• The Journal of the Korea Contents Association
• /
• v.8 no.12
• /
• pp.222-235
• /
• 2008

This study looks at motivations of video UCC users as a member of creative class. A qualitative research method was used for analyzing data collected by interviews. Killing time users, active clickers and creators are distinguished as different types of UCC users and their differing motivations are explored. The findings of the study are as follows: First, information sharing, self presentation, communication needs, ease of use for self presentation, usefulness are expressed as motivating factors for both active clickers and creators, Pleasure motivates every type of users. However, content creators experience a specific type of pleasure which is the pleasure of creativity or flow, which this study highlights as a key driving factor for content creators. The study adds to the findings of UCC user research which applies the TAM and the PAD model by revealing what pleasure and flow specifically mean for different types of UCC users.

• Management Science and Financial Engineering
• /
• v.16 no.2
• /
• pp.29-38
• /
• 2010

As the Internet is more embedded in people's lives, Internet users draw on new Internet applications to express themselves through "user-created content (UCC)." In addition, there is a noticeable shift from text-centered contents mainly posted on bulletin boards to multimedia contents such as images and videos on UCC web sites. The changes require different way of recommendations comparing to traditional products or contents recommendation on the Internet. This paper aims to design UCC recommendation methods with user behavior data and contents metadata such as tags and titles, and compare performances of the suggested methods. Real web logs data of a major Korean video UCC site was used to empirical experiments. The results of the experiments show that collaborative filtering technique based on similarity of UCC customers' preferences performs better than other content-based recommendation methods based on tag information and content metadata.

• Journal of Information Management
• /
• v.37 no.4
• /
• pp.93-104
• /
• 2006

With the advancement of internet and video compression technology, there has been an increasing demand for video, and producted a large quantity contents of UCC. Therefore, Semantic-sensitive retrieval and construction for digital video library is more in demand than ever. However, it is extremely difficult to categorize and label scenes in any video automatically for searching wanted scene. This study proposes a method to extract certain scenes and analyze the video content, and shows the experimental results after categorizing 5 sports news(soccer, baseball, golf, basketball, and volleyball).

• Journal of Korea Society of Industrial Information Systems
• /
• v.20 no.3
• /
• pp.1-9
• /
• 2015

Internet ethics is one of liberal arts courses in a college. We also have taught this subject for a number of years. In order to effectively communicate to students the internet ethics course, we gave some demonstration practice lectures by taking advantage of internet ethics related videos. Since the latest video presentation and its discussion were performed, it was helpful for students to recognize the internet ethical issues and concerns. However, simply video watching is short in the view of students' learning outcome improvement, since each student just watches the content passively in a class. Thus, we assign small student group consisting of 3 people make a video on internet ethics topic. This team project based class methodology is effective to each student who actively participates in the class and understands the concept which they directly make a video. We confirmed that classroom students' understanding for internet ethics has been increased by a survey of the class attendees.

• Journal of Fisheries and Marine Sciences Education
• /
• v.25 no.4
• /
• pp.937-957
• /
• 2013

This study was conducted for the purpose of developing the UCC project teaching and learning model based on the rationale which are applicable effectively in the field of university education. Firstly, we have designed the rationale based on the research of documents and preceding researches about teaching method models. Secondly, we have developed the UCC project teaching and learning model. the UCC project teaching and learning model based on the rationale was assessed by the professional formative evaluation group and tested in the field of university education in advance and thereafter. It was finally rectified and supplemented. Particularly, any corrections were to be made repeatedly in the stage of developing of the UCC project. And also, during the assessment and arrangement process, it was designed for the study participants to feel a sense of achievement as learners who combine knowledge and attitudes toward participants'subjects of the curriculum and professional vocational skills by performing the nursing science training scene which could happen in the field. Thirdly, the final version of the UCC project teaching and learning model was verified in its effectiveness by being applied in the field of the nursing science education in the $2^{nd}$ step. As a result, we noticed that learners diverse abilities were improved through systemic process and performing elements such as teaching plan which was needed for designing the UCC project in the field, making storyboard and skills for making video contents. We hope that the UCC project teaching and learning model in this study will be used by the students for designing, developing and utilizing educational UCCs which are necessary in industrial fields and it will contribute for training university students as professionals having the practical skills in the field.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2006.11a
• /
• pp.239-244
• /
• 2006

최근 인터넷에서 많은 관심을 보이고 있는 개인 미디어(UCC;User Created, Contents, VC2;Viewer Created Contents, 이하 UCC-사용자가 직접 제작한 미디어 콘텐츠를 불특정 다수에게 제공하는 서비스) 중에 비디오/오디오 콘텐츠를 영상 콘텐츠의 기본적인 매체라 할 수 있는 TV상에서 직접 즐길 수 있다면 미디어의 대상과 그 미디어의 Entertainment적인 효과는 배가될 것이다. 디지털 케이블 방송에서 UCC와 같은 다양하고 많은 미디어 콘텐츠를 디지털 TV상에서 서비스를 하고자 한다면 현재의 OCAP(OpenCable Application Plat form)기반에서는 RVOD(Real Video on Demand)와 동일한 서비스 모델을 가져야 하는 부담과 UCC 제공을 위한 방송 플랫폼별 인터페이스가 필요할 것이다. 이러한 문제점을 Return Path를 통한 RTP(Real-time Transport Protocol;RFC1889)을 이용해서 기존의 VoD(Video on Demand)스트림의 대역에서 분리하고 별도의 VOD프로토콜을 구현함으로써 라이브 방송환경과 동일한 인프라의 지속적인 확장보다는 일반적인 네트워크 프로토콜을 이용하여 VoD서비스를 위한 인프라에 많은 영향을 받지 않는 서비스가 가능할 수 있을 것이다. 따라서 본 논문에서는 RTP를 위한 Set-Top-Box상의 다운로드 가능한 구조의 클래스 분석과 클라이언트 대응의 UCC Transcoding 및 전송을 위한 스트리밍 서버의 설계에 중점을 두고 경량화 된 VOD서비스 및 시스템을 설계함으로써 방송환경 하에 On-Demand서비스의 효율적인 확장성과 보다 많은 콘텐츠 등록 및 활용의 기회를 가져올 수 있을 것으로 기대한다.

• Journal of Digital Convergence
• /
• v.10 no.6
• /
• pp.241-246
• /
• 2012

In this paper, we apply the next generation Internet Broadcasting Move Picture solution, FlashVideo has been designed and implemented. Currently being broadcast in the field to compress HD video in real time, as well as live Internet VOD services are available through the online system, the Internet LIVE broadcast and VOD service easy to operate and UCC services that support the solution. VOD video cameras and in real time using H264 CORECODEC to compress MPEC4, WMV, and real-time video streaming on the Internet, and phone system that supports the first, real-time recording of camera images featured nation's first real-time encoder system (Real time encoder system) is, Web and smart environment suitable for supporting the latest CORECODEC technology and software products. Second, the video can be played in MP4 player and customize your chat, and customizing is a possible two-way Internet Broadcasting System. Third, CMS (Contents Management System) feature video contents and course management contents in real time via the Android phone and iPhone streaming service is available.

• Journal of KIISE:Computing Practices and Letters
• /
• v.16 no.5
• /
• pp.513-518
• /
• 2010

The advancement of information technology along with the proliferation of communication and multimedia has increased the demand of digital contents. Video data of digital contents such as VOD, NOD, Digital Library, IPTV, and UCC are getting more permeated in various application fields. Video data have sequential characteristic besides providing the spatial and temporal information in its 3D format, making searching or browsing ineffective due to long turnaround time. In this paper, we suggest ATVC(Authoring Tool for Video Contents) for solving this issue. ATVC is a video editing tool that detects key frames using visual rhythm and insert metadata such as keywords into key frames via XML tagging. Visual rhythm is applied to map 3D spatial and temporal information to 2D information. Its processing speed is fast because it can get pixel information without IDCT, and it can classify edit-effects such as cut, wipe, and dissolve. Since XML data save key frame information via XML tag and keyword information, it can furnish efficient browsing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.8
• /
• pp.877-889
• /
• 2011

This study investigates the effects of social media's fashion advertisements. A survey was taken among men and women in their twenties who had experiences with fashion brand social media. A total of 270 questionnaires were used in this analysis. The results are as follows: First, the factors of content and pursuit of information had positive (+) impacts on advertisement attitude for both men and women in the fashion brand communities. Only the pursuit of information had positive (+) effects on men's brand attitude; however, economy, self-satisfaction, and the pursuit of information influenced women's brand attitude and purchase intention. Secondly, in fashion brand video UCCs, pursuit of information and the formation of relationships had positive (+) impacts on men and women, respectively. The formation of relationships had positive (+) impacts on men's brand attitude; however, the formation of relationships and the pursuit of information influenced women's brand attitude. The pursuit of information and formation of relationships had a positive (+) influences on men's and women's purchase intention, respectively. Men had differences in the pursuit of information and advertisement attitude in the two types of fashion brand communities and video UCCs; however, women had differences in economy and self-satisfaction, advertisement attitude, and brand attitude in the two types. The study results provide basic data by examining men and women in their twenties who have easy access to the Internet for advertisement attitude, brand attitude, and purchase intention in social media as an online fashion advertising media as well as useful information for establishing marketing strategies.

• Convergence Security Journal
• /
• v.12 no.3
• /
• pp.93-97
• /
• 2012

In this paper, we apply the next generation Internet TV solution, FLV has been designed and implemented. Currently being broadcast in the field to compress HD video in real time, as well as live Internet VOD services are available through the online system, the Internet LIVE broadcast and VOD service easy to operate and UCC services that support the solution. VOD video cameras and in real time using H264 CORECODEC to compress MPEC4, WMV, and real-time video streaming on the Internet, and phone system that supports the first, real-time recording of camera images featured nation's first real-time encoder system (Real time encoder system) is, Web and smart environment suitable for supporting the latest CORECODEC technology and software products. Second, the video can be played in MP4 player and customize your chat, and Custer (customizing) is a possible two-way Internet Broadcasting System. Third, CMS (Contents Management System) feature video content and course management content in real time via the Android phone and iPhone streaming service is available.