• 제목/요약/키워드: Value-Based Strategy

검색결과 1,067건 처리시간 0.03초

컨버전스와 디버전스 특성에 관한 연구 -패션마켓 사례를 중심으로- (A Study of Convergence and Divergence Characteristics -Case Study of Fashion Market-)

  • 박연진;이영재
    • 패션비즈니스
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    • 제22권5호
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    • pp.64-82
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    • 2018
  • As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.

중국 온라인 관광업 비즈니스 모델에 관한 연구 (A Study on the Business Model of China's Online Tourism Industry)

  • 장전
    • 디지털융복합연구
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    • 제20권5호
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    • pp.205-210
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    • 2022
  • 사회적경제의 급속한 발전과 지속적인 생활수준 향상으로 관광산업의 급속한 발전을 위해 유리한 환경이 마련되었다. 고도로 발달된 인터넷 기술은 사람들에게 더 편리한 온라인 여행을 제공했다. 온라인 관광이 빠르게 발전하면서 관광 관련 인터넷 사업도 빠르게 발전하고 있다. 본 연구는 우선 연구 배경과 연구 의의를 소개하고, 온라인 관광 개발 핫스팟, 비즈니스 모델 연구 이슈 등 사회적경제의 발전을 바탕으로 씨트립의 비즈니스 모델 최적화 연구의 필요성을 제시한다. 씨트립은 온라인 여행 산업 및 비즈니스 모델 내·외 연구 현황을 설명하고, 온라인 여행, OTA 비즈니스 모델 등 관련 개념과 이론을 심층적으로 소개·분석하고, 전문가 연구를 기반으로 확대한다. 씨트립의 기존 사업모델의 미흡, 높은 경상운영비, 공급업체의 큰 영향요인, 신사업 개발이 더딘 등 여러 측면이 제시되었고, 이를 해결하기 위한 대안이 제시되었다. 씨트립은 가치 창출과 혁신을 위한 씨트립의 비즈니스 모델 최적화 전략과 고객 가치사슬을 위한 인터넷 비즈니스 모델 최적화 전략 등 지속 가능한 경쟁 우위를 유지했다.

Design Strategy for the Implementation of Cooperative Group Games in Motion Based Arcade Game System

  • Joh, Yun-Sook
    • International Journal of Contents
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    • 제7권4호
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    • pp.10-18
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    • 2011
  • Cooperative Group Games (CGG) emphasize participation, challenges and fun by cooperation among group members rather than competition. CGGs have been proven to be an efficient education method that teaches the value of cultivating cooperation skills, discipline, and sense of public order for tackling problems together through various types of interactions. When integrated with computer game technology, the general classic CGG can be reborn with new educational and entertaining aspects. To combine the joy of physical movement of group games and the richness of computer game contents, a motion based arcade CGG has been developed in this study, based on the original ideas and structures of classic off-line CGGs. While implementing the classic game concepts in arcade environment, various design attributes have been considered and applied, which were supposed to promote cooperative game play. Overall, the process of the implementation and test results of our four CGGs suggest several design strategies for effective arcade CGGs.

An Adaptive Undervoltage Load Shedding Against Voltage Collapse Based Power Transfer Stability Index

  • Nizam, Muhammad;Mohamed, Azah;Hussain, Aini
    • Journal of Electrical Engineering and Technology
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    • 제2권4호
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    • pp.420-427
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    • 2007
  • This paper highlights the comparison of a proposed methods named adaptive undervoltage load shedding based PTSI techniques for undervoltage load shedding and two previous methods named Fixed Shed Fixed Delay (FSFD) and Variable Shed Variable Delay (VSVD) for avoiding voltage collapse. There are three main area considerations in load shedding schemes as the amount of load to be shed, the timing of load shedding event, and the location where load shed is to be shed. The proposed method, named as adaptive UVLS based PTSI seem to be most appropriate among the uncoordinated schemes. From the simulation result can be shown the Adaptive UVLS based PTSI give faster response, accurate and very sensitive control for the UVLS control technique. This technique is effectively when calculating the amount to be shed. Therefore, it is possible to bring the voltage to the threshold value in one step. Thus, the adaptive load shedding can effectively reduce the computational time for control strategy.

A Study on Dynamic Inference for a Knowlege-Based System iwht Fuzzy Production Rules

  • Song, Soo-Sup
    • 한국국방경영분석학회지
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    • 제26권2호
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    • pp.55-74
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    • 2000
  • A knowledge-based with production rules is a representation of static knowledge of an expert. On the other hand, a real system such as the stock market is dynamic in nature. Therefore we need a method to reflect the dynamic nature of a system when we make inferences with a knowledge-based system. This paper suggests a strategy of dynamic inference that can be used to take into account the dynamic behavior of decision-making with the knowledge-based system consisted of fuzzy production rules. A degree of match(DM) between actual input information and a condition of a rule is represented by a value [0,1]. Weights of relative importance of attributes in a rule are obtained by the AHP(Analytic Hierarchy Process) method. Then these weights are applied as exponents for the DM, and the DMs in a rule are combined, with the Min operator, into a single DM for the rule. In this way, the importance of attributes of a rule, which can be changed from time to time, can be reflected in an inference with fuzzy production systems.

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UML 기반의 기업간 비즈니스 프로세스 명세 모델링 (Modeling B2B Business Process Specifications Based on UML)

  • 김형도;김종우
    • Journal of Information Technology Applications and Management
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    • 제13권4호
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    • pp.71-88
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    • 2006
  • A business process specification (BPS) plays the role of a contracted business scenario in the execution of the B2B business process instances. XML based specification languages, such as BPSS, WS BPEL, etc., are usually adopted for the specifications. However, composing complex XML based specifications are not easy for humans. As an alternative, graphical modeling languages such as UML and BPMN can be employed. This paper presents an UML based modeling method for graphically specifying ebXML BPSS instances (namely, business process specifications). UML diagrams, directly matching with ebXML BPSS, can be reused for understanding and generating ebXML BPSS instances. We discuss the value of the method by developing a business reference library in the area of supply chain management.

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머신러닝 기반 멀티모달 센싱 IoT 플랫폼 리소스 관리 지원 (Machine learning-based Multi-modal Sensing IoT Platform Resource Management)

  • 이성찬;성낙명;이석준;윤재석
    • 대한임베디드공학회논문지
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    • 제17권2호
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    • pp.93-100
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    • 2022
  • In this paper, we propose a machine learning-based method for supporting resource management of IoT software platforms in a multi-modal sensing scenario. We assume that an IoT device installed with a oneM2M-compatible software platform is connected with various sensors such as PIR, sound, dust, ambient light, ultrasonic, accelerometer, through different embedded system interfaces such as general purpose input output (GPIO), I2C, SPI, USB. Based on a collected dataset including CPU usage and user-defined priority, a machine learning model is trained to estimate the level of nice value required to adjust according to the resource usage patterns. The proposed method is validated by comparing with a rule-based control strategy, showing its practical capability in a multi-modal sensing scenario of IoT devices.

건설산업의 지식관이체계 로드맵 (Road Map of a Knowledge Management System for the Construction Industry)

  • 정인수;김승균;최원식
    • 한국전자거래학회지
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    • 제6권1호
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    • pp.101-121
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    • 2001
  • MOCT(Ministry of Construction St Transportation) suggested "A Plan for Implementation of Knowledge-based Economy for the Construction Industry" to add high value to a construction industry. by means of knowledge-based management. However, there is no knowledge management system which considers characteristics of a domestic construction industry. So a useful knowledge vanished the moment a company terminated a construction Uoject. Therefore, it is necessary to develop "An application method of a knowledge management system for the construction industry" which takes a real environment into consideration. This study aims to present the road map of a knowledge management system which helps the bodies of the construction industry(government, research center/university, enterprise, etc) to do a knowledge activity efficiently. To accomplish this objective, we analyzed overall knowledge management activities. In addition we suggested an implementation direction and strategy of a knowledge management system for the construction industry. As results of this study, we presented the road map of a knowledge management system for the construction industry, which is composed of policy forum, study forum, professional forum, research forum and knowledge 8t information DB. We expect that results of this study will be used as a basis for implementing the knowledge portal that brings a construction industry to a high value added industry.

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건설재해손실 영향요인 및 우선순위 분석 - 비보험비용 항목을 중심으로 - (An Analysis of Influential Factors and their Prioritization in Association with the Loss from Construction Disasters with a Focus on Uninsured Categories)

  • 양용구;김병석
    • 대한안전경영과학회지
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    • 제16권3호
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    • pp.23-34
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    • 2014
  • With a view to analyzing the influential factors and their prioritization in association with the loss from construction disasters, this study has presented relative weighted value and importance for each category of loss by making a systematic classification of costs for non-insured categories (indirect costs) and conducting AHP analysis based on results of a survey of specialists. Through the study, first, I have divided the larger classification of loss factors into human loss factor, financial loss factor, special cost factor, and managerial loss factor, and, second, have presented prioritization of loss categories by allotting scores based on weighted values after calculating weighted value through pairwise comparison of loss levels. Based on these results of the study, we should be able to qualitatively calculate the loss costs that construction disasters inflict on business, promote rational decision-making and efficiency in spending related to a disaster, and compare it against safety investment designed to reduce disaster loss from the perspective of business strategy.

특허의 정량적 지표를 활용한 스마트시티 주요기술 분석 (Analysis of Smart City Core Technology Using Quantitative Indicators of Patentes)

  • 권원진;이정훈;이남정
    • Journal of Information Technology Applications and Management
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    • 제28권4호
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    • pp.79-101
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    • 2021
  • The purpose of this research is to define detailed technologies of smart city based on excellent patents through patent analysis related to major technologies of smart city, and to use quantitative indicators to classify relatively high technology importance and identify related technologies. To achieve the purpose of the study, patent collection is conducted by reflecting literature research and expert opinions based on information related to the smart city Internet of Things/Internet of Things communication core technology. Also, DEA were used to determine the relatively high technology. The inputs and outputs used in the study used quantitative indicators to determine technical value and made up of impact assessment, performance assessment and value assessment. As a result of the analysis, various technology groups were classified into smart city-related platform technologies, information sharing technologies, and network-related technologies, and based on the results of this research, it is expected that it will be able to apply technology patents related to smart cities to research and development strategies through key detailed technologies by major technologies of Smart City.