The Impact of Consumer Ethnocentrism on Purchase Intention: An Empirical Study from Vietnam |
NGUYEN, Thanh Ngoc Dan
(Faculty of Business Administration, Ho Chi Minh City Open University)
DANG, Phuong Nhu (Faculty of Business Administration, Ho Chi Minh City Open University) TRAN, Phu Hoang (Faculty of Business Administration, Ho Chi Minh City Open University) NGUYEN, Trang Thi Thuy (Faculty of Business Administration, Ho Chi Minh City Open University) |
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