• Title/Summary/Keyword: Value test

Search Result 10,604, Processing Time 0.045 seconds

The Mediating Effect of Brand Trust on the Relationship between Brand Value and Brand Loyalty in the Dessert Cafes (디저트 카페의 브랜드 가치와 브랜드 충성도 관계에 브랜드 신뢰의 매개효과)

  • Kwon, Ki-Wan;Choi, Ik-Jun;Kim, Kyoung-Eun
    • Culinary science and hospitality research
    • /
    • v.23 no.5
    • /
    • pp.48-57
    • /
    • 2017
  • This study aims to analyze the relationships among brand value, brand trust, and brand loyalty of dessert cafes and to verify the mediating effect of brand trust in the relationship between brand value and loyalty. This study targeted eight dessert cafes located in Seoul, and a survey with customers aged 20 or over was conducted over 11 days from April 10th to 21th, 2017. A total of 230 self-administered questionnaires were distributed, and 205 questionnaires (89.13%) were included for the data analysis after the exclusion of 25 incomplete and unreliable responses. Every data used for analysis went through frequency analysis, reliability test, exploratory factor analysis, simple regression analysis, multiple regression analysis, mediator effect analysis, and Sobel test using the SPSS 18.0 analysis program. The study results revealed that brand value had a significant positive relationship to brand trust, and brand trust had a significant positive relationship to brand loyalty. Also, brand value had a significant positive relationship to brand loyalty, and brand trust mediated the relationship between brand value and loyalty. Based on these findings, the discussion to enhance brand loyalty of dessert cafes were suggested.

Moderating Effect of Value on Relationship between Foodservice Quality and Satisfaction at Family Restaurant in the Eastern Part of Chonnam (전남 동부권 패밀리레스토랑 음식서비스질과 만족의 관계에 미치는 가치의 조절효과)

  • Kang Jong-Heon;Lee Jun-Ho
    • Korean journal of food and cookery science
    • /
    • v.20 no.6 s.84
    • /
    • pp.581-588
    • /
    • 2004
  • The purpose of this study was to test the moderating effect of value on relationship between foodservice quality and satisfaction in family restaurant. Accordingly, this study surveyed by questionnaire concerning 18 items of foodservice quality, 1 item of overall satisfaction, 1 item of value as well as respondents' characteristics. The result of this study were as follows. KMO and Bartlett's test statistics showed that the data fitted factor analysis well. Results of factor analysis, average variance extracted estimates and shared variance showed that the convergent and discriminant validitys of 4 factors were supported, and cronbach's alpha showed that the internal consistency of 4 factors was supported. It was found that satisfaction was influenced by the interaction between 4 factors of service quality and value rather than by either service quality or value directly. Finally, The results indicated that high level of service quality might not lead customer satisfaction because of moderating effect of value.

Discriminative Factors of Buying Intention in Fashion Internet Shopping (인터넷 쇼핑몰에서의 패션상품 구매의도 결정요인)

  • 김효신;이선재
    • Journal of the Korean Society of Costume
    • /
    • v.51 no.6
    • /
    • pp.117-128
    • /
    • 2001
  • The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

  • PDF

Buoyancy Engine Independent Test Module Test in the the Deep Ocean Engineering Basin and at Sea (부력엔진 독립시험 모듈 심해공학수조 시험과 실해역 시험)

  • Chong-Moo Lee;Hyungwoo Kim;Heung Hyun Lim
    • Journal of the Korean Society of Industry Convergence
    • /
    • v.27 no.3
    • /
    • pp.629-634
    • /
    • 2024
  • The Korea Research Institute of Ships and Ocean Engineering (KRISO) has developed a test module that can vertically ascend and descend with a buoyancy engine to verify the performance of the developed buoyancy engine. The independent test module has been tested in the Ocean Engineering Basin(C.M.Lee et al., 2023). After that, more tests were performed in the Deep Ocean Engineering Basin and at sea. In the 50-meter depth pit test of the Deep Ocean Engineering Basin, there were no problems with the ascent and descent operations, but the buoyancy engine was not properly maintained due to various problems in the independent test module, resulting in a difference between the calculated results using the solution of the equations of motion and the actual measurement results. The East Sea test was conducted at a depth of approximately 110 meters north-east of Pohang, with a dive to 100 meters. The difference between the pressure sensor value and the calculated value was observed, but after checking the results of the underwater position tracking device(USBL, Ultra Short Base Line system), it was estimated that the difference was caused by the influence of the current.

Usefulness of the High B-value DWI in Brain Tumors (뇌종양 확산강조영상에서 High B-value의 유용성 평가)

  • Kim, Jin-tae;Byun, Jae-Hu;Park, Yong-Seong;Lee, Rae-Gon;Hwang, Seon-Kwang
    • Korean Journal of Digital Imaging in Medicine
    • /
    • v.17 no.1
    • /
    • pp.33-41
    • /
    • 2015
  • This study attempts to examine the clinical usefulness of High b-value DWI (diffusion weighted imaging) for brain tumors with an edema. Subjects were seven patients selected from 65 patients who received an MRI scan for suspected encephalopathy and confirmed diagnosis at our hospital from February to July 2015 (male: 7, average age : 66 years old). As test equipment, 3.0T MR System (ACHIEVA Release, Philips, Best, The Netherlands) and 8Channel SENSE Head Coill were used. DWI checks on the use of the variable TR 5460ms, TE 132ms, Slice Thickness 4mm, gap 1mm, Slice number 29 is, 3D T1WI is TR 8.4ms, TE 3.9ms, matrix size $240{\times}240$, Slice can set 180 piecesIt was. b value of 0, 1,000, 2,000 s/mm2 with DWI acquisition and 3D T1WI enhancement five minutes after the Slice Thickness 3mm, gap 0mm to reconstruct the upper face axis (MPR TRA CE) was. As for the experiment, in b-value 1,000 and 2,000 images, SNR and the lesion at the lesion site and CNR in the normal site opposite to the lesion are measured. WW(window width) and WL(window level) are made equal in MRICro software, and the volume of the lesion is measured from each of b-value and MPR TRA CE image. Using SPSS ver. 1.8.0.0 Mann Whitney-test was analyzed for SNR and CNR, while Kruskal-Wallis test was analyzed for volume.

  • PDF

Evaluation for Marine Ground in Pusan Area using PMT (공내재하시험을 이용한 부산지역 해저지반의 평가)

  • 김동철;최용규
    • Proceedings of the Korean Geotechical Society Conference
    • /
    • 2000.03b
    • /
    • pp.338-345
    • /
    • 2000
  • In this study, applicability of PMT in domestic area and test procedure were studied. At six test holes of three construction sites in Pusan, PMT using Elastometer-200 type was done. The problems during test were investigated and the test results were analysed. Limit pressure, p$\sub$ι/ could be determined by p- Δv/v method. Using PMT results, marine soil in Pusan could be classified approximately. Net limit pressure value was in the range of 6.4 ∼ 22.5 kg/$\textrm{cm}^2$ in clay, 2.2 ∼ 30.0 kg/$\textrm{cm}^2$ in sand, 13.0 ∼ 58.0 kg/$\textrm{cm}^2$ in weathered soil and 47.0 ∼ 190.0 kg/$\textrm{cm}^2$ in weathered rock. Also, E$\sub$m//p$\sub$ι/ value was in the range of 2.4 ∼ 7.0 in clay, 2.6 ∼ 12.1 in sand, 6.8 ∼ 17.1 in weathered soil and 7.2 ∼ 29.6 in weathered rock.

  • PDF

The Comparison of the Unconditional and Conditional Exact Power of Fisher's Exact Tes

  • Kang, Seung-Ho;Park, Yoon-Soo
    • The Korean Journal of Applied Statistics
    • /
    • v.23 no.5
    • /
    • pp.883-890
    • /
    • 2010
  • Since Fisher's exact test is conducted conditional on the observed value of the margin, there are two kinds of the exact power, the conditional and the unconditional exact power. The conditional exact power is computed at a given value of the margin whereas the unconditional exact power is calculated by incorporating the uncertainty of the margin. Although the sample size is determined based on the unconditional exact power, the actual power which Fisher's exact test has is the conditional power after the experiment is finished. This paper investigates differences between the conditional and unconditional exact power Fisher's exact test. We conclude that such discrepancy is a disadvantage of Fisher's exact test.

Application of WCT (Wet Compaction Test) to Mixed Fiber Furnishes (Wet compaction test를 이용한 혼합지료의 적용)

  • Seo Yung B.;Lee Chun Han
    • Journal of Korea Technical Association of The Pulp and Paper Industry
    • /
    • v.37 no.4 s.112
    • /
    • pp.8-17
    • /
    • 2005
  • WCT (Wet compaction test) is a new fiber evaluation method developed recently by Seo and its test results can be used as a predictor for pulp quality and its paper property Bleached chemical pulps (SwBKP, HwBKP), recycled pulp (OCC), and mechanical pulp (BCTMP) were used for the furnishes to be tested by WCT We compared the WCT results to conventional fiber evaluation tests such as WRV (Water Retention Value), free ness, and fiber length in this study, and found that WCT always gave better regression coefficients in relation to pulp quality (drainage), and paper properties (density, tensile, tear, and burst strength). WCT may be used on-line in papermachine.

MODIFIED POSTERIOR TIME-STEP ADJUSTMENT TECHNIQUE FOR MDOF SYSTEM IN SUBSTRUCTURING PSEUDODYNAMIC TEST (부분구조 유사동적법에 있어 다자유도 시스템에 대한 수정 시간증분 조정기법)

  • 이원호;강정호
    • Proceedings of the Computational Structural Engineering Institute Conference
    • /
    • 1998.10a
    • /
    • pp.473-480
    • /
    • 1998
  • The substructuring pseudodynamic test is a hybrid testing method consisting of a numerical simulation of the earthquake response of an analytical model and a loading test of a specimen. The substructuring pseudodynamic testing technique has been applied to various seismic experiments since it has advantages over the shaking table test to study dynamic behaviors of relatively large scale structures. However, experimental errors are inevitable in substructuring pseudodynamic testing. Some of these errors can be monitored during the test, but, due to limitations in control system, they cannot be eliminated. For example, one cannot control exactly the displacements that are actually imposed on the structures at each time step. This paper focuses on a technique to minimize the cumulative effect of such control errors for MDOF system. For this purpose, the modified posterior adjustment of the time increment from a target value $\Delta$t$_{n}$ to an adjusted value is performed to minimize the effect of the control errors for MDOF system.for MDOF system.

  • PDF

The Study of Compaction Characteristics of Cataclasite Fill Material using Large and Standard Compaction Tests (대형다짐시험 및 표준다짐시험을 이용한 파쇄암 성토재의 다짐특성 연구)

  • Jeoung, Jae-Hyeung;Ryu, Sang-Hun;Choi, Dong-Yub;Park, Kwang-Sik;Hwang, Sung-Pil
    • The Journal of Engineering Geology
    • /
    • v.26 no.4
    • /
    • pp.439-445
    • /
    • 2016
  • The new airports apply the systematic runway foundation construction to build the high quality runways in order to take the leading position to win future aerial demands and stay ahead of competitors. This study is intended to supplement the weakness of existing standard compaction test to minimize residual settlement of lower weak foundation during operation of passenger berthage. The fill material was sampled from 4 construction sites using the fill material with diameter of 100mm or less, and the standard compacting test (KS F 2312), large circular mold compacting test, and water-replacement field density test (ASTM D 5030) were conducted. The regression analysis of correlation of the field density test and the standard indoor compaction test showed the unreliable value at P-value of 0.05, and the regression analysis of the field density test and the large indoor compaction test showed the high correlation with R value of 0.8878. It is judged that the construction of overall uniform quality can be assured as the site condition is truly reflected only if the compacting test method is selected in consideration of maximum size of fill material when evaluating the maximum dry density used in design and construction.