• 조형예술학연구
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• 제8권
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• pp.129-159
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• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

• 복식문화연구
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• 제21권3호
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• pp.431-439
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• 2013

This study aims to give practical help to the pattern making of baggy pants produced in large quantity from industrial fields. The functionality of crotch part is a key element to decide wear sensation and comfort of pants as having direct influence on movements of legs in pattern designing of baggy pants. The industrial patterns of baggy pants in various styles that are released currently in Korea were collected and a comparative analysis was conducted on them for the thesis. First, samples of men baggy pants were collected from three different brands and compared the completion sizes. Secondly, it studied the most appropriate patterns as quantifying the appropriateness of movements through fitting tests. Finally, the study verified the differences of visual images by surveys of professional groups. The conclusions obtained from this research are as follows. In terms of aesthetic attribute among the three brands, A baggy pants, which had a small size tolerance, were the most appropriate. Meanwhile concerning the appropriateness of movement, B baggy pants were shown to be the most appropriate. This reveals explicitly the problem of aesthetic attribute and functionality, which are always in conflict during the pattern design. It is necessary to develop patterns and establish a measurement system that may satisfy both of these factors.

• 복식
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• 제54권7호
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• pp.121-134
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• 2004

Wiener Werkstaette(workshop) established in 1903 was an artistic handicraft working group, the central figure of which was an architecture, J. Hoffman. Especially its textile design part established in 1910 produced good results. The textile design part of Wiener Werkstaette took total artwork (Gesamtkunstwerke), which Pursued artistic work in all visual parts of life, as a central concept of their work and tried to insert the artistic creativity into the textile design. Regarding the influence relationship between Wiener Werkstaette textile design and formative art, it was influenced by the geometric tendency of C.R. Mackintosh and the style and motive of Japanese art. From 1910's, bright, vivid and cheerful designs were mass-produced by uniquely using various motives, techniques and colors. The formative significance of Wiener Werkstaette textile design are as follows. Firstly, the pattern includes both rational and sensual elements. Secondly, the aesthetic patterns of Wiener Werkstaette include formative elements anticipating the modernism. The leading artistic sense like this played role of catalyzer through which the golden age of artistic decoration, art deco, came. The significance of the textile was made aware through clothes design . The clothes design made with Wiener Werkstaette textile conveyed message as art to everyone and provided the elite of society supporting them with Proud that they are fashion leader ahead of times and have artistic sense. Wiener Werkstaette textile design like this played big role as an instrument for realizing the total artwork by attaining the new artistic formative fruits.

• 복식
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• 제61권8호
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• pp.32-44
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• 2011

This study will explore the application of the Korean alphabet 'Hangul' and its calligraphy on fashion design. Hangul is well known for its great formative characteristics. Its calligraphy has unique features that express the implicative meaning of the Korean language while simultaneously displays beautiful shapes that draw the viewer's eye. When Hangul calligraphy is applied on the pattern design, it can be an excellent opportunity to demonstrate the visual beauty of Hangul. The purpose of this study is to develop the pattern designs that utilize the Hangul calligraphy and apply them in various fields of fashion. The detailed concepts of this study are as follows. First, the theoretical concepts and characteristics of both Hangul calligraphy and pattern design will be understood. Second, the aesthetic characteristics of calligraphy will be drawn by case analysis on the artworks of famous calligraphers such as Kim Jong-geon, Kang Byeong-in, Lee Sang-hyeon, Lee Gyu-bok and other representative calligraphers who design the beauty of Korean calligraphy by handwriting and brush-writing. The obtained results will be used to explore the desirable direction of fashion design. Third, eight pattern motif fashion works that utilize Hangul calligraphy in accordance with the arrangement of different characteristics of fashion design will be presented.

• 감성과학
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• 제15권1호
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• pp.87-96
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• 2012

본 논문에서는 사용자의 감성적 요구에 적합한 이미지를 탐색한 후 문-스펜서(P. Moon&D. E. Spencer)의 색채 조화론에 기초하여 조화의 정도가 가장 높은 이미지들을 순위별로 제시하는 이미지 검색법을 제안하였다. 이미지 검색은 키워드로 주어진 감성어휘와 관련된 색채성분이 가장 많이 포함된 이미지 화상을 검색하여 미도(Aesthetic Measure)를 계산한 후 순위별로 제시하는 방법으로 이루어진다. 문-스펜서의 색채 조화론을 적용한 이미지 검색법의 타당성을 검증하기 위하여 200개의 샘플 이미지를 대상으로 시스템이 제시한 미도순위와 사용자 만족도 평가에 의한 순위를 비교하였다. 분석결과 15개의 감성어휘별로 시스템이 출력한 이미지들의 미도 순위에 대한 실험 참가자들의 평균 만족도는 7점 척도 중 5.0으로 나타났다. 또한 시스템이 산출한 이미지들의 미도 순위와 설문 참가자가 평가한 만족도 순위 사이와의 일치 여부를 알아보기 위해 상관분석을 실시한 결과 감성어휘 'Clear'를 제외한 14개의 어휘 모두에서 상관계수 0.5 이상의 양호한 정적상관을 보였다. 이와 같은 연구결과로부터 문-스펜서의 색채 조화론을 바탕으로 제안한 감성검색법이 이미지 데이터베이스와 같은 시각자극의 검색에 있어서도 사용자의 감성을 적절히 반영할 수 있는 가능성을 확인하였다.

• 디자인학연구
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• 제18권3호
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• pp.209-218
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• 2005

영상 제작의 창작과정에서 제작자들은 의식적으로 혹은 무의식적으로 다양한 미적표현의 선:l을 하게 된다. 이러한 선택을 위해 공감될 수 있는 보편적인 미학적 원리가 제시될 수 있다면 제작 과정의 시행착오를 줄일 수 있는 심미적 판단의 기준이 될 수 있을 것이다. 본 논문은 3D 애니메이션 제작환경에 맞는 카메라 기법의 미학적 기준을 정립하여 애니매이션 제작과정에서 최적의 화면 구성을 하기 위한 이론적 접근을 시도했다. 허버트 제틀(Herbert Zettl)의 영상 미학의 구성원리 중 카메라와 관련이 있는 힘과 구도의 2차원, 깊이와 입체의 3차원, 시간과 동작의 4차원 영역으로 나누어 고찰하였다. 이러한 이론접근을 위해 일반 영화영상을 위한 카메라와 3D 애니메이션에서 카메라 기법을 비교하여 분석하였다. 2차원 영역은 종횡비에 따른 여백 및 크기, 방향에 따른 힘의 논리, 힘의 상호작용과 샷(shot)의 크기를 중심으로, 3차원 영역은 심도와 관련한 Z-축의 축소와 확장, 깊이감 표현을 중심으로, 4차원 영역은 피사체와의 이동방향에 따른 시간, 주관적시간, 피사체 시점, 동작 등을 중심으로 3D 애니메이션 제작환경에 맞는 원리로 재구성하였다. 이러한 전통적 카메라 기법의 영상미학 원리들이 3D 애니메이션에서의 카메라를 이용한 화면 구성에 적용될 때 효율적 제작 진행을 위해 활용될 수 있다. 또한 이를 기반으로 다양한 조형언어들과의 상호 관련성을 연구한다면 3D애니메이션 제작을 위한 더욱 창의적인 화면구성 기법들이 정립될 수 있을 것이다.

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.78-85
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• 2013

This study employed the Semantic Differential(SD) technique for an empirical analysis of the borrowed landscape-the so-called interaction of landscape between space and nature-in traditional Korean space against the cultural backdrop of confucian ideology. Its findings are as follows: First, the study conducted a comparative analysis of the borrowed landscape between Sarangchae(Men's quarters) and Anchae(Women's quarters) and between Soteuldaemun(A lofty gate) and Sadangdaemun(A gate to an ancestral shrine), using the SD technique. Consequently, their marked distinction in the borrowed landscape were found to illustrate the influence of confucian ideology over spatial composition. Second, both the garden and the sky of Sarangchae appeared more open and dynamic, and soft, and comfortable, and warm compared to Anchae. Also, Soteuldaemun looked more open and dynamic than Sadangdaemun. In conclusion, traditional Korean space applies a monistic view of the world to nature and human beings, thereby embodying a philosophical and aesthetic space where humans enjoy their life in harmony with nature while playing with the landscape in a traditional space.

• 한국의상디자인학회지
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• 제2권1호
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• pp.37-49
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• 2000

Korean sports fashion began after 1990. after 1960, using vinyl, leather, plastic ＆ metal material, Yve st. Laurent, Pierre Cardin, Andre Courrges, they lead sportive look. Head of 20th century, fashion was lead by haute­couture, after 60s. It was changed to pret­a poter. Now it can be called of american casual ＆ sports fashion. This study would be a view of modem fashion trend and process of visualization in the future. I studied in reproduction of view ＆ age of hyper media with visual circumstance ＆ artistic background and mordern fashion trend ＆ sports fashion image in korea. In conclusion, sports fashion image as visualizing aesthetic concept of modern fashion be defined as technology for man, for instance comfort, function, flexibility, simplicity and minimalism. Specically, Sports fashion was began satisfied for function after 90s, we can see variety of easy wear, hip-hop casual, entertainment sports wear, new street sports wear, luxury sports wear.

• 조형예술학연구
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• 제5권
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• pp.159-174
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• 2003

'Fantasy', the central notion of this essay, is discussed here more as a new paradigm in order to describe the structure of a work of art than as a stylistic characteristic proper to a specific genre of art. It means the whole situation and experience produced by two connected terms 'corporeal subject - screen'. Roland Barthes explained the 'semiographic painting' by Andre Masson as a field in which happens a certain connexion between the impulse of subject and the image, which views the painting not as a physical object but as a 'cinematic screen' ; painting may be redefined as a dream or a fantasy of the corporeal subject. And such an idea of 'art as fantasy' is closely related to the recent theoretical attempts consisting in abolishing the vision-centered conception of art since Renaissance. In this essay, the notion of fantasy as an aesthetic model is sketched by means of the Freud's notes on the fantasy 'A child is being beaten' and Lyotard's more advanced analyse on its attributes and operations. In Lyotard's analysis, fantasy is defined as a 'bloc' or a 'matrix-figure' featuring simultaneous conversion between the active and the passive, sadism and masochism, and coexistence of imcompossible meanings. In this sense, fantasy may be given to us as an analogical model from which we can outline the aesthetic characteristics of electronic media art involving virtual reality and interactivity.

• 패션비즈니스
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• 제17권2호
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• pp.1-16
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• 2013

Subcultural style is the center of subcultural identity and the clothes and adornments are the most visible symbol of membership. The Goth subculture has associated tastes in music, aesthetics, and fashion. The style symbolized the strong subjective subcultural identity held by most Goths and acted as the practical basis to demonstrate their commitment to the subculture. This study investigates the aesthetic and the style of Goth subculture in its heyday of 1980s which has continued to affect mainstream fashion and culture since its birth. In order to inquire the concept of subculture and its style, this study executes literature survey as well as investigates the images of street style magazines to analyze the visual elements. The stylistic and the aesthetic characteristics of Goth subcultural style analyzed in this study are grouped into four categories as follows: first, Victoriana, which embodies the fear of death and the nostalgia for the past using Victorian morning dresses and corsets, second, vampirism, in that some Goths who are fascinated by vampires are costumed in vampire figures to advocate diabolism and decadence, third, sexual ambiguity of male Goths which emphasizes feminine appearance in the pursuit of androgyny, and fourth, sexual fetish of female Goths which represents aggressive eroticism utilizing fetish paraphernalia.