• The Journal of Fisheries Business Administration
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• v.45 no.3
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• pp.85-98
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• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• Journal of Korea Port Economic Association
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• v.27 no.1
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• pp.155-183
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• 2011

The purpose of this paper is to analyze competition status of Korean and Chinese vessels in the EU market. To achieve this purpose, this study uses Market Share Index, Export Bias Index, Trade Specialization Index, Export Similarity Index, and Market Share Expansion Ratio-Export Similarity Deepening Ratio as analyzing method. The statistical data used in this study are obtained from the trade statistics for 5 years(2005-2009) produced by Korean International Trade Association. The results of this study show that Korean ships are less competitive than Chinese ones in the EU export market in that Korea does not export various kinds of ships but export some restricted kinds of vessels even in the competitive ship, implying that Korea has been gradually losing its competitiveness. These results suggest that Korea should improve the competitiveness of shipbuilding industry by pursuing such differentiated strategies as exporting high value-added vessels while keeping on maintaining Korea's dominance over its competitive ships to overcome China's competitive advantage in the EU region.