• Journal of Distribution Science
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• v.14 no.11
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• pp.129-138
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• 2016

Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

• Journal of the Korean Home Economics Association
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• v.26 no.1
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• pp.123-136
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• 1988

This study attempts to shed some lights on an effect of consumer education by using the formal education as a proxy variable and measuring the effect of the formal education on consumer behavior. This study utilizes economic theories and develops a theory to analyze the effect. Within the conceptual framework employed in this study, it is hypothesized that education raises productivity in the nonmarket sector and thereby affects consumer behavior in the same manner as money income affects behavior. the data are taken from the self-administered questionnaires among 553 housewives in July 1987. the procedure used is to fit separate engel curves for the expenditures on various goods by the weighted regression technique. The empirical results support the hpothesis. Therefore, this study shows positive effects of education on the productivity of household production functions. This result implies that consumer education would enhance efficiency in consumer behavior significantly.

• Journal of Families and Better Life
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• v.21 no.2
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• pp.61-74
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• 2003

Recently, the number of consumers who buy various goods using the shopping channels on cable TV has increased. The objectives of this study are to examine the propensity of consumers to make an impulse purchase through cable TV, and to investigate the factors that influence consumers' impulse purchase. The following was found in this study: (1) The propensity of consumers to make impulse purchases on cable TV is somewhat low, Among sub-areas of impulse purchase, the propensity to make impulse purchase by suggestion is the highest. (2) Among the variables that affect consumers' impulse purchase on cable TV, the most influential variable is the psychological factor, followed by the frequency of shopping on cable TV, positive testimony from consumers who have used the product, and the amount of time spent in watching shopping channels on cable TV, in that order.

• The Research Journal of the Costume Culture
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• v.4 no.2
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• pp.145-155
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• 1996

The purpose of this study was to investigate the casual relationships of situational variables and consumer characteristics on apparel buying behavior. data were collected via a questionnaire developed on the previous studies from 534 housewives living at Seoul and Pusan, and analyzed by Path analysis. Results indicated that consumers were affected directly by the buying situation and the usage situation, and indirectly by the communication situation and the consumer characteristics on apparel buying behavior. The buying situation was a variable that most affected consumers'apparel buying behavior. Apparel consumers showed the common situational effects on apparel buying behavior as did on consumer behavior of the other consumer goods. The casual relationships of apparel buying behavior were significantly different on the types of usage situations.

• Asian Journal of Business Environment
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• v.12 no.3
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• pp.23-30
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• 2022

Purpose: This study aims to determine the effect of broadband access, education level, population numbers, and investment on the unemployment rate in Indonesia. Research design, data, and methodology: This study uses panel data from 34 provinces from 2016 to 2019. The analysis uses the fixed-effect model for panel data with the Feasible Generalized Least Square (FGLS) estimation method. Results: Broadband access has a negative and significant effect on the unemployment rate. Mean years of school, population, and foreign direct investment also have a negative and significant impact on the unemployment rate. In contrast, the domestic direct investment variable has a positive and significant effect. Conclusion: The availability of broadband access in an area allows easier and faster access to information. The ease of access to such information can affect producing goods and services, encouraging innovation and employment growth, and reducing the unemployment rate. This research recommends that the government intensify the Indonesia Broadband Plan policy to accelerate the development and equitable distribution of broadband access in all regions of Indonesia.

• Journal of the Korean Society of Costume
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• v.64 no.7
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• pp.57-67
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• 2014

This study aims to provide visual data from analysis of the Depaysement approaches with new viewpoints to inspire and develop new fashion window design ideas. The literature and existing researches related to Depaysement were analyzed for theoretical review, and Depaysement expression approaches were identified by expression characteristics. Theme concepts using traditional Korean images, which could be applied to fashion window displays in Korea, were established, and K(Korean)-fashion design was created to develop fashion window display design. Then, the Depaysement fashion window display was executed using Adobe Illustrator and Photoshop. The results of this study are summarized below. 'Change of forms and materials' could visualize the factors inducing curiosity, which can directly stimulate the consumption sentiment lying latent in the mind of observers by assigning new values to fashion goods displayed inside windows. Unconscious experience and remarkable stories, which are not possible to encounter in an everyday setting, can be visualized through the window display in 'heterogeneous combination of objects.' 'The location change of an object' could express the refreshing and shocking scene to give weird anxiety and mental contradiction to observers by fashion window display, which could break fixed idea of human beings. 'The change of object awareness' could express contradiction and denial, which could liberate the unconsciousness lying latent inside observers through fashion window display. 'Change of spatial awareness' could create the design which maximized the fashion images of goods displayed by helping the observers to change the space of their unconsciousness selectively at their will through the fashion window display with hidden, strange, ambiguous and variable image like a riddle.

• Economic and Environmental Geology
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• v.41 no.5
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• pp.509-516
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• 2008

For analyzing resources demand appropriately, corresponding demand data is essential. But it is hard to get the suitable data of each resource demand, because every resources has various type as refined and many kind of alloyed. That reason makes many analyses to employ the data of refined metals as the representative quantity. But those refined metals are factors for producing final goods so those in domestic market are not always meant for producing domestic end goods. Thus in this paper, the domestic demands of refined copper, lead and zinc are analyzed empirically with 'intensity of use' and foreign countries' income variable applied model for recovering the data availability.

• Culinary science and hospitality research
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• v.7 no.3
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• pp.13-34
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• 2001

The case which it contracts with the dynamic result measurement system when actual outsourcing evaluation measurement is composed and then one result standard between the service supplier and the user is set, which owns jointly the expense which is reduced from that or the benefit which is created from that is increasing In the conclusion, for outsourcing management strategy of domestic foodservice industry in order to succeed, first it is accurate and examined that for what and how outsourcing should be introduced and as a result, what kind of result can be raised from that result\ulcorner Food service industry should be outsourced if you want to make more many investment in better humane resources, food & beverage-goods-security and education to provide eating-out service out of various business in food industry. When considering the actuality of the domestic foodservice industry that time it is appropriate, it sees. The foreign-brand goods which is introduced in the country are being executing in the 1ink of part management strategy. One of the most influential factor of domestic foodservice industry's management pressure is overspent management expenses, Does the namely expenses preparation effect reach which degree\ulcorner what kind of method can most decrease these expenses\ulcorner Doing grows the success and failure of the Korean foodservice industry controls result with the fact that it will operate with a big variable sees. The background which the domestic foodservice industry should introduce inevitably the outsiurcing system is to develop continuously nation foodservice industry in the way of cost curtailment of food-material, a labor cost curtailment with efficient application and synergic effect like specialty manpower utilization. The kindred competitive enterprises gradually concentrate management resource to the point ability from the present point of view which is increasing and a strategy position they secure, to prepare a competitive power, what sees it is important national industry must prepare a new paradigm. It is important to measure the result based on sales accomplishment in operation system dimension, and it is more important to appropriately apply regard of the evaluation measurement

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.56
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• pp.3-27
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• 2012

The purpose of this thesis is to develop a relational model which can explain consumer selection for exporting goods and analyze the effect of corporate image on the relations between country image and consumer selection under global trade environment. The specific objectives are as follows: 1) to suggest a concept of consumer selection and measurement criteria, 2) to analyze correlations among country image, corporate image and consumer selection and 3) to find out the effect of corporate image on the relations between country image and consumer selection. The SPSS program for window and LISREL program were used to analyze the data for this study. The statistical method used in this study was the covariance structure analysis estimating parameters by maximum likelihood method. Path coefficients were tested for t-tests with a statistical significance level of .05. The conclusions of this study are as follows. First, significant correlations were observed among all sub-variables proposed in this study. In addition, significant correlations were detected among country image, consumer selection and corporate image. Second, a hypothetical model proposed in this study was mostly appropriate. Country image had a positive direct effect on consumer selection and corporate image with statistical significance. In addition, it has an indirect impact on consumer selection with statistical significance with corporate image as an intervening variable. Third, corporate image had a significant moderation effect in country image-consumer selection relations. As corporate image levels increased, the effect of country image on consumer selection increased as well. In other words, it has been confirmed that if corporate image levels are high, country image could end up with consumer selection.

• KIPS Transactions on Software and Data Engineering
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• v.3 no.7
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• pp.263-270
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• 2014

This paper suggests a method for predicting a box-office success of the film. Lately, as the growth of the film industry, a variety of studies for the prediction of market demand is being performed. The product life cycle of film is relatively short cultural goods. Therefore, in order to produce stable profits, marketing costs before opening as well as the number of screen after opening need a plan. To fulfill this plan, the demand for the product and the calculation of economic profit scale should be preceded. The cases of existing researches, as a variable for predicting, primarily use the factors of competition of the market or the properties of the film. However, the proportion of the potential audiences who purchase the goods is relatively insufficient. Therefore, in this paper, in order to consider people's perception of a movie, Twitter was utilized as one of the survey samples. The existing variables and the information extracted from Twitter are defined as off-line and on-line element, and applied those two elements in machine learning by combining. Through the experiment, the proposed predictive techniques are validated, and the results of the experiment predicted the chance of successful film with about 95% of accuracy.