• Fashion & Textile Research Journal
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• 제20권5호
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• pp.495-508
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• 2018

The purpose of this study is to analyze the effect of characteristics of advertising model on brand personality and the effect of brand personality on brand attitude; and analyze whether the characteristics of the advertising model have a direct effect on the brand attitude or indirectly through the brand personality. A survey was conducted from August 10, 2017 until August 31, 2017, and 400 respondents' survey results were analyzed. For data analysis, SPSS 23.0 was utilized to perform descriptive statistics, factor analysis, t-test, and regression analysis. As a result, five brand personality factors were derived, which are aesthetics, safety/expertise, sophistication, pro-environment, youth, respectively. For advertising model characteristics, seven factors were derived, which are credibility, visibility, attractiveness, expertise, similarity, likeability, and familiarity, respectively. This study investigated the relationship between characteristics of cosmetics advertising model, brand personality, and brand attitude. Brand personality does not play a mediating role between advertising model's characteristics and brand attitude. Advertising model's characteristics have a direct effect on the brand attitude. Consequently, Cosmetics companies should recognize the importance of the characteristics of advertising model and implement the marketing strategy by carefully selecting the advertising model so that consumers can relate the characteristics of advertisement model to the brand attitude which will ultimately lead to positive evaluation of the brand.

• Journal of Korean Society of Steel Construction
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• 제13권4호
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• pp.407-417
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• 2001

To secure good visibility various steel flexible barriers were introduced and constructed in the area where a highway runs in parallel with a railroad. However, none of the flexible barriers was proven to satisfy the performance criteria for the impact condition of $14tonf-80km/h-15^{\circ}$ set forth by Korea design guide. Thus, in this study, the impact performance of the flexible barriers was investigated by using Barrier VII program, which was most widely used for the preliminary design of barriers. From the analytical results, it has been found that none of the barriers satisfied the stiffness requirement while the Type C barrier showed stiffer behavior than the others. Thus, the way to strengthen the installed Type C barrier was experimentally investigated. The method of partially filling concreter inside the pst was efficient to satisfy the performance criteria for the impact condition of $14tonf-80km/h-15^{\circ}$.

• Journal of the Korea Fashion and Costume Design Association
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• 제8권2호
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• pp.1-16
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• 2006

The purpose of this study was to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2{\times}4{\times}4{\times}2$ factorial design: colors(red and blue), shirt tones(vivid, light, dull, and dark); tie tones(vivid, light, dull, and dark) and perceivers' gender(male and female). The materials in the experiment developed for this study were composed of 32 upper body photographs which were color printed and 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. We unified those colors of shirts and neckties, and then made shirt and necktie tone different. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions - potency, activity, attractiveness, visibility and tenderness. All the image by the match of shirt and tie could be possible to make various images by the color, the shirt tone and the tie tone. Blue was given more effective potent image, vivid or light tone shirt in blue was the active image. As shirt and tie had different tone, regarded as the attractive image. Vivid tone tie was evaluated the visible image, light tone shirt is the tend image.

• Journal of the Korean Society of Clothing and Textiles
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• 제23권7호
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• pp.921-928
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• 1999

The purpose of this study were 1) to find out impression dimensions of the dress wearer with various motifs 2) to evaluate the impression effects of motifs in Korean traditional dress for women. The research method was a quasi-experimental with the between subjects design. The experimental materials developed for the study were a set of stimuli and response scale. The stimuli were consisted of 12 drawings with full factorial design of 3 independent variables : motif sorts (2:flower animal) motif types(2: realistic stylized) motif arrangements(3: all over the traditional to modern) The stimuli consisted of color photographs and color of clothing and motifs was controlled the blue. The response scales were consisted of 30 bi-polar adjectives. The subjects were 333 undergraduate college students of Taejon. The data was analyzed by factor analysis MANOVA and Duncan's multiple range test. Results were as follows: 1. The wearer's impression were consisted of the 3 different dimensions : attractiveness · dignity dimension. Interaction effect among motif sorts motif types and motif arrangements was significant on the same dimension. Interaction effect between motif sorts and motif arrangements was significant on the visibility dimension. 3. The motif arrangements were a significant variable on the attractiveness·dignity and the evaluation dimension. The traditional arrangement and the modern arrangement showed more faborable impression and the all over arrangement showed less favorable impression on the attractiveness·dignity dimension. The all over arrangement showed positive impression on the evaluation dimension and the traditional arrangement and the modern arrangement showed negative impression on the same dimension. There were no significant difference between flower sort and animal sort and also no significant difference between realistic type and stylized type in their impression effects.

• Korean Journal of Human Ecology
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• 제14권5호
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• pp.833-846
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• 2005

The purpose of this study is to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2\times4\times4\times2$ factorial designs; colors (purple and green), shirt tones (vivid, light, dull, and dark), tie tones (vivid, light, dull, and dark) and perceivers' genders (male and female). The materials in the experiment developed for this study were composed of various stimuli and the response scales for each stimulus. The stimuli were 32 upper body photographs, which were color printed by CAD system (4D-box program). We unified those colors of shirts and ties, and then made shirt and tie tone different. 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City. The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions; potency, activeness, attractiveness, visibility and tenderness. In conclusion the impression through matching shirts and ties could be varied by the colors and the tones of shirts and ties. This study can be used as the basic color data in the males' clothes market which gradually pursuits high-quality, personality, and variety.

• The Journal of the Korea Contents Association
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• 제15권8호
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• pp.69-76
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• 2015

With Various signs are installed at roadside to display the message which rather confuse the drivers. The technologies using advanced lighting system and LED have improved the visibility at nighttime but the problems with plural signs have yet to be resolved. In order to solve this problem, LED and the prismatic variable message sign have been applied. But, they have been provided limited information by the display limit. This research conducted to study patent and technical trend of the existing variable message signs to understand the present technology. And, we suggested next generation display to improve providing information. Therefore, we conducted to compare the LED and the OLED by technical and economical literature review. Also, this research conducted test of luminance contrast about the LED and the OLED display in order to understand the possibility of replacing road signs.

• Journal of Satellite, Information and Communications
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• 제10권1호
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• pp.83-87
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• 2015

LED navigation light installed on the ship performs a important role to ensure safety and prevent collisions with other ships. LED navigation light is mainly used in the night and within the limited visibility by smoke, rainfall. In particular, LED navigation light installed with a clear understanding. LED navigation light is consist of LED module, a control board, a converter, a Fresnel lens, such as enclosure. Russian Society of LED navigation light (RMRS) of the ship to be delivered by drying at Daewoo Shipbuilding & Marine Engineering requires guaranteed reliable products at below $-52^{\circ}C$. conventional LED navigation light has to ensure quality at $-25{\sim}40^{\circ}C$. So, LED navigation light should ensure a problems of random failure or long time operation. In this paper, we present the current status and future plans of reliability so far.

• Asian-Australasian Journal of Animal Sciences
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• 제18권4호
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• pp.463-469
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• 2005

An attempt was made to analyze the factors affecting mating performance of rams in pen mating systems. Due to many types of social interactions, mating performance of rams may decrease or increase. Six intact Muzaffarnagari rams were used and divided into three dominant subordinate pairs by food and ewe competition test. For dominant rams subordinate ram became competitor and vice versa. In the first experiment, ram was exposed to ewe but the competitor ram was kept outside the pen with the facility of visibility only. In the second experiment each ram was exposed to ewe along with the competitor ram and in third experiment ram was exposed to ewes (two) along with competitor ram in observation pen. Recordings of different mating and agonistic behaviour were done in all the experiments. It was found that subordinate ram's mating behaviour was inhibited by mere presence of a dominant ram out side without physical contact. However, when ram exposed to oestrus ewe(s) along with competitor ram, both dominant and subordinate rams spent much of their time in guarding activities instead of mating. In addition dominant ram tried to curtail the subordinate ram mating by agonistic interaction like fight and butting. Different guarding activities were observed either as active or passive type depending on level of dominanace. It was concluded that in a limited space the interaction of two or more rams might affect the number of services adversely.

• Journal of the Korean Society of Clothing and Textiles
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• 제33권2호
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• pp.308-318
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• 2009

The purpose of this study was to develop the functionally improved winter work clothing for the Korean railroad workers. Based on the questionnaires, the sample clothing for the Korean railroad workers was produced. The design, materials, and patterns were modified to increase mobility and comfort of workers. Water-repellent treatment was added to the material in order to decrease the dirt and stains while working. Also the reflective strips were added to chest and back of the upper garment in order to increase visibility and safety of the workers. In terms of the design and pattern underarm of the sleeve and side panel of the bodice were put in together and action pleats at the back were inserted in order to decrease the pullback of the armpit and scapular area and increase mobility of the arm movement. Also the patterns of the elbows areas were modified to increase mobility of joint. The prototype was evaluated an objective assessment and subjective assessment to compare to the existing working uniform. Assessment group was consisted of 5 subject groups and 11 expert groups and evaluated external appearance and adaptability to the movements. According to the results, the prototype was evaluated better than the existing working uniform in appearance and adaptability except height of collar. A field test was conducted to compare the prototype and the existing working uniform. The field tests were performed by 6 workers in the Korean railroad. According to the results, the prototype was improved in terms of adaptability and comfort.

• Journal of the Korean Society of Clothing and Textiles
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• 제39권2호
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• pp.247-256
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• 2015

This study prepared fabric-heating elements of carbon nanofiber composite to characterize morphologies and electrical properties. Carbon nanofiber composite was prepared with 15wt% PVDF-HFP/acetone solution, and 0, 1, 2, 4, 8, and 16wt% carbon nanofiber. Dispersion of solution was conducted with stirring for a week, sonification for 24 hours, and storage for a month, until coating. Carbon nanofiber composite coated fabrics were prepared by knife-edge coating on nylon fabrics with a thickness of 0.1mm. The morphologies of carbon nanofiber composite coated fabrics were measured by FE-SEM. Surface resistance was determined by KS K0555 and worksurface tester. A heating-pad clamping device connected to a variable AC/DC power supply was used for the electric heating characteristics of the samples and multi-layer fabrics. An infrared camera applied voltages to samples while maintaining a certain distance from fabric surfaces. The results of morphologies indicated that the CNF content increased specifically to the visibility and presence of carbon nanofiber. The surface resistance test results revealed that an increased CNF content improved the performance of coated fabrics. The results of electric heating properties, surface temperatures and current of 16wt% carbon nanofiber composite coated fabrics were $80^{\circ}C$ and 0.35A in the application of a 20V current. Carbon nanofiber composite coated fabrics have excellent electrical characteristics as fabric-heating elements.