• 아태비즈니스연구
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• 제12권3호
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• pp.137-154
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• 2021

Purpose - The purpose of this study is to examine the mediating effect of shopping value in the relationship between information characteristics, Wanghong characteristics, and purchase intention in live commerce. Design/methodology/approach - The study conducted survey with self-reported questionnaire. The study sampled 212 Chinese consumers who have experienced live commerce led by Wanghong. Data were analyzed using SPSS 25.0 and AMOS 26.0. The multiple regression analyses with bootstrapping were conducted to test hypotheses. Findings - The results showed that utilitarian and hedonic values mediate the relationship between information characteristics such as interactivity, usefulness, and entertainment and consumers' purchase intention in live commerce. In addition, utilitarian and hedonic values mediate the relationship between Wanghong characteristics such as credibility, attractiveness, and familiarity and consumers' purchase intentions in live commerce. Research implications or Originality - This study broadens our knowledge in live commerce research by providing empirical evidence on the mediating effects of shopping value that further explain the relationship between information characteristics, Wanghong characteristics and consumers' purchase intention.

• 동아시아식생활학회지
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• 제14권3호
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• pp.265-274
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• 2004

To investigate the effect of cereal powders on the quality and storage characteristics of sausage, Aw, pH, microbial count, TBA value, VBN value, textual and sensory characteristics were examined. Water activity tended to decrease as storage time prolonged and all the samples showed higher Aw's than that of the control. During the storage period, pH values of all the samples decreased. L, a and b values had a tendency to decrease during the storage period. During the four weeks storage at 4$^{\circ}C$, TBA and VBN values of all the sample showed increasing tendency and were lower than those of the control. Total plate counts of bacteria, the number of lactic acid bacteria and coliform bacteria counts increased as the storage time prolonged. Texture characteristics of all samples increased up to 1 week storage and decreased subsequently. The sensory scores of all the samples decreased as the storage time prolonged.

• 한국지역사회생활과학회지
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• 제11권1호
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• pp.1-8
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• 2000

The characteristics of rice-breads with wet-milling and dry-milling rice-flours were investigated. Rice-breads by wet-milling had a good fermentation than the breads by dry-milling. Also, the fermentation of mugwort rice-breads was lower than those. Rice-breads by dry-milling indicated the higher value in hardness and the lower value in springiness, cohesiveness and chewiness than rice-breads by wet-milling. Also, mugwort rice-breads was the higher value in hardness, springiness, chewiness and the lower value in cohesiveness than rice breads. The test of the sensory characteristics for rice-breads showed that moistness, springiness, chewiness was higher for rice-breads by wet-milling. The sensory characteristics of mugwort rice-breads were lower than those, of rice-breads except the chewiness. Overall quality of rice-breads by wet-milling was higher than that of rice-breads by dry-milling. The overall quality of mugwort rice breads was higher than that of rice-breads by wet-milling, but lower than that of rice-breads by dry-milling.

• 한국공작기계학회:학술대회논문집
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• 한국공작기계학회 2001년도 추계학술대회(한국공작기계학회)
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• pp.202-206
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• 2001

The purpose of this research was to study the influence of machining characteristics for aluminum alloys. The effect of metallic microstructural variables on the measures of machinability of aluminum alloys has no been adequately investigated. Machining Characteristics are influenced significantly by mechanical characteristics, composition and structure of material etcs. For improvement of machining characteristics, various studies are reported. In this paper, composition elements add to aluminum alloys within the limit of sustaining mechanical characteristics of metallic material. We have analyzed dynamic characteristics of cutting resistance, tensile strength value, hardness value etcs.

• 디지털융복합연구
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• 제15권10호
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• pp.183-191
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• 2017

본 연구는 옴니채널 서비스 특성 요인들과 소비자의 실용적 쾌락적 쇼핑가치 지각 및 재이용의도와의 관계를 규명하고자 시도되었다. 이를 위해 선행연구에 대한 고찰을 바탕으로 즉시접속성, 상황기반 제공성, 일관성, 통합성, 프라이버시 위험을 옴니채널 서비스 특성 변수로 도출하여 구조모형을 수립하고 옴니채널 서비스 이용 경험자 190명을 대상으로 설문조사를 실시하여 검증하였다. 분석 결과, 상황기반 제공성, 일관성, 프라이버시 위험은 쾌락적 쇼핑가치에는 유의적인 영향을 미치지 않지만 실용적 쇼핑가치에는 유의적인 영향을 미치며, 즉시접속성 및 통합성은 쾌락적 실용적 쇼핑가치 모두에 유의적인 영향을 미치고, 쾌락적 실용적 쇼핑가치 지각은 재이용의도에 정의 영향을 미치는 것으로 확인되었다. 본 연구는 쇼핑가치를 다차원으로 구성하여 옴니채널 서비스 특성 변수들의 차별적 영향력을 검증하였다는 데 학문적인 의의가 있으며 이를 토대로 옴니채널 서비스 도입으로 고객가치 제고를 꾀하는 실무자들에게 전략적 시사점을 제시하였다.

• 지식경영연구
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• 제11권1호
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• pp.65-81
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• 2010

This paper explores the determinants of the economic value of patents using a survival time analysis. The analysis is based on renewal information of about 250,000 patents filed from 1984 to 2005 in the Korea Intellectual Property Office. A patent right is valid only when its owner pays yearly maintenance fees. Failure to pay causes patent rights to be lapsed. We use the fact that more valued patents live longer and the lengths of their renewals can be closely related to their value. The value can be affected not only by its own technological aspects such as quality and breadth, but also by characteristics of its owners such as innovativeness and age. This paper presents patent-specific and firm-specific characteristics which influence patent value. The result of analysis implies that patent value depends on both the technological contents of the patent and general capabilities of a firm.

• 융합경영연구
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• 제11권4호
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• pp.1-10
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• 2023

Purpose: This study investigated the relationship between product characteristics and customer purchase intention in live-streaming commerce. Research design, data and methodology: Six independent factors namely, scarcity, customization, discount, experimentalism, novelty, and informativeness were identified to analyze their effects on customer purchase intention in live-streaming commerce. The perceived value was accepted as a mediator between independent and dependent variables. Data were gathered from 643 respondents who experienced purchases in live-streaming commerce in China. Results: The results show that product characteristics strongly affect customer purchase intention, and perceived value plays an important mediating role in live-streaming commerce. Therefore, when developing a sales strategy in live-streaming commerce, product characteristics. Such as customization, discount, experimentalism, novelty, and information must be considered. Conclusions: The majority of live-streaming commerce research has focused on platform interactions and consumers. This study is meaningful in that it dealt with product characteristics and confirmed the mediating roles of perceived value in live-streaming commerce. The findings of this study have significant implications and offer valuable insights and practical guidance for both the academic community and practitioners engaged in the field of live-streaming commerce.

• 한국의류산업학회지
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• 제21권6호
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• pp.730-742
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• 2019

This study investigated the influence of the perceived characteristics of AR fashion retail technology on value co-creation and continued use intention. This study also examines the moderating role of technology readiness in the effects of the perceived characteristics of AR fashion retail technology on value co-creation. A total of 241 university students who had experience using AR fashion retail technology completed the questionnaire. The results were as follows. First, there were five factors in the perceived characteristics of AR fashion retail technology: presence, aesthetic attractiveness, ease of use, shopping usefulness, and perceived enjoyment. Second, aesthetic attractiveness, shopping usefulness, and perceived enjoyment had positive impacts on value co-creation. Third, value co-creation had a positive impact on continued use intention of AR retail technology. Fourth, there were significant differences in the effect of aesthetic attractiveness and shopping usefulness on value co-creation by the innovativeness dimension of technology readiness. Fifth, there was a significant difference in the effect of ease of use on value co-creation by the optimism dimension of technology readiness. The results of this study should provide guidance for marketers or retailers interested in the application of AR fashion retail technology in their stores.

• 한국식생활문화학회지
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• 제21권5호
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• pp.541-549
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• 2006

The purpose of this study was to investigate the antioxidative effect and quality characteristics of cookies made with Sea tangle powder(STP). The cookies were at $30^{\circ}C$ for 45 days. The 3% STP had higher pH value compared to the other groups and control. As more STP was added, the L-value and b-value decreased, and the a-value increased for the color values. The results of sensory evaluation and acceptance test showed that the cookies with 3% STP was significantly more preferable in overall acceptability than the others. The acid value, peroxide value, and thiobarbituric acid value were lower in cookies with 3% and 6% STP than in those cookies made 9% STP and the control cookies.

• 중소기업연구
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• 제41권1호
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• pp.75-96
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• 2019

본 연구의 목적은 기업 내 최고의사결정권한을 가진 CEO의 특성이 R&D 투자 결정과 기업가치에 어떠한 영향을 미치는지를 검증하는 것이다. 구체적으로 CEO의 특성을 나이, 학력, 전공일치, 재직기간으로 측정하여, 이러한 특성이 연구개발투자 및 기업가치에 미치는 영향을 실증적으로 분석하였다. 2005년부터 2014년까지 코스닥 시장에 상장된 벤처기업을 대상으로 실증 분석한 결과는 다음과 같다. 첫째, CEO의 나이는 적을수록 R&D 투자를 보다 많이 하는 것으로 나타났으며, 나이가 적은 CEO의 R&D 투자는 기업가치와 유의한 양(+)의 상관성을 보이는 것으로 나타났다. 둘째, CEO의 학력은 높을수록 R&D 투자를 보다 많이 하는 것으로 나타났고, 교육수준이 높은 CEO의 R&D 투자는 주가와 유의한 양(+)의 관련성을 보였다. 셋째, CEO의 전공과 업종이 일치할수록 R&D 투자는 보다 많이 하는 것으로 나타났으며, CEO의 전공일치도가 높은 기업의 R&D 투자와 주가와의 가치관련성은 보다 높은 것으로 나타났다. 마지막으로 CEO의 재직기간은 길수록 R&D 투자에 보다 적극적인 태도를 보였으나, 재직기간이 긴 CEO의 R&D 투자는 기업가치와 유의한 음(-)의 관련성을 보였다. 이와 같은 실증 분석을 통해 벤처기업의 R&D 투자와 기업가치관련성은 CEO의 특성이 반영된다는 사실을 확인할 수 있었다. 본 연구는 CEO의 인구통계학적 특성을 반영한 R&D 투자가 자본시장에서 어떻게 평가 받고 있는지를 실증적으로 검증하였다는 점에 의의가 있다.