• Journal of the Korean Society of Environmental Restoration Technology
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• v.12 no.1
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• pp.67-81
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• 2009

The purpose of this research is to valuate the economic value of the arboretum which will be provided in Multifunctional Administrative City by estimating citizens' willingness to pay with double-bounded dichotomous choice contingent valuation method, and to provide the basic information necessary for designing and managing it for the future by identifying the types of the variables affecting the WTP. It was found that respondent's average WTP for arboretum was \23,508, and when this figures applied to all the Seoul citizens aged between 20 and 59, the economic value of it was \157,000,000,000. The variables affecting the amount of WTP were visit intention, variety seeking tendency, level of income and environmental attitude. However, environmental attitude negatively affected the amount of WTP. Average WTP for the entrance fee was \5,090, and both variety seeking tendency and visit intention were influencing factor affecting the amount of WTP. Respondents were taking charging entrance fee for granted because most of arboretums are commercial. It can be expected that much of maintenance cost will be covered from the entrance fee.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1030-1041
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• 2007

The purposes of this study were to identify the sub-dimensions of consumers' attitude and types of loyalty behavior toward fashion brands, and to analyze the influence of consumers' brand attitudes on brand loyalty. A survey was conducted with the questionnaire for consumer's buying experience of fashion brand. A total of 350 questionnaires were distributed, and 341 complete responses were analyzed. Exploratory factor analysis, confirmatory factor analysis, path analysis, and multi-group analysis were used for data analysis. The results of this study were as follows. First, the consumers' brand attitude consisted of four sub-dimensions of affective, familiar, value-expressive, and utilitarian attitude. Second, each brand attitude significantly influenced the brand loyalty behavior(single-brand loyalty, multi-brand loyalty, and brand switching). Finally, the causal relationship between brand attitude and brand loyalty differed by consumer's variety seeking tendency.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.32-50
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• 2010

The empirical objectives of this study include, firstly, to identify the underlying dimensions in food tourism, secondly, to identify and test the tourists' characteristic variables that explain participation in food tourism, and finally to examine the relationship between food tourism and the characteristic variables. Derived from existing food tourism literature, three underlying dimensions of activities in food tourism are given; (1) dining at restaurants serving local cuisine, (2) purchasing local food products, and (3) dining at high quality restaurants. Four valid conceptual variables were used to test whether there are significant relationships between them and food tourism variables. They are food neophobia, variety-seeking, hedonic consumption, and identity affirmation. Based on the survey responses from 164 tourists visiting Kanghwa-do, Namisum, and Yongjong-do, multi-regression analysis was employed. The findings suggested that there were negative relationships between food neophobia and all other dimensions in food tourism. In addition, variety seeking, identity affirmation, and hedonism have positive influence on the dimensions of food tourism. Therefore, utilizing various culinary cultures, food tourism activities with increasing the availability and branding of indigenous local dishes are strongly advised to the destinations concentrating in the food tourism market.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1715-1725
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• 2008

The purpose of this study was to research the attitude and purchase intention of domestic women consumers toward fashion cultural products with Korean image and also to identify the influential factors on them. To accomplish the purpose of this study, attitude toward Korean culture, openness toward other countries, experience of staying abroad, variety seeking tendency and demographic factors were selected as consumer variables that may influence the attitude and purchase intention. The quantitative research using the questionnaire was implemented with the subjects of female consumers between the age of 20s and 40s. Data were collected online from October $11{\sim}20$, 2007, and 300 responses were used in the analysis. Collected data were analyzed by frequency analysis, exploratory factor analysis, paired t-test, independent t-test, correlation analysis, and multiple regression analysis using SPSS 12.0. The results of the research are as follows. The attitude towards fashion cultural products with Korean image was influenced by consumer variables such as variety seeking tendency and attitude toward Korean Culture. Especially, consumers who seek for higher variety showed a positive attitude toward fashion cultural products with Korean image. Next, consumers' attitude toward fashion products with Korean image showed a great effect on purchase intention. Managerial implications and limitations of the research were added.

• Journal of Distribution Science
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• v.16 no.8
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• pp.39-50
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• 2018

Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.6
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• pp.1-11
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• 2010

The purpose of this research is to identify satisfaction levels of the arboretum which will be provided in the Multifunctional Administrative City and to estimate the economic value of using choice experiments. The attributes were "Preservation", "Education", "Recreation", "Facility", "Accessibility" and the entrance fee. The main effects model was utilized to construct hypothetical alternatives. Calibration of the conjoint choice model revealed that 'wetlands' and 'forest trails' in "Preservation" and the "Recreation", respectively, were significant variables. This result indicates that respondents are willing to pay more for these if they are provided in the arboretum. Also, 'variety seeking' tendency, age, and income level positively influenced the provision of the arboretum. Involvement in preservation of natural environment, however, had a negative influence on the establishment of the arboretum. Because this study is the first attempt to estimate the economic valuation of an urban arboretum using choice experiment, there are several suggestions for future research in terms of determining the base level and inclusion of salient attribute levels.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.79-86
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• 2007

The recent works of architecture and interior design take on too various aspects to be classified as a trend or tendency. Many subjects, seeking the superiority between form and function in space which was the issue of Modernism, got to face the works which transcend the limitation of architecture due to the development of a variety of media and technology these days. In result, we could see the works which are to be Included into the category of art rather than architecture. This study starts from the thought that the common aspects of these works are based on the strangeness to pursue uniqueness, peculiarities or novelty. 'The subject of this study, $'D\acute{e}paysement'$, creates a new relation, disconnected from customs, to an architecture which became familiar through defragment, fixation and abstraction by the habitual relation and makes it reborn as an architecture which gives us a fantasy and a pleasure, by converting into the shape and image which are different from its original shape when a stimulus is given to an architecture. This study starts from the artistic aspect which has a close correlation with the architecture. The subject, $'D\acute{e}paysement'$ could be historically considered in two aspects - $D\acute{e}paysement$ of Surrealism which developed in paintings and Defamiliarization of Russian Formalism in the area of literature. This study is carried in a category of $D\acute{e}paysement$, focusing on the visual aspect of the architecture. This study is composed as follows: In chapter 2, a theoretical research is performed according to the definition and meaning of the $D\acute{e}paysement$ expression techniques, its origination and evolution, and type classification by the features of expression techniques in the era of Surrealism when $D\acute{e}paysement$ developed most vigorously in the area of art. In chapter 3, the system which formalizes the expression method of the techniques is presented, focusing on the case analysis of the artistic works according to the types of $D\acute{e}paysement$. In chapter 4, the application of the expression techniques of $D\acute{e}paysement$ is discussed by conducting cases analysis of the modern interior design.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.29-45
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• 2013

The purpose of this study is to provide base line data required to establish a viable knitwear marketing strategy targeting young people by comparing and analyzing preference and buying behavior of customers in their twenties. A survey was conducted in 2009 and 2013 on people in their 20's male and female living in Busan. The total of 362 people participated in the survey and the results are as follows: Firstly, the seeking factors for knitwear were utilization factor, functionality factor, care for clothing factor, economics factor and vogue factor. Secondly, a differentiated marketing strategy targeting 20-something customers needs to be established as there was a steep rise in the number of customers purchasing clothes on online shopping malls using smart phone devices according to the survey.'Low-price, broad-line strategy'is also required as those surveyed preferred stores offering a wide choice of designs with reasonable price. Considering the survey results that a growing number of people tended to buy a variety of knitwear items regardless of the seasons, knitwear production needs to be diversified in terms of designs and materials. Thirdly, the survey revealed that pastel-colored knitwear was preferred for spring/summer season whereas knitwear with achromatic colors was voted the most-preferred one during the autumn and winter season. In terms of knitwear shapes, the gap between genders continues to narrow and tendency sensitive to fashion trend became more apparent reflecting the change of the times.

• Journal of Fashion Business
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• v.14 no.5
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• pp.78-92
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• 2010

The culture phenomenon, which the desire of self expression is noticeable and the diversity of gender identity is widely accepted, simply makes a difference in the lifestyle of one human being rather than the dichotomous classification of male and female. Now, the delicate and aesthetic sensitivity classified as the feminine characteristics is no longer the exclusive property of female and this refers to substituting it as a social gender from the concept of biological sex. This phenomenon has influenced on the male culture and is creating various codes according to the cultural gender extended from the gender as a social role. Also, the transition into the western lifestyle has extended the aesthetic emotion to accommodate new codes from the diversification and globalization of lifestyle. The mansumer power, which does not care too much about the money for the emotionally attached items, has enabled various fashion styles. After analyzing the diversified clothing behavior conducted by these people in connection with the social phenomenon, First, this shows the phenomenon of emotional value pursuit that finds pleasure over the clothing as the item of augmented reality is added to the concept of play, in which the real space referred to as garment and virtual space of playing the rock, paper and scissors game meet together within the augmented reality. Second, the convergence concept has enabled the coordination of new style by obscuring the area of design concept and this refers to the changes in design from the development of new items and transformation into double-style details. Third, the divergence that intensively provides specific use/convenience and specialized value shows a change in the fashion market from the phenomenon that admits various gene rations of culture and specifically, takes differently about the recognition of middle-aged males. Fourth, the variety seeking tendency receives attention as the value of future design together with the phenomenon of discriminative value pursuit. In the male fashion, it is linked to the collaboration with the design area and this tells that the fashion with the narcissistic cross-dressing and motto of neutral gender without being sided to male/female is rising.

• Korean journal of communication and information
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• v.47
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• pp.50-73
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• 2009

A tendency to ignore the existence of public space in Korea under the Japanese colonial period seems to be driven from nationalist historiography in which all historical events under the colonial power have to be interpreted in terms of militant controls and resistances against them. Historical approach to mass media of that period has lasted to be saturated with the tendency and forced history students to stick to the nationalist guidelines. Struggles against Japanese imperial power by national-capital-operated newspaper have been a main menu of studies on the period's communication. The media were often hailed as fighting the colonial power for nation's independence. The present thesis aims to criticize the nationalist point of view and to reveal that nationalist interpretations may miss a variety of historical information. Even under the severe surveillance of colonial police some journalists tried either to inform officially or to smuggle into informed groups. The colonized society could experienced fields of public-ness throughout the practices of such as media fields, cultural fields, political fields. Those fields, of course, didn't come from the graceful favor of the colonial power but from the construction of the colonized. The public-ness seemed to be born for the easiness of control, but became later a constructed field of public-ness with which the colonized semiotically wrestled the power and grew a modern type of political (un)consciousness. Depicting what happened just before 815 liberation day in Korea the present paper showed that the less nationalist historiography can render help to those seeking political practices of the colonized in a micro-level.