• Title/Summary/Keyword: Visitor Management

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Enhanced Smart Tourism and its Role in Reshaping the Tourism Industry

  • Ulrike Gretzel;Hyunae Lee;Eunji Lee;Namho Chung;Chulmo Koo
    • Journal of Smart Tourism
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    • v.3 no.4
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    • pp.23-31
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    • 2023
  • This paper explores the concept of enhanced smart tourism as a response to the challenges and opportunities arising in the post-pandemic tourism landscape. The COVID-19 pandemic has not only halted the global tourism industry but also prompted a reevaluation of its sustainability, technological integration, and impact on local communities. The need for a paradigm shift in tourism is emphasized, focusing on digitalization, innovation, and resilience. Enhanced smart tourism is characterized by a shift from traditional practices to innovative governance models, increased emphasis on sustainability, and the integration of technology for better management and visitor experiences. The paper discusses the four pillars of enhanced smart tourism - Technology, Sustainability, Accessibility/Mobility, and Innovation/Creativity, and their expansion in the post-pandemic era. Furthermore, the significant role of data in smart tourism is examined, highlighting the importance of data valuation, management, and ethics. The paper proposes frameworks and methods for data valuation and emphasizes the necessity of a comprehensive approach to data within the smart tourism ecosystem. The conclusion points to the need for further empirical and conceptual research to fully realize the potential of enhanced smart tourism.

Analysis of Sustainable Management Factors in County Parks Based on the Sustainability Evaluation Framework of Korea Nature Parks - Focus on the 11 County Parks in Gyeongsangnam-do - (자연공원 지속가능성평가에 기반한 군립공원 지속가능성 영향요인 분석 - 경남권역 11개소 군립공원을 대상으로 -)

  • Hong, Sukhwan;Ahn, Rosa;Tian, Wanting;Heo, Hagyoung;Pak, Junhou
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.3
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    • pp.12-21
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    • 2020
  • This study aims to implement the Sustainability Evaluation Framework of Korea Natural Parks to county parks in Gyeongsangnam-do, and to review the performance status of management effectiveness evaluation (MEE) and identify factors that influence the improvement of management effectiveness in protected areas. County park officers evaluated current management using this framework that was developed based on the MEE framework designed by the Korean Ministry of Environment. Among the principal values of county parks, 'natural and ecological' is indicated as the most important, followed by 'cultural and historic value' and 'leisure and recreation'. Natural disasters and climate change, visitor impact-inappropriate visitor behavior are indicated as current threats, and three county parks administrators viewed that there was no particular threat to their park. According to MEE results, the most effective management fields were 'State of cultural and historic value', 'State of leisure and recreational value', 'Current state of principal value'. The comparatively weaker fields were 'Threatened species management', 'Invasive species management', 'Management monitoring and evaluation'. The effects of sustainable management on county parks were analyzed through a regression analysis, and the influence of management factors reveal 'Annual budget', will impact attaining higher management scores. This study presents the current management information about county parks and provides support for the basis for the planning of county parks in Korea, suggesting the influencing factor.

An Application of Ubiquitous Information Technology for Integrated Management of National Park (국립공원 통합관리를 위한 유비쿼터스 정보기술 활용방안)

  • Bae, Min-Ki
    • Journal of the Korean Association of Geographic Information Studies
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    • v.10 no.3
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    • pp.134-148
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    • 2007
  • There is not enough knowledge on how to use, build, and apply ubiquitous technologies such as the ubiquitous sensor network, GIS, statistic analysis system, mobile GPS system etc. Also there are other questions such as, how should the knowledge information resources be managed and web decision making system developed for national park management. The purpose of this study is to propose a framework for the national park integrated management system based on ubiquitous information technology. This study will include followings: 1) this study explores what ubiquitous information technologies are needed for national park management, 2) this study proposes building strategies about the spatial and attribute database using ubiquitous information technologies, and links methods among geographic information system, analysis program, sensor network, etc. The results of this study will contribute towards deciding a direction for national park policy in preparation for the ubiquitous computing oriented society.

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Evaluation of the Present Managerial Conditions Based on the Established Social and Ecological Impact Standards and Some Suggestions (무등산 도립공원의 사회.생태적 평가기준에 의한 현 진영상태의 평가와 관리방안)

  • 김상오;오광인
    • Journal of the Korean Institute of Landscape Architecture
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    • v.25 no.4
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    • pp.107-122
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    • 1998
  • Visitor Impact Management (VIM) framework was developed in the United States to help recreation resources management to be more systematic and effective. It consists of a series of steps from examining problems and their causes to planning and implementing management strategies in order to solve the problems. This study was conducted to find management problems in Moodeung-san Provincial Park and suggest some alternatives based on VIM framework. Data were collected by on-site survey and a mail-back questionnaire in August of 1996 in Moodeung-san Provincial Park. Out of 1173, 519 respondents (44.2%) were used for the study. According to the study results, there were differences between users' perceptions about the present use of the park and the users' personal norms about the use of the park. That is, while 46% of the respondents considered the park should be used as 'the place for calm and meditiation,' only 19% of the respondents considered the park had been used as 'the place for calm and meditation.' Three social indicators (the number of users, the number of seeing others' inconsiderate behaviors, and the crime) and four ecological indicators (littering, human waste, trail conditions, and water quality of Moodeung-san valleys) were selected for the major managerial indicators of the study area. Generally, five out of 7 selected indicators were in worse conditions than the evaluative standards, Five indicators which were evaluated as in worse conditions include two social indicators (the number of users and the number of seeing others' inconsiderate behaviors) and three ecological indicators (littering, human waste and trail conditions). Two other indicators such as water quality of Moodeung-san valley and the crime were identified to be important for users' recreational experience. More concerns and systematic investigations on these indicators are needed. This study discussed some management strategies to solve the identified problems, and introduced how mangers may make use of these information for recreation resource menagement in the park.

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A Study on Visitors' and Local Residents' Perception to Management of Baekdudaegan -A Case Study in Deogyusan Area, Baekdudaegan- (백두대간 관리에 대한 지역주민 및 이용객의 인식 비교 -덕유산 지역을 중심으로-)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.18 no.2
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    • pp.184-190
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    • 2004
  • The purposes of this study were to understand and compare visitors' and residents' perception about Baekdudaegan. To accomplish the purposes of study, the questionnaire surveys in visitor and resident group were employed at Deogyusan area where is a southern part of Baekdudaegan. As for the results, the knowledge level about Baekdudaegan was low in both groups. Visitors' overall attitudes to management of baekdudaegan were more preservation-oriented as compared with resident group. In addition, both groups pointed there is need to be exceptionally managed through special land zoning approach. The Korea Forest Service, Ministry of Environment, National Parks Authority, local government were perceived as proper management agencies for Baekdudaegan. Findings of this study could be used as basic information for establishing effective management policy in Baekdudaegan. Continuous survey effort which can be aroused public opinion would be asked to produce effective decision-making for Baekdudaegan.

A Study on the Cognition Distance of Separately Shelved Items by Multi-dimensional Scaling Analysis in Children's Libraries (다차원척도법을 이용한 어린이도서관 별치 자료에 대한 인지 거리 연구)

  • Kim, Hyoyoon;Cho, Jane
    • Journal of the Korean Society for information Management
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    • v.34 no.1
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    • pp.51-71
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    • 2017
  • This study conducted a survey to measure recognition distance between the materials which are located separately in a children's library targeting 200 elementary school lower grade students, higher grade students, and school parents(adults). And compared recognition distance between the elements of materials of individual visitor group with multidimensional scaling and K-mean group analysis. Multidimensional Scaling (MDS) is a technique for projecting the cognitive state in space by evaluating the similarity or attribute of the analysis target. Even though it is mainly used for market diagnosis in marketing, It can also be applied to present an ideal physical layout plan by analyzing the distance. As a result of analysis, the main discoveries are as follows. First, elementary school students cognize child, baby and computer materials should be adjacent as a same group. But recognition of adults(school parents) is reflected by differing from elementary school students vastly. They cognize that computer materials should be formed as a special group separated from child and baby's materials. Second, elementary school higher graders and adults(school parents) groups also want to separate their main reading materials from baby's book, therefore They both want to secure silent reading space separating from baby. Third, as a result to confirming how this recognition distance system of materials is reflected in a real children's library through three children's libraries in Y-gu, Incheon, there is no library with structure according perfectly with a recognition system of a particular class, but a recognition system of adults and elementary school students is partially reflected because baby, child and computer materials, and baby and child materials are commonly separated and placed. It is difficult to insist that a recognition system of a visitor group, especially a recognition system of children is absolute consideration conditions in material placement of a children's library. However, understanding cognition of the user groups can be an important evidentiary factors to offer differentiated service space according to visitors and effective placement of the elements of library resources.

Study on the Protection and Management of Avifauna in Chirisan National Park (지리산 국립공원내 조류상의 보호 및 관리에 관한 연구)

  • 이우신;이준우;박찬열
    • Korean Journal of Environment and Ecology
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    • v.5 no.1
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    • pp.79-90
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    • 1991
  • This study was conducted to investigate seasonal avifauna and to suggest a proper way how to manage and protect wild birds in Chirisan National Park. The survey was carried over 3 main trail districts by line transect method to figure out influence factor of inhabitation of wild birds from February to November in 1991. The study results are as follows : The observed birds were belong to 6 orders 24 families 49 species and 981 individuals and Falco tinnunculus(Natural monument No. 323). These birds also classified into 24 species for residents, 12 species for summer visitor. 9 species for winter visitor, 4 species for passage migrant, respectively. The observed average frequeney of birds was 2.09e.a./ha, and main dominant species were Parus varius, Parus major, Emberiza elegans, Garrolus glandarius, Sitta europaea, Hypsipetes amaurotis, Parus palustris in order. Cheoneun-sa trail route showed relatively decreasing trend of wild birds during spring and fall season because of the highest trail use of visitors. Maximum frequency of species and individuals appeared at Hwaum-sa route in spring and at Piagol route in fall. respectively. Those regions well explained the advantageous inhabitation area of birds in both regions. The diversity index of birds in winter showed little difference of similarity index due to balanced use of trails. Seasonal low similarity index in those 3 main trail district indicate a dissimilarity of environmental factors. Trail use restriction as a provision of proper management and protection of wild birds have to be made at Hwaum-sa route where propagation of birds actively occurred in spring and at Piagol route where birds wintering were observed will contribute to enhance species diversity in the future.

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Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation (곤충체험 지향성에 따른 동애등에 체험 프로그램의 세분시장 예측)

  • Yang, Jong-Im;Hwang, Dae-Yong;Lee, Jung-Kyu
    • Korean journal of applied entomology
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    • v.54 no.4
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    • pp.409-417
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    • 2015
  • This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.

Analysis on Visiting Characteristics and Satisfaction according to Travel Routes of the Hallyeohaesang National Park's Visitors (한려해상국립공원 탐방객의 여행경로에 따른 탐방특성 및 만족도 분석)

  • Sim, Kyu-Won;Jang, Jin
    • The Journal of the Korean Institute of Forest Recreation
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    • v.22 no.4
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    • pp.23-33
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    • 2018
  • The purpose of this research is to develop basic materials useful for the visiting management policies' establishment of national parks by analyzing the characteristics of and satisfaction with the visit to Hallyeohaesang National Park according to travel routes. For this, a total of 671 visitors to Hallyeohaesang National Park were recruited and field surveys were conducted three times in spring, summer, and fall from March to November 2017. The Hallyeohaesang national park's visitors were surveyed using a self-administered questionnaire about visitor characteristics (ex: motivation of visiting, travel routes, travel time, and participating activities, etc.) and satisfaction (ex: satisfaction with the visit, intention to revisit, and intention to recommend). SPSS 21.0 program was used for the statistical analysis: frequency analysis and independent-samples t-test analysis. As a result of analysis the motivation of visiting, those who visited only Hallyeohaesang National Park (a single destination) showed a mean value statistically significantly higher level in health improvement and vacation, relaxation, and healing compared to those who had visited or would visit other places along with Hallyeohaesang National Park (multi-destinations). Single destination visitors spent less time traveling from home to national park than multi-destinations visitors. Those who visited only Hallyeohaesang National Park (as a single destination) showed a mean value statistically higher satisfaction and intention to revisit and recommend. The results of this research have significance in providing basic materials to develop efficient park management policies by studying the characteristics of Hallyeohaesang National Park visitors.

A Study on the Moderating Factors of the Relationship between Artwork Color Series and Visitor Satisfaction in Commercial Spaces (상업공간에서 미술품 색 계열과 방문객 만족도 관계의 조절요인에 관한 연구)

  • Wang, YeunJu;Lee, SeungHyun;Bae, JiHye;Kim, SunYoung
    • Korean Association of Arts Management
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    • no.58
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    • pp.121-152
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    • 2021
  • This study attempted to analyze the effect of the color series of artworks installed as environmental stimuli in commercial spaces on the satisfaction of visitors and the moderating effect of the relationship. To this end, based on the SOR model of Stimulate-Organism-Response applied to burial environment research in the field of environmental psychology, and the preceding research using the SOR model, artwork color series(S)-mood and spaace amenity(O)-A research framework for satisfaction(R) was developed. In the experiment, an online questionnaire was conducted for domestic college students and graduate students by producing images with two conditions depending on the case where warm colors and cold colors were installed for the color series of artworks. As a result of verifying the difference in satisfaction of respondents corresponding to the two conditions through regression analysis, it was found that the warm color(vs. cold color) of the artwork color series induces higher visitor satisfaction. In addition, as a result of verifying the controlling factors of mood and space amenity variables in this relationship of influence, a significant moderating effect was found when the positive mood of warm colors(vs. cold colors) in the artwork color series was felt higher than the average. And, of the four types of space amenity, it was found that a significant moderating effect appeared when only comfort and aesthetics were measured as moderating variables. The result of this study proves that the warm color series of artworks that stimulate the physical environment of commercial spaces has a more positive effect on the satisfaction of visitors than the cold color series, and this is reinforced by positive mood, comfort, and aesthetics. It adds understanding and provides useful implications for marketing strategies for building an effective spatial image.