• Culinary science and hospitality research
• /
• v.22 no.2
• /
• pp.189-205
• /
• 2016

The purpose of this study is to examine the effect of experiential elements on visitors' satisfactions, brand attitude, and revisit intention and to suggest the marketing strategy for differentiated festival experiences by validating the mediating effect of brand attitude and visitors' satisfaction among constructs. Collected data were analyzed by using SPSS 22.0 and AMOS 22.0. The results from the data analysis are as follows. First, among experiential elements, the effect of three elements (feel, think, and act) on visitors' satisfaction was significant. Second, feel showed significant effect on brand attitude. Third, think and act showed significant effect on revisit intention. Fourth, visitors' satisfaction showed significant effect on brand attitude. Fifth, visitors' satisfaction and brand attitude showed direct effect on revisit intention and also indicated the mediating effect between experiential elements and revisit intention.

• The Journal of the Korea Contents Association
• /
• v.10 no.6
• /
• pp.460-470
• /
• 2010

This study was designed to analyze the impacts of the Festival's service quality to identify influence of Festival visitor's attitude and behavior. The result of the verification are follows : Fist festival's perceived service quality affecting potential visitors' attitude. Second potential visitors' attitude affect their behavior. This finding is contribute to the understanding of festival attendee behavior, to give useful suggestion to festival's effective development and management. Quality of festival the research which precedes in the object measuring element in the center escape. Integral part the service quality of festival escape, service quality integral part of at that resultant festival 5 dimensions became escape. This findings contribute to the understanding of festival attendee behavior, providing researchers and practitioners with insights into how effectively to design a festival.

• Journal of Korean Society of Rural Planning
• /
• v.24 no.2
• /
• pp.31-45
• /
• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2005.05a
• /
• pp.172-177
• /
• 2005

What kind of information is it got in an exhibition space? And any order is determined and can read an exhibition? Is application possible with interactive design in an exhibition space? All elements must be reflected in an information design in addition to a biological process and perception process. Various uncertainty, a little information about exhibition contents and negative attitude, various ways of thinking, time physical a few psychological fatigue, uncertain target will be for these reasons. When configuration of a space and a human biological element are satisfied in an information design by physical configuration, maximization of a communication between exhibition water and visitor firm names will consist in a museum.

• Journal of the Korean association of regional geographers
• /
• v.4 no.2
• /
• pp.95-117
• /
• 1998

The purpose of this research lies in possible effects of a tourist development, that is, studying inhabitants' attitude who live in sight-seeing place toward economic, social, cultural and ecological influences. The research was performed by questionaires through a spot survey from 1997, 7. 1 to 7. 1. The analysis about the result is as follows: First, the Inhabitants gave the positive responses on the economic effect of sightseeing but didn't answer affirmatively to its social consequences-education, criminal rate of teenagers live the place, on the matters of cultural influence they showed both positive attitude and future orientated and they took great interest in that the tourist development could pollute their environment. Second, the Inhabitants put the income increase on the first place among every aspect and the need of holding exhibitions about history and culture of that region giving a positive image to visitor, making severer restrictions on people dump refuse at the region, tourist development and investment for the local area following position in order.

• Journal of Korean Society of Rural Planning
• /
• v.22 no.1
• /
• pp.37-48
• /
• 2016

The purpose of this study is to provide an objective insight for factors that affect people's visiting behavior to educational farms. Second, this study aims to identify the underlying dimensions representing motivations and constraints for visiting educational farms. Third, this study explores differences among the classified groups with respect to structural relationships of each construct. Finally, identifying strategies of educational farm-related organizations could develop to reinforce visit motivations, offset visit constraints and ultimately increase behavioral intention for potential possible visitors to revisit and recommend educational farms. Empirical results of the study suggest implications for promoting the current farm villages and markets with many stakeholders in agricultural industries. Nevertheless, there are some limitations as followed: first, despite the possibility of their effects, the study did not consider other factors, which could affect revisiting behavior such as destination image, experiencing attributes etc. Second, the study needs improvements through longitudinal research because the cross-sectional research could not rule out the alternative explanations. The directions for the future study are as follows: first, future study requires time series approach instead of cross sectional approach. Secondly, future study might utilize comparative study regarding regional characteristics of educational farms or a nation-wide approach. Thirdly, future study can suggest a combined educational farms considering practical educational farm cases. Lastly, it is considered that developing evaluation measures such as quality authentication system will contribute to educational farms' stabilization.

• Korean Institute of Interior Design Journal
• /
• v.22 no.5
• /
• pp.22-32
• /
• 2013

Today, the museum historical material and mental, physical culture and heritage to preserve the collection and exhibition organization rather than to recognize that culture acts as a community to respond to the subject of the attitude and the ability jeokgeukhwa also due to the trend of the times due to changes in lifestyle education and research, and public participation in culture by expanding the role of dissemination activities are becoming. Museum exhibit these changes as part of a combination of various technologies in the coexistence of digital and analog display direction proactive and aggressive behavior, such as visitors expect to have an evaluation of the public and communicate the expectations of the plan in the exhibition space, the larger the effect can feel. This effective display for visitors to watch the way for a systematic approach to provide direction to the urgent reality. Museum visitors experienced officials to improve the quality of research in a variety of ways spectators began to try and move the action was to put the attention on the characteristics. Visitors to visit the Museum of History and ages, categorized by the type of display any difference in the behavior of the visitor experience and attributes based on what is being investigated for the History Museum's exhibition of any exhibit to visitors that experience and is to an analysis.

• Journal of the East Asian Society of Dietary Life
• /
• v.23 no.2
• /
• pp.184-196
• /
• 2013

To investigate the image, preference, importance and satisfaction of foreign visitors to Korean foods, 220 visitors (male 104, female 115) were surveyed with questionnaires in English and Japanese. To achieve this research purpose, frequency analysis, exploratory factor analysis, t-test, and one way ANOVA was performed using the SPSS 15.0 program. Subjects had various nationality such as Europe/Oceania (24.7%/), Asia (23.3%), Africa (12.8), and North America (39.3). The representative food was kimchi > bibimbop > bulgogi but the most favorite food was bibimbop > kalbi > bulgogi in order. Like this, there are some discrepancies among the food choice, especially in kimchi, so the taste of kimchi should be improved according to the foreigners' taste. The results of the preference about the image get the high grade from those factors; the resonable price of Korean food, the spicy taste, various kinds of food according to the settings of the table, good for the health with excellent taste. Foreigners consider that the cleanliness of food and tableware, the sanitation of the restaurants, the taste of the food and freshness of ingredients are the important factors in Korean food and Korean restaurants. According to these factors, the satisfaction is affected by the attitude of servers > the taste of the food > the freshness of the ingredients > the amount of the food > the atmosphere of the restaurants > the cleanliness of the tableware in order. From the relationship between the importance and the satisfaction, the low grade food should improve the color and styling of the food and be served the appropriate amount of the food. Moreover, it is needed to improve the combining the spices and the ingredients to maintain a balance between strong and delicate flavors and with this, Korean food should be more globalized to promote the development of Korea tourism.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.46 no.3
• /
• pp.46-57
• /
• 2018

To increase knowledge regarding the ecotourism market in Korea, this study conducted a market segmentation based on tourists' motivations and attitudes. An onsite survey of visitors to Daebu Haesol 1 gil, Gyeonggi Province, was conducted from late November 2016 to early January 2017. An exploratory factor analysis and K-means cluster analysis were employed to identify market segments by using data collected from 434 respondents. The results showed three distinct segments labelled 'Nature Seeking Responsible Tourists', 'Passive Nature Seeking Tourists' and 'Nature/Cohesion Seeking Responsible Tourists.' All three segments had different levels of 'escape', 'health' and 'cohesion' motivations but commonly they all had a relatively high level of 'nature' motivation. As they also differed from each other in terms of sociodemographic and travel related characteristics as well as satisfaction level, it was concluded that motivation and attitudes of responsibility can be used for ecotourism market segmentation. A significant implication is that this research confirmed that the indicators on tourists' attitude of responsibility toward local communities are useful in segmenting visitors to ecotourism sites, which have been rarely studied in previous ecotourism market studies.

• Korean Journal of Environment and Ecology
• /
• v.26 no.1
• /
• pp.113-124
• /
• 2012

The purpose of this study is to analyze community members' perception due to impacts on use and development of Dulegil in Bukhansan National Park. The study was conducted by questionnaire survey sent to community members of the vicinity of Dulegil. Average score of positive impact on the local community was 3.2. Positive impacts mentioned by community members were 'heightened pride in their community with increased community image' and 'improvement of landscape and natural environment.' Improved residents' awareness of landscape and natural environment indicated that Dulegil almost accomplished intended goal of preservation of ecosystem. However, actual effects on ecosystem preservation and local economy were not perceptible yet. Score of negative impact was 2.8 on average. 'Traffic congestion' and 'increase in noise level' were considered the most serious among the negative impacts. Environmental pollution and destruction of vegetation in the lowland were deemed relatively bad. Regarding resident awareness of community, those in their 50s and older were quite satisfied with the community. However, young people showed lower level of satisfaction. In order to satisfy all ages, infrastructure and programs for the youth should be in place. To minimize negative awareness of impacts of Dulegil, visitor's attitude should be changed, and education and training on the value and mind set of horizontal hiking are required.