• Title/Summary/Keyword: Value-added promotion

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Competitiveness of Tourism Destinations: An Extended Criteria of Resource-Based View

  • RISFANDINI, Andini;THOYIB, Armanu;NOERMIJATI, Noermijati;MUGIONO, Mugiono
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.253-263
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    • 2021
  • This research aims to increase the tourism destination competitiveness for the city of Malang. This research uses the extended criteria of Resource-based View (RBV): VRIOLU (Valuable, Rare, Inimitable, Organization, Large Market, Unmet Need) to analyze tourism destination competitiveness for the city of Malang. A qualitative approach with a case study research design is adopted in this research. Data was collected using data triangulation, such as an in-depth interview with the informants, direct observation in the form of field notes, and picture documentation. The data was analyzed manually by the researchers using thematic analysis. In this research, VRIOLU, the extended criteria of RBV is proven that it can be used as a tool to analyze tourism destination competitiveness by giving the researchers a framework to get the answers from the informants to achieve the research aim. Suggestions to improve the tourism destination competitiveness for the city of Malang include: (1) Actively promoting the added value that can be given by the city of Malang to the visitors; (2) Forming a tourism board to manage the city of Malang as a tourism destination in a holistic manner; (3) Creating synergistic promotion between the stakeholders of tourism operator and governments.

Traditional Culture Features in the Constitutions of Vietnam, Cambodia, and Thailand (베트남, 캄보디아, 태국 헌법에 보이는 전통적 문화 요소)

  • RA, Hee Ryang
    • SUVANNABHUMI
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    • v.2 no.2
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    • pp.53-68
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    • 2010
  • In this paper, we examine the traditional culture features of Vietnam, Cambodia, and Thailand and above this we try to find out the evidences that traditional culture features are shown up through the Constitutions of three countries. First, for Vietnam, unlike the other two countries, we could find out the traditional culture feature of strong resistance and struggle against the foreign powers like China throughout the history. Also, the loyalty for the community and country could be added as the traditional culture features as well. In contrast, for Cambodia and Thailand, we could see other aspects of traditional culture features, such as the promotion and protection of Buddhism, historically sustained Kingship and respect for the King, the opportunistic foreign policy for the foreign powers to national survive. Furthermore, we could find out the evidences that these traditional culture features are shown implicitly or explicitly in the Constitutions of the three countries in all. Although three countries have different historical backgrounds, experiences, cultures, and value systems, we could see that the Constitution of the three countries show that the traditional culture features are vigorously alive in it. Thus, we can say that this proves that the flow of traditional culture features are not easily changed or stopped by an era or ideology and still alive in the heart of the people.

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Study on Revitalization Plan for Cheongju International Airport: Focusing on Airport Facilities, Access Transportation, and Flight Network (청주국제공항 활성화 방안 연구: 공항시설, 접근교통 및 운항 네트워크를 중심으로 )

  • Wontae Park;Dong-Kyun Im
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.32 no.1
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    • pp.71-78
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    • 2024
  • In this study, we reviewed access transportation, operating companies, and airport infrastructure to revitalize Cheongju International Airport. Regarding access transportation infrastructure, it is necessary to promote a railway network connecting the metropolitan inland line and the central inland region. In addition, active administrative support from local governments is required to ensure smooth progress in railway and highway infrastructure linkage projects, such as the Osong Connecting Line and Chungbuk Line, high-speed rail network promotion, and expansion of the Chungbuk Eastern Axis Expressway and Central Expressway. Regarding operator access infrastructure, continuous efforts are required to add and attract airlines based at Cheongju International Airport. Regarding airport infrastructure, the Cheongju International Airport runway needs complete resurfacing due to its deterioration. Domestic passenger capacity has exceeded 6.5%, and considering the increase in import and export of high value-added goods in the North Chungcheong region, it is necessary to build and expand passenger terminals and cargo terminals. Cheongju International Airport's runway does not have enough runway length to operate large and ultra-large aircraft, so if it is extended from the existing 2,744m to 456m to 3,200m, several benefits can be expected in terms of revitalizing Cheongju Airport, such as route expansion.

A Study on Livestock Symbol Representation Using Visual Information Metadata (시각정보 메타데이터를 이용한 축산 심벌 표현에 대한 연구)

  • Kim, Gok Mi
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.2
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    • pp.191-196
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    • 2018
  • Recently, consumers' taste has been diversified, consumption pattern has changed, and product package design has been gradually developed. The product packaging design should be made to be able to know the contents accurately, and it should have the charm that attracts consumers' attention and makes them want to buy the goods. In addition, product design should motivate consumers to buy according to brand naming, package layout, content expression method, taste color, as well as graphic elements that induce visual effects.The graphic elements that express the image of the contents in a package design of the product at a glance are the most essential elements to enhance the value added of the product and to induce the purchase motivation and rationalization of the consumer. This study is a study on visual image symbol image using visual information metadata in livestock products. It examines cases of various livestock packages and presents graphical elements that can visualize livestock images at a glance as metadata elements. We will pursue the premiumization of livestock products, raise brand value, and offer differentiating design strategies for economic benefits as well as potential for revitalizing the livestock market.

A Sales Promotion Strategy for Casual Korean Traditional Clothes Using Database Marketing (데이터베이스 마케팅을 활용한 생활한복의 구매촉진 방안)

  • 임영미;이은경
    • Journal of the Korean Society of Costume
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    • v.51 no.5
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    • pp.29-43
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    • 2001
  • Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.

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A Study of Measures for Sustainability of Ethical Fashion Social Enterprises - Focusing on Seoul - (윤리적 패션 사회적기업의 지속가능 방안 연구 - 서울지역 패션 사회적기업을 중심으로 -)

  • Yong, Yang
    • Journal of the Korean Society of Costume
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    • v.66 no.7
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    • pp.192-208
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    • 2016
  • Due to the paradigm shift in fashion industry, its contribution to social activities and social enterprises' practice of ethical fashion has been on the rise lately. The surveillance and regulations of international community have increased in light of the betterment of working conditions and protection of the rights, and corporate social responsibility has been emphasized through consumers' interest in ethical consumption. In this regard, the fashion social enterprises' responsible and ethical management can both boost the trust in business and value-added. The study aims to propose feasible methods by exploring ways to induce support from central and local governments, which will lead to the activation of future fashion social enterprises and paradigms shift of consumers's perception and value. The sustainability of social enterprises requires management line or policies that consider social, environmental, economic, and political aspects of virtuous cycle, differentiated internally or externally. Fashion social enterprises also need ethic management and social responsibility management that are distinctive from general fashion enterprises. Thus, they will not be sustainable or differentiated unless entrepreneurial faith and role is not clear. Education and continuous promotion including upcycling are critical to build consumer base as they can make consumers spend ethically and recognize social enterprises. In addition, social education and public relations need to take place in order to internalize consumer pattern. The goal of sustainable corporate social activity is to change the awareness and become social investment that returns some profits to the society as members in line with reviewing corporate image. This can lead to establishing the foundation of securing a big comsumer market and winning the trust of the consumer's through corporate social responsibility and investment.

Analysis on the Trend of the Utilization of Woody Biomass - Production, supply, and practical use of woody biomass - (목질 바이오매스의 활용에 대한 동향 분석 - 목질 바이오매스의 생산·공급, 그리고 활용을 중심으로 -)

  • Ahn, Byeong-Il;Kim, Chul-Hwan;Lee, Ji-Young;Shim, Sung-Woong;Jo, Hu-Seung;Lee, Gyeong-Sun;Lee, Jee-Young
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.44 no.4
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    • pp.32-42
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    • 2012
  • Wood biomass including forest residues, waste wood, and construction residuals has been widely generated in Korea, but forest biomass from the National Forest Management Operation Project plays a big role in generating wood biomass. Unfortunately the promotion policy of woody energy organized by the Forest Service in Korea concentrates more on demand creation rather than on supply expansion. Therefore, in order to utilize insufficient wood resources effectively, it is greatly required to develop uses for maximizing their added value. In particular, more attention to the use of the second generation biomass has been paid in foreign countries because there is a threshold that the first generation biomass cannot produce enough biofuel without threatening food supplies and biodiversity. In Korea, wood pellets are regarded as the alternative clean fuels to oils and coals that emit green house gases into the atmosphere. However, using wood as pellet raw materials can not be an economic way because the value of wood disappears right after burning in the boiler in spite of its contribution to the decrease of carbon emission. Differently from wood pellets, kraft pulping process using woody biomass produces black liquor as a by-product which can be used to generate electricity, bioenergy and biochemicals through gasification. Thus, it can be more economical to make a torrefaction of lignocellulosic biomass such as low-quality wood and agricultural leftovers as raw materials of pellets.

The Role and Opportunity of Blockchain in the Fourth Industrial Revolution (4차 산업혁명에서의 블록체인의 역할과 기회)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.55-60
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    • 2019
  • It is true that Blockchain has been known as a core technology for cryptocurrency like bitcoin (BTC). It is caused by its rapid value rises. Now, one BTC is trading around 10,000 US dollars while it bought just less than one dollar at its first trading in May, 2010. Blockchain makes on-line transactions possible by the safe cryptocurrency swiftly based on P2P network and distributed public ledger while its on-line traffic is rapidly increasing. However, this technology has bigger potential in the fourth industrial revolution era and its application areas will be varied. The evolving intelligent information society needs to make new added value through utilizing, sharing and processing of useful digital information. Obstacles such as hacking and fraud often exist when transactions of digital properties, right transfers, etc. are done through digital network specialized with anonymity. It is expected that blockchain will be a definite solution in this regard. This paper addresses useful development directions and countermeasures for blokchain in the digital economy by analysis of its current status and issues.

Physicochemical Quality Characteristics of Pork Patty with Tangerine (Citrus unshiu) Peel (감귤껍질을 첨가한 돈육 patty의 이화학적 품질특성)

  • Choi, Gang-Won;Lee, Jong-Wook
    • Journal of Life Science
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    • v.27 no.2
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    • pp.123-130
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    • 2017
  • This study was conducted to investigate the physicochemical quality characteristics of pork patty added with four different amount (T0:0%, T1:0.3%, T2:0.7%, T3:1.0%) of tangerine (Citrus unshiu) peel. There was no significant difference in chemical composition, cooking yield, water holding capacity, moisture retention, fat retention, hardness, springiness, cohesiveness, gumminess, chewiness, VBN content, L-value. In taste, texture, juiciness and palatability, the addition of 0.3%~1.0% tangerine peel in pork patty showed no significant difference on sensory properties compared to the pork patty without tangerine peel. Total polyphenol content was highest in T3, and DPPH radical scavenging activity was highest in T2 and T3 (p<0.001). The TBARS contents decreased as tangerine peel become added (p<0.001). The pH was highest in T0, and was lowest in T3 (p<0.001). The external a-value of T2 and T3 were significantly higher than that of T0 (p<0.01). The external and internal b-value of T2 and T3 were higher than those of T0 (p<0.01). Flavor of T2 and T3 were higher than those of T0 and T1 (p<0.01). In conclusion, the results of this study indicate that an addition of tangerine peel could be utilized as an ingredient in pork patty in promotion of function of tangerine by-products.

A Study on the Promotion of Curriculum & Design Department through Marketing Strategy (디자인학과 경쟁력 제고와 커리큘럼 활성화를 위한 마케팅 전략 방안에 관한 연구)

  • 여훈구
    • Archives of design research
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    • v.12 no.3
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    • pp.179-188
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    • 1999
  • Today when an age of unlimited competition is being ushered in, we are witnessing a Domino phenomenon driving many companies into insolvency due to the control of IMF bailout program and national management crisis. Amid such an extreme vortex, our companies are struggling hared to survive the crisis. As it is, it is very difficult for domestic companies to invest their capitals in the development of new technologies as they did in the past. Particularly, as knowhow or information regarding new technologies or products are databased or computerized enough to allow for its easier sharing or transmission, the conventional competitive edges are being dismissed more and more. Under such circumstances, the industrial design may be the best strategy or means for domestic companies to surmount their management crisis. For an industrial design may help to create a higher added value with a shouter-term investment or effort than other types of research and development efforts. In order to realize such a higher added value of the industrial design with a shorter-term investment, it is required to establish an educational system which can continue to supply the quality design professionals armed with sense of creativity and practical applicability. Only when such an educational system has been established, our companies can afford to advance into the world markets with their unique designs produced by their professional designers. With such a basic conception in mind, this study was aimed at providing for the data useful to establishment of a scientific and systematic industrial design education system or the prerequisite for development of our industrial designs. To this end, the educational system of domestic and foreign college design departments were investigated and analyzed, while researcher's experience at a design department of Yuhan college (hereunder called 'Y' college) were used. Based on the results of investigation and analysis, marketing strategies for design departments are put forwards together with a new pedagogic method of bringing up professional industrial designers through reinforcement of the design department curriculum.

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