• Research in Community and Public Health Nursing
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• v.16 no.3
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• pp.308-319
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• 2005

Purpose: This study investigated knowledge and attitude of home visitors in public health centers toward wife abuse and the actual status of how they were detecting wife abuse and providing interventions. Method: Data were collected using questionnaires from October 2003 to December 2004. The subjects were 403 home visitors at Public Health Centers around Korea. The data were analyzed using SPSS program. Results: The correction rate of knowledge related to wife abuse was 51.9%. The mean score of attitude toward wife abuse was 3.09 (SD=.40) out of 4. showing that their attitude is right. There was a significant difference in attitude according to age (F=3.27, p=.008). One hundred twenty six visitors (31.3%) detected wife abuses and each visitor confirmed 2.3 cases on the average. Forty eight respondents (38.1%) answered that they had provided interventions. Conclusion: This result implies that health visitors have difficulties in detecting wife abuse, and even for identified cases, the rate of providing interventions was low. It was because health visitors' educational experience in wife abuse is insufficient and they do not regard this work as their duty. These findings suggest the necessity for developing nursing in-service programs teaching health visitors their duties and knowledge related to wife abuse.

• Journal of Environmental Science International
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• v.26 no.11
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• pp.1235-1246
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• 2017

This study aims to analyze and compare the environmental attitude level and characteristics of interest groups, including visitors, local residents, and local public servants (Cheongsong-gun), in Juwangsan National Park. A statistical analysis of 418 questionnaires concluded that there was no statistically significant gender difference in the level of environmental attitude between the visitors, local residents, and local public servants. In the case of visitors, no significant difference was found in the level of environmental attitude according to age and occupation, but the level of environmental attitude of local residents showed a significant difference according to age and occupation. In general visitors, local residents, and local public servants all scored above the mid point on average, but no statistically significant difference in environmental attitude was observed between these groups. Therefore, it is concluded that mutual consensus can be derived from these interest groups to strengthen the protection of Juwangsan National Park.

• Korean Journal of Heritage: History & Science
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• v.48 no.3
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• pp.120-137
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• 2015

This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.489-498
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• 2012

The purpose of this study is to investigate the influence of the travel show visitors' cognitive and affective attitude on the psychological and visitor satisfaction and to use as an important data to make marketing strategy and improve a company's outcome. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. The first result was that travel show visitors' cognitive attitude have a positive influence on the psychological and visitor satisfaction. The second result was that, travel show visitors' affective attitude have a positive influence on the psychological and visitor satisfaction. As a result, it is needed to recognize that participation attitude is a main cause which has an important influence on visitors' satisfaction. In addition, it is needed to establish strategy about active maketing activity to make visitor satisfaction move to positive activity purpose and to plan travel show which has differentiated items and contents.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.189-205
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• 2016

The purpose of this study is to examine the effect of experiential elements on visitors' satisfactions, brand attitude, and revisit intention and to suggest the marketing strategy for differentiated festival experiences by validating the mediating effect of brand attitude and visitors' satisfaction among constructs. Collected data were analyzed by using SPSS 22.0 and AMOS 22.0. The results from the data analysis are as follows. First, among experiential elements, the effect of three elements (feel, think, and act) on visitors' satisfaction was significant. Second, feel showed significant effect on brand attitude. Third, think and act showed significant effect on revisit intention. Fourth, visitors' satisfaction showed significant effect on brand attitude. Fifth, visitors' satisfaction and brand attitude showed direct effect on revisit intention and also indicated the mediating effect between experiential elements and revisit intention.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.194-204
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• 2021

The purposes of the study were two-folded: to identify visitors' motivations for the history-based dark tourism and to test empirically the relationships among visitors' motivations, authenticity, emotion, satisfaction and attitude change. The online survey was conducted, from August 3rd to 20th of 2020, on visitors over 15 years old with previous experience with dark tourism within last three years. 347 individuals responded to the online survey. The study results were as follows: first, among four dark tourism visiting motivation including, motivation to research, historicalness, deviation, and self-examination, first two variables motivation to research and historicalness showed positive effect on authenticity and emotion. Second, the study found that visitors' satisfaction influenced positively towards attitude change. Finally, authenticity and emotion positively influenced attitude change. This study empirically suggests a change in attitude toward history due to the dark tour. Since historicality has been shown to have a significant influence on the attitude of history through authenticity and emotion, it is necessary to strengthen story-based experience programs at historical sites.

• Journal of Environmental Science International
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• v.27 no.11
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• pp.1049-1057
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• 2018

This study aims to analyze and compare environmental attitudes of interest groups, including visitors, local residents, Buddhist monks, and staff of the Korea National Park Service in Gayasan National Park. To achieve this purpose, five hypotheses were formulated and tested. While three hypotheses were statistically rejected, two were accepted. In every interest group, the environmental attitude level of women was higher than that of men. Local residents particularly showed statistically significant differences in accordance with occupation. The difference in environmental attitude between visitors and local residents was not statistically significant. Finally, the environmental attitude level between interest groups was divided into three groups. The staff of the Korea National Park Service showed the highest level of environmental attitude, followed by Buddhist monks, and a group of visitors and residents recorded the lowest. However, the average level of environmental attitude of every interest group scored above the mid-point of 3. Therefore, it can be concluded that there exists no difference between or conflicts among interest groups related to strengthening conservation and management policies regarding the protection of Gayasan National Park.

• Journal of Korean Society of Forest Science
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• v.85 no.1
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• pp.24-33
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• 1996

The theory of reasoned action was examined as a theoretical model which explains the relationships among belief, attitude, and intention regarding the policy of limiting the total number of visitors per day in the national parks during the high-demand season. Also, effects of persuasive messages developed to change users' attitude toward the policy positively were examined. Among the visitors in Kyeryongsan National Park, 563 visitors participated in on-site and mail survey. The number of visitors who had positive and negative attitudes toward the policy was in the ratio of 43 to 49. A significantly positive relationship was found between the sum of belief and outcome evaluation crossproducts and attitude(r=0.42). Intention could be explained with attitude in an acceptable power ($R^2=0.32$). The visitors who had negative attitude and intention regarding the policy before the treatment were changed positively by the two types of persuasive messages. Among the visitors receiving the persuasive messages, 74% answered that carrying out the policy is good and 66% intended to agree to carrying out the policy. It was indicated that the persuasive messages were an effective communication method between park managers and users.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.187-197
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• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• Knowledge Management Research
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• v.19 no.3
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• pp.89-112
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• 2018

Under exhibition circumstances, exhibition advertising by organizer is a mean to promote exhibition service to exhibitors and visitors while general advertising is to promote products and services to consumers. The objective of this research is to suggest advertising strategies by seeing differences in the impact of information quality and media credibility on visitor intention depending on the types of exhibition. This study adopted Elaboration Likelihood Model to measure the impact of central and peripheral cues on advertising attitude and its consequence on visitor intention. We further examined how these influence processes were moderated by exhibition types of B2B and B2C. We conducted survey from B2B and B2C exhibitions respectively, and analyzed structural equation model and moderator regression. We found that first, among factors of information quality as a central cue, argument strength has a positive impact on attitude towards advertising. Second, we also found among factors of media credibility as a peripheral cue, media trustworthiness has a positive impact on attitude towards advertising. Lastly, this study revealed that a type of exhibition moderates the central and peripheral routes towards advertising attitude, showing that B2C visitors are influenced by factors of information quality, and B2B visitors rather by media credibility. This study yields implications in that it gives marketers of organizer a background to set different marketing strategies depending on the types of exhibition.