• Title/Summary/Keyword: Value-Based Strategy

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The Concept and the Meaning of Project-Based Learning for Sustainable Development (지속가능발전 이해를 위한 프로젝트 학습의 개념과 의미 - 예비교사의 에코캠퍼스 만들기 프로젝트 경험을 중심으로-)

  • Nam, Young-Sook;Ji, Seung-Hyun
    • Hwankyungkyoyuk
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    • v.24 no.2
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    • pp.21-34
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    • 2011
  • Recently, project activity on environmental education has been overwhelmingly presented that is considered as a key learning & teaching strategy in Korea. This Study finds that Environmental project activity requires consideration of project-based Learning for sustainable development. The purpose of this study is to conduct project-based learning for eco-campus which is focused on sustainable development and to find out the learner's understanding sustainable development. The results of this study can be summarized as follows. First, project-based learning for sustainable development is concerned about enhancing learner's understanding sustainable development. It can be emphasized a viewpoint of sustainable way, a way of educational approach, and a possibility of expanding learner's experience in dealing with sustainable development. Second, this study showed also a results of application about project-based learning for eco-campus. Twenty three pre-service teachers conducted six different eco-campus projects. It is considered to make the student be able to catch up core knowledge and apply it during the project activity. In conclusion, this research asserts that project-based learning on sustainable development is needed to make students see the knowledge and value of sustainable development. It is considered to advance education for sustainable development as a new teaching & learning strategy.

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A Study on DIY in Contemporary Fashion Industry (현대 패션 산업에 나타난 DIY(Do it yourself) 연구)

  • Park, Hye Won
    • Fashion & Textile Research Journal
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    • v.18 no.6
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    • pp.844-857
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    • 2016
  • The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was based on qualitative research which was media contents analysis and brand case study on fashion DIY. The results were as follows: First, the concept of DIY involved the Semi-DIY way that meant individuals participated in not every step of design and making process but a part of them such as design process. Also, it was means for customization. Second, the value of DIY consisted of individual value, experiential value, enjoyable value, self-actualizaion value, social value, economic value and ethical value. Third, fashion DIY was classified into seven types: DIY choosing and assembling design components of a product, DIY modifying a design with trimming, DIY making a product by using DIY Kits, DIY modifying a design after making a product by using DIY Kits, DIY choosing design components, DIY designing, and DIY all making and designing. DIY could be applied as a key marketing strategy for mass customization to meet the value of individual consumer.

New Media-Informatization Policy and Problems of Developmentalism in Korea (뉴미디어-정보화 정책과 개발주의 패러다임의 문제)

  • Kim, Pyung-Ho
    • Korean journal of communication and information
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    • v.36
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    • pp.231-253
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    • 2006
  • Based on the development of IT(information technology), the explosive diffusion and growth of the new media and services in Korea has attracted keen international attention. The construction of IT infrastructure driven by the proactive social informatization policy of the government has also been spectacular. Korea has persistently pursued strong 'new media-informatization policy' with three main objectives in mind: 1)Industrial-economic value creation; 2)socio-cultural value creation; and 3)building of the knowledge society-knowledge state. But its consequence is rather paradoxical. While its performance is excellent in terms of quantity growth of industry and technology, quality development of society, culture and knowledge creation is lagging far behind. This paradoxical outcome originates, not from any simple policy error, but from a structural problem inherent in new media-informatization policy in Korea which has long been captured by developmentalism. In order for Korea to harvest the reward of strong new media-informatization infrastructure, it needs to institute a policy structure based on a knowledge IT strategy such as research and development of core and patent technologies, design and production of quality contents, networking knowledge bases of society, etc.

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Big Hit Entertainment's Contents Innovation : Focusing on Entrepreneurial Leadership and Platform Strategy (빅히트 엔터테인먼트의 콘텐츠 혁신 : 기업가적 리더십과 플랫폼 전략을 중심으로)

  • Kwon, Sang-Jib
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.1
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    • pp.1-12
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    • 2021
  • Big Hit entertainment corporation has been well known for value creation since it became the contents innovator in Korea to develop global artist musician BTS. By introducing sustainable innovations, as well as a mainstream of successive music entertainment growth, Big Hit entertainment corporation has became a global leader in highly competitive entertainment industry. To explain the Big Hit's contents innovation story, this study suggests a innovation momentum with two core elements: CEO's entrepreneurial leadership and platform strategy. Based on in-depth case study, this study proposes that CEO's entrepreneurial leadership allowed the Big Hit entertainment corporation to take advantage of its existing key resources and execute sustainable contents innovations. Also, creating diverse music and entertainment contents from the Weverse digital platform produce Big Hit's value creation. Based on these research results, both the contributions and implication to entertainment industry and academic field are presented.

Zero-Watermarking Algorithm in Transform Domain Based on RGB Channel and Voting Strategy

  • Zheng, Qiumei;Liu, Nan;Cao, Baoqin;Wang, Fenghua;Yang, Yanan
    • Journal of Information Processing Systems
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    • v.16 no.6
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    • pp.1391-1406
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    • 2020
  • A zero-watermarking algorithm in transform domain based on RGB channel and voting strategy is proposed. The registration and identification of ownership have achieved copyright protection for color images. In the ownership registration, discrete wavelet transform (DWT), discrete cosine transform (DCT), and singular value decomposition (SVD) are used comprehensively because they have the characteristics of multi-resolution, energy concentration and stability, which is conducive to improving the robustness of the proposed algorithm. In order to take full advantage of the characteristics of the image, we use three channels of R, G, and B of a color image to construct three master shares, instead of using data from only one channel. Then, in order to improve security, the master share is superimposed with the copyright watermark encrypted by the owner's key to generate an ownership share. When the ownership is authenticated, copyright watermarks are extracted from the three channels of the disputed image. Then using voting decisions, the final copyright information is determined by comparing the extracted three watermarks bit by bit. Experimental results show that the proposed zero watermarking scheme is robust to conventional attacks such as JPEG compression, noise addition, filtering and tampering, and has higher stability in various common color images.

A many-objective evolutionary algorithm based on integrated strategy for skin cancer detection

  • Lan, Yang;Xie, Lijie;Cai, Xingjuan;Wang, Lifang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.1
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    • pp.80-96
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    • 2022
  • Nowadays, artificial intelligence promotes the rapid development of skin cancer detection technology, and the federated skin cancer detection model (FSDM) and dual generative adversarial network model (DGANM) solves the fragmentation and privacy of data to a certain extent. To overcome the problem that the many-objective evolutionary algorithm (MaOEA) cannot guarantee the convergence and diversity of the population when solving the above models, a many-objective evolutionary algorithm based on integrated strategy (MaOEA-IS) is proposed. First, the idea of federated learning is introduced into population mutation, the new parents are generated through sub-populations employs different mating selection operators. Then, the distance between each solution to the ideal point (SID) and the Achievement Scalarizing Function (ASF) value of each solution are considered comprehensively for environment selection, meanwhile, the elimination mechanism is used to carry out the select offspring operation. Eventually, the FSDM and DGANM are solved through MaOEA-IS. The experimental results show that the MaOEA-IS has better convergence and diversity, and it has superior performance in solving the FSDM and DGANM. The proposed MaOEA-IS provides more reasonable solutions scheme for many scholars of skin cancer detection and promotes the progress of intelligent medicine.

A Case Study for Pricing Strategy Planning of a Family Restaurant Using Price-Sensitivity Measurement (패밀리 레스토랑의 가격 전략 수립을 위한 가격민감성 분석 사례 연구)

  • Choi Mi-Kyung;Lee Bong-Shik
    • Korean Journal of Community Nutrition
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    • v.11 no.2
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    • pp.253-260
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    • 2006
  • The purpose of this study was to suggest menu pricing strategy based on understanding about customer perceived value of products and services. The technique known as PSM (Price Sensitivity Measurement) was used for analysis of price sensitivity for 3 menu items of a family restaurant in Seoul. A questionnaire was developed through literature review and modified after pilot test. Questionnaires for the main survey were distributed to 250 customers on their visit to the restaurant, and a total of 138 questionnaires were used for analysis (55.2%). The statistical analysis of price sensitivity was conducted using PSM, and descriptive analyses were conducted using SPSS Win (12.0). The main results of this study were as follows: the price sensitivity of beef tenderloin steak was higher than two other menus and the stress range of teriyaki chicken was almost 0, that is, the price sensitivity of teriyaki chicken was very low. Present menu prices of 3 menu items were within the range of acceptable prices, but had some distances from the optimal pricing point. From the result of this study, it was concluded that price adjustment or price promotion strategy would be effective for increase in sales of beef tenderloin steak, and marketing strategies to enhance consumers' perceptions of value should be conducted for all menu items by situations. Overall, PSM technique could be a helpful tool for researchers and managers of foodservice organizations to understand how consumers' perceptions of value are affected by the interaction of price and quality.

Customer buying process based Managerial factors for ISM Differentiation (ISM 차별화를 위한 고객 구매 프로세스 기반 관리 요소 분석)

  • Yoo, Weon-Sang;Han, Hyun-Soo;Koo, Ja-Heon
    • Journal of Intelligence and Information Systems
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    • v.15 no.3
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    • pp.81-102
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    • 2009
  • In this study, we investigated how to achieve differentiation for the ISM (Internet Shopping Mall) to improve profitability, which is required for survival in the fiercely competitive ISM industry. We analyzed implementation level key managerial factors that could contribute to the differentiation of the ISM. The research model is constructed through integration of two distinctive research streams of e-commerce. The one is B2C differentiation strategy research, most of which are conceptual and conducted at a strategy level, and the other is empirical research analyzing the antecedents of customer satisfaction at the ISM. This study is organized as follows. First, we draw upon transaction cost theory to organize constructs representing customer value associated with the customer buying decision process. Next, after reviewing comprehensive managerial factors that could impact on customer value, we selected 15 managerial factors that could contribute to the differentiation of the ISM to deliver value to customers. Finally, the resulting structural model is validated through empirical analyses. The results provide insights for future studies on ISM differentiation.

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Merchandising Strategy of University Identity through Collaboration with Fashion Brands -Focused on Precollege Students and Parents' Needs- (대학 아이덴티티 상품 개발을 위한 패션 브랜드와의 콜라보레이션 연구 -학외 소비자 집단의 니즈를 중심으로-)

  • Jeong, Jin;Kim, Songmee;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.2
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    • pp.232-249
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    • 2022
  • As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.

An Analysis of Proportional Reasoning of Elementary School Students - Focused on Sixth Graders - (초등학생들의 비례 추론 전략 분석 -6학년을 중심으로-)

  • Jung, Yoo Kyung;Chong, Yeong Ok
    • Journal of Elementary Mathematics Education in Korea
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    • v.19 no.4
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    • pp.457-484
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    • 2015
  • This study aims to investigate an approach to teach proportional reasoning in elementary mathematics class by analyzing the proportional strategies the students use to solve the proportional reasoning tasks and their percentages of correct answers. For this research 174 sixth graders are examined. The instrument test consists of various questions types in reference to the previous study; the proportional reasoning tasks are divided into algebraic-geometric, quantitative-qualitative and missing value-comparisons tasks. Comparing the percentages of correct answers according to the task types, the algebraic tasks are higher than the geometric tasks, quantitative tasks are higher than the qualitative tasks, and missing value tasks are higher than the comparisons tasks. As to the strategies that students employed, the percentage of using the informal strategy such as factor strategy and unit rate strategy is relatively higher than that of using the formal strategy, even after learning the cross product strategy. As an insightful approach for teaching proportional reasoning, based on the study results, it is suggested to teach the informal strategy explicitly instead of the informal strategy, reinforce the qualitative reasoning while combining the qualitative with the quantitative reasoning, and balance the various task types in the mathematics classroom.