• Title/Summary/Keyword: VOD Services

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Business Strategy of TV VOD through High-speed Internet (초고속 인터넷을 이용한 TV VOD 사업 전략)

  • 이찬구
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2003.10a
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    • pp.31-34
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    • 2003
  • In recent, the rapid convergence of telecommunication and broadcasting has been considered as one of the hot issues in the IT industry. This convergence will provide telecom operators with both opportunities and threatens. This is because that telecom operators can enter the broadcasting industry, whereas broadcasters will also have a chance to provide telecom services. This work aims to discuss the business strategy for telecom operators to provide a TV VOD service, one of the convergence services between telecommunication and broadcasting, through the high-speed internet which is so much served in Korea. It seems that this service will achieve two business goals, namely "to minimise an additional investment" and "to find out a new benefit source", by fully utilising a current high-speed internet infrastructure. Finally, this paper mainly contains the market overview of in telecom and broadcasting service, the definition of TV VOD service and the necessity for this service, a market forecasting and the provision strategy of major telecom operators, and key success factors and a benefit model.

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A Study on the Influence of Cable VOD Key Service Attributes on the Intention to Use Paid VOD (케이블VOD 주요 서비스 속성이 유료VOD 이용 의향에 미치는 영향 연구)

  • Lee, Jae Ho;Lee, Sang Un
    • Journal of Broadcast Engineering
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    • v.24 no.3
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    • pp.506-514
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    • 2019
  • This study classified the different types of service attributes being provided through cable VOD services and looked at how the key service attribute types affect the willingness to use paid VOD for each group of paid and non-experienced users. Studies have shown that for a group of non-experienced people, 'content information-oriented attributes' have the greatest impact, and for a group of experienced people, 'convenience-oriented attributes' have the greatest impact. Thus, expanding users of paid VOD services requires setting up step-by-step strategies that match their respective collective characteristics. For a group of non-experienced people, it is necessary to take a direct persuasion strategy through the provision of relevant information and an indirect approach strategy through the expansion of promotion opportunities, and for an experienced group, a strategy to expand functional convenience.

An Exploratory Analysis of OTT Usage Patterns (OTT 이용행태에 관한 탐색적 연구)

  • Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.119-126
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    • 2021
  • Recently OTT video service has grown rapidly and has a negative impact on the growth of pay-TV subscribers. Consequently the substitution of OTT services for pay-TV services will begin. This study explores OTT usage patterns, dividing into three sectors (OTT service use, OTT usage volume, and paid-OTT service use), by considering users' demographice factors, smart device ownership, pay-TV subscription, and bundle service use, by employing the Mediapanel dataset. The results showed that age, income, smartTV usage, market size, cable/satellite subscribers, TV VOD expenses, movie VOD expenses, and mobile bundle use are associated with OTT service use. The results also showed that age, household sizes, tablePC usgage, cable/satellite subscribers, TV VOD expenses, other VOD expenses, and unlimited data plans are associated with OTT usage volume. Lastly the results showed that age, gender, income, tabletPC usage, cable subscribers, other VOD expenses, mobile bundle usage, and unlimited data plans are associated with paid-OTT service use.

A DRM System for Streaming Services in Mobile Environment (모바일환경에서의 스트리밍 서비스를 위한 DRM 시스템에 대한 연구)

  • Han, Myung-Mook;Ahn, Yong-Hak
    • Convergence Security Journal
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    • v.7 no.2
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    • pp.135-143
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    • 2007
  • This study proposes a DRM system for VOD streaming services in a mobile environment. The proposed system consists of DRM client manager (Consumer), in which core components for client services are independently constructed to be used in a mobile environment, and DRM server, which provides DRM services. Consumer independently exists in the client to maximize efficiency and processing capacity in such a mobile environment, and consists of license service, content service, access service, and tracking service. DRM server consists of streaming server for VOD streaming, distributor, license server, and provider. The proposed system has an architecture suitable for a mobile environment that is difficult to process in the existing DRM system and can solves the super-distribution using license manager in client manager.

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An Efficient Buffering and Disc Scheduling for VCR-Like N-VOD Services (N-VOD 서버에서 VCR 서비스를 위한 효율적인 버퍼 및 디스크 스케쥴링)

  • Choi Seong-Wook
    • Journal of the Korea Computer Industry Society
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    • v.7 no.3
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    • pp.217-226
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    • 2006
  • Intensive studies have been made in the area of N-VOD server Multimedia files in the N-VOD sever are characterized with the large volume of data, the requirements of synchronization and real-time playback of streams. The basic goal of the study is to find an efficient mechanism to allow maximum number of users under the limited resources such as Buffer size and disk bandwidth. we propose a efficient VCR-LIKE operations and buffer, disk scheduling policy for multimedia services with management of VOD sever resources. Simulation results show that the rate of buffer usage and service time of proposed scheme are about 18% performance improved than that of traditional methods. This implies that our method can allow much more users for given resources.

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Multicast VOD System for Interactive Services in the Head-End-Network (Head-End-Network에서 대화형 서비스를 위한 멀티캐스트 VOD 시스템)

  • Kim, Back-Hyun;Hwang, Tae-June;Kim, Ik-Soo
    • The KIPS Transactions:PartB
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    • v.11B no.3
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    • pp.361-368
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    • 2004
  • This paper proposes an interactive VOD system to serve truly interactive VCR services using multicast delivery, client buffer and web-caching technique which implements the distributed proxy in Head-End- Network(HNET). This technique adopts some caches in the HNET that consists of a Switching Agent(SA), some Head-End-Nodes(HEN) and many clients. In this model, HENs distributively store the requested video under the control of SA. Also, client buffer dynamically expands to support various VCR playback rate. Thus, interactive services are offered with transmitting video streams from network, HENs and stored streams on buffer. Therefore this technique makes the load of network occur In the limited area, minimizes the additional channel allocation from server and restricts the transmission of duplicated video contents

Design and Implemantation of RTSP Based VOD Streaming System On a Linux Cluster Server (리눅스 클러스터 서버 상에서 RTSP 기반의 VOD 스트리밍 시스템의 설계 및 구현)

  • Hong, Ki-Ho;Kim, Young-Jin;Choi, Hwang-Kyu
    • Journal of Industrial Technology
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    • v.21 no.A
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    • pp.129-134
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    • 2001
  • Linux cluster Server makes a high performance PC cluster system, and provides scalablity and availability as compared with an expensive single server. In this paper, we design and implement a VOD streaming service system to serve video and audio streaming services on the Linux cluster server. Our Streaming server supports the MS Window Media Format based on the RTSP streaming protocol.

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Design of Hybrid Patching Method for True VOD Services (True VOD 서비스를 위한 혼성 패칭 방법의 설계)

  • 하숙정;이경숙;배인한
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.05b
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    • pp.279-282
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    • 2003
  • 패칭은 새로운 비디오 요청들에 대하여 이미 전송중인 동일 비디오 스트림을 공유함으로써 비디오 서버의 네트워크 대역폭 요구를 감소시키며 true VOD를 지원하는 멀티캐스트 기법이다. 본 논문에서는 탐욕 패칭과 점진 패칭의 성능을 향상시키기 위해 두 가지 방법의 장점을 취할 수 있는 혼성 패칭 방법을 제안한다. 혼성 패칭은 탐욕 패칭을 기본으로 하고 있으나 새로운 요청과 동일 비디오에 대한 최근의 정규 멀티캐스트간의 스큐가 패칭 윈도우보다는 크지만 최근의 패칭 멀티캐스트와의 스큐가 패칭 윈도우보다 작은 경우에는 최근의 패칭 멀티캐스트를 정규 멀티캐스트가 되도록 확장함으로써 새로운 요청을 위한 패칭 채널의 시간을 대폭 감소시켜 VOD 시스템의 성능을 향상시키고자 한다.

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Design and Implementation of WMI based VOD Service for efficient Load Balance Policy (효율적인 부하 분산 정책을 위한 WMI 기반 VOD 서비스의 설계 및 구현)

  • Bang, Han-Min;Jung, In-Bum
    • Journal of Industrial Technology
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    • v.29 no.A
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    • pp.123-126
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    • 2009
  • Cluster-based servers are utilized for large scale streaming services. These servers show good performance under fair resource usage balance policies between backend nodes. In this paper, cluster-based VOD servers are implemented based on WMI functions. Based on these functions, the information of resource usages in backend nodes can be exchanged and also the working states of cluster nodes can be monitored periodically. In experiences, we find motivations to design an effective load balancing policy. In addition, to provide reliable streaming services, the method to detect a partial failure in cluster-based servers is proposed.

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Relationship Between Terrestrial Broadcasting Services Viewing and OTT VOD Usage (지상파 방송 실시간 시청과 OTT VOD 이용 간의 관계)

  • Cho, Suk-Hyun;Lee, Hyun-Ji
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.315-325
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    • 2018
  • The purpose of this study is to search the correlation between real-time viewing and OTT VOD usage. The study is based on the ratings and VOD download data, collected from TNmS and pooq. And this study focused on the ratings, 2049 ratings, OTT VOD download over the past 7 days, OTT VOD download over the past 30 days. The results showed that there were positive correlation in all genres(drama, entertainment, current affairs). First, there was a correlation between ratings and OTT VOD download over the past 7 days, between 2049 ratings and OTT VOD download over the past 7 days. Next, there was a correlation between ratings and OTT VOD download over the past 30 days, between 2049 ratings and OTT VOD download over the past 30 days. Finally, there was somewhat different among rankings of the ratings and VOD download.