• 한국의상디자인학회지
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• 제20권1호
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• 대한가정학회지
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• 제44권4호
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• pp.65-74
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• 2006

The purpose of this study was to identify the relationship between shopping value and clothing shopping orientation according to clothing involvement. The study subjdects comprised 298 females living in Seoul. The data were analyzed with factor analysis, correlation, t-test, cluster analysis and regression analysis. Clothing involvement, shopping value and clothing shopping orientation consisted of various factors. Clothing involvement influenced various shopping values and orientations. According to three clothing involvement factors, women were classified into two clusters(: high and low involvement groups). In the two groups, there was an intimate relationship between shopping value and shopping orientation, while there were significant differences in shopping value, clothing shopping orientation, and clothing purchasing behavior. In addition, shopping value have influenced shopping orientations and clothing purchasing behavior, while shopping orientations influenced clothing purchasing behavior. As a result, the successful marketer should know the consumer's clothing involvement and shopping value as well as clothing shopping orientation.

• 대한지역사회영양학회지
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• 제3권2호
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• pp.292-307
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• 1998

This study was conducted to evaluate the eating behavior and to analyze the various factors affecting eating behavior among middle school students. The subjents consisted of 212 middle school students(106 boys and 106 girls between 13-14 years) residing in Seoul. A questionnaire was used as the questionnaire consisted of four parts : the socio-demographic characteristics of the subjects, value toward food and nutrition, diet diversity(the number of food items) and eating behavior. Results showed that fifty three point five percent of males and fifty seven percent of females skipped breakfast. The main reason for skipping breakfast was shortage of time. Fifty five percent of the total number of subjects stated that they had more than two plasant meals a day. The number of food items eaten was significantly higher in males than in females. In only 16.4% of total subjects(18.5% of male and 14.2% of female), the primary pursuit in having meals was not to satisfy hunger but to consider nutrition and health. The eating behavior of the adolescents showed that 65% of the subjects had a 'good' eating behavior score and 17.4% had scores of 'excellent' and 'poor' respectively. The existence of parents, the economic level of the family, and concern of health and nutrition affected the eating behavior score. The less the subject skipped breakfast, the greater they placed a value toward food and nutrition. Value toward food and nutrition had a significant influence on their eating behavior. Those who placed a value toward food and nutrition had a higher eating behavior. Those who placed a value toward food and nutrition had a higher eating eating behavior. As a result of the multiple regression analysis, factors affecting eating behavior were 'pleasant meal' , 'the value toward food and nutrition' and 'the numbers of food items' in order(R2=0.2984).

• 한국경영과학회지
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• 제39권3호
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• pp.63-82
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• 2014

The main objective of this research is to investigate whether the RFM (recency-frequency-monetary value) information of a customer's redemption behavior of loyalty points can improve the prediction of future value of the customer. The conventional measurement of customer value has been primarily based on purchase transactions behavior although a customer's future behavior can be also influenced by other interactions between the customer and the firm such as redemption of rewards in a loyalty program. We theorize why a customer's redemption behavior can influence her future purchases and thereby the customer's total value based on operant learning theory, goal gradient hypothesis, and lock-in effect. Using a dataset from a major book store in Korea spanning three years between 2008 and 2010, we analyze both purchase transactions and redemption records of over 10,000 customers. The results show that the redemption-based RFM information does improve the prediction accuracy of the customer's future purchases. Based on this result, we also propose an improved estimate of customer lifetime value (CLV) by combining purchase transactions and loyalty points redemption data. Managerial implications will be also discussed for firms managing loyalty programs to maximize the total value customers.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.203-210
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• 2004

In this paper, the conceptualization and the measurement of service quality and the relationships among service quality, consumer satisfaction, value, and post behavior (post behavior and recommendations to others) are investigated. The results suggest that service quality is an antecedent of consumer satisfaction and that consumer satisfaction exerts a strong influence on payment value and post behavior.

• 한국생활과학회지
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• 제17권4호
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• pp.759-769
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• 2008

The purpose of this study was to classify consumption value and analyze the relationship between consumption value typology and fashion product purchasing behavior of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling, and 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, Duncan-test, Chi-square, and t-test. The findings are as follows. According to the consumption value typologies of college students were classified into three groups such as Social Value oriented, Functional Value oriented, and Differentiated Individuality oriented group. The Social Value oriented group and the Differentiated Individuality oriented group were more conscious of clothing pursuit propensities behavior such as brand, shopping place, and price than Functional Value oriented group. The Functional Value oriented group showed the lowest interest in brand name. Purchasing behavior of casual wear and bags fashion product had the significant effects on the shopping place, and price.

• 한국생활과학회지
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• 제20권5호
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• pp.941-953
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• 2011

The purpose of this research was to investigate the effects of demographic, occupation value, career attitude, and social support on high school students' career preparation behavior. The data was collected from the Korean Survey on of the Career and occupation of Youth in 2009(N=3,499). Descriptive statistics, One-way ANOVA, T-test, correlation analysis, and multiple regression analysis were performed on SPSS 17.0. The results of this study are as follows: first, career preparation behavior according to gender was much higher for female students than male students. There were statistically significant differences in career preparation behavior according to school years. The first year students' perception in of career preparation behavior was higher than the second, and third year students. The first year students' perception in of career preparation behavior was higher than second, and third year students. Second, career preparation behavior had a significant correlations with work value, career attitude, family support, and school support. Third, this study demonstrated that career decisiveness and family support was a strong factor in career preparation behavior. In addition, among all factors, the career decisiveness of career attitude was proved to be the most influential factor on career preparation behavior. The study discusses practical implications for career education programs.

• 복식문화연구
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• 제32권2호
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• pp.148-163
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• 2024

With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers' active engagement and interaction. Thus, this study considers consumers' participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms' intangible assets and consumers' competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.

• 산경연구논집
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• 제10권7호
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• pp.29-37
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• 2019

Purpose - The purpose of this paper is to find out a range of cues that trigger employees to willingly make efforts for corporate development in small and medium enterprises. This was determined by assessing the effects of employees' value inclination on their job satisfaction and organizational citizenship behavior as well as how they perceived their organizational support. Research design, data, and methodology - A total of 126 valid questionnaire sheets collected from SME employees were analyzed with SPSS 24.0 and AMOS 24.0 involving simple regression analysis, multiple regression analysis, hierarchical moderated regression analysis and 3-step mediated regression analysis. Results - The analyses highlighted employees' personal value inclination had positive effects on their job satisfaction, which in turn enhanced their organizational citizenship behavior. Meanwhile, individualist and collectivist inclination exerted greater effects on job satisfaction and organizational citizenship behavior, respectively. The study also revealed that perceived organizational support moderated the relationship between job satisfaction and organizational citizenship behavior. Conclusion - Hence, CEOs in SMEs should avert any dichotomous analysis of their employees' value inclination, respect their personal value inclinations and also apply factors that could raise their job satisfaction. Likewise, it was shown that SME employees need to make personal efforts for organizational development.

• 가족자원경영과 정책
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• 제3권2호
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• pp.33-50
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• 1999

The purpose of this study is to analyze the relationship of housewives’sense of ancestral service and behavior and to verify the how housewives’value orientation affects the sense of ancestral service and behavior. The data are collected from 393 housewives in urban. The statistics used for the analysis are Cronbach’$\alpha$, Frequency, Percentage, Mean, SD, and Multiple Regression Analysis. The results are summarized below: First, among the variables, degree of fate-control orientation is the most, on the contrary, material orientation is the lowest. Second, value orientation variables that affect sense and behavior of ancestral service are material orientation and gender equilibrium orientation. Third, the behavior of ancestral service is more traditional than sense of ancestral service. Fourth, cause-and-effect variable which affect behavior of ancestral service are education level, religion(Buddhism, Catholicism), employment status, number of children, health, daughter in -law’s ranking, sense of ancestral service, and value orientation, which affect the direct or direct and indirectly. Especially sense of ancestral service variable is the most important mediation one. We expect further studies on the sense of ancestral service and behavior with precise scale and sampling.