• Asian Pacific Journal of Cancer Prevention
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• v.17 no.sup1
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• pp.65-70
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• 2016

Background: In 2013, legislation in Vietnam regulated smoking in public areas. Included was a ban on indoor smoking at universities. Objective: Since awareness and attitude are moderators of the effectiveness of smoke-free policy, ou aim was to assess changes in students' knowledge and attitude tosecond hand smoke (SHS) and awareness and support of smoke-free legislation at four Vietnamese universities, one year after legislative changes. Methods: A two-phase cross sectional study of undergraduate students using self-administered questionnaires (based on the Global Adult Tobacco Survey and the Thrasher survey) was conducted at the introduction of the legislation and one year thereafter. Results: One-year post legislation there were significant increases in knowledge of smoke-free legislation and awareness of universities as smoke-free environments. There was a significant increase in knowledge of harmful effects of SHS on diseases such as examples in the heart and lung, including lung cancer, and miscarriage. Students expressed strong support of smoke-free environments in universities, hospitals, schools, workplaces, public transport, libraries, cinemas and theatres; support was also increased post legislation. Changes were seen in attitude to SHS, and rights of non-smokers and smokers. Conclusions: Positive changes have occurred in knowledge and attitude toward smoke-free environments and SHS in universities since enactment of Vietnamese tobacco control legislation.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.595-606
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• 2020

This paper aims to develop a conceptual framework for evaluating the impact of factors influencing the decision of Vietnamese students to study English in the Philippines. The empirical analysis used data from the survey data of 318 respondents living in Vietnam. Comprehensive, valid, and reliable tools (SPSS 26 software) are used to analyze and verify the gathered data, and the hypotheses developed. The results identified the factors that affect the decision of Vietnamese students to study English in the Philippines include knowledge and awareness, personality recommendation, cost issues, environment, geographic proximity, and social link. Based on the overall findings of this study, several implications are presented for educational practices in academies and schools about English teaching in the Philippines. To increase the ability to get students to study English in the country, it is important that schools or academies must understand the demands of students regarding the academic environment, and in particular, to know what factors determine the decision from the customers' point of view. This study contributes significantly to the understanding of agencies and educational managers about the student's choice behavior in the context of the need to improve foreign languages and, thus, help improve the competitiveness of agencies and English schools.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.431-441
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• 2022

Many new challenges in different sectors have emerged due to societal growth, and researchers are needed to help solve them; and Google Scholar is a tool to assist researchers in doing so. The goal of this study is to figure out what characteristics influence how effective the Google Scholar tool is for Vietnamese university students. The study focuses on analyzing and explaining the interplay between the independent variables Perceived of Google Scholar, Perceived ease of use, Comprehensiveness and subjective norm, Perceived Satisfaction for the dependent variable Perception of usefulness. The study was carried out using quantitative and qualitative methods with 280 data points collected online through the survey link. The methods used to test the scale such as Cronbach alpha, CFA, SEM, One sample T-test, Independent Sample T-test, and One-way Anova are used to find the correlation between factors such as gender, Age, and Majors that affect the students' perception of the usefulness of google scholar. The results show that all the factors suggested in the model have a significant impact on the perceived usefulness of Google scholar. Furthermore, research shows that Google Scholar is an important academic search engine for Vietnamese students.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.328-349
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• 2024

In the last decade, Korean culture has progressively facilitated the assimilation of appearance-related norms established by modern Korean society among young generations in Vietnam. Of note, Vietnamese consumers residing in Korea, under the influence of diverse sociocultural factors, are aligning themselves with an ideal standard of Korean beauty through cultural adaptation. This study explores how Vietnamese students internalize Korean beauty standards and the resultant negative behavioral reactions. We investigated the effects of sociocultural pressures (media, in-group, and out-group pressure) on risky appearance management and irrational purchase behavior by mediating sociocultural internalization toward appearance. We tested how the mechanism underlying these variables differs based on how long one has resided in Korea. A total of 213 female participants were surveyed online. The research model was tested using structural equation modeling through AMOS 22.0. The findings show that media and out-group pressure significantly increased sociocultural internalization, which led to consumer behavior in the form of risky appearance management and irrational purchases. The influence of internalization on consumption behavior was stronger for short-term residents of Korea. This study contributes to the literature on acculturation by investigating how foreign consumers accept the host country's ideal beauty standards.

• Journal of Information Science Theory and Practice
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• v.10 no.2
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• pp.17-29
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• 2022

Facebook is very popular among young people and especially university students. Therefore, Facebook is the most logical platform to be used by academic libraries for promotional purposes and reaching out to user communities. This study aims to measure the effectiveness of using Facebook in connecting with students in academic libraries. A questionnaire survey was conducted to collect research data from students at four Vietnamese universities. A total of 1,670 valid questionnaires were returned, and more than half of the respondents were females between the ages of 18 and 22 years. The survey results found that libraries' Facebook pages did not receive adequate attention and interaction from students. Besides that, the information needs of students and social media content in general affected student acceptance of libraries' Facebook pages. These factors are demonstrated by the great majority of students who used Facebook often for various purposes, but fewer accessed library pages and they were not actively engaged in library posts. Students were interested in the information they already tended to get from libraries and were optimistic about the quality of library posts. However, they still expected more diverse and attractive content from the libraries. The findings of this study can help libraries create a close connection with students by satisfying their needs and expectations on Facebook.

• Journal of the Korean earth science society
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• v.44 no.4
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• pp.318-330
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• 2023

This study aimed to verify the validity of a measurement tool for Vietnamese high school students' systems thinking abilities. Two quantitative assessment tools, the Systems Thinking Measuring Instrument (Lee et al., 2013) and the Systems Thinking Scale (Dolansky et al., 2020), were used to measure students' systems thinking after translation into Vietnamese. As a result, it was revealed that Cronbach-α for each tool (i.e., STMI and STS) was .917 and .950, respectively, indicating high reliability for both. To validate the construct validity of the translated questionnaire, exploratory factor analysis was performed using SPSS 26.0, and confirmatory factor analysis was performed using AMOS 21.0. For concurrent validity, correlation analysis using structural equation modeling was performed to validate the translated questionnaire. Exploratory factor analysis revealed that 10 items from the STMI and 12 items from the STS loaded on the intended factors and appropriate factor loading values were obtained. For confirmatory factor analysis, a structural equation model organized with 10 items from the STMI and 12 items from the STS was used. The result of this showed that the convergent validity values of the model were all appropriate, and the model fit indices were analyzed to be χ²/df of 1.892, CFI of .928, TLI of .919, SRMR of .047, and RMSEA of .063, indicating that the model consisting of the 22 items of the two questionnaires was appropriate. Analysis of the concurrent validity of the two tools indicated a high correlation coefficient (.903) and high correlation (.571-.846) among the subfactors. In conclusion, both the STMI and STS are valid quantitative measures of systems thinking, and it can be inferred that the systems thinking of Vietnamese high-school students can be quantitatively measured using the 22 items identified in our analysis. Using the tool validated in this study with other tools (e.g., qualitative assessment) can help accurately measure Vietnamese high school students' systems thinking abilities. Furthermore, these tools can be used to collect evidence and support effective education in ODA projects and volunteer programs.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.427-436
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• 2022

Ethnocentrism in users plays an important role in predicting user behavior when deciding between imported and domestic goods. The purpose of this study is to look into the influence of ethnocentrism in customer behavior on brand image, perceived value, perceived quality, brand trust, and brand buy intention. Vietnamese customers prefer homegrown brands. The moderate role of consumer ethnocentrism in the conceptual framework emphasizes the country origin of the product is the most important factor. It also demonstrates how the intention of Vietnamese consumers to buy domestic brands is substantially influenced. To test the hypothesis, this article used a quantitative technique utilizing PLS-SEM software. With 917 samples, the study used the quota sampling approach to collect data from students at 10 universities in Ho Chi Minh City. The data suggest that all players have a positive association and that consumer ethnocentrism has a moderate impact in the Vietnamese brand context. Following that, suggestions are made to help Vietnamese firms create and retain their brands in the face of severe competition from global brands in the domestic market. To increase consumer intent in purchasing behavior, the Vietnamese local company needs to establish a strong brand.

• Journal of the Korean Society of Food Culture
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• v.34 no.5
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• pp.553-566
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• 2019

This study was undertaken to examine the dietary adaptation in Korea, and utilization of university foodservice (UF), according to the nationality of foreign students. The survey was conducted from April to June in 2017, and included 604 subjects studying in a university in Busan. The questionnaire was designed to examine the adaptability to Korean food and the consumption of UF. The nationalities included students from China (63.4%), Vietnam (13.2%), Central Asia (8.9%), Southeast Asia (5.0%), and others (9.4%). Vietnamese and Southeast Asians showed higher adaptation to Korean food than Chinese or Central Asians. The degree of contribution of UF to diet was highest amongst the Chinese, followed by Vietnamese. The main reason for not consuming UF for the Chinese and Southeast Asians was 'lack of menu variety', and for Central Asians was 'no menu that can be eaten, including due to religious reasons'. In order to improve UF, all groups asked for increased 'variety of menu', and Vietnamese and Southeast Asians also asked for 'decrease in price'. In meat, fish, and vegetable menus, there were significant differences in the types and recipes of foods preferred, as per the nationality. These results indicate that different approaches by considering the national characteristics are required, to help international students adapt to Korean food, and to increase their consumption of UF.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.495-504
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• 2019

Since the 2000s, the number of foreign students in Korea has increased considerably. In late 2010, the government's strategy to internationalize higher education will bring the number of foreign students to 140,000 as of 2019 and soon to 200,000 by 2023. As the number of foreign students increases, the happy life of foreign students in Korea has become a very important social issue at a time when the population is shrinking. Increasing the satisfaction level of foreign students living in Korea is a matter that should not be overlooked given that our society will face problems of globalization and population cliff in the future. Recently, the number of Vietnamese students studying in Korea has been on the rise, raising the need to pay attention to their happy study lives. In this study, I would like to suggest a plan for the happy life of Vietnamese students in Korea. To that end, 90 Vietnamese students in Korea were surveyed on their satisfaction with living, economy, welfare environment, university education, language education and overall studying abroad. Foreign students entering Korean society should also work together in terms of living, economy, welfare and education so that they can recognize themselves as a member of our society and live happily abroad.

• Journal of the Korea Convergence Society
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• v.12 no.10
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• pp.161-167
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• 2021

This study was conducted for the purpose of comparing the advertising effect of Korean companies and Vietnamese domestic companies by applying the balance theory to Vietnamese consumers emerging as a new market for Korean companies. An experiment was conducted on female university students, and cognitive, emotional, and behavioral responses to advertisements in the two countries were investigated. The results showed that there was no difference in the cognitive dimension of Vietnamese consumers' evaluation of advertisements in Korea and Vietnam, but there is a difference in the emotional dimension and the behavioral dimension. This study contributed theoretically to the possibility of applying the balance theory to the study of international advertising effects, and the implications of international advertising of Korean companies in the underdeveloped markets were discussed.