fatalities can be prevented if workers can recognize potential hazards and take actions in time. Many efforts have been devoted in improving workers' ability of hazard recognition through various safety training and education methods. However, a reliable approach for evaluating this ability is missing. Previous studies in the field of human behavior and phycology indicate that the visual focus of attention (VFOA) is a good indicator of worker's actual focus. Towards this direction, this study introduces an automated approach for estimating the VFOA of equipment operators using a head orientation-based VFOA estimation method. The proposed method is validated in a virtual reality scenario using an immersive head mounted display. Results show that the proposed method can effectively estimate the VFOA of test subjects in different test scenarios. The findings in this study broaden the knowledge of detecting the visual focus and distraction of construction workers, and envision the future work in improving work's ability of hazard recognition.

• 한국도로학회논문집
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• 제18권4호
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• pp.47-53
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• 2016

PURPOSES : The objective of this study was to evaluate the results of the dynamic immersion test (DIT) through digital image analysis (DIA). METHODS : The asphalt binder retained post DIT was inspected visually by more than three investigators. However, because visual observations can be subjective, depending on the inspector's skills and knowledge, DIA was also performed. The threshold value for the DIA was determined by a mesh analysis, in which the digital image to be analyzed is divided into very small meshes. In addition, the bitumen bond strength (BBS) test was also performed to the compare the visual results with the mechanical values. RESULTS AND CONCLUSIONS : Depending on the materials used, various methods can be used to predict the behavior of retained asphalt. However, the increasing ratio in the trend of retained asphalt shows different behaviors among the evaluation methods. In this study, the results of the visual observations were significantly different from those of the DIA, the mesh analysis, and the BBS tests. Thus, DIA is an appropriate method for evaluating the results of the DIT. However, in order to use this technique in the field, it is necessary to determine a more reasonable threshold value by performing DIA on various materials.

• Molecules and Cells
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• 제46권8호
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• pp.461-469
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• 2023

The tail of the striatum (TS) is located at the caudal end in the striatum. Recent studies have advanced our knowledge of the anatomy and function of the TS but also raised questions about the differences between rodent and primate TS. In this review, we compare the anatomy and function of the TS in rodent and primate brains. The primate TS is expanded more caudally during brain development in comparison with the rodent TS. Additionally, five sensory inputs from the cortex and thalamus converge in the rodent TS, but this convergence is not observed in the primate TS. The primate TS, including the caudate tail and putamen tail, primarily receives inputs from the visual areas, implying a specialized function in processing visual inputs for action generation. This anatomical difference leads to further discussion of cellular circuit models to comprehend how the primate brain processes a wider range of complex visual stimuli to produce habitual behavior as compared with the rodent brain. Examining these differences and considering possible neural models may provide better understanding of the anatomy and function of the primate TS.