The Impression Evaluation according to Coloration of Shirts and Ties (I) - On Tone-on-Tone Coloration of Purple and Green -

셔츠와 타이의 배색방법에 따른 남성복의 인상 평가 (제1보) - 보라, 초록색의 톤 온 톤 배색을 중심으로 -

The purpose of this study is to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2\times4\times4\times2$ factorial designs; colors (purple and green), shirt tones (vivid, light, dull, and dark), tie tones (vivid, light, dull, and dark) and perceivers' genders (male and female). The materials in the experiment developed for this study were composed of various stimuli and the response scales for each stimulus. The stimuli were 32 upper body photographs, which were color printed by CAD system (4D-box program). We unified those colors of shirts and ties, and then made shirt and tie tone different. 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City. The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions; potency, activeness, attractiveness, visibility and tenderness. In conclusion the impression through matching shirts and ties could be varied by the colors and the tones of shirts and ties. This study can be used as the basic color data in the males' clothes market which gradually pursuits high-quality, personality, and variety.