• Journal of Distribution Science
• /
• v.21 no.10
• /
• pp.109-121
• /
• 2023

Purpose: This study aims to verify whether avatars that embody different brand concepts offer different experiences to users. Furthermore, this study explores the relationship between user identification with avatars and their actual brand purchase intentions. Research design, data and methodology: The research design employed a between-subjects approach, with two independent variables: brand concept and avatar. The measured dependent variables were brand experience in extended reality (XR) and purchase intention. Additionally, brand attitude served as a control variable. Results: First, in virtual brand spaces with symbolic benefits, ideal avatars were found to elicit higher levels of brand experience than actual avatars. Specifically, participants reported elevated levels of entertainment and relational assembly experiences in symbolic brand spaces. Second, this research reveals that the relationship between users' identification with avatars and their intention to make actual brand purchases is mediated by brand experience in XR. Conclusions: The findings suggest that ideal avatars evoke higher levels of brand experience within symbolic brand spaces, particularly in entertainment, relational connection, and a sense of community. Furthermore, this study establishes the role of brand experience in XR as a mediator between avatar identification and purchase intentions.

• Science of Emotion and Sensibility
• /
• v.6 no.1
• /
• pp.11-16
• /
• 2003

In this study, we examined the evaluation of virtual Reality (VR) according to the use of motion platform. We recorded electrogastrogram, skin conductance, blood volume, skin temperature, heart rate, and the frequency of eyeblink before, during, after virtual navigation in 33 subjects. We used simulator sickness questionnaire, presence questionnaire , and self-report to evaluate cybersickness and presence in VR system. All subjects experienced VR two times in Motion platform condition and non-Motion platform condition at two-week intervals. Presence score of motion platform condition was greater than non-motion platform condition. The frequency and severity of cybersickness were significantly reduced in motion platform condition than non-motion platform condition. These results suggest that the use of motion platform that synchronizes visual presentation provides higher presence and reduces cybersickness.

• Journal of Broadcast Engineering
• /
• v.23 no.1
• /
• pp.19-25
• /
• 2018

The growth of virtual reality(VR), which is regarded as a part of the 4th industrial revolution, is being delayed differently from the prediction. In this study, we briefly analyze these reasons from the point of view of CPND ecosystem. Virtual reality is a technology in which a user wears a device and accesses a platform through a network to use various contents. Therefore, balanced development of C-P-N-D ecosystem fields is important for successful popularization of virtual reality. In Korea, content, platforms, and devices, except for the network, are evaluated as having low competitiveness. While efforts to secure competitiveness in individual fields are important, it is also necessary to nurture network-based platforms that can utilize killer content. It should be kept in mind that simple breeding of killer content alone can not build an entire virtual reality C-P-N-D ecosystem, and the broadcast / media sector also needs to take this approach.

• Journal of the Semiconductor & Display Technology
• /
• v.21 no.1
• /
• pp.1-4
• /
• 2022

As computers can express and utilize information in a semantic dimension different from the real world, humans have opened the door to the digital world and have played a pivotal role in the transformation of the human habitual environment. Using metaverse, it can be possible to predict concepts such as virtual currency, artificial intelligence, and virtual reality, which have now become possible for practical systemic visualization. In order to implement the metaverse in the realm of technology, it requires not only a multifaceted discussion on the platform, but also research on an architect that can include the intrinsic complexity of the metaverse. In this paper, we discuss the architecture for an open metaverse platform based on convergence wrapping that can converge various contents into one space, and propose a comprehensive platform design.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.4
• /
• pp.1673-1688
• /
• 2020

This paper presents a new method for improving teaching aids with the design and development of a chemistry education platform - the Mixed Reality (MR) Chemistry Lab. Our system provides a new educational experience in which students can simulate a chemistry experiment in a virtual lab and interact with objects using Oculus Helmet-Mounted Displays (HMD) and hand controller devices. The proposed system aims to familiarize students with experimental procedures and safety knowledge before conducting actual experiments. Moreover, students will be able to observe microscopic atomic structure models in three dimensions. Our research also includes a five-part, quantitative evaluation system user tests perform using a quantitative questionnaire consisting of five items, including hardware equipment, immersion, education, interaction sense of control, and degree of difficulty. The evaluation results confirm that this system will be helpful to the educational experience of conducting chemistry experiments with scientific evaluation methods, and the proposed system is also expected to have a broad range of applications in many other subjects.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.6
• /
• pp.855-860
• /
• 2022

Today, the metaverse is understood as a concept in which the boundaries between the real and the virtual are blurring and the economic, social, and cultural activities of the real and virtual worlds are interconnected. In this study, we intend to examine the current status of the metaverse platform at home and abroad. Through this, if we can confirm the current location of the metaverse platform in Korea, we will try to identify the field of metaverse application suitable for the domestic situation. In addition, we will try to find ethical problems among the problems of the metaverse that developed rapidly. This will serve as a basis for finding solutions when using the Metaverse platform in the future.

• Korean Journal of Computational Design and Engineering
• /
• v.18 no.4
• /
• pp.290-298
• /
• 2013

A walking navigation system (usually known as a locomotion interface) is an interactive platform which gives simulated walking sensation to users using sensed bipedal motion signals. This enables us to perform navigation tasks using only bipedal movement. Especially, it is useful for the certain VR task which emphasizes on physical human movement, or accompanies understanding of the size and complexity of building structures. In this work, we described system components of VR walking system and investigated several types of walking platform by literature survey. We adopted a MS Kinect depth sensor for the motion recognition and a treadmill which includes directional turning mechanism for the walking platform. Through the integration of these components with a VR navigation scenario, we developed a simple VR walking navigation system. Finally several technical issues were found during development process, and further research directions were suggested for the system improvement.

• Journal of Korean Society of Rural Planning
• /
• v.19 no.4
• /
• pp.177-189
• /
• 2013

3D modeling and rendering technologies are getting more attention from landscape planners and architects because the virtual reality based on 3D graphic technology could give more realistic experience to landscape simulation users and boost promotional effects. The 3D landscape simulation, however, not only requires a lot of cost and time in production, but also demands efforts to distribute to consumers due to various computing environment of them. The purpose of this study is to suggest a process for developing an interactive 3D landscape simulator with low-cost, which can support multi-platform functionality in high quality through reviewing related current software and web services. We select GIMP for 2D image texturing, SketchUpfor 3D modeling, Unity for real-time rendering, and Google Earth for terrain modeling considering price and workability and apply the developed process for Windows, Web, and Android versions to test the applicability for Sangji-ri, Gosam-myeon, Gyeonggi-do, Korea.

• International conference on construction engineering and project management
• /
• 2024.07a
• /
• pp.909-916
• /
• 2024

The emergence of Building Information Modelling (BIM), reality data, Virtual Reality (VR), and Augmented Reality (AR) has significantly enhanced the collaboration between stakeholders in construction management. The utilization of VR/AR devices holds considerable potential for monitoring safety in complex and constrained working environments on the construction site. On the other hand, near-miss incidents remain an important early sign of struck-by accidents. However, research on early warning and prevention methods for this risk is still limited. This paper, therefore, presents a framework for on-site and off-site collaborative safety monitoring framework using augmented and virtual reality for near-miss incidents. In the proposed framework, three phases to develop a VR/AR-based safety monitoring system include (1) construction safety simulation environment, (2) localization-based interaction system, and (3) safety monitoring system. The system can undertake the processing of data and enables communication among disparate VR/AR devices. VR clients are observational tools and offer guidance, while the AR client stays onsite for construction tasks. All clients connect to a processing computer, which also works as a host. The system embedded in the AR device can trigger an alarm or receive signals from the VR client when a near-miss issue happens. Additionally, all device clients possess the capability to share data acquired from onsite monitoring cameras, thereby fostering effective discussions and decision-making. The efficacy of this cross-platform system has been validated through the implementation of an outdoor coordination case study.

• Journal of radiological science and technology
• /
• v.44 no.2
• /
• pp.123-131
• /
• 2021

In this study, safety education contents for medical radiation workers were produced based on Mixed Reality(MR). Currently, safety training for radiation workers is based on theory. This is insufficient in terms of worker satisfaction and efficiency. To address this, we created ICT(Information and Communication Technologies)-based MR radiation worker safety education content. The expected effect of Mixed Reality worker safety education content is that education is possible without space and time constraints, realistic education is possible without on-site training, and interaction between images is possible through reality-based 3D images, enabling self-directed learning Is that. In addition, learning in a virtual space expressed through HMD(Head Mounted Display) is expected to make education more enjoyable and increase concentration, thereby increasing the efficiency of education. A quantitative evaluation was conducted by an accredited institution and a qualitative evaluation was performed on users, which received excellent evaluation. The MR safety education conducted in this study is expected to be of great help to the education of medical radiation workers, and is expected to develop into a new educational paradigm as online education in accordance with Corona 19 progresses.