• 한국의상디자인학회지
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• 제19권1호
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• pp.27-40
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• 2017

In the past, generally only woman have interest in appearance management, but nowadays man also have interest in beauty and appearance. The purpose of this study is to examine the effect of vanity scale on the appearance management behavior and fashion orientation in male consumers. The data was collected from men in their age of 20-59, who lived in Seoul and Gyeonggi-do. A total of 300 responses were analyzed. Factor analysis, frequency analysis, ANOVA and regression were used for analysis. The results of this study are as follows. First, vanity scale divided into four factors 1) a concern for physical appearance 2) a positive view of physical appearance 3) a concern for achievement and 4) a positive view of achievement. Generally concern factors are higher than positive views, and physical appearance factors are higher than achievement factors. Second, four lower vanity scale factors are related with each other. Third, various vanity scale influenced to appearance management behavior and fashion orientation. Especially positive view of achievement have more influencing power to appearance management behavior and fashion orientation. Among various demographic variables, income have more influencing power to the vanity scale.

• 한국의류학회지
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• 제30권6호
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• pp.939-947
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• 2006

The purpose of this study was to identify the relationships between vanity and materialism and fashion orientation. This study identified underlying factors of vanity and then grouped respondents into clusters based on the low factors of vanity. This study also examined their materialism and fashion orientation according to clusters. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 313 questionnaires were used in the statistical analysis. In analyzing data, factor analysis, cluster analysis, t test, correlation, and one-way ANOVA were conducted. Regarding vanity, low factors, 1) a concern id. physical appearance, 2) a positive view of physical appearance, 3) a concern for achievement, and 4) a positive view of achievement, were identified. Correlation analysis showed all four factors of vanity were significantly related with underlying dimension! of materialism and fashion orientation. Based on the factor scores, three clusters were identified. There were also significant differences in the dimensions of materialism and fashion orientation according to the clusters.

• 한국의상디자인학회지
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• 제20권1호
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• 대한가정학회지
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• 제48권2호
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• pp.23-38
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• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• 비교문화연구
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• 제41권
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• pp.415-442
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• 2015

이 연구는 현대 러시아 작가인 따찌야나 똘스따야의 초기 단편 가운데 하나인 "새와의 만남"에 대한 본격적인 고찰을 담고 있다. 많은 비평가들이 지적하였듯이 똘스따야의 작품은 비유로 가득하다. "새와의 만남"은 그녀의 작품이 갖는 비유적 경향을 이해하는데 중요한 역할을 하고 있다. 이런 비유적 경향의 작품을 이해하기 위해서는 고유한 독서전략이 필요하며, 그런 이유로 본 논문은 주도적인 모티프의 파악에 천착하였다. 모티프 분석은 우선 새와의 만남이라는 심히 비유적인 제목의 의미에 대한 이해에서 출발하였다. 제목의 의미를 이해하기 위해 우선 작품 속에 드러난 새와의 만남에 해당할 수 있는 사건을 고찰하였으며 이를 통해 작품을 이끌어가고 있는 두 개의 주도적인 모티프를 분석하였다. 소년과 여자의 만남이라는 소년의 사랑이야기는 절망이라는 모티프를 통해 전개되었으며 전체 작품의 한 중심축을 구성하고 있음을 확인하였다. 할아버지와 인간의 피할 수 없는 운명과의 만남의 이야기는 죽음이라는 모티프를 통해 전개되었으며 작품의 또 다른 중심축을 구성하고 있음을 또한 확인하였다. 이렇게 볼 때 유년에 만나는 절망과 죽음은 이 작품을 통해 작가가 견지한 일종의 문제의식이 될 것이다. 절망과 죽음이라는 주도적인 모티프가 갖는 보다 심층적인 의미를 이해하기 위해 유년에 조우한 절망과 죽음을 매우 성공적으로 다룬 작품이라고 할 수 있는 제임스 조이스의 "애러비"와 에이비트 욘손의 "보트 속의 남자"를 각 작품의 주도적 모티프를 중심으로 분석해 보았다. "애러비"와의 비교를 통해 "새와의 만남"의 소년의 행위의 심리적 원인이 더 자세히 설명되고, 절망의 구체적 대상이 더 분명하게 드러나게 되며, 절망의 주인공 내적 원인(예를 들어 "애러비" 소년의 허영심과 페차의 허영심)이 더 명확히 입증된 것은 비교 연구의 작은 성과라고 할 수 있다. 또한 "보트 속의 남자"와의 비교를 통해 죽음에 대한 페차의 막연한 공포를 일종의 죄의식으로 설명한 것 역시 두 작품과의 비교가 주는 유의미한 결과가 될 수 있겠다.