• Title/Summary/Keyword: Visual Attention

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Eye Movement Program Consisting of Saccadic Eye Movement and Pursuit Eye Movement Improved Visual Memory in Institutionalized Elderly Person: Randomized controlled pilot study

  • Park, Yongnam;Bae, Youngsook
    • Journal of International Academy of Physical Therapy Research
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    • v.10 no.2
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    • pp.1768-1773
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    • 2019
  • Background: Aging reduces cognitive abilities, including visual memory (VM) and visual discrimination (VD). Since common cortical networks subserve eye movement and attention, voluntary eye movement may improve visual attention. Visual selective attention was major role for memory, and visual memory and visual attention are intimately related. Objective: To identify the improvement in VD and VM, after implementing the eye movement program consisting of saccadic eye movement (SEM) and pursuit eye movement (PEM) in the institutionalized healthy elderly. Design: Randomized controlled trial. Methods: The study involved a sample of 36 participants, and the mean age was 79.03 years (range 76~84 years). They were randomly allocated to the experimental group (n=16) and control group (n=20). Participants in the experimental group performed SEM 5 times per week for 4 weeks: twice daily at the same time in the morning and afternoon. The program was carried out for 3 minutes, and it consisted of SEM and PEM. The target's moving frequency was set at 0.5 Hz. VM and VD at the baseline and post-intervention were measured using Motor-Free Visual Perception test-4 (MFVPT-4). Results: VM significantly improved in the experimental group (p < .01), and significant differences were observed compared to the control group (p < .01). There was no significant change in VD. Conclusion: The eye movement program consisting of SEM and PEM increased VM more than VD. Therefore, eye movement program was feasible interventions for improving VM in institutionalized elderly persons.

Lip and Voice Synchronization Using Visual Attention (시각적 어텐션을 활용한 입술과 목소리의 동기화 연구)

  • Dongryun Yoon;Hyeonjoong Cho
    • The Transactions of the Korea Information Processing Society
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    • v.13 no.4
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    • pp.166-173
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    • 2024
  • This study explores lip-sync detection, focusing on the synchronization between lip movements and voices in videos. Typically, lip-sync detection techniques involve cropping the facial area of a given video, utilizing the lower half of the cropped box as input for the visual encoder to extract visual features. To enhance the emphasis on the articulatory region of lips for more accurate lip-sync detection, we propose utilizing a pre-trained visual attention-based encoder. The Visual Transformer Pooling (VTP) module is employed as the visual encoder, originally designed for the lip-reading task, predicting the script based solely on visual information without audio. Our experimental results demonstrate that, despite having fewer learning parameters, our proposed method outperforms the latest model, VocaList, on the LRS2 dataset, achieving a lip-sync detection accuracy of 94.5% based on five context frames. Moreover, our approach exhibits an approximately 8% superiority over VocaList in lip-sync detection accuracy, even on an untrained dataset, Acappella.

Analysis of Visual Attention in Bank Brand Logo using Eye-Tracking (시선추적장치를 활용한 은행 브랜드 로고의 시각적 주의집중도 분석 연구)

  • Park, Min Hee;Hwang, Mi Kyung;Kim, Chee Yong;Kwon, Mahn Woo
    • Journal of Korea Multimedia Society
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    • v.23 no.9
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    • pp.1210-1218
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    • 2020
  • This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.

A Study on Visual Behavior for Presenting Consumer-Oriented Information on an Online Fashion Store

  • Kim, Dahyun;Lee, Seunghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.789-809
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    • 2020
  • Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in exploring product information for fashion products. Product attribute information was classified into two image-based elements (model image information and detail image information) and two text-based elements (basic text information, detail text information), after which consumers' visual behavior for each information element was analyzed. Furthermore, whether involvement affects consumers' information search behavior was investigated. The results demonstrated that model image information attracted visual attention the quickest, while detail text information and model image information received the most visual attention. Additionally, high-involvement consumers tended to pay more attention to detailed information while low-involvement consumers tended to pay more attention to image-based and basic information. This study is expected to help broaden the understanding of consumer behavior and provide implications for establishing strategies on how to efficiently organize product information for online fashion stores.

The neural mechanism of distributed and focused attention and their relation to statistical representation of visual displays (분산주의와 초점주의의 신경기제 및 시각 통계표상과의 관계)

  • Chong, Sang-Chul;Joo, Sung-Jun
    • Korean Journal of Cognitive Science
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    • v.18 no.4
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    • pp.399-415
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    • 2007
  • Many objects are always present in a visual scene. Since the visual system has limited capacity to process multiple stimuli at a time, how to cope with this informational overload is one of the important problems to solve in visual perception. This study investigated the suppressive interactions among multiple stimuli when attention was directed to either one of the stimuli or all of them. The results indicate that suppressive interactions among multiple circles were reduced in V4 when subjects paid attention to one of the four locations, as compared to the unattended condition. However, suppressive interactions were not reduced when they paid attention to all four items as a set, in order to compute their mean size. These results suggest that whereas focused attention serves to later out irrelevant information, distributed attention provides an average representation of multiple stimuli.

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The effect of preference color of children's hospital lobby on the visual attention (어린이병원 로비공간에서 선호 색채가 시지각 주의집중에 미친 영향)

  • Cho, Eun Kil;Son, Kwang Ho
    • Korea Science and Art Forum
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    • v.23
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    • pp.347-358
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    • 2016
  • The design of children's hospitals is highly dependent on color schemes. As a space shared together by both adults and children, the design of children's hospitals require color coordination that takes account of the users' characteristics. However, because the majority of prior research on color perception has focused overly on the emotional aspects, there is a necessity for more rational and scientific analyses to identify the characteristics of the visual perception of colors. Adopting this perspective in analyzing the characteristics of the visual perception of colors, this study aims to move beyond the abstract to focus on more objective methods, such as eye-tracking experiments, to examine the characteristics of hospital visitors' visual attention with respect to colors. Visual perception tracking experiment was conducted on the 2 chosen experimental images with a target group made up of adults and children, the following results were found. Firstly, spaces created with the preference colors of the different groups were found to develop a characteristic of developing higher attention. Secondly, observing the common tendencies for attention for adults and children, the highest region for visual concentration was formed towards the middle, as attention progresses to lower stages visually focused area changes in the order of upper-middle, left and right, and lower regions and edge regions show characteristics of not triggering attention Thirdly, it is understood that children's level of attention drops a lot faster than adults when identifying space therefore it is suspected that children need more elaborate color coordination than adults.

A Motion-driven Selective Visual Attention System (모션 기반 선택적 주의 시스템)

  • Park Min-Chul;Cheoi Kyung-Joo
    • The Journal of the Korea Contents Association
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    • v.5 no.6
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    • pp.87-96
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    • 2005
  • In this paper, a selective visual attention module based on motion stimuli is introduced for the purpose of detecting ROI(region of interest) or FOA(focus of attention) in motion pictures. Analysis of motion fields in our approach is in direct contrast to some of the previous studies of selective visual attention module. Motion that presents temporal visual saliency in an aspect between two successive frames is analyzed based on psychological studies in 'DORF(double opponent receptive fields)' and 'NF(noise filtration)' in MT(middle temporal cortex). Analyzed results are integrated based on the theory of 'motion integration' in MT to obtain a single conspicuous region. Experiments through a human subjective evaluation showed generally accepted results.

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The Impact of Cognitive Workload on Driving Performance and Visual Attention in Younger and Older Drivers (인지부하가 시각주의와 운전수행도에 미치는 영향에 관한 연령대별 분석)

  • Son, Joonwoo;Park, Myoungouk
    • Transactions of the Korean Society of Automotive Engineers
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    • v.21 no.4
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    • pp.62-69
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    • 2013
  • Visual demands associated with in-vehicle display usage and text messaging distract a driver's visual attention from the roadway. To minimize eyes-off-the-road demands, voice interaction systems are widely introduced. Under cognitively distracted condition, however, awareness of the operating environment will be degraded although the driver remains oriented to the roadway. It is also know that the risk of inattentive driving varies with age, thus systematic analysis of driving risks is required for the older drivers. This paper aims to understand the age-related driving performance degradation and visual attention changes under auditory cognitive demand which consists of three graded levels of cognitive complexity. In this study, two groups, aged 25-35 and 60-69, engaged in a delayed auditory recall task, so called N-back task, while driving a simulated highway. Comparisons of younger and older drivers' driving performance including mean speed, speed variability and standard deviation of lane position, and gaze dispersion changes, which consist of x-axis and y-axis of visual attention, were conducted. As a result, it was observed that gaze dispersion decreased with each level of demand, demonstrating that these indices can correctly rank order cognitive workload. Moreover, gaze dispersion change patterns were quite consistent in younger and older age groups. Effects were also observed on driving performance measures, but they were subtle, nonlinear, and did not effectively differentiate the levels of cognitive workload.

Visual Attention on Subtitles of CATV Entertainment Program : Focused on tvN (케이블방송 예능프로그램 자막의 시각적 주의 : tvN <꽃보다 할배>를 중심으로)

  • Kang, Mi-Young;Kang, Seung-Mook
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.64-75
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    • 2014
  • This study has attempted to explore the audience's visual attention about the subtitles types of CATV entertainment program. To achieve this, this research has measured the dwell time and average fixation data through the eye-tracking test and analysed the reason of particular visual attention by in-depth interview. According to the eye-tracking research findings, four types of subtitles(character metaphor, character metonymy, event metaphor, event metonymy) were measured the highest dwell time and average fixation time. Also, according to in-depth interview, visual attention was clearly turned up that event metonymy constructs the conflicts between characters and overstates the trip place romantically. This results means that staffs of intensify the reality and visual pleasure through event metonymic subtitles.

Analyzing Construction Workers' Recognition of Hazards by Estimating Visual Focus of Attention

  • Fang, Yihai;Cho, Yong K.
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.248-251
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    • 2015
  • High injury and fatality rates remain a serious problem in the construction industry. Many construction injuries and fatalities can be prevented if workers can recognize potential hazards and take actions in time. Many efforts have been devoted in improving workers' ability of hazard recognition through various safety training and education methods. However, a reliable approach for evaluating this ability is missing. Previous studies in the field of human behavior and phycology indicate that the visual focus of attention (VFOA) is a good indicator of worker's actual focus. Towards this direction, this study introduces an automated approach for estimating the VFOA of equipment operators using a head orientation-based VFOA estimation method. The proposed method is validated in a virtual reality scenario using an immersive head mounted display. Results show that the proposed method can effectively estimate the VFOA of test subjects in different test scenarios. The findings in this study broaden the knowledge of detecting the visual focus and distraction of construction workers, and envision the future work in improving work's ability of hazard recognition.

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