• 한국의류산업학회지
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• 제14권5호
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• pp.701-712
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• 2012

This study examines the various expressions and immanent value of fashion and beauty style based on Craig Owens's Allegory theory. I analyzed four application elements of Borrow, Site Specificity, Accumulation of Strategy, and Hybridization in? Ladygaga's Music Videos. The results are as follows. 'Borrow' presents a kitsch style and playful Pop-art style, transformation of gender from Mini Mouse body suit, telephone headpiece, and can hair. 'Site specificity' presents the temporarity of fashion material through rebirth, aging, natural extinction from the chain over the black jump suit, crime scene tape, and skull-face makeup with masculine style. 'Accumulation of strategy' presents a futuristic chic fashion style from a layered style, retrospective fashion, repetition and duplication in Music Videos. It shows the physical beauty of an Asian warrior style in Poker Face. 'Hybridization' present Cyborg feminism and 'Will of Power' from iPOD LCD glasses and Pyro-Bra. The Pyro-Bra represents how the female body can be used as a weapon in the outfits of Lady Gaga. In addition, Immanent value is as follows. Textual interaction with high art is accomplished through a combination of contemporary social and cultural significance to understand the cultural code and to extend the value. Combined with high culture, popular music genre is accomplished through musical appreciation by a woman in fashion styling and sensual pleasures of the body as a tool to express a sublime advantage. Fashion style is accomplished by overcoming a self-transcendent body image representation. The way in which mutual coupling dismantling, destruction, and uncertainty is to re-launch the static, with a pluralistic context of Textuality.

• 한국조리학회지
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• 제16권2호
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• pp.1-14
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• 2010

본 논문은 외식서비스산업의 이론과 요인분석을 통한 지역 프랜차이즈 V업체, T업체 그리고 O업체 외식업의 서비스 이미지 비용표준 가치 이익과 순수 이미지 지각 가치에 관하여 연구를 하였다. 목적을 달성하기 위한 연구방범으로 이론적 연구방법과 실증적 연구방법을 병행하였다. 이론과 실증분석을 통하여 외식업체의 서비스 이미지 정체성 활성화를 위한 외식업체의 서비스 이미지 결정 사업 단계를 살펴보았고, 그 결과로 전주 지역의 외식업체의 서비스 이미지 마케팅을 위한 사업 계획 우선순위인 순수 이미지 지각 가치 점수에서 '메뉴 서비스 이미지'가 전주 지역 외식업체의 서비스 이미지 마케팅을 위한 사업계획 우선순위인 순수 이미지 지각가치점수에서 가장 효과적인 것으로 나타났고, 또한 이미지 비용 표준 가치 이익 점수에서 V업체는 '운영적 서비스 시스템 이미지', T업체는 '접근성 서비스 이미지', O업체는 '내부 환경 서비스'가 가장 효과적인 요인으로 나타났다. 외식업체의 서비스 이미지 마케팅 전략에 있어서 V외식업체는 외식업체의 서비스 이미지 계획운영사업 17억원, T외식업체에서 9,600만원, O외식업체에서 720만원으로 외식업체의 서비스 이미지가 가장 효과적으로 나타났다.

• 한국전자거래학회지
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• 제17권4호
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• pp.175-196
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• 2012

정부와 산업에서 융합 내지 융합 비즈니스에 대한 정책과 전략이 광범위하게 확산되고 있음에 반해 이를 성공적으로 구현하는데 필요한 이론적 기반과 효과적 방법론은 매우 부족한 상태이다. 특히, 융합 비즈니스 모델(BM)의 '이상적(ideal)유형' 즉, 이론적 유형에 대한 연구는 국내/외를 막론하고 아직까지 주목할 만한 결과가 없는 것으로 파악된다. 본 논문은 BM의 개념적 프레임워크로 '4W1H 모형'을 제안하고 이를 통해 융합 BM의 이론적 유형, BM 유형별 전략과 설계 수순 등을 정의할 수 있음을 보이기 위한 것이다. 4W1H 모형은 BM의 구성요소를 고객가치(why), 가치제안(what), 운영방식(how), 목표시장(whom), 공급역량(who) 등 5개로 정의한 것으로서 이를 통해 가치혁신형, 상품혁신형, 운영혁신형, 시장혁신형, 역량혁신형 등의 융합 BM 유형을 도출하였다. BM 구성요소와 유형(즉, 구조적 특성) 정의에 이어 BM 구성 요소간 상호작용(즉, 행위적 특성)에 대한 정의를 통해 BM이 기업전략과도 연계될 수 있음을 보였다.

• 컴퓨터교육학회논문지
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• 제8권3호
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• pp.1-8
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• 2005

본 연구는 초중등 교과로서 컴퓨터 학문이 자리매김하기 위하여 컴퓨터교육과정의 실태를 분석하고 컴퓨터 학문의 교과로서의 가치와 성격 그리고 이를 반영하는 교육과정 구성 전략에 대하여 살펴보았다, 먼저, 현행 컴퓨터 교육과정의 지나친 도구적 접근과 학문적 접근에 대한 문제점을 제기하였으며 컴퓨터 학문의 성격과 특징에 대하여 관련 학회와 전문가의 관점을 요약, 분석하였다. 그리고 교육학자의 관점으로 컴퓨터 학문의 교과 성격은 경험적 의미 교과에 가장 근접한 것으로 분석하였다. 이를 바탕으로 초중등 교과로서 컴퓨터 학문의 외재적 가치를 확대하며 내부적으로 지식 구조를 명확히 하고 학생들의 일상생활과 밀접한 컴퓨터 교육과정을 구성하는 전략 개발을 해야 할 것이다.

• International Journal of Quality Innovation
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• 제7권1호
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• pp.128-160
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• 2006

With the globalization of economy, industries are facing increasingly greater challenges. Business integration, both internally and externally, is undoubtedly an important topic. However, how does an enterprise create its own value will be the key to an enterprise's success in the future. Therefore, this study bases on the evaluation of company value to assess the key factors and competitive strategies of an enterprise. Yet, only with stable enterprise performance can the company value be correctly evaluated. This will be an important issue for enterprise performance and business strategy. Subject of this study are mainly small and medium-sized (enterprises (SMEs). Model construction for SME value assessment is established through the system dynamics approach. Scholars' opinions on literature validation and application of Delphi Method are explored through literature review on local and foreign studies, in order to compile the relevant perspectives and indices for enterprise value creation. Hence model construction of the value creation system is established, and the correlation between the perspectives and related factors is explored to understand the overall dynamics model of SMEs' value creation system. Consequently, a research method based on the system dynamics perspective is provided for the study of enterprise value creation is provided, as policy reference for improvement of decision-making and value creation.

• Journal of Information Technology Applications and Management
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• 제26권6호
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• pp.139-157
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• 2019

This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.

• 한국의류학회지
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• 제16권3호
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• pp.257-269
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• 1992

In the area of fashion business, market segmentation strategy has been paid attention for the purpose of assigning proficiently marketing resources. The use of fashion information in purchase decision process can serve as a base for market segmentation strategies. The purpose of this study was to identify four segmented profiles which are labelled as Print-oriented, Audio-visual oriented, Store intensive, and Pal advice group. Objectives were to determine fashion interest, fashion attitude and apparel selection criteria from each segment. For this study, the questionnaire was adminisered to 261 teachers and data were analyzed by using ANOVA, Regression and Pearson's Correlations. The results were as follows. 1. Print-oriented group had a positive attitude about fashion and they tended to place value on aesthetic and other-oriented criteria in selecting apparel. 2. Audio-visual oriented group had a strongly positive attitude about fashion but they tended to be less active toward buying fashion products and place much more value on other-oriented criteria in selecting apparel. 3. Store intensive group tended to be active toward buying fashion products. They had a positive attitude about fashion and placed value on aesthetic criteria in selecting apparel. 4. Pal advice group had a less positive attitude about fashion and tended to place value on economical and practical criteria in selecting apparel. Based on the profile of the each segment, it was suggested to express lingual or non-lingual symbols and to create concepts for meeting the needs of the segment

• 패션비즈니스
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• 제22권6호
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• 유통과학연구
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• 제21권2호
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• pp.103-110
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• 2023

Purpose: The high-end and variety of recently released items are driving the growth of the distribution industry, which is the purpose of private brand (PB) products. Because PB shortens the distribution process and lowers marketing expenses, such as those associated with various commercials, more people will buy PB while paying lower retail prices. The goal of this study is to make the case that PB can be positioned successfully by determining the influence and direction of each individual constituent concept on how product and store attributes (perceived price, image of retail store) affect the perceived value of PB and the legitimacy of retailers. Research design, data and methodology: The gathered data were examined using PLS-SEM using Smart PLS 3.0 in order to analyze the research model of this study. Internal consistency was verified to demonstrate the measurement model's dependability, and extensive validity analysis, discriminant validity, and analysis were performed to verify the validity. Conclusion: This researcher attempted to gather diverse understandings and viewpoints on PB trends in addition to understanding the existing state of PB products. It is meant to be a unique and successful plan in the PB Brands' marketing strategy. By understanding the brand's value proposition aspects, it is hoped to determine how PB influences brand attitudes based on the findings of this study.

• 대한화학회지
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• 제57권1호
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• pp.147-158
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• 2013

본 연구는 화학교육의 동기전략에 영향을 끼치는 학습관련 변인들의 인과관계에 대한 최적 모형을 찾고자 한다. 이를 위하여 광주광역시 소재 G와 I 고등학교에서 화학교육에 참여한 487명을 대상으로 하였다. 동기전략에 영향을 주는 학습관련 변인들의 경로모형을 탐색하기 위해, '자기효능감, 성취욕구, 지능신념'이 목표지향성을 매개로 하여 동기전략인 자기핸디캡경향과 학습전략으로 가는 모형을 Model I로 설정했다. 그리고 목표지향성을 근본 동기변인으로 하고 '자기효능감, 성취욕구, 지능신념'을 매개로 하여 '자기핸디캡경향과 학습전략'에 이르는 모형을 Model II로 설정했다. 이들 기본모형들을 기반으로 하여, 목표지향성(숙달목표, 수행접근목표 및 수행회피목표), 자기효능감, 성취욕구, 지능신념, 자기핸디캡경향 및 학습전략 간에 경로모형을 알기위해 통계분석을 통해 단계적으로 살펴보았다. 그 결과 Model I과 Model II 중에서 Model II가 선택되었고, 이 모형의 주요한 통계적 적합도 지수들을 확인하고 분석하면서 경로의 추가 및 삭제를 했고, 5차 수정한 결과, Model II-5의 경로모형이 본 연구의 최적 모형으로 채택되었다. 이 최적 모형을 분석한 결과, ${\chi}^2$의 p값도 0.267를 보임으로써 Model II-5가 측정자료와 아주 잘 일치한 모형임을 알 수 있었다. 본 연구에서는 15개의 경로들이 통계적으로 p <.05에서 유의미하게 학습전략에 영향을 주고 있음을 알 수 있다.