• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.3
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• pp.373-383
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• 2019

This research investigated the effect of individual yarn colors on the perception of overall colors of yarn-dyed woven fabrics. The way the colors of yarn-dyed woven fabrics are perceived is known as visual color mixing: when the different colored yarns juxtaposed on the fabric surface are observed from some distance away, they are visually mixed in our eyes and perceived as a solid color. However, we can still see individual yarn colors that make the fabrics look obviously different from actual solid colors. To quantify this visual color mixing effect, twenty-one sateen fabrics were produced in a wide range of colors using cyan, magenta, and yellow yarns, and the colors were measured instrumentally. The obtained colorimetric values were converted into solid color images on a CRT monitor. Then, the physical fabrics were scanned, and the scanned images were displayed on the monitor with solid color images in pairs for visual color difference evaluation. The woven and solid colors in each pair were of physically identical color; however, the visual color difference was as large as $4.81{\Delta}{E^*}_{ab}$ on average. A visual color difference model was proposed by considering this parametric effect of individual yarn colors.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• Journal of Science of Art and Design
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• v.1
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• pp.267-303
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• 1999

The visual humor can be regarded as an original source for creative ideation. There are several types of humor. for example,'wit, satire, irony and so on. These can be motivations of developing an up-to-date idea. Wit differs from most humor in being purely intellectual, rather than relying on incongruities that come up naturally in many situations. The humor of words contains pun, hyperbole, repetition, and comparison or contrast. Especially in case of pun, it can be most important type of humor for making analytical and humorous effects visually. Pun, meaning the humor of double meaning, furnish us with much of our humor. The concept of pun is the most valuable for creating the visual humor by substituting, combining and manipulating symbols. There are essentially three distinct categories of puns : the literal pun, the suggestive pun, and the comparative pun. All types of puns belong to one of these three groups. The definitions are simple to understand and easy to apply for creating the visual humor, In order to develop a better conceptual model, (this researcher) reexamine the concept of humor, the relationship of humor to various types of message processing, and the relationship of humor to various aspects of message. This thesis. is primarily concerned with basic theories of humor such as concepts of humor, types of humor and analysis of humor. And this contains the research of humor's communications effects and theory of humor response with literature reviews. Modem theories of humor response generally fall into three major schools : Incongruity theories, Superiority theories and Arousal (Relief theories. Together these three approaches address the cognitive-perceptual, affective-evaluative and psycho-dynamic dimensions of a subject's humor response. The literature research of humor and humor response theory in communications and visual communications can help the visual application of humor concepts and usefulness of visual humor appeals. This research agreed that the humor and visual humor must be very effective at being as a means for the advertising expression, not for the purpose itself. In addition, this research is aimed at studying significations and usefulness of visual humor through semiotic approaches in the near future. Then it can be essencial research for the appropriate situational uses of humor related to media, product, and audience factors, such as nationality, age, standard of living, sexuality, and so on.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.728-732
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• 2008

In this study, we developed motor representation brain mechanism system using fMRI and pilot study is performed, fMRI task were composed two tasks, which provided visual feedback and hid visual feedback. Left superior orbital gyrus, bilateral precentral gyrus, left superior occipital gyrus, left supplementary motor area, right thalamus, right postcentral gyrus and right superior parietal lobule activated with visual feedback. Left precuneus, right middle temporal gyrus, bilateral supplementary motor area, right anterior cingulate cortex, left Inferior temporal gyrus, left insula lobe, right superior parietal lobule, bilateral postcentral gyrus and left precentral gyrus activated without visual feedback. We could found brain mechanism of motor representation using without visual feedback.

• Journal of Korean Society of Rural Planning
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• v.16 no.3
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• pp.143-157
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• 2010

This study provides a physical indicator of landscape that can be guidelines so as to evaluate landscape agricultural region for visual landscape planning, finds out the guideline for visual landscape planning lastly through examining importance of indicators and the preference of each indicator of landscape. The physical landscape indicators were derived from document study and questionnaire survey to evaluate visual landscape on landscape agricultural region. In addition, field study was conducted to examine and inspect the physical landscape indicator, managers' interview and photograph was took for evaluating the landscape simulation. Moreover, the important elements for visual landscape planning of landscape agricultural region, the importance of physical landscape indicator and the preferences of each indicator were derived by conducting questionnaire to experts and general publics. The physical landscape indicator guideline was established from the following procedures. In case of the land, flat area had higher preference than steep region. So, planning an agricultural area at a flat region with open space will be better than establishing an agricultural area on a steep region. In case of the kind of landscape crops, For the background of landscape agricultural region, the seashore type had the highest preference and mountain type and non-background type was followed in order. According to the study, facilities built with natural elements such as straw-roofed pavilion received high preference. Therefore, look-out shed and straw-roofed pavilion should be introduced in the landscape agriculture planning to select materials and colors to keep harmony with the nature. The result of this study could be used as a best choice for improving visual landscape of landscape agricultural region on selecting suitable land, facilities and so on. Moreover, the results of manager interview could be used as a useful tool in the management and formation of visual landscape. The landscape point evaluating visual landscape of landscape agricultural region could be used as a reference for establishing relative guideline for the direct payment program for rural landscape conservation and landscape agreement. In addition, it could be a useful reference to improve the general landscape and revitalize the rural area.

• The Journal of Art Theory & Practice
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• no.1
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• pp.93-108
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• 2003

The aim of this thesis is to evaluate visual arts policy during Kookmin government period(1998-2002). In the beginning, many artists had expected president Kim Dae Jung to enlarge arts support But the evaluation of them was very negative because the government was only interested in the development of cultural industry. First, I analysed the government expenditure in the visual arts. Department of Culture and Tourism took the responsibility of visual arts policy. The budget of arts and culture increased to 1 % of total government expenditure in this period. But the main factor was the increasement of cultural industry and tourism expenditure. The budget of visual arts in 2002 was only 6,600million won. Second, I analysed visual arts support programs. (1) The government introduced studio programs for the first time. For 5 years, 2 national studios and 23 public studios were established. (2) The number of art museum was increased to 62. (3) It introduced alternative space support program and supported 200million won annually. (4) Percent for art scheme reduced from 1% to 0.7% of total construction cost, but still 27 public sculpture gardens were built. (5) Business support for visual arts reduced because of IMF. (6) Also arts market froze and many commercial galleries were closed. (7) In order to revitalize region through arts and to promote international exchange of culture, Gwangju Biennale was created. Third, I analysed Arts Plan 2002. It had a radical limitation because it was established in the last year of Kookmin government period. Also it showed special favors to some arts organizations. In general, I think that positive outcomes are the introductions of the studio program and the alternative space support program. Especially alternative space support program enforced the diversity of visual arts, and encouraged creative young artists. But policy of arts market failed because of IMF and visual artists had to go through rough times.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.167-175
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• 2011

This study analyzed the ways of expressing materials to create visual perception spaces in "commercial spaces". The result is as follows. First, it has been discovered that expressing materials in commercial spaces plays an important role in creating various visual perception spaces as well as discriminative spaces, in commercial spaces. Hence, it will be necessary to make a multilateral study on how you can express materials to create visual perception spaces. Second, by referring to earlier studies, four types of space have been deduced as visual perception spaces. These are: "expansion", "central", "borderline" and "decoration" spaces. Third, by considering the space types and characteristics as well as the expressing materials, the criteria for the ways of expressing materials to create visual perception spaces in commercial spaces. Finally, looking at these expression methods, images of "expansion" spaces have most commonly been expressed indistinctly by using the materials and patterns. The profound images of "central" spaces were displayed using the materials and their symbolic images have been shown using the materials and colors. In the "borderline" spaces, the areas have been distinctly segmented or expressed in limited spaces by using the materials and colors. Visual designs were displayed in the "decoration" spaces by using materials from other space fields. All these phenomena have demonstrated that various new materials are being used to create various distinctive designs in commercial spaces. The result of this study shall act as basic reference materials in devising visual designs needed in creating various visual perception spaces.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.23 no.1
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• pp.1-8
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• 2009

The research purposes at obtaining fundamental data needed for making a living environment appropriate to the visual perception of the oldest by analyzing researches related with the visual perception of the oldest among papers of domestic journals. This research examined a total of 1,240 papers including s::n papers of DBPIA dealt with the research of the oldest, 40 papers concerning the research of visual perception, and 663 papers published in the journal of the Korean Gerontological Society, analyzing contents related with the visual perception of the oldest (the aged, the oldest, color, illumination, sight, visual perception). The result of the research shows that while research related with the oldest has increased, research concerning the visual perception of the oldest has lacked in its contents. Thus, the research suggests the necessity of various researches to grasp characteristics of the visual perception of the oldest. Also, it proposes to develop tools that can help the oldest independently live, along with the necessity of designs appropriate to their living environment.

• Journal of the Korean Institute of Landscape Architecture
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• v.24 no.1
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• pp.15-31
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• 1996

The purpose of this study was to figure out visual character and preference of roadscape for the main entrance road in Chongju. We took 9.6km which was from the Chongju interchange of Kyungbu expressway to Sangdang park and was thought to have a peculiar characteristics. This main entrance road was seperated into 4 parts according to arranging patterns of roadside trees and buildings. To investigate the visual characters, the sementic differential scale experiment was used. The visual characters, the sementic differential scale experiment was used. The visual preference was examined by analyzing visual volume of 4 factors. The results of the study based on these analyses were as below : 1. Factors that compose the visual characters of roadscape were classified by the emotional factor, the individual factor and the physical factor. These 3 factors showed a64.14% total variance. Among 3 factors the emotional factor which represented psychological reaction was appreciated to be the highest and the physical factor was assessed to be the lowest. 2. 24 items in total 14 adjectives showed the following ranking of mean values in sementic differential experiment : Road I -->RoadIII-->RoadII-->RoadIV. The mean values between Road I and RoadIV showed a significant difference, which can be explained to be a contrast between the natural factor and the artificial factor. 3. The mean value of the visual preference was the highest at Road I and the lowest at Road IV. While Road II and Road III showed 3.51 and 4.71, respectively. 4. The effect of 4 factors on visual preference was analyzed by regression as follows : Visual preference =1.2983+0.0627 + 0.0230+0.0203, R-Square=0.5

• Journal of Korean Ophthalmic Optics Society
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• v.12 no.3
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• pp.117-120
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• 2007

The actual condition of periodic visual acuity testing for 304 undergraduate students were investigated for the purpose of prepared some fundamental data on the development of the eye-health education program and conducting a practical application. Many undergraduate students (59.21%) had not been tested periodic visual acuity testing. The ratio of periodic visual acuity testing for female was higher than male. There was statistical significant difference dependence on the native place, the educational system, and the division of major. The ratio of periodic visual acuity testing for undergraduate students from city was 43.07%, from rural area was 24.32% (p<0.05). According to the educational system, the ratio of periodic visual acuity testing of university students was 65.71%, college students was 27.64% (p<0.001). The ratio of periodic visual acuity testing of undergraduate students who have corrected their visual acuity was 50.25%, while that of students who have not corrected was 23.36% (p<0.001).