• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.213-221
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• 2022

The purpose of this study is to investigate the structural relationship between media engagement, viewing immersion, viewing satisfaction, and loyalty of e-sports viewers. In order to achieve the purpose of this study, a survey was conducted on 300 college students with experience in watching e-sports in Seoul, Gyeonggi-do, and Chungnam. Data processing was done with SPSS 26 for frequency analysis, Cronbach's α analysis. Also, AMOS 13 was used for confirmatory factor analysis and structural equation model analysis. We have the following results. first, among the sub-factors of media engagement, functional engagement and communal engagement had a significant effect on viewing commitment. Second, among the sub-factors of media engagement, emotional engagement had a significant effect on viewing satisfaction. Third, it was found that viewing commitment and viewing satisfaction had a significant effect on loyalty. From the results of this study, it can be seen that the media engagement of e-sports viewers affects loyalty through viewing commitment and viewing satisfaction.

• Journal of Korea Entertainment Industry Association
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• v.15 no.2
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• pp.99-109
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• 2021

The purpose of this paper is to look at web entertainment in terms of marketing and analyze how consumers in Korea and abroad feel about it. To this end, methods such as literature research, case studies, and consumer interviews were used. The main conclusions of this paper are as follows. First of all, through the case of "Run BTS," the web entertainment program actively reflects the needs of viewers on entertainment content by utilizing the unique interactions of web entertainment in terms of products. In terms of price, web entertainment operated a paid service that contained more diverse contents. However, the degree of satisfaction with paid services was different for each age group or income of viewers. In terms of distribution, web entertainment can position viewers much more clearly than conventional TV entertainment, has strong communication with viewers, and is relatively free from political conflict or censorship in overseas exports. Finally, in terms of public relations, web entertainment is promoted in various ways to fans who are the mainstay of existing viewers, but public relations for various viewers other than fans are relatively weak. Based on the above analysis, this paper proposed ways to improve consumers of web entertainment by region, customized marketing by age, professional window for consumers to directly express their opinions on content, and wide promotion through various media.

• Journal of the Korean Professional Engineers Association
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• v.43 no.2
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• pp.39-44
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• 2010

Digital broadcast in Korea being under way for almost 10 years and due by the end of 2012 is greatly changing the style of life. Having such a potential impact on life means it hardly permits any mistake in cooperated works of viewers, broadcasters, manufacturers and government for smooth transition. Now the early phase of digital transition is capturing the viewers with unseen features like HDTV, interactive data broadcasting, and multimedia service. But what will really thrill us is still to come with its capability far beyond high definition and interactivity.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.53-57
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• 2007

This paper presents the practice of multitexturing in the Internet for enhancing the image quality of 3D contents, where the attributes of objects such as textures are dynamically changed. We explain the empirical results of realizing the X3D nodes related with multitexturing in the recent X3D viewers, and discuss the directions for upgrading X3D viewers that satisfy the user requirements and the advanced graphics accelerators.

• Journal of the Semiconductor & Display Technology
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• v.14 no.4
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• pp.13-19
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• 2015

In this paper, the principle of devices which can magnify images without distorting the images is described. When the device is put on a smart phones, viewers can see the magnified images. Magnified images can be few 100 times bigger than the original images. Therefore, viewers can see movie theater size images with the device put on a smart phone. Two different schemes are explained in the paper and one realization of the device is presented. The device can be used in many different application areas.

• Korean Journal of Optics and Photonics
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• v.23 no.6
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• pp.255-263
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• 2012

In this paper, we designed a tabletop display which enables two viewers each to see a different image simultaneously within his/her defined viewing zone. In order to construct the designed viewing zones, we found the basic design conditions for a parallax barrier with a commercial LCD panel. As the viewing zones for two viewers are formed with only two view-point design, the interval between the center positions of each viewing zone and the width of each viewing zone are small compared to designed values. We analyzed the primary cases, introduced two modified design methods to enlarge the interval and the width of the viewing zones, and simulated their characteristics. As designed with six unit view-point and each viewing zone of each viewer is formed with a merged view-point, we found that adequate interval and width of viewing zones can be made, and we verified it in comparison with the tabletop display module that we fabricated.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.167-175
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• 2011

Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.751-768
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• 2016

The success of the journey to the west of tvN's shows the positive prospect of web entertainment. This study highlights how viewers actively select web progrmas and how they diffuse the infomrmation of web programs to explore the possibility of success of web program and the change of viewing environment. This study revealed the attention of viewers affected the diffusion of programs via social media. The highness of the viewer's attention cause the highness of active interaction between users. The production company of web entertaninment has to focus on the high hits strategy. In the view of journalists, they covered on the appearance of the heroin rather than the content of the program. The relationship of viewing type and viral type via SNS is related with the activity of viewers. If viewers participate in viewing they express their opinion on the web entertainment actively.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38C no.11
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• pp.1010-1018
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• 2013

The dual-stream based stereoscopic 3D broadcasting standard was developed in 2011. EBS broadcasted 3DTV experimental service according to this standard in April 2012. Dual-stream based 3DTV broadcasting is service-compatible and backward-compatible, so viewers who have legacy 2D HDTV can watch the broadcasting content as 2D. And 3DTV viewers can select watching 2D or 3D. Since 3D content production is not usual yet for terrestrial broadcasters, only some particular programs in specific periods will be broadcasted as 3D at the initiatory stage. For it, stable viewing condition is strongly required for both 2D viewers and 3D viewers. This paper suggests broadcasting transmission system structure and effective switching scheme for stable 2D and 3D viewing conditions in the case of dual-stream based terrestrial 3DTV broadcasting.

• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.950-962
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• 2015

This paper analyzes the effect of the number of viewers and the number of running screens in the theater, genres of the movies and holdback period on the number of purchases movie VOD contents. In this paper, we deals with the 169 movies VOD consumption data which the digital cable TV subscribers purchased during the third quarter of 2013. As a result of the research, the average number of VOD purchases per each movie is 2,540. Regression analysis proves that the number of running screens and the holdback period are statistically playing a role of significance in movie VOD purchases. But the number of viewers in the theaters is not of significance. By genres, the result is shown as in this order: SF/fantasy 8,401 > dramas 4,011 > comedies 2,011 > action 1,789 > animation 1,138 > love story/melo 1,119 > horror/thriller 770 > erotic movies 636.