• 가정과삶의질연구
• /
• 제19권1호
• /
• pp.111-129
• /
• 2001

This study was performed to develope a money management education program for elementary school students graded from 3 to 6 in order to enhance their money management skill. Based on the developmental stages of the children, this program covered five financial issues such as value of money, financial planning, allowance planning, saving and investment, and consuming and purchasing. Total 15 specific education programs were developed. The contents included in each program were value of money & economic circulation, types of money and the importance of money management, the issues related on choice and resource use, long-term and short-term planning, the relationship between occupation and earnings, career planning, budgeting, the reasons and types of saving, understanding of interest, investment methods, the functions of market and trade, intra family income distribution, consumptions, and consumer decision making process.

• 농촌계획
• /
• 제9권3호
• /
• pp.17-23
• /
• 2003

This paper aimed at identifying rural amenities valuable in terms of marketed value and economic analysis of green tourism so as to develop policy instruments for new rural communities. We conducted the case study on Jik-Dong rural community in Taejeon city and estimated income effects of green tourism and internal rate of return of investment for rural amenity facilities. The research results are as followings; (1) green tourism participant will spend the worth of 50,392 won per person, (2) earnings from green tourism amounts to about 2,471 thousand won per household, (3) internal rate of return of green tourism investment is estimated as 7%. The strategies far green tourism is suggested as follows; (1) rural amenities should be well maintained for green tourism infrastructure (2) measures to internalize the value of rural amenities should be developed for market oriented peen tourism (3) effective program for inducing visitors with purchasing power should be designed.

• 한국경영과학회지
• /
• 제40권1호
• /
• pp.91-116
• /
• 2015

This study aims to provide public sectors with eco-efficiency information. To implement the purposes of the study, environmental and economic variables of Eco-Efficiency were identified through decision tree model, then the relative Eco-Efficiencies of 243 public sectors were evaluated through input-oriented DEA (Data Envelopment Analysis) model. Specifically, the amount of public purchasing per a staff and the amount of energy use per a staff were considered as input factors. Sales per a staff was considered as output factor. The result shows that most of the public sectors (94.2%) were evaluated as "inefficient" taking into consideration of average value, 0.501 from market-based public corporations, 0.288 from local public corporations, 0.28 from quasi-market-based public corporations, 0.269 from fund-management-based quasi-governmental institutions, 0.09 from non-classified public institutions, and 0.078 from commissioned-service-based quasi-governmental institutions. Furthermore, it is possible to establish a plan for internal Eco-Efficiency improvement based on information of the reference set. In order to improve the Eco-Efficiency in the public sectors in the long term, environmental impacts of the overall public sectors' operations (e.g., energy saving, water saving, waste reduction, and purchasing of green products) needs to be properly proposed in consideration of BSC (Balanced Scorecard) indicators of public sectors.

• 디지털융복합연구
• /
• 제19권1호
• /
• pp.187-198
• /
• 2021

본 연구는 소비자 관점에서 리테일 분야의 사물인터넷 기반 제품 및 서비스 활용 현황을 파악하고 각각 서비스의 역할과 소비가치에 대해 분석하고자 한다. 이를 위해 의사결정과정을 구매이전, 구매, 구매이후 단계로 나누고 사물인터넷 제품 및 서비스 사례를 단계별로 분류한 후, 각 재품 및 서비스의 특징 및 소비가치를 분석하였다. 연구결과에 따르면 의사결정과정에 이용되는 사물인터넷 제품 및 서비스는 구매 이전 단계에서 정보제공, 대안비교 기능을 수행하며 구매단계에서는 상호작용, 자동결제시스템에 활용되고 있다. 구매 이후 단계에서는 반복 구매를 유도하고 사후서비스를 제공한다. 의사결정 전반에서 스마트 리테일은 인식 가치, 기능적 가치를 제공하고 구매 이전 단계에서는 상황적 가치 및 사회적 가치를, 구매 이후 단계에서는 상황적 가치를 추가적으로 제공한다. 본 연구는 기존의 기술·산업중심으로 이루어졌던 사물인터넷 연구에서 나아가 소비자중심에서 소비가치를 고찰함으로써 소비자의 만족도 향상과 스마트 리테일의 발전을 위한 조언을 제공함에 있다.

• 대한영양사협회학술지
• /
• 제14권2호
• /
• pp.166-175
• /
• 2008

The effects of nutrition label education on the perception, nutrition knowledge, understanding and applicability of labeling for 81 5$^{th}$ grade students was assessed. Prior to the education, the students' purchasing behavior of processed food was assessed by self-administered questionnaires. The evaluation of subjects' perception and understanding on nutrition label was completed prior to and following four education sessions utilizing materials developed by Korea Food and Drug Administration and Korea Health Industry Development Institute. More than 90% and 15% of subjects purchased processed food weekly and daily, respectively. Considering the nutrition label became an important factor in food purchases following the education sessions. Perception of the value of nutrition label improved from 2.93 to 3.32, although the belief that nutrition labels contributed to the maintenance of good food intake was not significantly increased. The total nutrition knowledge score increased from 5.47 to 7.14 and understanding nutrients composition table was significantly improved (3.17 to 4.80). The results indicate that a school-based nutrition label education program might be an effective aid for adoption of healthier food choices by children.

• 동아시아경상학회지
• /
• 제10권3호
• /
• pp.93-104
• /
• 2022

Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

• Membrane and Water Treatment
• /
• 제8권2호
• /
• pp.137-147
• /
• 2017

A water treatment utility in South Korea operates a large system of pressurized hollow fiber membrane (PHFM) modules. The optimal selection of membrane module for the full scale plant was critical issue and carried out using Risk-based Life Cycle Cost (RbLCC) analysis based on the historical data of operation and maintenance. The RbLCC analysis was used in the process of decision-making for replacing aged modules. The initial purchasing cost and the value at risk during operation were considered together. The failure of modules occurs stochastically depending on the physical deterioration with usage over time. The life span of module was used as a factor for the failure of Poisson's probability model, which was used to obtain the probability of failure during the operation. The RbLCC was calculated by combining the initial cost and the value at risk without its warranty term. Additionally, the properties of membrane were considered to select the optimum product. Results showed that the module's life span in the system was ten years (120 month) with safety factor. The optimum product was selected from six candidates membrane for a full scale water treatment facility. This method could be used to make the optimum and rational decision for the operation of membrane water purification facility.

• 한국지능정보시스템학회:학술대회논문집
• /
• 한국지능정보시스템학회 1999년도 추계학술대회-지능형 정보기술과 미래조직 Information Technology and Future Organization
• /
• pp.205-212
• /
• 1999

It is certain that EC(Electronic Commerce) applying the internet will be activated in the knowledge society of 21 century based on IT(Information Technology). Though this change of social environment helps the useful information resource available to expand, it looks like that the rapid inclease in lots of information to gather makes colleges, reseach laboratories and public institutions to spend more man power and money on work of book purchases than before and now. Therefore the most urgent part for the business process reengineering in work of information service center is the business of book purchases. The business of book purchases is the core part in organizations and facilities. It should construct the books which the organigation and facility need in the most economical and efficient way within the range of physically receptive capacity with the limited budget. These organigations and facilities have to establish the policy of the book stock which they should possess and also librarians should endeavour to configure the kernel book stock constantly. I assert that they need to ensure a specialty with the improvement of business process accompanying choosing and purchasing the books. Especially, in a case of purchasing foreign books by request of members like professors, students, researcher and so on they have to replace the business of book purchase using agency with direct dealing using EC. This Business Process Reengineering will cut down on expenses, offer the transparency of book purchases and also give the users confidence. Moreover the Business Process Reengineering make it possible to build well constructed main books and information resource. The people in charge are enabled to acquire the knowledge of subjects with contiuous search for books of a spcial area and self-study. These experts in work will raise the quality of information service. Information service center will be the core in the 21c knowledge industry. To streng then value of it, efficiently run it and control it the existing business of book purchasing should be replace with direct dealing using EC applying the internet.

• 한국의상디자인학회지
• /
• 제20권1호
• /
• pp.183-197
• /
• 2018

This study examined outdoor sports wear purchase behaviors among middle-aged male consumers based on outdoor sports wear shopping orientation. Data research was conducted on 300 internet users in their 40s and 50s located all parts of the country. The SPSS 24.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, $x^2-test$, t-test, ANOVA, and Duncan test as a post-hoc analysis. The results of this study were as follows: Firstly, outdoor sports wear shopping orientation was identified with fivefactors : the tendencies of wanting to show off a brand name, conservative purchasing, economical purchasing setting a high value on a salesperson, and impulse purchasing. Secondly, the middle-aged male consumers were classified in to three groups by the cluster analysis: a rational group, an indifferent shopping group, and pursuit brand shopping group. Thirdly, the evaluation criteria of products were significantly different depending on outdoor sports wear shopping orientation subdivision in all factors. Fourthly, in the case of fashion information sources regarding outdoor sportswear, significant differences were found according to shopping orientation subdivision in mass media/store source, personal source/ prior shopping experience. Fifthly, all types of stores were significantly different depending on shopping orientation subdivision except for large discount stores.

• 한국의류학회지
• /
• 제29권6호
• /
• pp.847-858
• /
• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.