• Title/Summary/Keyword: Visitor Service

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A Causality Analysis on the Relationship Between National Park Visitor Use and Economic Variables (국립공원 탐방수요와 경제변수간의 인과성 분석)

  • Sim, Kyu-Won;Lee, Ju-Hee
    • Journal of Korean Society of Forest Science
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    • v.99 no.4
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    • pp.573-579
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    • 2010
  • This study was carried out to investigate the relationship between visitor uses of national parks and economic variables, such as the index of industrial product and the consumer price index. The results from the Granger Causality test showed that the index of industrial product and the consumer price index influenced visitor use at national parks. Also the Impulse Response Analysis showed that the index of industrial product and the consumer price index greatly influenced national park visitor use in the short term as well as the long term. The study showed that national park visitor use was mainly influenced by variance decompositions. These results suggested that economic variables could be used to not only forecast the demand for recreation but also establish recreational policies.

A Study on the Direction of Funeral service focused on Thick Data Analysis (Thick데이터 분석에 기반한 장례서비스 방향성 연구)

  • Ahn, Jinho;Lee, Jeungsun
    • Journal of Service Research and Studies
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    • v.10 no.1
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    • pp.85-96
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    • 2020
  • In Asia, where the aging population is growing rapidly, as the funeral service industry develops and the market grows. The economic value and interest of funeral services is increasing. However, Korea's funeral services are being developed in a biased direction, focusing only on funeral services, after death. Compared to the case of advanced funeral services in the United States, the United Kingdom, and Japan, not only the funeral but also the care of the deceased's family and acquaintances around us are developing. It is appropriate to use a method based on ethnography and User eXperience. For this purpose, the method of collecting and analyzing the ethnography and user experience data of actual resident and visitor was deduced in persona method in the next ten years, and funeral service centered on resident and visitor. In this study, qualitative data centered on the future direction of funeral services, focusing on the resident (family) and the guest who are the principals of services from the perspective of service science. It is difficult to derive meaningful results from the process of collecting, processing, and interpreting big data in general, and in this case, the data analysis method is based on ethnography and user eXperience.) Is appropriate. For this purpose, the method of collecting and analyzing the ethnography and user experience data of the actual resident and the visitor was deduced in the persona method in detail after 10 years. In addition, the future direction of funeral services centered on residence and visitor was presented.

Comparison of Visitor Characteristics in Recreational Forests and Arboretums (자연휴양림과 수목원 방문객의 이용특성 비교 연구)

  • Yoo, Rhee-Hwa;Jang, Youn-Sun;Lee, Jeong-Hee
    • Journal of Korean Society of Forest Science
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    • v.109 no.4
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    • pp.532-543
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    • 2020
  • This study was conducted with the aim of comparing and analyzing the relationship between visitors' characteristics and service satisfaction, overall satisfaction and loyalty (revisit intention, recommendation intention) of recreational forests and arboretums. The main results are as follows. First, the scores given for service satisfaction, overall satisfaction, and loyalty of the users of the recreational forests were all higher than those given by the visitors to arboretums, and the service satisfaction level was relatively different from that of the overall satisfaction level or loyalty of the users. Second, the service satisfaction level of the recreational forests did not affect the overall satisfaction level and visitor loyalty, whereas the service satisfaction level of the arboretum was found to be positively correlated with the overall satisfaction level and visitor loyalty. The results are meaningful given that the visitors to recreational forests and arboretums are distributed throughout the country; thus, we confirmed that there are differences in visitor characteristics between the two types of forest recreation areas. In order to differentiate operation strategies for each type of forest recreation areas, the development of common survey items covering the entire set of services provided by forest recreation areas is needed. In addition, it would be advantageous to further develop and modularize the relevant items and conduct surveys in parallel with common survey items, as the service contents are operated selectively to function in accordance with the purpose of creating each forest recreation area.

Influence of Exhibition Service Attributes on Customer's Satisfaction and Behavior Intention (전시서비스 속성이 고객만족 및 행동의도에 미치는 영향)

  • Kim, Hwa-Kyung
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.410-422
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    • 2009
  • The objectives of the study were to investigate the influence of exhibition service attributes on customers' satisfaction and behavior intention. A method of this study was a survey research. The samples selected were 430 exhibition visitors to KINTEX for 2007 Seoul Motor Show. According to the results of this study, first of all, there is a significant relationship between information service and customer's satisfaction. Second, there is a significant relationship between convenience service and customer's satisfaction. Third, there is a significant relationship between promotion service and visitor's satisfaction to exhibition. Forth, there is a significant relationship between Customer's satisfaction and revisit intention. Fifth, there is a significant relationship between visitor's satisfaction to exhibition and recommendation intention. The result of this study will be helpful for the exhibition industries, giving needs to establish the marketing strategies.

Fee-based Field Trips to Jirisan National Park; Eco-guide Led Programs

  • Cho, Kye-joong
    • Journal of Korean Society of Forest Science
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    • v.96 no.5
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    • pp.543-550
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    • 2007
  • Arguments against charging fees for use of recreational forests and parks generally rest on the assumption that the public sector has the responsibility to provide as many recreational opportunities as it can to all visitors in Korea. The entrance fee in recreational forests allowed some governmental resource management agencies to keep a portion of user fees generated on-site, instead of returning all revenue to the general treasury. Funded primarily through entrance, activity, parking, and mountain villa-use fees, this legislation has been successful in reducing the maintenance backlog for participating agencies. However, it is unclear what effect user fees might have on visitors attending interpretive programs and the benefits that agencies might receive from implementing this policy. From this point of view, this study is a similar case at the Visitor Center and Species Restoration Center at Jirisan in terms of fee-based field trips to the places. In this research, two hundred twenty-three visitors at the Visitor Center and Species Restoration Center at Jirisan National Park answered questions about their trips from 2005 to 2006. Results indicted that the ecoguide not only increased visitor's appreciation of the resource, but also enhanced their perceptions of the Korean National Park Service (KNPS) fee policies.

A Study on the Visitor's Satisfaction Decisive Factors of the Local Festival : In Case of Jeonju International Film Festival

  • Kim, Yon-Hyong
    • Journal of the Korean Data and Information Science Society
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    • v.18 no.4
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    • pp.903-913
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    • 2007
  • The purpose of this study is to measure the factor of determination on satisfaction level of the Jeonju International Film Festival. A study is analysed through research that is consisted of satisfaction factor#s items of 32 local festival visitor to study factors of determination of local festival visitor#s satisfaction level. This research data extracted 6 factors, which are access and souvenir, food/lodging, information/service, event/pastime, and convenient facilities. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. There, most of the tourists need to becoming cleared to be satisfied due to its values of culture recognition through various contents of the festival, fun factors, food/lodging factors, and various programs.

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A Study on the Spatial Configuration for Museum from Analysis of the Method of Exhibition and Behavior of Appreciation (전시방식과 관람행동 분석에 의한 박물관 공간구성에 관한 연구)

  • 임채진;정성욱;박무호
    • Korean Institute of Interior Design Journal
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    • no.39
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    • pp.108-115
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    • 2003
  • The first object of this study is to clarify the newly demanded service to the visitor in a museum. And the second is to consider the Spatial Configuration on the layout of exhibition and shape of exhibition space from the view points of behavior of appreciation and other methodology, The results of this study are as follows : 1) Museums are required to offer sufficient service to the visitor for the purposes of interest, learning and sight-seeing 2) A strategic space where we can penetrate the whole room is required at the entrance of the room for the easy choice of exhibits. 3) The entrance of the room is suggested to be the most controled space.

The Effects of spatial features on visitor attitudes at exhibition hall (전시홀 공간특성이 참관객 태도에 미치는 영향)

  • Duan, Mingming;Kim, Young Sun;Kim, Bong Seok
    • Korea Science and Art Forum
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    • v.29
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    • pp.89-100
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    • 2017
  • This research aims to identify spatial features of exhibition hall for trade fair and establish a theoretical model on the effects of these features on the visitor attitudes. Also, it seeks to make suggestions on the service for exhibition environment or marketing activities through empirical analysis. The survey for this research was conducted for one week from Oct. 28 to Nov. 5, 2016 at COEX in Seoul. The 320 questionnaires were distributed to the visitors of the survey period, and all of the questionnaires were returned. Excluding those considered meaningless due to a small number of answered questions, a total of 303 samples were used for empirical analysis. The empirical analysis was conducted through SPSS 24.0. The results showed that each element of spatial features of the exhibition hall has significant effects on the visitor intuitive attitude. On the other hand, only Aesthetic and Convenience of spatial features of the exhibition hall has significant effects on the visitor conative attitude As above, this research conducted empirical researches on the effects of spatial features on visitor attitudes at exhibition hall to provide guidelines for establishing strategic management schemes of exhibition space that provide more convenient and pleasant environment. Also, this research aims to suggest development directions for organizer to provide quality service and environment, turning them into comfortable spaces that communicate with the visitors.

Influence of the Natural Forest Service Quality on User's Satisfaction and Demand for Revisit - By Focusing on Five Natural Forest in Kyung-buk Province - (자연휴양림의 서비스 품질이 이용자 만족도 및 재방문 의도에 미치는 영향 분석 - 경북지역 5개 자연휴양림을 중심으로 -)

  • Lee, Jong-Jin;Lee, Hyun-Taek;Cho, Hyun-Ju
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.2
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    • pp.64-73
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    • 2012
  • The purpose of this research is to practically figure out the relationship between Natural Forest service quality on user's satisfaction and demand to revisit. The results are as follows: First, the agent service quality, facility, accessibility, and cost as factors of the Natural Forest service quality. These are all influenced positively for visitor's satisfaction by priority of agent service> accessibility> facility> cost. Second, the agent service quality, facility, accessibility are all influenced positively on visitor's demand on revisit by priority of agent service> accessibility> facility. But the cost doesn't make an influence on revisiting. Third, the visitor's satisfaction made it as an influence on revisiting demand positively. These are the results for the research m service quality, user's satisfaction, facility, accessibility, and cost of the 5 Natural Forest over the Kyung-buk Province. We finally figured out the agent service quality is the most important factor to improve the quality of Natural Forest facility. We are sure about the improvement of the agent service quality which will make it successful.