• Title/Summary/Keyword: Viewer-Media Center

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A Study on the Effectiveness of Viewer-Media Center

  • Kim, DongHyun;Yoon, JoonSung
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.1-7
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    • 2020
  • Recently, new media such as YouTube and AR/VR have emerged, and media content has become more complex and diversified. To respond to the new media environment, the Korean government wanted to increase people's access to media and to enhance their ability to utilize it through the establishment of viewer-media center. In this paper, based on the score of media literacy, education programs of the viewer-media center were verified to provide their effectiveness. This paper also suggests and comments on the programs that the viewer-media center should focus on by comparing and analyzing the efficacy among educational programs.

An Empirical Study of YouTube Knowledge Contents Viewing and Purchase Intentions: Focusing on The Survey of <Chekgrim> Subscribers

  • Jeong-Hye Han;Haeng-Eun Kim;Sung-Tae Kim
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.33-46
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    • 2024
  • As YouTube is rapidly growing as an information platform, we investigated practical impacts of YouTube knowledge content and creator characteristics on viewer satisfaction and purchase intention. In so doing, an empirical survey was conducted among the viewers of <Chekgrim>, one of representative book YouTube channels in Korea. A total of 641 valid samples were analyzed. This study aims to understand the impact of knowledge contents on YouTube, and creator characteristics on viewer satisfaction and purchase intention. Specifically, for the study, content characteristics were divided into three sub-factors: entertainment, information, and interactivity, and the creator characteristics were divided into two sub-factors: intimacy and professionalism. Viewing satisfaction and purchase intention were set as dependent variables. The results of various analyses confirm that creator characteristics have direct and indirect effects on viewers' purchase intentions, and in particular, intimacy has the greatest influence on purchase intentions. This is expected to be a meaningful empirical analysis for future influencer marketing strategies and effective communications between content creators and consumers.

The Influence of Professional YouTuber's Reputation on Viewer Loyalty and Subscription Intention : Focused on Moderating Effect of YouTuber Authenticity (전문 유튜버의 평판이 충성도 및 구독의도에 미치는 영향 -유튜버 진정성의 조절효과를 중심으로-)

  • Eun Chang-Ik
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.221-237
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    • 2023
  • This study was conducted as part of a phased study aimed at closely examining the mutual ecosystem between creators and viewers through paying attention to the personal media environment that is in the center of rapid changes in the media industry and particularly exploring the areas of activity of the single-person or minority media creators who lead the mobile media environment that could be accessed, viewed and produced anywhere. In particular, this study aimed to not only pay attention to the situation in which the potential to expand professional YouTuber areas encounters the changing desire and demand of content service users who continue to become more evolved as time passes, but also examine the influence of the reputation of professional YouTubers on users' loyalty and subscription intention, examine the moderating effect of sincerity on the relationship between YouTubers and users, and demonstrate such relationship formation process based on concrete data. In the conclusion section, implications that can be drawn from the study results and suggestions for further studies in the future were proposed.

Demonstration of Bidirectional Services Using MPEG-4 BIFS in Terrestrial DMB Systems

  • Shin, Ji-Tae;Suh, Doug-Young;Jeong, Yong-Chan;Park, Seung-Ho;Bae, Byung-Jun;Ahn, Chung-Hyun
    • ETRI Journal
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    • v.28 no.5
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    • pp.583-592
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    • 2006
  • Digital broadcasting technology has developed focusing on multi-channel/multi-media, high-definition quality, and mobility-support. Recently, there has been a clear trend toward bidirectional service with the convergence between broadcasting and communication. The broadcasting viewer is no longer simply a passive receptor but has also become an information generator. Currently, the digital multimedia broadcasting (DMB) specifications are the major standard for portable digital broadcasting and have been establishing the overall guidelines for bidirectional service using the MPEG-4 system. While detailed specifications for DMB systems are not well-established for bidirectional service yet, they share the basic concepts underlying the European Eureka-147 Digital Audio Broadcasting (DAB) system. This paper develops key scenarios for bidirectional service in DMB, describes the signal transaction of broadcasting and return channels, and demonstrates typical scenarios using binary format for scenes (BIFS) in the MPEG-4 system.

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Implementation of Video Signal Delivery Protocols for the Camera Device via the Internet (인터넷을 통한 카메라 디바이스의 영상신호 전달 프로토콜 구현)

  • Lee, Ji-Hoon;Chung, Hae;Baek, Bong-Ki;Jo, Young-Rae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.5
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    • pp.691-700
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    • 2021
  • The IP cameras have rapidly replaced the analog CCTVs as the cameras have the advantages of not only being able to remotely monitor, but also supplying power through the UTP cable, In this paper, we introduce the protocol architecture of the ONVIF standard which is widely applied to the IP camera and other Internet protocols to support it, and implement the ONVIF Device on a commercial board. Although these functions can be controlled by the Client (PC), several functions such as privacy masks, temperature display of the thermal camera, and ROI (Region of Interest) are implemented through a web viewer on the device. Through the experiment, the functions of ONVIF Profile S and web viewer are verified through SOAP messages exchanged between Device (IP camera) and Client program and streamed images.

Spectacle and "Keeping Distance from Spectacle" in Fashion (패션에 나타난 '스펙터클' 및 '스펙터클과 거리두기')

  • Park, Ju-Hee
    • Journal of the Korean Society of Costume
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    • v.59 no.5
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    • pp.83-100
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    • 2009
  • In the 'Society of the Spectacle', Guy Debord argued that modern life was dominated by the commodity form and the false desires it engendered. He predicted in 1967 that culture would become the driving force in the development of the economy by the end of the century, He was sure when culture becomes nothing more than a commodity, it must also become the star commodity of the spectacular society. Fashion, the starriest of star commodities with its seductive fantasy approaches to the viewers occluding the commercial reality. From this point, the spectacular property of the modern fashion can be found. This study starts on the notion that the modern fashion is on the center of capitalist consumer culture and is constructed by spectacle. On this premise, the purpose of this study is analysing the attribute of 'spectacle' and 'keeping distance £Tom spectacle' in modern fashion expressed in fashion show, fashion media and fashion store. The fashion houses in the 1990s that recognised the commercial value of shock and spectacle were eager to employ young spectacularly visible named designers. They generated the publicity necessary for sales of perfume, cosmetics, bags and diffusion range of clothes through the visible fashion show and fashion media. In the fashion show and fashion media, fashion goods as the commodity both flaunts and disguises its commercial nature in spectacle. The spectacle on the fashion store is the process turning the commodity into image to arouse viewer's higher interest. In the fashion store, the appearance of the commodity such as space, display, package is considered more importantly than its 'utility value'. Meanwhile, the study also covered the innovative trial to evade the ubiquitous 'spectacle' in fashion area.

Large-view-volume Multi-view Ball-lens Display using Optical Module Array (광학 모듈 어레이를 이용한 넓은 시야 부피의 다시점 볼 렌즈 디스플레이)

  • Gunhee Lee;Daerak Heo;Jeonghyuk Park;Minwoo Jung;Joonku Hahn
    • Journal of Broadcast Engineering
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    • v.28 no.1
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    • pp.79-89
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    • 2023
  • A multi-view display is regarded as the most practical technology to provide a three-dimensional effect to a viewer because it can provide an appropriate viewpoint according to the observer's position. But, most multi-view displays with flat shapes have a disadvantage in that a viewer watches 3D images only within a limited front viewing angle. In this paper, we proposed a spherical display using a ball lens with spherical symmetry that provides perfect parallax by extending the viewing zone to 360 degrees. In the proposed system, each projection lens is designed to be packaged into a small modular array, and the module array is arranged in a spherical shape around a ball lens to provide vertical and horizontal parallax. Through the applied optical module, the image is formed in the center of the ball lens, and 3D contents are clearly imaged with the size of about 0.65 times the diameter of the ball lens when the viewer watches them within the viewing window. Therefore, the feasibility of a 360-degree full parallax display that overcomes the spherical aberration of a ball lens and provides a wide field of view is confirmed experimentally.

Implementation of efficient multi-view system through function distribution in digital multi-channel broadcasting service

  • Kwon, Myung-Kyu
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.6
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    • pp.17-24
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    • 2017
  • In recent digital broadcasting, up to 250 channels are multiplexed and transmitted. The channel transmission is made in the form of MPEG-2 Transport Stream (TS) and transmits one channel (Video, Audio). In order to check if many broadcast channels are transmitted normally, in multi-channel multi-view system, ability of real-time monitoring is required. In order to monitor efficient multi-channel, a distributed system in which functions and load are distributed should be implemented. In the past, we used an inefficient system that gave all of the functionality to a piece of hardware, which limited the channel acceptance and required a lot of resources. In this paper, we implemented a distributed multi-view system which can reduce resources and monitor them economically through efficient function and load balancing. It is able to implement efficient system by taking charge of decoding, resizing and encoding function in specific server and viewer function in separate server. Through this system, the system was stabilized, the investment cost was reduced by 19.7%, and the wall monitor area was reduced by 52.6%. Experimental results show that efficient real-time channel monitoring for multi-channel digital broadcasting is possible.

Display System on a Tabletop for Two Viewers (2방향 관찰면 테이블형 디스플레이 시스템)

  • Yoon, Ki-Hyuk;Kim, Sung-Kyu
    • Korean Journal of Optics and Photonics
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    • v.23 no.6
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    • pp.255-263
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    • 2012
  • In this paper, we designed a tabletop display which enables two viewers each to see a different image simultaneously within his/her defined viewing zone. In order to construct the designed viewing zones, we found the basic design conditions for a parallax barrier with a commercial LCD panel. As the viewing zones for two viewers are formed with only two view-point design, the interval between the center positions of each viewing zone and the width of each viewing zone are small compared to designed values. We analyzed the primary cases, introduced two modified design methods to enlarge the interval and the width of the viewing zones, and simulated their characteristics. As designed with six unit view-point and each viewing zone of each viewer is formed with a merged view-point, we found that adequate interval and width of viewing zones can be made, and we verified it in comparison with the tabletop display module that we fabricated.

A Platform Providing Interactive Signage Based on Edge-cloud Cooperation (엣지-클라우드 협업 기반 인터랙티브 사이니지 제공 플랫폼)

  • Moon, Jaewon;Kum, Seungwoo;Lee, Sangwon
    • Journal of Internet Computing and Services
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    • v.20 no.2
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    • pp.39-49
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    • 2019
  • Advances in IoT data analysis technology have made it easier to analyze situation and provide interactive services based on the context. Most of digital signage application have been used to provide information uni-directionally, but in the future it will evolve to provide personalized content according to the individual user situation and responses. However, it is not easy to modify or apply the existing interactive digital signage platforms due to their hardware dependency. The proposed platform is modularized by dividing main functions into two, the cloud and the edge, so that advertisement resources can be easily generated and registered. Thus, interactive advertisement can be rendered in a timely manner based on sensor analysis results. At the edge, personal data can be processed to minimize privacy issues, and real-time IoT sensor data can be analyzed for quick response to the signage player. The cloud is easier to access and manage by multiple users than edge. Therefore, the signage content generation module improves accessibility and flexibility by handling advertisement contents in the cloud so that multiple users can work together on the cloud platform. The proposed platform was developed and simulated in two aspects. First is the provider who provides the signage service, and second is the viewer who uses the content of the signage. Simulation results show that the proposed platform enables providers to quickly construct interactive signage contents and responses appropriately to the context changes in real-time.