Browse > Article
http://dx.doi.org/10.14400/JDC.2022.20.5.205

A Study on the Business Model of China's Online Tourism Industry  

Zang, Zhen (Graduate school of International studies, Dong-A University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 205-210 More about this Journal
Abstract
With the rapid development of the social economy and the continuous improvement of living standards, a favorable environment has been provided for the rapid development of the tourism industry. The highly developed Internet technology has provided people with more convenient online travel. With the rapid development of online tourism, tourism-related Internet businesses are also developing rapidly. This study first introduces the research background and significance of the study, and suggests the necessity of Ctrip's business model optimization study based on the development of social economy such as online tourism development hotspots and business model research issues. Ctrip explains the current status of research inside and outside the online travel industry and business model, in-depth introduction and analysis of related concepts and theories such as online travel and OTA business models, and expands them based on expert research. Several aspects such as insufficient Ctrip's existing business model, high current operating costs, major factors affecting suppliers, and slow development of new business were suggested, and alternatives were suggested to solve these problems. Ctrip maintained a sustainable competitive edge, including Ctrip's business model optimization strategy for value creation and innovation and Internet business model optimization strategy for customer value chains.
Keywords
Online travel; Business model; Ctrip;
Citations & Related Records
연도 인용수 순위
  • Reference
1 K. Z. Sun, & H. J. Zhao. (2014). Development and problems of online Tourism Market in China. E-Business Journal, 10, 33-34. DOI : 10.3969/j.issn.1009-6108.2014.10.018   DOI
2 Y. Chen, & X. Z. Zhang. (2009). The Enlightenment of Service Supply Chain to Tourism Services. Logistics Technology, 28(8), 127-129. DOI : 10.3969/j.issn.1005-152X.2009.08.041   DOI
3 K. Cai. (2013). Research on the Current Situation and Development Trend of China's Online Travel Market. Discovering Value, 24, 269-271. DOI : 10.3969/j.issn.1009-4067.2013.24.240   DOI
4 R. Zheng. (2012). Research on the Development Status and Countermeasures of China's Tourism Group Purchase Market. Economic Research Guide, 21, 156-157. DOI : 10.3969/j.issn.1673-291X.2012.21.1.070
5 G. L. Wu. (2013). Research on the development strategy of wireless tourism market under the background of mobile Internet , Electronics World, 21, 175-176. DOI : 10.3969/j.issn.1003-0522.2013.21.127   DOI
6 R. Di, J. Cao, & Y. J. Zhao. (2019). Research on the Operational Model of Online Tourism (OTA) under the Background of New Retail Tourism-A Case Study of Ctrip. China Business and Market, 33(7), 45-52. DOI : 10.14089/j.cnki.cn11-3664/f.2019.07.005   DOI
7 L. X. Sang. (2016). A Successful Internet Company Embraces the Traditional Industry. Journal of Zhengzhou Institute of Aeronautical Industry Management, 34(4), 87-92. DOI : 10.19327/j.cnki.zuaxb.1007-9734.2016.04.014   DOI
8 H. Wang. (2014). An Empirical Analysis of the Tourism E-commerce Marketing Strategy in Network Era-A Case Study of Ctrip. Prices Monthly, 6, 69-73. DOI : 10.3969/j.issn.1006-2025.2014.06.21   DOI
9 J. H. Zheng. (2018). The Development status and path analysis of china's OTA Companies-Focusing on the Ctrip. FUJIAN ZHILIANG GUANLI, 24.8 DOI : 10.3969/j.issn.1673-9604.2018.24.004   DOI
10 H. Han, & C. D. Ma. (2016). Ctrip's Accounts Receivable Management Problems and Improvement Measures. Modern Economic Information, 31.223 DOI : 10.3969/j.issn.1001-828X.2016.31.179   DOI
11 Z. Zang. (2020). A Study on Online Network Business Model in China-Focusing on the Ctrip-. Master dissertation. Dong-A University, Busan.
12 L. Jiang. (2018). Research on the Characteristics, Problems and Countermeasures of China's Online Travel Market. China Collective Economy, 3.117-118 DOI : 10.3969/j.issn.1008-1283.2017.03.058   DOI
13 X. Y. Wang, & M. Song. (2016). Research on Ctrip's Business Model Optimization Based on Porter's Five Forces Model. China Business and MarketScience and Technology Innovation Herald, 17, 119-120. DOI : 10.16660/j.cnki.1674-098X.2016.17.119   DOI
14 J. H. Ba, C. L. Zhou, & S. F. Wang. (2009). Research on the Profit Model of Ctrip. JIANGSU COMMERCIAL FORUM, 2.92-94
15 W. Du. (2019). A Case Study on Marketing Strategy and Development Direction of Commpany-China Ctrip Online Travel Network. Master dissertation. Dongguk University, Seoul.
16 Y. J. Wang, Q. Yan, & C. L. Liu. (2010). Perception Assessment of Graduating University Students about Service Quality of Tourism E-commerce Website: a case Study of China CTRIP Website (WWW.CTRIP.COM). TOURISM FORUM, 3(1).28-33 DOI : 10.3969/j.issn.1674-3784.2010.01.006   DOI
17 C. Zou. (2017). Research on Optimization of Information Organization in Tourism Website: Case Study of Ctrip. Information Research, 5.39-43 DOI : 10.3969/j.issn.1005-8095.2017.05.008   DOI
18 H. Lin, X. S. Ye, & Y. Gao. (2006). The Development of the New-type Division System in the Travel Agency Industry in China-In the Case of ctrip. com. JOURNAL OF XI'AN INSTITUTE OF FINANCE & ECONOMICS, 19(3).57-61 DOI : 10.3969/j.issn.1672-2817.2006.03.012   DOI