• Journal of Digital Convergence
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• v.14 no.8
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• pp.423-429
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• 2016

The study evaluates user experiences of YouTube and Vimeo, typical Video-sharing websites, to suggest guidelines that are more user-cantered and useful. I did some literature research followed with evaluation of theoretical backgrounds, present conditions and future services. Also, I used the six principles of "Creating Pleasurable Interface" by Stephen Anderson to conduct an in-depth interview. The results indicate that YouTube needs to improve availability of its functions and usability by reducing advertisement. Vimeo needs to improve its popularity by increasing popular contents and add relationship service such as personal broadcasting system and community services. I expect this study will become a good resource for upgrading user experiences of Video-sharing websites. I also believe that this study can guide other studies about user experience in other fields.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.137-147
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• 2016

The Online video content service developed into one of the most popular network service of internet and mobile users. The number of online video content distributors are rapidly increasing in China. But, at present, Online video content distributors in china has the following problems: severe similar content, copyright infringement issue and profit model absence. The purpose of this study is to analyze the development of these distributors, especially YoukuTudou and iQiyiPPS. This study also reviews the stage of development and current situation of online video content market in china.

• Asia Marketing Journal
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• v.21 no.3
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.268-283
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• 2020

The purpose of this study was to examine the effect of exposure to body image in media and bullet screen on weight loss intention by specifically focusing on Bilibili, a video sharing website of China. For the study, a 3 (Social viewing: no bullet screen vs. complimentary bullet screen vs. critical bullet screen) x 2 (Body image in media: ideal vs. realistic) between-subjects factorial design was conducted. A total of 310 Chinese women in their 20s were recruited to participate in an experimental survey. The main results showed that viewing the ideal body image with the complimentary bullet screen and realistic body image with the critical bullet screen strengthened the participants' intention on weight loss. Finally, the interaction effect of social viewing and the types of bullet screen were examined. The higher weight-loss intention was revealed when social viewing was conducted with the complimentary bullet screen of the ideal image. The results of this study can enhance the understanding of the bullet screen as a type of social viewing and its effect on user behavior intention.

• Journal of Korea Multimedia Society
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• v.19 no.9
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• pp.1710-1722
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• 2016

With the advancement of information and communications technologies and the universal dissemination of smartphones, ICT-utilizing education is also getting the limelight. In the recent ICT-utilizing education, teachers and learners produce massive digital data by consulting massive information on the Internet, and the produced data is filtered in the process of education and utilized for the current and next educational programs. In order to construct the data well-suited for education from massive data available on the Internet, it is important to verify the quality of the educational data. To this end, we propose an educational website that can provide the data satisfying visual needs demanded by learners in terms of utilizing a digital curation system. In this paper, we also present a design and implementation of the website that non-ICT majors can easily use, which in turn enables them to conduct the education of creative personality utilizing image and video contents.

• Spatial Information Research
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• v.18 no.2
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• pp.13-24
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• 2010

The purpose of this research is to explore the possibility of geographic education by implementing the map-based geographic education site which mashed up with Google earth by referring the various materials of geographic education which exist in on-line and off-line. In recent years map-based geographic education is required by the radical change of geoweb environments, but there have been few researches in this field. This research is folded up as follows: First, we designed the contents through the textbook analysis and then collect various data related to the contents such as pictures, video clips, conceptual map, etc. which are required to explain the concept. Second, we mashed up the collected data on the Google earth by using the Google's open API. Third, we implemented the geographic education website based on the classification of contents in textbook and the various collected data. This research is important in both that it explores the possibility of the map-based education rather than the text-based education in the geographic field which handles mainly the space and finds the best method to express the various concepts of the textbook on the geoweb environments.

• Fashion & Textile Research Journal
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• v.26 no.3
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• pp.279-288
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• 2024

Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and factors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the content characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used frequently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and procedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.445-454
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• 2017

Recently, playing musical instruments in the application or website which is a sort of playing has been catching on for ordinary people even though they don't know how to play musical instruments. It appears that such playing has randomness which is quite natural. Thus, 'Random operation method' which induces the observing audience and changes them to manage actively is developed and suggested for the image system in this paper by utilizing Launch Pad, based on theoretical background and case analysis. Step Sequencer was developed in two ways: the image system is realized with Step Sequencer by connecting external program or made as clips to arrange them for each key on Launch Pad and implement, which is keyboard launch type.

• Asian Journal for Public Opinion Research
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• v.11 no.2
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• pp.145-162
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• 2023

This research investigates how users of Bilibili, a video sharing website based in China have responded to carbon neutrality. By conducting quantitative textual analyses on 3,311 comments on Bilibili using LDA topic extraction and content statistics, this research discovers that: (1) Bilibili users have assigned more weight to geopolitical topics (56.3%) than energy (22.0%) and environmental topics (21.7%). (2) When assessing carbon neutrality, Bilibili users considered geopolitical (53.8%) and energy factors (15.8%) more heavily than factors related to the class (9.2%), economy (8.9%), environment (8.7%), and definition (3.6%). (3) More Bilibili users had negative (64.6%) attitudes towards carbon neutrality, with only a small portion of them expressing positive (26.8%) and neutral (8.6%) attitudes. (4) Negative attitudes towards carbon neutrality were mainly driven by geopolitical concerns about the West's approach to China, other countries' free-riding on China's efforts and the West's manipulation of rules, doubts about the feasibility of energy transition and suspicion of capitalists exploiting consumers through this concept. This research highlights the geopolitical concerns behind the environmental attitudes of Chinese people, deepening our understanding to psychological constructs and crisis sensitivity of Chinese people towards environmental issues.

• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.