• 지식경영연구
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• 제17권3호
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• pp.161-179
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• 2016

The recent patent wars in the information technology (IT) industry demonstrate the strategic importance of IT patents in the industry. In this paper, we adopt the lens of real options to study the value of IT patents for IT firms. Specifically, we examine the relationship between IT patents and firms' market performance. We also consider the moderating effect of the innovation orientation of firms' patent portfolios (exploitative vs. explorative). Based on a large panel dataset consisting of 697 firms in US IT industries, our results suggest that the impact of IT patents on firm value (as measured by Tobin's q) is positive and significant. Further, we find that this impact varies, depending on the innovation orientation of firms' patent portfolios. IT patent portfolios with higher levels of an exploitative orientation are associated with higher firm value, compared to those with a lower exploitative orientation. This study highlights the value of employing real options theory as the underlying mechanism in understanding the impact of patents on firm valuation. Future researchers can adopt the real options lens to identify and empirically examine the role of other factors that may affect the value of patents and other investments exhibiting real option characteristics. While our paper answers some questions about the value of patents in the IT industry, it also raises a number of additional new questions. As such, we hope that it will generate more research on this important topic.

• 마케팅과학연구
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• 제16권2호
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• pp.55-75
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• 2006

본 연구는 블루오션 전제조건의 하나인 고객가치혁신과 더불어 블루오션의 또다른 조건을 확인하고자 함을 목적으로 하고 있으며, 또한 시장을 세분화하고 적절한 전략을 수립함으로서 기업으로 하여금 블루오션 시장에 진입할 수 있도록 하고자 함이다. 이러한 목적을 위해 본 연구에서는 차별화된 가치혁신 요소를 지닌 시장에서의 접근, 가치혁신에 의한 시장세분화, 블루오션 착시시장의 특성을 가진 주요변수, 블루오션 시장진입을 위한 후발기업의 전략등의 문제를 다루고 있으며, 또한 가치와 관련된 문헌고찰, 블루오션 전략, 실제사례에서의 객관적 자료의 활용 등을 통해 분석을 수행하였다. 본 연구에서는 내구재와 비내구재의 대표적 사례로 껌과 냉장고 시장을 선정하였고, 가치혁신을 기준으로 시장을 분류한 결과 블루오션 시장과 블루오션 착시시장의 존재를 확인할 수 있었다.

• World Technopolis Review
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• 제7권1호
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• pp.44-58
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• 2018

The successful development of science parks is dependent on the relevance and delivery of a range of value propositions they offer to their stakeholders. Experience has shown that the benefits of these value propositions are 'place based' and 'time dependent', influenced by the prevailing technology, social and business environments in which they operate, and the relationship that is developed between entrepreneurs, corporates, academia and government in creating these projects, and their performance is dependent on economic, physical and networking assets they create and deploy. This paper looks at some of the history that has influenced the development of parks, lessons learnt from their planning, development and operation. It reviews these details in the context of delivering value propositions in the context of temporal, spatial, technology and entrepreneurial profile of the new idea of 'innovation districts', influencing 'city planning' and supporting 'smart specialisation strategies'.

• 품질경영학회지
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• 제38권1호
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• pp.10-19
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• 2010

The competitive strategies of the Korean manufacturing companies have changed from the "cost leadership" strategy in the early developing stage since 1960's to the "stuck in the middle" position since 1990's in the face of emerging new cost leaders as the Chinese companies. The data on the strategic contents of the Korean manufacturing companies show that their strategies are seeking the value innovation through not only quality improvement but also cost reduction altogether rather than selecting one on the trade-off relation between the both competitive dimensions. Their strategic actions seem to be seeking the operational efficiencies through all the value chain activities rather than the strategic effectiveness by selecting and focusing on the specific competitive dimension, which is considered as a typical strategic approach. Their strategy seems to be non-strategic in the general sense. But their non-strategically looking behaviors can be reasonable enough for their sandwiched competitive position between the global quality leaders and following cost leaders. This paper explains why their strategies can be right through the theoretical explanations by using the quality-price elasticity approaches for the consumer behaviors. We can call their strategic activities as the value innovation strategy.

• 유통과학연구
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• 제21권1호
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• pp.119-128
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• 2023

Purpose: Due to COVID-19, the rapidly changing untact culture from offline to online has spread rapidly, increasing the utilization of omni-channel. However, among the studies on consumers in the online market, there are not many studies that analyze Shopping Values and attitudes toward omnichannel Acceptance. Research design, data, and methodology: This study investigated through empirical analysis how Shopping Values and innovation propensity of consumers using omni channels affect omni channel Acceptance attitudes. The analysis results based on a total of 268 questionnaires using SPSS v.23 and AMOS v.23 statistical programs are as follows. Results: First, it was found that the perceived Value of omnichannel use had a positive effect on the innovation tendency, and the pleasure Value had a greater effect than the actual Value. Second, it was found that the practical and hedonic Value of the omnichannel had a positive effect on the attitude of service Acceptance. Third, it was found that Omni Channel's consumer innovation tendency had a positive effect on service Acceptance attitude. Conclusion: This study proved that Shopping Value perception and individual innovation propensity for omnichannel services have a positive effect on Acceptance attitude, and it is of academic significance in that it expanded understanding of what factors are needed to increase Acceptance attitude of Omni Channel services.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2002년도 추계학술대회
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• pp.255-262
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• 2002

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2004년도 e-Biz World Conference
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• pp.205-208
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• 2004

·정의 -기존의 조직, 제품, 업무프로세스의 형태와 비즈니스 모델을 IT 기술을 사용하여 기존과는 다르게 변화시키거나 재창조하여 고객에게 새로운 가치를 제공하는 것.(중략)

• 지식경영연구
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• 제13권1호
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• pp.41-52
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• 2012

Service innovation has been considered to improve the value of enterprises, so that various research issues have been studied on innovating the services. Thus, in order to increase understandability of new service innovation mechanism, this study surveys the existing research results on service innovation factors, e.g., success factors, process, and performance. Consequently, we have found that service innovation can be reflected to service quality and value by interactive process between customers and enterprises. Also, such interactions are based on internal success factors (e.g., innovation strategy of organizations, domain knowledge, collaboration) and external success factors (e.g., customer participation, partnership).

• 한국정보통신학회논문지
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• 제23권8호
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• pp.950-958
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• 2019

공유경제의 등장은 디지털 기술을 사회혁신에 활용하는, 디지털 사회혁신을 사회문제의 새로운 해결책으로 주목 받게 하고 있다. 그런데 또 한편으로는 부스러기 공유경제, 주문경제처럼 디지털 기술의 부정적 영향을 우려하는 목소리도 있다. 본 연구는 디지털 사회혁신에 의해 창출되는 가치의 성격과 원천 그리고 작동방식을 밝힘으로써 제기된 의문과 우려에 대한 답을 구해보고자 한다. 먼저 사회혁신이 창출하는 비즈니스 가치의 성격과 원천에 대해 논의하고 디지털 기술에 의해서 창출되는 비즈니스 가치의 성격과 원천을 검토한다. 기부, 연대, 공유라는 사회혁신 활동 창출 가치의 원천, 그리고 디지털 기술이 만들어내는 가치의 원천인 효율성과 효과성을 알아보고 소비자/사용자의 역할을 논의한다. 실제 디지털 사회혁신 성공사례인 행복주차골목 리빙랩의 비즈니스 모델 분석을 통해 창출되는 가치들이 실제 현장에서 어떤 방식으로 발생하고 구현되는지 알아본다.

• 한국컴퓨터정보학회논문지
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• 제17권4호
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• pp.155-161
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• 2012

본 연구의 목적은 제조기업이 자원기반관점의 생산전략을 추구하면서 경쟁력의 원천이 되는 핵심역량을 육성하고, 가치혁신전략의 일환으로서 혁신 제품개발 및 사업 모델 혁신을 추진하여 경영을 다각화할 때, 기업성과에 미치는 구조적 영향 관계를 분석하고, 또한 핵심역량의 육성이 가치혁신전략의 수행에 어떤 영향을 미칠 것인지를 검증하는 데 있다. 결과적으로 본 연구를 통하여 제조기업에 대한 핵심역량과 가치혁신전략 그리고 기업성과 간에 논리적, 개념적으로 타당한 구조적 관계가 있음이 확인되었다. 또한 기업이 궁극적인 목적인 기업성과를 극대화하기 위해서는 미래 경쟁력의 원천이 될 핵심역량을 전략적으로 육성하고, 가치혁신전략을 기반으로 경영을 다각화해야 함을 알 수 있다.