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서비스 사용경험과 가입매체의 정보전달 풍부성이 하이테크 서비스에 대한 가입자의 초기이탈에 미치는 영향

  • Han, Sang-Pil;An, Jae-Hyeon;Lee, Dong-Ju
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.93-103
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    • 2006
  • 소비자의 하이테크 서비스 가입 이후 행태를 살펴보면, 가입자들은 서비스를 실제로 사용하기도 전에 가입 해지결정을 내리기도 한다. 최근 미국의 기간통신회사에서 출시된 인터넷전화 서비스의 경우, 출시 후 1년 반 동안 이탈한 고객 중 무려 60%정도가 서비스를 실제로 사용하기 전 상태인 네트워크 및 시스템이 준비되는 동안이나 소비자가 가정에서 전화기 연결용 어댑터를 설치하는 단계에서 이탈한 것으로 나타났다. 이와 같은 가입초기 고객의 이탈은 기업에게 고객획득과정에서 지출된 마케팅비용의 손실 및 미래의 매출감소뿐만 아니라, 기 가입자를 통한 미래의 가입 희망자에게 미칠 수 있는 긍정적 구전효과와 같은 간접효과에 대한 손실을 의미한다. 하지만 하이테크 서비스에 대한 소비자의 가입 후 행태에 대한 기존연구는 고객불평 연구, 서비스 사용 후 발생하는 정상적 이탈행태(normal churn)에 대한 연구, 또는 탐색적 연구를 제외하면 매우 부족하다. 더욱이 하이테크서비스의 특성을 고려한 서비스 출시초기에 소비자의 가입직후 해지결정에 대한 결정요인 연구는 그 필요성에 비해 연구가 전무하다시피한 실정이다. 본 연구에서는 하이테크 서비스에 대한 소비자의가입시점과 실제 사용시점 사이에 발생하는 소비자의 이탈행태를 이탈시점에 따라 '가입직후 이탈(immediate churn)' 과 '가입 후 이탈(earlychurn)'로 정의한 후, 특히 가입직후 고객의 이탈행태를 설명하기 위해 하이테크 서비스에 대한 소비자의 이전 사용경험정도와 서비스에 대한 정보를 획득한 채널의 정보전달 풍부성 등을 연구모형에 포함하였다. 이 기간 동안에 기업은 서비스 제공에 필요한 부수적인 기기 제공 및 서비스 준비 등을 수행하지만, 동시에 소비자는 여러가지 이유로 가입결정을 제고할 수도 있게 된다. 제안된 연구모형에 대한 실증분석을 위해 미국 유수의 기간통신회사에서 2004년 출시된 인터넷전화(Voice over Internet Protocol: VoIP)서비스에 가입한 12,000여명 의 고객 프로파일과 서비스사용 데이터를 활용하였다. 분석결과 가입자의 하이테크 서비스에 대한 사용경험정도가 낮을수록 서비스 가입직후 바로 해지하는 경향을 보였다. 하지만 하이테크 서비스에 대한 이전 사용경험이 낮은 경우라도, 가입 후서비스를 실제로 사용하였다면 서비스에 대한 가입해지 경향은 더 이상 나타나지 않았다. 이는 가입자의 하이테크 서비스에 대한 이전 사용경험정도가 가입직후 해지에만 영향을 미치는 요인임을 보여준다. 또한 매체의 정보전달 풍부성 (media richness)이 상대적으로 높은 소매점이나 웹사이트를 통해 서비스에 가입한 소비자일수록 가입 직후뿐만 아니라 서비스사용 이후에도 낮은 해지성향을 나타냈다. 이러한 분석결과를 바탕으로 인터넷전화 서비스에 적합한 고객지원 프로그램 설계와 마케팅 매체선정과 관련한 전략적 시사점을 도출한다. 그리고 국내에서 최근 이슈가 되고 있는 차세대 무선인터넷 서비스인 와이브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.

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An Efficient Numeric Character Segmentation of Metering Devices for Remote Automatic Meter Reading (원격 자동 검침을 위한 효과적인 계량기 숫자 분할)

  • Toan, Vo Van;Chung, Sun-Tae;Cho, Seong-Won
    • Journal of Korea Multimedia Society
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    • v.15 no.6
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    • pp.737-747
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    • 2012
  • Recently, in order to support automatic meter reading for conventional metering devices, an image processing-based approach of recognizing the number meter data in the captured meter images has attracted many researchers' interests. Numerical character segmentation is a very critical process for successful recognition. In this paper, we propose an efficient numeric character segmentation method which can segment numeric characters well for any metering device types under diverse illumination environments. The proposed method consists of two consecutive stages; detection of number area containing all numbers as a tight ROI(Region of Interest) and segmentation of numerical characters in the ROI. Detection of tight ROI is achieved in two steps: extraction of rough ROI by utilizing horizontal line segments after illumination enhancement preprocessing, and making the rough ROI more tight through clipping utilizing vertical and horizontal projection about binarized ROI. Numerical character segmentation in the detected ROI is stably achieved in two processes of 'vertical segmentation of each number region' and 'number segmentation in the each vertical segmented number region'. Through the experiments about a homegrown meter image database containing various meter type images of low contrast, low intensity, shadow, and saturation, it is shown that the proposed numeric character segmentation method performs effectively well for any metering device types under diverse illumination environments.

Fault free Shortest Path routing on the de Bruijin network (드브르젼 네트워크에서 고장 노드를 포함하지 않는 최단 경로 라우팅)

  • Ngoc Nguyen Chi;Nhat Vo Dinh Minh;Zhung Yonil;Lee Sungyoung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.11B
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    • pp.946-955
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    • 2004
  • It is shown that the do Bruijn graph (dBG) can be used as an architecture for interconnection network and a suitable structure for parallel computation. Recent works have classified dBG based routing algorithms into shortest path routing and fault tolerant routing but investigation into fault free shortest path (FFSP) on dBG has been non-existent. In addition, as the size of the network increase, more faults are to be expected and therefore shortest path dBG algorithms in fault free mode may not be suitable routing algorithms for real interconnection networks, which contain several failures. Furthermore, long fault free path may lead to high traffic, high delay time and low throughput. In this paper we investigate routing algorithms in the condition of existing failure, based on the Bidirectional do Bruijn graph (BdBG). Two FFSP routing algorithms are proposed. Then, the performances of the two algorithms are analyzed in terms of mean path lengths and discrete set mean sizes. Our study shows that the proposed algorithms can be one of the candidates for routing in real interconnection networks based on dBG.

Joint Uplink/Downlink Co-Opportunistic Scheduling Technique in WLANs (무선랜 환경에서 협동 상향/하향 링크 기회적 스케줄링 기법)

  • Yoo, Joon;Kim, Chong-Kwon
    • Journal of KIISE:Information Networking
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    • v.34 no.6
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    • pp.514-524
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    • 2007
  • Recent advances in the speed of multi-rate wireless local area networks (WLANs) and the proliferation of WLAN devices have made rate adaptive, opportunistic scheduling critical for throughput optimization. As WLAN traffic evolves to be more symmetric due to the emerging new applications such as VoWLAN, collaborative download, and peer-to-peer file sharing, opportunistic scheduling at the downlink becomes insufficient for optimized utilization of the single shared wireless channel. However, opportunistic scheduling on the uplink of a WLAN is challenging because wireless channel condition is dynamic and asymmetric. Each transmitting client has to probe the access point to maintain the updated channel conditions at the access point. Moreover, the scheduling decisions must be coordinated at all clients for consistency. This paper presents JUDS, a joint uplink/downlink opportunistic scheduling for WLANs. Through synergistic integration of both the uplink and the downlink scheduling, JUDS maximizes channel diversity at significantly reduced scheduling overhead. It also enforces fair channel sharing between the downlink and uplink traffic. Through extensive QualNet simulations, we show that JUDS improves the overall throughput by up to 127% and achieves close-to-perfect fairness between uplink and downlink traffic.

The Effects of Aerobic Training Intensity Difference on Cardiovascular Disease Pathophysiological Pathways Linking Oxidative Tissue Damage in Obese Children (유산소 훈련 강도 차이가 비만 어린이의 산화적 조직 손상에 의한 심혈관질환 병태생리적 경로에 미치는 영향)

  • Woo, Jin-Hee;Shin, Ki-Ok;Kim, Keun-Soo;Kim, Young-Il;Kang, Sung-Hwun
    • Journal of Life Science
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    • v.20 no.9
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    • pp.1394-1401
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    • 2010
  • The purpose of this study was to examine the effect of 12 wk of aerobic exercise on lipid profiles, antioxidant enzyme activities, oxidative products, and autonomic nervous activity (ANA) in children with obesity. We studied 16 children with obesity and 19 age-matched normal weight controls over a period of 12 wk, during which time moderate intense running exercise was performed. Measurements included peak oxygen uptake, body composition, blood lipid profiles, ox-LDL, 8-OHdG, SOD, GPx activities, total mRNA, and ANA. There were no differences in body weight between periods in the OW group, but body weight increased after 12 wk in OR and CO groups. There were no differences in WHR between periods in the OR and CO groups, but the WHR values decreased after 12 weeks in the OW group. In the obese group, the baseline TG was higher than in the controls (p<0.05), while the ANA level was lower. There were differences in antioxidant enzyme gene expressions between periods in all groups. In conclusion, oxidative damage and antioxidant enzyme activities in obese children were found to be similar to those of normal weight children. However, TG was higher and ANA was lower in obese children than in normal weight children. These results indicated that increased TG and decreased ANA levels begins in childhood in obese patients. Also, regular aerobic exercise may modify the antioxidant enzyme gene expression in early life.

A Flow Control Scheme for the QoS Improvement of Multi-Service using IPv6 Hop-by-Hop Option Header (IPv6 홉-바이-홉 옵션 헤더 이용으로 멀티서비스의 QoS 개선을 위한 플로우 제어 방안)

  • 이인화;김성조
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.2B
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    • pp.250-262
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    • 2004
  • In IPv6 environment, the Internet Telephony, VoD(Video on Demand) and high capacity file exchange service will be more increased than IPv4. Therefore, the strict guarantee of QoS based on End-to-End and differentiated quality control schemes are simultaneously required. This paper proposes the flow control schemes on IPv6 network that the traffic is identified by flow and the QoS of multi-service is improved by QoS information in IPv6 hop-by-hop option header. The object of flow control includes not only non-default QoS traffic, which uses the flow label, but also best-effort or encrypted traffic. Therefore, the guarantee of real-time service is strengthened and the flow, which abuses unnecessarily the network resources, is effectively controlled. Also, this paper proposes the mapping scheme between the flow and MPLS by reflecting the minimum change of the existed network resource and the status of backbone network of ISP(Internet Service Provider). In the simulation result, It is shown that the proposed scheme is effective in the side of QoS on real-time services and utilization of backbone resources.

Control of electrical types in the P-doped ZnO thin film by Ar/$O_2$ gas flow ratio

  • Kim, Young-Yi;Han, Won-Suk;Kong, Bo-Hyun;Cho, Hyung-Koun;Kim, Jun-Ho;Lee, Ho-Seoung
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2008.11a
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    • pp.11-11
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    • 2008
  • ZnO has a very large exciton binding energy (60 meV) as well as thermal and chemical stability, which are expected to allow efficient excitonic emission, even at room temperature. ZnO based electronic devices have attracted increasing interest as the backplanes for applications in the next-generation displays, such as active-matrix liquid crystal displays (AMLCDs) and active-matrix organic light emitting diodes (AMOLEDs), and in solid state lighting systems as a substitution for GaN based light emitting diodes (LEDs). Most of these electronic devices employ the electrical behavior of n-type semiconducting active oxides due to the difficulty in obtaining a p-type film with long-term stability and high performance. p-type ZnO films can be produced by substituting group V elements (N, P, and As) for the O sites or group I elements (Li, Na, and K) for Zn sites. However, the achievement of p-type ZnO is a difficult task due to self-compensation induced from intrinsic donor defects, such as O vacancies (Vo) and Zn interstitials ($Zn_i$), or an unintentional extrinsic donor such as H. Phosphorus (P) doped ZnO thin films were grown on c-sapphire substrates by radio frequency magnetron sputtering with various Ar/ $O_2$ gas ratios. Control of the electrical types in the P-doped ZnO films was achieved by varying the gas ratio with out post-annealing. The P-doped ZnO films grown at a Ar/ $O_2$ ratio of 3/1 showed p-type conductivity with a hole concentration and hole mobility of $10^{-17}cm^{-3}$ and $2.5cm^2/V{\cdot}s$, respectively. X-ray diffraction showed that the ZnO (0002) peak shifted to lower angle due to the positioning of $p^{3-}$ ions with a smaller ionic radius in the $O^{2-}$ sites. This indicates that a p-type mechanism was due to the substitutional Po. The low-temperature photoluminescence of the p-type ZnO films showed p-type related neutral acceptor-bound exciton emission. The p-ZnO/n-Si heterojunction LEO showed typical rectification behavior, which confirmed the p-type characteristics of the ZnO films in the as-deposited status, despite the deep-level related electroluminescence emission.

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The Effects of Karvonen Exercise Prescription in Acute Coronary Artery Disease Patients Reaching Age-Predicted Maximal Heart Rates with Exercise Stress Test

  • Kim, Chul;Kim, Young-Joo
    • Biomedical Science Letters
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    • v.19 no.3
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    • pp.254-260
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    • 2013
  • The purpose of this study was to survey the effects of Karvonen exercise prescription in coronary artery disease patients reaching age-predicted maximal heart rates with the exercise stress test on hemodynamic responses and cardiorespiratory fitness. The subject group was comprised of acute coronary syndrome (ACS) patients, who were divided into the maximal heart rate (MHR) group that included those who completed the test with their heart rates reaching the number of 220-age and the maximal dyspnea (MD) group that included those who could not continue the test due to respiratory difficulty and were asked to stop the test. Both groups had the exercise stress test before and after the experiment. In the exercise stress test before the experiment, the exercise prescription intensity of Karvonen was set at the target heart rates of 50~85% with a six-week exercise monitoring arrangement. As a result, there were no interactive effects in rest heart rate (RHR) according to time and group, but interactive effects were observed in maximal heart rate (MHR) (P=0.000). Both rest systolic blood pressure (RSBP) and rest diastolic blood pressure (RDBP) had no interactive effects according to time and group. Maximal systolic blood pressure (MSBP) showed significant interactive effects according to time and group (P=0.017). Maximal diastolic blood pressure (MDBP) showed no interactive effects according to time and group, while maximal rate pressure product (MRPP) showed significant interactive effects according to time and group (P=0.003). Maximal time (MT) had no interactive effects according to time and group. $VO_{2max}$ and maximal metabolic equivalent (MMET) showed significant interactive effects according to time and group (P=0.000, P=0.002, respectively), whereas maximal respiratory exchange ratio (MRER) and maximal rating of perceived exertion (MRPE) showed no interactive effects according to time and group. The exercise test that was discontinued as the subjects reached the predicted maximal heart rates considering age did not reach the maximal exercise intensity and accordingly showed low exercise effects when applied to Karvonen exercise prescription intensity. That is, the test should keep going by monitoring cardiac events, MRER and MRPE until the heart rates exceed the predicted MHR by up to 10~12 even after the subject reaches the predicted MHR considering age in the exercise stress test.

Synthesis and Characterization of Power Conversion Efficiency of D/A Structure Conjugated Polymer Based on Benzothiadiazole-Benzodithiophene (Benzothiadiazole-benzodithiophene을 기반으로 한 D/A구조의 공액 고분자 합성 및 광전변환 효율 특성 개선 연구)

  • Seong, Ki-Ho;Yun, Dae-Hee;Woo, Je-Wan
    • Applied Chemistry for Engineering
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    • v.24 no.5
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    • pp.537-543
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    • 2013
  • In this study, the push-pull structure polymer for organic photo voHaics (OPVs) was synthesized and characterized. The poly{4,8-didodecyloxybenzo[1,2-b;3,4-b]dithiophene-alt-5,6-bis(octyloxy)-4,7-di(thiophen-2-yl)benzo[c][1,2,5]-thiadiazole} (PDBDT-TBTD) was synthesized by Stille coupling reaction using the benzothiadiazole (BTD) derivative as an electron acceptor and benzodithiophene (BDT) derivative as an electron donor. The structure of monomers and polymers was identified by $^1H-NMR$ and GC-MS. The optical, physical and electrochemical properties of the conjugated polymer were identified by GPC, TGA, UV-Vis and cyclic voltammetry. The number average molecular weight ($M_n$) and initial decomposition temperature (5% weight loss temperature, $T_d$) of PDBDT-TBTD were 6200 and $323^{\circ}C$, respectively. The absorption maxima on the film was about 599 nm and the optical band gap was about 1.70 eV. The structure of device was ITO/PEDOT : PSS/PDBDT-TBTD : $PC_{71}BM/BaF_2/Ba/Al$. PDBDT-TBTD and $PC_{71}BM$ were blended with the weight ratio of 1:2 which were then used as an optical active layer. The power conversion efficiency (PCE) of fabricated device was measured by solar simulator and the best PCE was 2.1%.

Physicochemical Properties of Jatjook as Influenced by Various Levels of Pinenut (잣의 첨가량에 따른 잣죽의 특성)

  • 이승현;장명숙
    • Korean journal of food and cookery science
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    • v.10 no.2
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    • pp.99-103
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    • 1994
  • The purpose of this study was to investigate the sensory and physicochemical properties of jatjook(rice gruel cooked with pinenut) containing various levels of pinenut. For this purpose, the various methods and recipe of Jatjook appeared in the literatures were evaluated to select the most preferable Jatjook. Chemical composition of Jatjook containing various levels of pinenut were 69.75∼83.04% of moisture, 2.25∼4.85% of crude protein, 1.77∼ 13.09% of crude fat, and 0.13∼0.51% of ash. C18-2,(linoleic acid) was the highest in the fatty acid contents of jatjook. Vitamin I contents of jatjook were 0.50∼3.50mg/100g. By the color difference meter, the values of L(lightness) and b(yellowness) were increased by increasing the amount of pinenuts, whereas the value of a(redness) showed negative value by increasing the amount of pinenut. Viscosity of Jatjook was decreased by increasing the amount of pinenut. As a result of the sensory evaluation fo. Jatjook made with various levels of pinenut, Jatjook having mixture ratio of 1 rice, 1 pinenut, and 5 water was the most preferable.

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