• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.356-363
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• 2008

The purpose of this study is to examine the difference between festival visitors motivation and satisfaction by visitors' past experiences at Gim-po Culture & Art Festival 2008, Which is the 25th, is holding soon. Gim-po Culture & Art Festival has unique aspect that it is organised various experience programs and items which stress the importance of environment mix in Han river, Gim-po's port, totemism, agriculture and so on. A Study is analysed through research that is consisted of motivation and satisfaction factor's item of 23 local festival visitor to study factors of determination of local festival visitor's motivation and satisfaction level. Data were collected with a structured questionnaire at the 24th Gim-po Culture & Art Festival, 695 sample were used for statistical analysis. This research data is analysed by 4 statistical techniques, which are t-test, Cross-tab analysis, reliability analysis, factor analysis and regression analysis. As the results of this research, festival visitor's satisfaction were composed of four factors; festival theme, physical facilities, festival information service, souvenir and food. Festival satisfaction and motivation appeared the difference between first-time visitors and repeat visitors. The result of this paper may help festival planner and marketer for festival marketing strategy.

• Journal of Environmental Impact Assessment
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• v.19 no.6
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• pp.633-645
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• 2010

As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

• Korean Journal of Environment and Ecology
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• v.20 no.1
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• pp.9-19
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• 2006

This study was conducted on the visitors regarding their usage and evaluation state of the interpretive media which is utilized as a self-guide environment interpretation for the purpose of accumulating basic data for the park management. A questionnaire survey was chosen and the 275 valid samples among them were analyzed. The socioeconomic and behavioral characteristics of the visitors turned out to be similar with the results from another visitor survey in the same site. Among those who used the interpretive media, the largest proportion(77%) used the information board resources of the park; the usage rate of interpretive labels of woody plants, interpretive signs of cultural assets, and LED signs were shown to be relatively high. The usage of park brochures, park web sites, visitor center exhibits, and bulletin boards were less than 40% each. Visitors were asked to evaluate the importance and performance of the nine interpretive medias using a Likert Scale whose value ranges from one to five. The result recorded averaged above 4, which proved that the respondents were perceiving the importance of all forms of interpretive media greatly. The performance of interpretive media was also evaluated as affirmative, except the visitor center exhibits.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.993-1003
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• 2021

The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.488-491
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• 2008

PV, UV 하락에 따른 사용성 점검이 대두됨에 따라 전문가를 중심으로 경쟁사이트 비교분석을 통해 정보구조를 유형화하고 시각요소 콘텐트, 사용성 문제 분석을 통해 조인스의 개선방향을 제시한다.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.64-71
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• 2011

There are a method to analyze reactions or psychological condition and a method to observe visitor's behavioral reaction as methods to measure and evaluate humans' recognition behavior reaction of humans. The measure of the eye movement as a method to living body's reaction and psychological condition has an advantage to measure the information acceptance reaction of view recognition of the stimulus of view composition factors which has been used since a long time ago in other research areas, but almost not studies have been made on the exhibition views in museums. Therefore, on the premise of such recognition, this study aimed at obtaining various types of information through vision angles of visitor in exhibition space of an museum and judging space information, at measuring the condition of information acceptance through attention experiments and observation investigation of and finding out the disposition and characteristics so as to verify the relationship between the exhibition space and exhibition Method.

• Journal of the Korea Society of Computer and Information
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• v.13 no.7
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• pp.149-156
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• 2008

In this paper, we develope the Exhibition Grounds Management System utilizing the ubiquitous computing which integrates the RFID ubiquitous main technology, existing use technology Bar-code, the Mobile communication technology for IT main technology field. The developed system consists of the program for exhibition information. the visitor registration program, manager program and mobile program for the visitor's current location inquiry and the exhibition management. This system is realized and designed based on database, web program, mobile program, wireless telecommunication technology. The automation technology utilizing the developed RFID system and the Exhibition Grounds Management System integrated with the wireless packet telecommunication using the mobile telecommunication technology could have a ripple effect on whole information industrial application fields.

• Journal of the Korea Society of Computer and Information
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• v.27 no.2
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• pp.81-89
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• 2022

This study aims to analyze the images of Instagram posts and to draw implcations regarding the exhibition of . This study collects and crawl 24,295 images from Instagram posts as a dataset. We use the Google Cloud Vision API for labeling the images and a total of 212,567 clusters of labels are finally classified into 9 categories using Word2Vec. The categories of museum spaces, photo zone, architecture category are dominant along with people category. In conclusion, visitors curate their experiences and memories of physical places and spaces while they are experiencing with the exhibition. This result reproves the results of previous studies which emphasize a sense of social presence and place making. The convergent approach of art management and art technology used in this study help museum professionals have an insight on big data based visitor research on a practical level.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2009.05b
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• pp.189-193
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• 2009

As large-scale buildings, skyscrapers, and multi-purpose buildings recently increase in numbers dramatically the internal space of such buildings becomes more and more large and complicated accordingly. The Multi-purpose buildings are increasing rapidly in number, and concerns over the evacuation process in case of fire emergency are also increasing. However, A controller who is responsible for visitor's safety makes a decision about measures for visitor safety in human based decision making process. Many potential accidents that are caused by human error lurk in results of the process. The accidents can be decreased by changing the decision making process from human-based into technology-based. Through this study, the way to improve current disasters prevention system is presented and it can also improve shelter inducement methods effectively. SICS(Spatial Information Control System) which is being studied in other research is used as the tool for improvement.

• Journal of The Korean Society of Agricultural Engineers
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• v.50 no.6
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• pp.93-100
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• 2008

The objectives of this study are investigate the satisfaction index and determined the characteristics of visitors. Also present the issues and direction for development of rural-experience village. This study area is seven villages of rural experience in Cheongwongun, Chungcheongbukdo. This place consists rural cooperative tourism model project that is pursued to Cooperative Tourism Model Project by the government. The projects are forming a network of towns and themes to be exhumed. The purpose of this project inner improves the ability of residents and external to contents diversification. This polling in the February-March 2008 was conducted between visitor 330 people. The question is personal information, satisfaction and rural tourism experience of detail as part of a total of 22.